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WEFT is Recognized as The Top Mobile App Development Company in Dubai, on the B2B Reviews Platform
WEFT Technologies is a mobile app, web app, custom software, E-Commerce, and UI/UX design and development and a leading Global experience company committed to helping businesses stand out in the digital era. WEFT enables organizations to optimize operations and minimize costs by integrating emerging technologies like AI, Blockchain, and IoT solutions.
Since 2013, we have been creating strong identities for business by adopting top-tier marketing strategies. We not only transform your vision into real-life products but also ensure their smooth delivery to the target audience on time. We support transparency and leverage modern tools and emerging technologies to build next-gen digital solutions.
We are a digital transformation company that values innovation and creativity and encourages our team members to think outside the box to introduce new ideas. We help businesses increase efficiency and generate more revenue by utilizing our unique approaches to build robust app solutions. Moreover, businesses can prosper in this competitive world by harnessing the power of our innovative digital solutions.
We recently acquired an award for being ranked in the list of Top Mobile App Development Companies in Dubai, UAE by Firmstalk, a renowned platform featuring the list of top companies with verified reviews from real users.
What is SDLC? An In-Depth Guide to the Software Development Life Cycle
Imagine this: you’re sitting at your workstation, gazing at the computer screen with mounting exasperation as yet another software project falls behind schedule and surpasses the budget. Does this sound like an all too familiar scenario? It’s time to break free from the chaos and embrace the power of the Software Development Lifecycle (SDLC) – the solution to unleashing cost-effective, efficient, and superior-quality software development.
What is the software development life cycle (SDLC)?
Developing software is an intricate and multi-dimensional endeavor that demands meticulous preparation, execution, and monitoring. As the SDLC full form denotes Software Development Lifecycle provides a structured approach that enables software development teams to design, create, test, and deploy high-quality software that meets customer expectations. The primary objective of the SDLC methodology is to mitigate project risks and uncertainties through advanced planning, ensuring that software is delivered on time, within budget, and to the highest standards of quality.
Why is the SDLC process important?
The importance of the Software Development Life Cycle (SDLC) lies in the fact that it provides development teams with a comprehensive and systematic approach to managing complex software projects. The SDLC in Software engineering ensures that software development is carried out in a structured and organized manner, taking into account all the critical phases of the software development process.
One of the key benefits of the SDLC Lifecycle is that it enables development teams to manage project timelines effectively. By breaking down the software development process into distinct phases, teams can better estimate the time required to complete each phase and allocate resources accordingly. Another advantage of the SDLC Lifecycle is that it ensures that software development is carried out with a focus on quality. The methodology provides a structured framework for the planning, implementation, and validation of software, ensuring that all aspects of development are thoroughly tested and validated before release.
The different stages of the SDLC Life cycle
Planning: Setting Expectations and Creating a Project Plan
The first of the SDLC phases is the planning phase, where the development team collects requirements from stakeholders and creates a software requirement specification document. This document sets expectations, defines common goals, and helps in project planning. The team estimates costs, creates a schedule, and develops a detailed plan to achieve its goals. A well-planned project can reduce costs, increase efficiency, and improve the chances of success in delivering high-quality software solutions.
Design: Identifying the Best Solutions for Software Creation
During the design stage of the software development life cycle, software engineers take time to examine the requirements needed to create the software. By analyzing these requirements, they identify the best solutions that can be integrated into the software development process. In addition, the team may also consider the integration of pre-existing modules, make necessary technology choices, and identify development tools that will aid in achieving the software development goals.
Implementation: Coding the Software with Precision
It is during this stage wherein, the development team takes on the task of coding the software. The team carefully analyzes the requirements outlined in the software requirement specification document to identify smaller coding tasks that can be tackled on a daily basis, allowing them to achieve the final result in an efficient and timely manner.
Testing: Combining Automation and Manual Testing for Quality Assurance
SDLC in software testing comprising automated and manual testing, undertaken to conduct a thorough examination of the software to detect any potential defects. The software undergoes a meticulous quality analysis, which involves scrutinizing it for errors and verifying if it meets the customer’s expectations.
Deployment and Maintenance: Moving to Production and Ensuring Ongoing Performance and Security.
The deployment and maintenance phase is the last of the SDLC phases and therefore marks the transition of the software from development to production, and it entails a series of tasks to ensure that it operates efficiently and securely. These tasks include packaging, configuring the environment, and installing the latest build in the production environment. During the maintenance phase, the team focuses on resolving customer issues, fixing bugs, and managing software changes. They also monitor the overall performance, security, and user experience of the system to identify areas for improvement and implement updates as necessary.
What are SDLC models?
The major SDLC models in software engineering include:
Waterfall: The waterfall model organizes all the phases in a sequential manner where each subsequent phase relies on the successful completion of the previous phase. This model is particularly useful for providing structure to project management and delivering tangible results at the end of each phase. However, changes to requirements or specifications may negatively impact the software’s delivery time, cost, and quality, making it ideal for smaller software development projects.
Iterative: Teams begin software development with a small subset of requirements and iteratively enhance versions over time. It’s easy to identify and manage risks, but repeated cycles could lead to scope change and underestimation of resources.
Spiral: This model combines the iterative model’s small repeated cycles with the waterfall model’s linear sequential flow to prioritize risk analysis. It’s suitable for large and complex projects that require frequent changes but can be expensive for smaller projects with a limited scope.
Agile: The model arranges the SDLC phases into several development cycles, iterating rapidly and delivering only small, incremental software changes in each cycle. It helps teams identify and address issues in complex projects early on and engage customers and stakeholders for feedback throughout the project lifecycle. However, overreliance on customer feedback could lead to excessive scope changes or end the project midway.
How does SDLC address security?
In traditional software development, security testing was conducted separately from SDLC, leading to a high number of undiscovered security flaws. However, modern teams recognize security as an essential part of the software development lifecycle. By following DevSecOps practices and conducting security assessments throughout the SDLC process, teams can integrate security testing at every stage of development. This practice encourages collaboration between developers, security specialists, and operations teams to build secure software that can withstand modern threats. Additionally, DevSecOps ensures that security assurance activities such as code review, architecture analysis, and penetration testing are an integral part of the development process.
In essence, the SDLC empowers development teams to manage complex software projects with precision and efficiency. By adopting the SDLC methodology, development teams can reduce costs, manage timelines, and deliver high-quality software that meets customer needs and industry standards. The SDLC is an indispensable tool for any modern development team seeking to deliver cutting-edge software in a fast-paced and ever-changing technological landscape.
At WEFT, we have a team of experts who can help you develop and implement the right SDLC model that best suits your organization’s requirements. By integrating security testing at every stage of the software development process and adopting DevSecOps practices, we can help you build secure, high-quality software that meets modern business needs. Let us help you streamline your SDLC requirements and bring your software development goals to fruition.
How to do Competitor Analysis in Digital Marketing?
In a world where businesses are in a constant state of flux, keeping a watchful eye on the competitive landscape can only ensure success. This involves the arduous process of conducting a thorough competitor analysis, which entails scrutinizing the marketing strategies of the companies operating within a particular market.
The purpose of this exercise is to unearth vital information pertaining to the techniques that rival brands utilize to attract and retain customers, as well as to ascertain the driving forces behind the traffic to their web pages and the success of their advertising campaigns. Through this process, it is possible to identify gaps in the market and accurately estimate potential opportunities to leverage, thereby empowering your business to optimize its own marketing efforts and emerge triumphant in the face of cut-throat competition.
This article aims to delve deeper into the concept of competitive analysis in digital marketing, exploring its definition, key points, and the steps involved in conducting a successful analysis.
What is competitive analysis in marketing?
Competitive analysis in marketing is the systematic and in-depth examination of the strategies used by competing brands to establish a strong online presence. This process includes a comprehensive evaluation of various elements, including website design, user experience, search engine optimization (SEO), content marketing, social media engagement, paid advertising, and more.
Why do you need to conduct a competitor analysis in digital marketing?
The ultimate goal of competitive analysis strategies is to gain a deep understanding of the strengths and weaknesses of your competitors and to use this knowledge to inform your own digital marketing strategies, optimize your online presence, and gain a competitive edge in the marketplace.
How often do you need to conduct a competitor analysis?
The optimal frequency for conducting website competitive analysis is influenced by several factors, including the industry’s characteristics, the pace of technological advancements, and the level of market competition. As a general guideline, it is recommended to conduct a website competitive analysis at least once a year, allowing businesses to stay abreast of the latest market trends, shifts in consumer preferences, and emerging technologies. Monthly analyses may be recommended for keeping tabs on trends, while quarterly analyses may be necessary for implementing bigger changes in campaigns.
A step-by-step guide to conducting a competitive landscape analysis
Identifying your Competitors
In today’s highly competitive digital landscape, staying updated on your competitors’ market positions is crucial to ensure that your business is not left behind. By keeping a close eye on your competitors’ digital marketing strategies, you can gain insights into what is working well for them and what is not, and make adjustments to your own approach accordingly. Get a complete mapping of your competitors through various tools like Semrush etc to gain insights into your competitors’ online presence, their target audience, and the keywords they are targeting.
Monitoring Your Rivals’ Market Position
Analyze your Competitor’s Social Media Strategies before creating your own social media marketing strategy. This entails social media competitor analysis that is closely examining their social media presence on platforms such as LinkedIn, Facebook, YouTube, and TikTok. Fortunately, Facebook provides a free tool, the Facebook Ad Library, which enables businesses to gain insights into their competitors’ active ad campaigns. By conducting keyword competitor analysis and social media competitor analysis businesses can uncover valuable information about their competitors’ marketing tactics.
Evaluate competitor’s preferred platforms for advertising
To uncover your competitors’ preferred platforms for advertising and media placements, there are several strategies you can employ. First, find competitor websites and social media pages to see what types of ads they are running and where they are placed. Second, consider using third-party tools like Adbeat, AdEspresso, and WhatRunsWhere to track your rivals’ advertising and media placements. Third, keep an eye on industry publications to see where your competitors are placing their ads or being mentioned. However, it’s important to remember that your business’s target audience and marketing goals should dictate which platforms you utilize, rather than blindly copying your competitors’ strategies.
Assess competitor’s Content Marketing Strategies
To investigate your competitors from a content standpoint, you’ll need to analyze their blog posts, social media presence, and backlink profiles. By looking at what types of content perform best for your competitors, you can identify gaps in your own content strategy and develop a plan to fill them. To effectively research and analyze your competitors’ content marketing strategies, it’s important to review several key aspects. These include their main navigation page content, how pages on their website are interlinked, how competitors showcase their products or services, the formats they use for marketing content, gated and non-gated content resources, and their main topic hubs.
Decode competitor’s top Marketing Campaigns
Exploring your competitors’ PPC efforts can be a valuable tactic for fine-tuning your own advertising strategies. Fortunately, there are several dependable tools at your disposal. One of the most effective ways to start Keyword competitor analysis is by accessing Google’s Keyword Planner, which will help you find the keyword volumes and average costs per click for the keywords being used by your rivals in the chosen location.
Ahrefs is another useful tool for investigating your competitors’ PPC strategies. It allows you to scan their currently active keywords and top-performing landing pages. You can gain insight into their PPC investment and how it’s performing. With Semrush you can get detailed information about their ad strategies and budgets. You can also study their ad copies, monitor ad spend, track the most profitable PPC keywords, and observe live ads. All this information can notify your own paid ads strategy, from high-converting landing pages to campaign structure and keyword targeting.
Benchmark competitor’s Google ads
Analyzing your competitors’ Google ads can be a valuable exercise in keeping up with the latest trends in digital advertising and staying ahead of the competition. To benchmark your competitors’ ads, you must scrutinize their ad campaigns, including their ad types, copy, targeting strategies, and landing pages. Once you have gathered this information, you can use it to identify areas where you may be falling behind the competition and to develop strategies for improving your own ad campaigns. This might involve experimenting with different ad formats or targeting strategies, refining your ad copy to better appeal to your target audience, or optimizing your landing pages to increase conversion rates.
Investigate Your Competitor’s Search Engine Optimization
To conduct SEO competitive analysis, you’ll need to employ a range of tactics. SEO experts recommend using web crawlers to collect data from your site and your competitors’ sites, identifying top-performing pages and keywords, setting up visibility reports, and watching out for rising SEO trends. One popular tool for this is Screaming Frog, which can help you detect technical issues affecting a page’s visibility on Google, such as duplicate or thin page content, and the status of all links to and from a page. Ahrefs can help you assess your competitors’ organic performance by narrowing down their high-traffic pages and the keywords they target.
In essence, competitive analysis strategies in digital marketing are akin to a surgical procedure, requiring meticulous attention to detail and a thorough understanding of the complex digital landscape. It involves not only identifying your direct competitors but also exploring the broader competitive landscape to understand the overall industry trends and shifts. The process of competitive analysis in marketing also involves keeping a watchful eye on the latest advancements in digital marketing, such as emerging technologies, new social media platforms, and changes in search engine algorithms, to ensure that your digital marketing strategies remain relevant and effective in the ever-evolving digital realm.
SEO Checklist to Beat Your Competitors in 2023
Site improvement (Search engine optimization) rules are constantly developing. It’s essential to persistently improve your site and screen your rivals’ Website optimization strategies to rank higher than them. The following are five ideas from Weft, A digital transformation company in Kerala., to further develop your Web optimization rankings.
Make Happy with Quality
Making helpful, significant, and catchphrase-rich blog entries, website pages, articles, recordings, white papers, and so on your site is a shared benefit for both the guests to your webpage and the web search tools and their ordering programs. High-esteem content may likewise expand the number of backlinks highlighting your site, which will likewise work on your Website optimization.
Do Keyword Research
The cornerstone of search engine optimization is keywords. Ascertain that the target keywords are bringing in the most traffic possible. You may learn which phrases are worth competing for using tools like Google Analytics or Google’s Webmaster Tools, which will provide useful traffic data and analytics for various search queries. You may find the best keywords to target (those with the most traffic and the least amount of competition) using Google’s Adwords Keyword Tool.
Check the SEO Activities of Your Competitors
Look at the Search engine optimization strategies utilized by adversaries on their sites regularly to check whether your Website design enhancement plan has any holes or new open doors. Look at your rivals’ title label structures, page titles, in-page joins, utilization of catchphrases in headings, and other Website optimization rehearses specifically. This interaction can be simplified by utilizing programs like Traffic Travis or MOZ.
Track the Backlinks of Your Competitors
The better the connections to the pages on your site. Be that as it may, the significance of the connections is pivotal. You can recognize expected accomplices or sites that could connect to your site by watching out for your rivals’ backlink profiles. You can likewise find out about any new connecting methods they might utilize. Two phenomenal instruments that will show you the backlink profiles of your opponents are Superb Website Optimization and Open Webpage Explorer (both have free and premium memberships).
Stay aware of the most recent Search engine optimization Rules
The Web optimization scene is always advancing. A critical upper hand in your rankings might come from staying aware of the latest Search engine optimization patterns and methods. Survey Web optimization news sites like Web crawler Land, Web search tool Watch, Matt Cutts: Devices, Google, and Search engine optimization, or Web optimization News.com consistently. Apply a time-tested strategy when it is found on your site.
To wrap up
Finally, SEO optimization of your website will increase the volume of organic visitors to it, increase its visibility, and help you rank better in SERPs. This technical SEO checklist from Weft Technologies should assist you in optimizing your website for search engines and raising your SERP rating.
How is AI Changing Software Development?
The notion of Artificial Intelligence (AI) has been widely propagated and discussed in the tech industry for several years, now. However, its influence and potential impact on software development are yet to be fully comprehended. The emergence of AI has brought about a seismic shift in how software development is approached, from the very initial stages of design to the development process and eventual deployment.
Artificial intelligence has introduced an unprecedented ability to create intelligent and automated systems, equipped with cognitive capabilities that were once deemed impossible, thus making AI an indispensable tool in modern software development. This technology empowers developers to create software applications that can reason, learn, and make independent decisions, ultimately leading to a vastly improved functionality and efficacy of software products.
Artificial Intelligence has the potential to revolutionize every aspect of software development, from automating mundane and repetitive tasks to designing and implementing advanced machine learning algorithms that have the ability to emulate human decision-making processes. This revolutionary technology has opened up many possibilities in software development, disrupting traditional methodologies and fundamentally changing the way software creation is conceived.
This blog aims to provide an in-depth exploration of the many ways in which AI is revolutionizing software development, showcasing the latest breakthroughs and advancements that are shaping the industry’s future.
Role of AI in Software Development
Embracing AI and other emerging technologies is essential for developers who want to remain relevant in the constantly evolving software development industry. By doing so, they will create software that is more user-friendly, reliable, and efficient, leading to a better future.
Automated DevOps and Streamlined Roadmaps:
AI is transforming software development processes by automating DevOps and streamlining the creation of software development roadmaps. Tools such as Aroma and Getafix use machine learning algorithms to recommend code snippets and suggest bug fixes, respectively. This automation makes it easier for developers to overcome deployment roadblocks and speed up the testing process. Additionally, AI tools streamline the creation of software development roadmaps by synthesizing project goals and challenges and listing highly adaptable action items.
AI-Managed Code Compilers and Testing Programs:
AI-managed code compilers such as Glow can turn code into machine language more quickly than humans can. AI-enabled compilers such as Compiler.ai can generate correctness proofs for executable code, guarding against errors. AI-powered testing programs include Testsigma and Eggplant, which can perform continuous testing, simulate human activity, and flag issues along the way.
Redefining the Role of Software Developers:
Skilled technicians are not becoming obsolete but are using new tools such as digital cameras and open-source libraries to enhance their output. Developers who make an effort to understand the applications of Artificial Intelligence, data science, machine learning, natural language processing, and other emerging technologies will adapt to this changing landscape. This might mean moving from coding roles to roles concerned with planning, technology management, design, and oversight.
Predicting End-User Behavior and Making Strategic Decisions:
Intelligent systems can predict how users will interact with software based on the ways people utilized previous iterations of an application or similar products. This allows for more efficient updates and the identification of features that are must-haves versus those that are not beneficial. AI-enabled decision-making tools can design frameworks, create KPIs, and answer key questions nearly instantaneously, saving time and resources.
Benefits of AI in Software Development
Enhanced Data Security:
Artificial Intelligence (AI) in software development can provide a refined approach to data security. The machine learning algorithm of AI can scrutinize vast amounts of data from network sensors and install software to detect irregularities from normal behavior. By leveraging AI, software development companies can ensure a higher level of data security by avoiding delayed warnings, false notifications, and alerts.
Efficient Bugs and Error Identification:
With AI tools, developers and testers can efficiently detect and correct bugs and errors, without struggling to examine executable files. Use of Artificial Intelligence enables the quick identification of bugs, which can accelerate the software development process by multiple times.
Strategic Decision-making:
AI technologies like advanced machine learning (ML), deep learning, natural language processing, and business rules offer software developers the ability to build better software quicker. Developers can leverage machine learning solutions to learn from past development projects and analyze existing projects’ performance. The strategic decision-making process of software development companies thus will become more efficient and accurate with the help of AI.
Accurate Estimation of Cost, Time, and Effort:
Use of Artificial Intelligence enables software development companies to estimate software accurately by analyzing historical data from earlier projects and finding correlations and statistics. AI’s predictive analytics and business rules help software development companies provide precise estimates of cost, time, and effort.
Improved Product Quality:
AI integration in software development provides an advanced approach to quality assurance. The machine learning algorithm of AI can scrutinize vast amounts of data to identify and correct software errors, enhancing the overall quality of the software.
Efficient Maintenance and Upgradation:
AI can automate software maintenance and upgradation procedures. By leveraging machine learning, developers can enhance software performance and identify and correct bugs and errors without manual intervention. It results in reduced maintenance and upgradation costs and increases software performance.
Future of AI in Software Development
The future of software development is intricately linked with the advancements in artificial intelligence (AI) technology. AI integration in software development is revolutionizing the way software development companies build software, creating a new paradigm in the software development life cycle.The application of AI in software development is propelling the industry to greater heights by enabling developers to build better software faster, with fewer errors, and at a reduced cost.
As AI technology continues to evolve, software development companies will be able to leverage its potential to build more complex software, incorporating advanced features that were once considered impossible. The capabilities of AI, such as natural language processing and deep learning, can enable software to recognize and interpret natural language, understand user requirements, and provide personalized solutions to users. AI integration in software development can also empower software to learn and adapt to the changing market trends, user behavior, and emerging technologies, enabling developers to build software that meets the evolving business requirements.
However, the widespread adoption of AI in software development poses certain challenges, such as the need for highly skilled AI professionals, data privacy, and ethical concerns. As AI continues to revolutionize the software development industry, it is crucial for software development companies to ensure that they adopt responsible AI practices, prioritize data privacy and security, and ensure ethical standards in the development and deployment of AI-driven software.
Thus we can conclude that the future of software development is promising with the integration of AI technology. The application of Artificial Intelligence in software development can transform the industry, creating new opportunities for developers to build software that meets the evolving business requirements. The potential of AI to enhance data security, provide accurate estimations of cost, time, and effort, and identify bugs and errors is propelling the industry to greater heights.
Best Software Companies in Kerala in 2023
Are you digging for ways to turn your vision into a reality? Are you in search of a reliable software development partner to take your business to the next level?
Well, then read through to learn about Software development in Kerala.
As businesses continue to ripen in the digital age, software solutions have become an integral component of their growth and success. However, not all businesses have the resources or expertise to devise and execute software solutions on their own. This is where a software company can be invaluable in helping businesses accomplish their objectives.
We’ve executed extensive research to assemble a comprehensive guide to the top software development companies in the industry. Our expert team has scoured the market, examining companies with a proven track record of delivering exceptional results. Whether you’re a new startup looking to establish your brand in the industry, or a well-established enterprise seeking innovative solutions to stay ahead of the competition, our selection has got you covered.
Join us as we delve into the software world to locate the perfect partner, the best low-cost software development company in Kerala to take your business to new heights.
Before listing out the best software development companies in Kerala, let us explore why you need a software solution from software developers in Kerala to uplift your firm and double your income.
Top software companies in Infopark, Kochi can revolutionize your business with customized software solutions that enhance your processes, productivity, and profitability. With custom software development, your business can automate processes, reduce errors, and improve efficiency. Furthermore, it helps you develop web and mobile applications that cater to your unique needs, delivering seamless user experiences to your customers. By providing expert IT consulting services, a software development company in Kochi will identify and solve any technology-related issues that may hinder your growth. And with ongoing support and maintenance, it ensures that your software solutions operate optimally and meet your evolving business requirements.
Now that you have got an adequate understanding of software development needs and their certainty in the market, let us prove into the list of best software companies in Kerala without wasting much time.
Weft Technologies: Weft Technologies is a top-tier software development company in Kerala. Since its establishment, the company has been delivering world-class software solutions and services to clients across diverse industries. Their portfolio of services includes software development, web design and development, mobile application development, digital marketing, and IT consulting services.
Weft Technologies’ team comprises highly skilled and experienced professionals who use cutting-edge technologies to develop innovative and effective software solutions for their clients including ABC Cargo, Al Ansari Exchange, Flowers TV, Neuropedia, Care on Call, etc. They have a proven track record of serving clients in healthcare, logistics, education, retail, law, finance, hospitality, and other sectors. The company’s agile development methodology ensures that the final product meets the client’s specific requirements, making it stand unique among other companies and turning it into one of the best software development companies in Kerala.
Cabot: Cabot Technology Solutions is an IT consulting company that focuses on providing high-value solutions using advanced technologies. This software development company in Kerala specializes in mobile app development, web and software development, enterprise product development, and project management. Founded in 2006, Cabot has a team of over 100 experts in project management, development, design, and testing, with a proven track record of delivering enormous projects across various industry sectors. Cabot’s skilled and dedicated developers are experienced in developing intuitive and customized IT solutions that meet clients’ specific requirements while saving time, money, and resources. The company employs best-in-class tools, state-of-the-art technologies, and modern approaches to develop futuristic software and applications.
Qburst: QBurst is a leading global software development company in Kochi with a wealth of experience in creating cutting-edge websites, mobile app development, cloud services, and analytics solutions. The company utilizes emerging technologies to ensure the timely delivery of high-performance IT solutions. QBurst follows an Agile and iterative methodology to develop quality-oriented apps that feature cohesive design and collaborative cloud techniques. Since its inception in 2004, QBurst has been delivering outstanding IT solutions to the world’s most innovative brands. The company’s robust techniques and analytics ensure optimum app and web development solutions for its clients.
AlignMinds: AlignMinds is a leading technology consulting firm that specializes in product engineering for mobility and cloud platforms. Founded in 2009, this top software company in Infopark, Kochi has offices in the US and Africa and serves clients across different countries. AlignMinds provides digital product engineering services, including strategy and design, web and mobile app development, DevOps, and cybersecurity. AlignMinds is known for its unique positioning in the market, offering a wealth of experience, success stories, and international recognition as a top technology development partner. With a focus on innovation and consumer satisfaction, AlignMinds is committed to offering creative solutions that meet the distinctive needs of each client.
ThinkPalm: ThinkPalm is a leading Product Engineering and Software Development company in Kochi that provides innovative solutions for a range of industries including IoT, Enterprise, and Telecom sectors. With close to a decade of experience in custom software development and project management, ThinkPalm with a team of experts is well-equipped to provide tailored software solutions that drive measurable success for our clients. These software developers in Kerala have worked with a diverse range of businesses, translating their unique needs and goals into reliable software products that enable exceptional customer experiences.
Catapult Wireless: Catapult Wireless is a digital solutions provider that specializes in developing innovative strategies to address complex business problems. With over 19 years of experience in delivering digital solutions to companies worldwide, Catapult Wireless, one of the top 20 software companies in Kerala offers a wide range of services, including mobile app development, responsive web application development, digital marketing, iBeacons, indoor GPS, wearables, augmented reality, and cloud-based enterprise solutions. Catapult Wireless has earned a reputation as a trusted partner for companies looking to leverage technology to achieve their business goals.
Experion: Experion Technologies is a leading provider of digital solutions that enable businesses to stay competitive in a rapidly evolving marketplace. This software development company in Kerala offers a wide range of services, including IoT platforms, cloud services, mobile apps, and software development, all designed to help clients achieve their goals. Experion Technologies has a proven track record of success, with satisfied clients across a variety of industries, including finance, retail, supply chain, and healthcare. The company is particularly skilled in developing user-friendly interfaces for cloud-based web software, which has helped clients to streamline their operations and improve their bottom line.
By partnering with any of the top 20 software companies in Kerala, businesses can access customized software solutions that are tailored to their specific needs. This can help businesses automate processes, streamline workflows, and increase efficiency, which can lead to cost savings and revenue growth. In addition, software solutions from these software developers in Kerala can help businesses stay competitive by providing them with a technological advantage over their competitors and offering better customer experiences.
8 Best Digital Marketing Companies in Kerala in 2023
Let’s be logical, the answer is “NO”. In the era of digitalization, it is impossible for businesses to survive without having a strong online presence. The internet has become the center of our daily lives and has changed the way we consume information and make buying decisions. As a result, businesses need to adapt to this new reality and make use of digital marketing to reach and engage with their target audience.
Digital marketing refers to the use of digital channels and technologies to promote or market products and services. This includes a range of activities such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. Digital marketing enables businesses to reach a wider audience and measure the success of their marketing campaigns in real time.
Weft Technologies
WEFT Technologies is a leading digital marketing company in Kerala that offers a range of services to help businesses achieve their online goals. They provide personalized solutions to help businesses improve their online presence and reach their target audience.
Services Offered:
Search Engine Optimization (SEO): WEFT Technologies helps businesses improve their search engine rankings and drive more organic traffic to their website through their SEO services.
Pay-per-Click (PPC) Advertising: They help businesses reach their target audience through targeted PPC advertising campaigns on platforms like Google AdWords and Facebook Ads.
Social Media Marketing: They help businesses improve their social media presence and reach their target audience through effective social media marketing campaigns.
Web Design: They provide professional web design services to help businesses create stunning and fun
WEFT Technologies has worked with a range of clients across different industries, including e-commerce, healthcare, hospitality, and finance. They have a proven track record of delivering outstanding results for their clients and helping them achieve their online goals.
Contact Address:
Weft Technologies Office No:202, Block A Smart City,
Kakkanad, Cochin Kerala – India – 682305
Phone: +91 884 816 3370
Email: info@wefttechnologies.com
WebDreams
WebDreams is a full-service digital marketing agency based in Kochi. They offer a range of services including SEO, PPC, Social Media Marketing, and Web Design. Their experienced team of professionals provides customized solutions to help businesses achieve their online goals.
WATConsult
WATConsult is a leading digital marketing agency in Kerala that offers a comprehensive range of services including social media marketing, PPC, SEO, and content marketing. They have a proven track record of delivering outstanding results for their clients and a team of experts to help businesses achieve their online goals.
Webdura Technologies
Webdura has a strong creative team with high-quality graphics and impressive content covering the social media pages. They have a special place in Social Media Marketing. Creativity is in their DNA and they make sure to impress the target audience with stellar creatives.
Cubet Techno Labs
Cubet has been on the frontline for years, due to its consistent strides in technology frameworks. They are adept at delivering end-to-end solutions to their clientele with a strong technology stack that is the latest in the tech world. They are credible for their full-stack web development solutions.
iTruth Solutions
They are best known for delivering web services to their clientele ranging from web programming, open source development, e-commerce development, and mobile development. They have special mentions for their cutting-edge services in the field of SEO.
TGI Technologies
TGI Technologies caters to the needs of several local business houses, be it travel agencies or entities hailing from the hospitality industry. They can provide you with tailor-made solutions and accuracy that par excellence, with a team of highly skilled experts.
BetterGraph
The prime obligation of this particular agency has been to enhance the sales and overall business ROI of their clientele by catering them solutions for 360-degree website promotion. The agency is strongly headed towards enabling businesses to reach their desired goal.
It is crucial to recognize what a particular digital marketing agency provides and choose them based on their service listing and what they excel at, moreover if it falls in alliance with your requirements.
Google Adwords Offline Conversions: How To Track Them
How to reach your customers effectively? A million-dollar question indeed; so many rigorous marketing techniques arise in digital marketing, but a perfect integration of online and offline methods would be the optimal solution. Google ads don’t track store visits, phone calls, and CRM data. If a customer enters the website and calls the sales department instead of filling out the form, the marketing team would face difficulty as the conversion cannot be tracked, or they will be unable to retarget them as the data goes missing.
Sometimes if a business has a physical store, customers may find your Google ad and visit directly. In all these cases, your ad is effective, but you cannot track them accurately. Besides, privacy regulations and pixel/ cookie tracking limitations may stop you from getting 100% adequate data. Offline conversion tracking may help in this situation.
Google offline tracking tool is a highly recommended tool that allows you to add external data to your tracking system. Let’s discuss how that works :
The first step is enabling auto-tagging; by doing this, you will get a GCLID for every ad click. So when users click on an ad and fill out a form on your site, they become a lead for your company. You can also keep the GCLID with the lead information in your CRM platform. Google Ads allows you to upload conversion action information, such as GCLIDs, sales information, or any other data you collect after collecting the lead. After uploading high-quality leads or sales into your Google Ads account, you can further optimize it with Google’s Smart bidding tools. Additionally, conversion tracking increases profits, reduces CPA, and improves the quality of your leads.
Tracking offline conversions can be beneficial for many businesses. A bike dealer might run several advertising campaigns to generate leads, such as test drive sign-ups and quotation requests. A couple of weeks later, these ads generate clicks and impressions that lead to in-person visits to the dealership. A conversion can still be considered an online campaign outcome, even if it occurs in person.
Many efficient digital marketing companies could help track offline leads and help the business. PPC marketing is a vital part of digital marketing. Consult an expert in PPC marketing in Kerala to accelerate your business.
Benefits of Choosing a Customized ERP Software
Which one do you prefer, a ready-built ERP software or a customized ERP system?
A ready-made Enterprise Resource Planning software would be easy to purchase but will it help tackle all your challenges? Would you be able you uplift your business exponentially with a ready-made ERP?
Well, you can pour endless questions, but the answer would still be a customized ERP System.
Why is that so?
Here are a few reasons why you should choose customized ERP Software over a regular ready-made ERP:
Specifically devised to satisfy your requirements
A ready-made ERP software isn’t fashioned to meet the distinct directives of your company. It only fulfills generic essentials, while the customized ERP is designed around what your system demands. It, therefore, is cognizant of the miscellaneous divisions, precisely the nuke and corner of your product or service, and will certainly be capable of addressing your workflow requirements better than anything else. Besides, it could be improvised further according to your rising necessities.
Enhances safety, productivity & cost reduction.
One of the principal challenges in integrating new software into your existing system is merging the data, applications, and resources, which is an otherwise tedious task. With a customized ERP, the data can be transferred quickly and safely without any data loss or complications. Employing customized ERP will also lessen manpower, enables cost reduction, and increases productivity.
Does not interrupt the workflow
As there is no question if the customized ERP would fit the company’s existing system, the workflow doesn’t have to be slowed down or paused for the system integration, which would otherwise be a considerable task taking ample time and effort. Thus a customized ERP allows the parent system to continue its operation even during the episode of integration.
Improves customer experience
The back office database server is often kept isolated from the front end, intercepting a smooth and meaningful customer interaction. This could be reversed with a customized ERP, which will help connect and solve issues with the front end much more efficiently. Rely on an ERP Software Company in Kochi to build a custom ERP to enhance your Cx.
Administers accounts and invoices
By integrating a customized ERP, you will be able to allocate costs and define budgets more accurately, thereby improving profit margins, minimizing expenditures, and encouraging savings. It will help you manage all the activities of the finance department, be it client payments or finance forecasting.
Elevates sales and boosts CRM
Building an ERP that makes up the company’s customer data and CRM will help improve the marketing strategies and convert front-end inquiries into sales. With ready access to the purchase history analytics, the sales team could make the most of it with well-built customized ERP software.
Rather than worrying about the bug fixes that arise with the integration and migration, your company could simply focus on the new features and functionalities by building customized Enterprise Resource Planning Software exclusively for your system like the one WEFT developed for ABC Cargo & Couriers. Consult a custom ERP Software Solution in Kerala or elsewhere to build such a system to transform your business.
Effective Link-Building Techniques to Improve Organic Traffic to your website
Have you searched for ways to increase your website traffic? Do you think SEO link-building strategy will help you achieve the goal?
SEO link building is linking back to your website from other websites using hyperlinks. It is a novel technique in Search Engine Optimization to improve your website traffic and help your site achieve a better SERP ranking. Although google algorithms are not easy to track, backlinks remain a crucial factor in strengthening engagement on your site. The more backlinks involve, the higher will be the search results.
There is n number of ways to employ more backlinks on your website like creating quality and engaging content in the form of blogs, connecting with more business enterprises and their websites or contents, using influencers to include a backlink in their content, etc.
How does SEO link building help your website?
1. The first and foremost benefit is indeed an increase in search engine rankings. All links may not deliver the same value but they are essential to improve the SERP rankings.
2. In addition to this, it also improves referral traffic to your site. Organic traffic on your site precisely means more involvement and more chances of sales and business growth.
3. Link-building techniques will also enable you to improve your keyword ranking. Creating more links will increase the search results, giving more chances for people to find your website and thereby helping you achieve better keyword ranking.
Effective ways to Improve Link Building
1. Make sure the backlink is from a site that is closely connected to your content /product/website. Only then will that link or search be useful for you and give you a better Return on Investment. For instance, let’s say your company sells furniture, a backlink from a clothing brand might not help your business grow as much as it is from an interior designing brand.
2. The quality of the site matters as does the quality of the backlink it offers. So make sure you put your backlinks on trustworthy websites. Links from less-worthy sites might not do much to your site. Know that there is no better marketing strategy than building trust with your customer. Not just building traffic will help you boost your growth, but building quality traffic will and is what we are aiming for.
3. The location of the hyperlinks is the other factor you should be careful about. Randomly placing a hyperlink might not bring you the result you are looking for. Rather placing it within the body of the content will give it contextual authority and make it more lightweight and natural to read through.
4. The anchor text is another important component in SEO link building. It is the actual text a linking site uses to refer to your content or website. This is what a ranking page takes into account and so it needs to be precise and clear. For more queries on the subject contact WEFT, an SEO company in Kerala, that uplifts your business digitally.
Why is an On-Demand Home Service App Popular?
Are you struggling with work-life balance? Do you have time to go nagging behind your plumber or electrician? Or do you not have one? What if you could get in touch with the best carpenters, plumbers, or electricians in the area?
Here is the ultimate solution to all your home service needs. Get all your needs fulfilled at a single stop with an On Demand Home Service App.
What is an On Demand Home Service App?
An On-Demand Home Service App bridges the gap between the customers and the professionals. It gives customers the chance to book services online. You no longer have to wait hours for your plumber to arrive to fix the leak. Also, you can save all the time you invest in locating him. An On Demand Home Service App does the task in a few seconds, relieving you of all the hardcore. You can also develop your own On-Demand Home Service App with the help of a Mobile App Development Company.
What makes an On Demand Home Service App popular?
Here are a few reasons why an On Demand Home service app is trending:
Convenience
On-Demand Home Service App provides numerous services in a single platform. Our homes are filled with different equipment types, from washing machines and refrigerators to microwaves and geysers, which need constant care and maintenance. With the On Demand home service app, you can get multiple jobs done simultaneously with a few clicks.
Availability
The availability of experts for household chores is the biggest issue we face today. On-Demand Home service apps act as a medium in connecting local and other service providers to the house owners. This is also the reason that makes Home service app development popular.
Flexibility
You can schedule the worker’s visit in accordance with your break. All you have to do is check the list and book the available professionals for your busy schedule. The good part is that you will not run out of options as there is n number of service providers waiting to get booked.
Reliability
In the traditional market scenario, it is hard to check the quality of a worker until you hire him once. But relying upon an On- Demand Home Service App makes it easy for you to rate the expertise of a worker. All you need to do is check the review before finalizing.
Ease of payment
The On-Demand Home Service App also deals with billing and payment transactions, enabling the service seeker to have more payment options and service provider from going through the embarrassment of on-hand payments, bargains, etc.