Innovative solution for the complex issues
ABC Cargo and Courier is the door to door cargo service provider in the UAE. Everything from Express Delivery, air cargo, sea freight, door-to-door delivery, import and export, logistics, and documentation service, to international cargo services comes under their domain.
The success story behind this cargo monopoly is an exhilarating one.
The journey from being an operational entity with different systems and diverse desktop applications scattered over various brands to a single integrated system, building the ABC ERP wasn't all milk and roses.
ABC Cargo&courier is an industry leader in international cargo &courier services across UAE. In an effort to better leverage their expertise across digital mediums, they enlisted the services of weft to develop a comprehensive digital marketing strategy with measurable results. Here’s how we developed an effective online presence for ABC Cargo&courier since March of 2019, leveraging digital momentum to attract new customers, reinforce their brand reputation, and increase web traffic.
ABC Cargo & courier sought out the expertise of a dedicated digital marketing agency in order to effectively plan, execute and maintain their digital marketing strategy. Our goal was to further establish ABC as an industry leader and increase brand recognition in the supply chain space, while identifying relevant channels to share thought leadership content. With a strong reputation already intact, we were able to almost double prospects while leveraging Facebook, Instagram and Linkedin platforms to showcase industry knowledge and expertise.
What’s the hallmark of a successful engagement? Business growth. Over the course of our partnership, we’ve leveraged social activity, website optimization, ad campaigns, and thought leadership to achieve 127% growth. Fortunately, that growth did not come at the cost of scalability; by outsourcing their marketing efforts, the team at ABC Cargo&courier was able to focus their time and energy where it mattered most: customer relationships and management. With years of experience, ABC Cargo&couriers was already a trusted authority within the logistics industry but, with our help, they have solidified their position as the Best customer-preferred logistics service provider across UAE
Thanks to a well-articulated Google Ads strategy, we made sure ABC Cargo’s’ online properties performed well across the search engine. Over the course of the past two years, we generated more traffic and leads than the company had previously experienced, quickly earning Mactrans Logistics a coveted search rank in the appropriate sector. With a comprehensive strategy in place and increased spending allotted to this aspect of the business, ABC Cargo will be able to better reach their key, target audience, on the right channel, at the right time.
Throughout our engagement with ABC Cargo & Courier, we’ve had great success spearheading targeted Google Ad campaigns. Some notable achievements include (From April 2019 to Oct 2022)
average cost per conversion/ web form filled out
Phone calls
Conversions
Website clicks
impressions
Conversion rates
If there is one thing every digital marketer can agree on, it’s this – It doesn’t matter how great your content or service offering is, if no one sees it. Across today’s digital landscape, search engine optimization (SEO) is increasingly important for the success of any business. As Google becomes increasingly competitive for organic ranking, brands like Mactrans Logistics can utilize SEO best practices to achieve higher search rankings to increase website visibility, online leads, and brand awareness.
During our six months of implementing SEO, we were able to transform ABC. Cargos’ SEO strategy, and drastically improve their organic ranking and on-page experience to drive business. Key SEO Statistics:
In many ways, a company’s website serves as both a critical first impression, and a home base for customers. Visual elements should be clear and stylish, content should be informative and strategic, and call to actions should be compelling enough to convert leads to customers. In August of 2020, we built and deployed a new and improved iteration of ABC Cargo's website. This was a priority for the business, as their original site lacked mobile optimization and offered a poor user experience. By revamping their site with improved functionality across devices, new imagery, and SEO-optimized website copy, we were able to transform the user experience and encourage lead generation. Since deploying the new website, traffic has grown by 20%.
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