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Effective Link-Building Techniques to Improve Organic Traffic to your website

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Have you searched for ways to increase your website traffic? Do you think SEO link-building strategy will help you achieve the goal?

SEO link building is linking back to your website from other websites using hyperlinks. It is a novel technique in Search Engine Optimization to improve your website traffic and help your site achieve a better SERP ranking. Although google algorithms are not easy to track, backlinks remain a crucial factor in strengthening engagement on your site. The more backlinks involve, the higher will be the search results.

There is n number of ways to employ more backlinks on your website like creating quality and engaging content in the form of blogs, connecting with more business enterprises and their websites or contents, using influencers to include a backlink in their content, etc.

How does SEO link building help your website?

1. The first and foremost benefit is indeed an increase in search engine rankings. All links may not deliver the same value but they are essential to improve the SERP rankings.

2. In addition to this, it also improves referral traffic to your site. Organic traffic on your site precisely means more involvement and more chances of sales and business growth.

3. Link-building techniques will also enable you to improve your keyword ranking. Creating more links will increase the search results, giving more chances for people to find your website and thereby helping you achieve better keyword ranking.

Effective ways to Improve Link Building

1. Make sure the backlink is from a site that is closely connected to your content /product/website. Only then will that link or search be useful for you and give you a better Return on Investment. For instance, let’s say your company sells furniture, a backlink from a clothing brand might not help your business grow as much as it is from an interior designing brand.

2. The quality of the site matters as does the quality of the backlink it offers. So make sure you put your backlinks on trustworthy websites. Links from less-worthy sites might not do much to your site. Know that there is no better marketing strategy than building trust with your customer. Not just building traffic will help you boost your growth, but building quality traffic will and is what we are aiming for.

3. The location of the hyperlinks is the other factor you should be careful about. Randomly placing a hyperlink might not bring you the result you are looking for. Rather placing it within the body of the content will give it contextual authority and make it more lightweight and natural to read through.

4. The anchor text is another important component in SEO link building. It is the actual text a linking site uses to refer to your content or website. This is what a ranking page takes into account and so it needs to be precise and clear. For more queries on the subject contact WEFT, an SEO company in Kerala, that uplifts your business digitally.

Why is an On-Demand Home Service App Popular?

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Are you struggling with work-life balance? Do you have time to go nagging behind your plumber or electrician? Or do you not have one? What if you could get in touch with the best carpenters, plumbers, or electricians in the area?


Here is the ultimate solution to all your home service needs. Get all your needs fulfilled at a single stop with an On Demand Home Service App.


What is an On Demand Home Service App?


An On-Demand Home Service App bridges the gap between the customers and the professionals. It gives customers the chance to book services online. You no longer have to wait hours for your plumber to arrive to fix the leak. Also, you can save all the time you invest in locating him. An On Demand Home Service App does the task in a few seconds, relieving you of all the hardcore. You can also develop your own On-Demand Home Service App with the help of a Mobile App Development Company.


What makes an On Demand Home Service App popular?

Here are a few reasons why an On Demand Home service app is trending:


Convenience
On-Demand Home Service App provides numerous services in a single platform. Our homes are filled with different equipment types, from washing machines and refrigerators to microwaves and geysers, which need constant care and maintenance. With the On Demand home service app, you can get multiple jobs done simultaneously with a few clicks.


Availability
The availability of experts for household chores is the biggest issue we face today. On-Demand Home service apps act as a medium in connecting local and other service providers to the house owners. This is also the reason that makes Home service app development popular.


Flexibility
You can schedule the worker’s visit in accordance with your break. All you have to do is check the list and book the available professionals for your busy schedule. The good part is that you will not run out of options as there is n number of service providers waiting to get booked.


Reliability
In the traditional market scenario, it is hard to check the quality of a worker until you hire him once. But relying upon an On- Demand Home Service App makes it easy for you to rate the expertise of a worker. All you need to do is check the review before finalizing.


Ease of payment
The On-Demand Home Service App also deals with billing and payment transactions, enabling the service seeker to have more payment options and service provider from going through the embarrassment of on-hand payments, bargains, etc.

Boost your Brand and Business with a Well-Designed Onam Campaign.

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Is your brand prepared to participate in the festival Hungama game? Are you prepared to boost your brand during this Onam?

Onam, the harvest festival of beauty and benevolence is approaching, so it is time to garner your brand and brand name with digital marketing trinkets. It is a known fact that people’s purchasing habits multiply during festivals; hence get ready to lure them with massive offers, engaging campaigns, and mind-blowing discounts. Here are a few techniques to uplift your business during this festival season.

Create a campaign.

Create a campaign that resonates with the spirits of the festival, in this case, Onam. Ensure your target audience can connect well with the chosen campaign. It could help you capture the attention of people.

Arrange Contests and giveaways.

Organize contests and giveaways on diverse social media platforms to entice viewers to your brand. By promoting such engagements, you could effectively increase web traffic.

Content marketing

Malayali’s connection with Onam is relatively solid and emotional. The job of a good digital marketer is to link this emotion to your brand and conquer the hearts of the audience. You can do this using a blog or video.

Incorporate Jingles and Reels

Make sensational jingles related to Onam and use them in the ads or reels of your brand to get your spectators acquainted with your brand name. It is a great way to enhance brand presence. As a digital marketing agency in Kerala, Weft is well known for its reels and its making strategy.

Generate creative posts

Stir up the festival season with creative static posts, carousels, and motion graphics. Make sure to insert your brand name in between.

Make customer retention a priority.

Companies usually succeed in alluring customers to their brand. However, they often fail to retain them for the next festive season. So this Onam, let the priority be keeping customers safe and sound in your hands.

For more details or any queries on the subject, contact Weft, a social media marketing company in India.

Six Reasons Why An Order-Taking App Is Trending

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Are you tired of waiting for your order at the restaurant table? Is your restaurant struggling to handle customer orders? Are you a waiter, longing for a better option to organize your orders? We have the perfect solution for all your problems.

The manual ordering method has long become an outdated story. A restaurant order app, better known as an order-taking app is the most recent breakthrough in the restaurant business domain.

1. The waiter’s best friend

You will not have to burden your waiter with multiple tables and takeaways at a time. Your waiter will have a wider, clearer, and better picture of the dine-in area. From now they can take special orders and modifications with a smile.

2. Real-time modifications

Adding, removing, or altering your menu is going to be as simple as you say it out loud.

Recalling an order,  splitting the bills, and covering discounts can all be done in real-time without any hustle-bustle.

3. Save your time

Do you hate waiting for the billing at the closing sales? Well, it’s high time to bid your goodbyes to paperwork. Order-taking apps render automated forms that will lessen your strain.

4. Better customer service

As your waiter no longer has to walk around the restaurant floor in search of bills and order changes, he could impress the customers with better service. This also enables a hassle-free delivery.

5. Lowers accounting cost

Transferring order details manually take time, energy, and labor which can be cut down, to allocate to more important places by introducing an automated service like an order-taking app.

6.Take multiple orders at a time

Your waiter no longer has to switch between different tabs or pages to take orders, rather can take multiple orders or transfer between different orders with a single click.

So what say? Are you ready to upgrade and automate your system and be part of a trending innovation? If so HURRY, Get Your Own Restaurant App.

Sortlist Report: Discover the Weft Technologies Most In-Demand Software Development Company in Kerala

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Software development companies are springing up like mushrooms, and the competition is also fierce. Businesses are caught in a frenzy to spot the best among the crowd of IT companies and present their queries.

Kerala also doesn’t stand alienated from this competition. The Startup Mission has led to a technology boom in and around Kerala, with many IT companies actively functioning with a prestigious club of projects.

This situation leads to a situation where businesses resort to search engines to get a sorted list of the best-performing companies in terms of portfolios, years of experience, client feedback, and many more factors. Sortlist is a collected, refined, and best-performing search engine that provides top results of the best-performing IT companies in each zonal region.

Sortlist compiles a long list of profiles of registered IT companies and presents a suggestion list for all new project queries and client requests.

Soon after registering on Sortlist, Weft was indexed in the top search results for “best software development companies in Kerala“. Weft gained such a position by keeping the limited shelf life of each project, and the Weft development team is keen to deliver a publishable app or intuitive, high-performing e-commerce store soon after the project is on board.

The value given to timeline and affordable pricing plans with a willingness to accept any new thread of thought or concern presented by the client board has leveraged Weft to the top position. The flexible technology stack and openness back all these to new streams of technology platforms.

It’s quite a moment of pride to notice that Weft Technologies has positioned itself as the top-ranking software company in Kerala and got recognized for its prestigious line of project decks by Sortlist! We are looking forward to more exciting projects and challenges coming on board!

Which is Better for iOS development: React Native or Swift?

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We all take sides, don’t we? There’s always one stand that we won’t leave at any cost and we keep on clinging to it no matter how hard it seems. 

There’s always a ruckus about which football team slays the scissor cut strikingly, or which flavour of biscuits goes best with milk, and the chatter is bound to continue even when the biscuits are busy signing off into the puddle of milk! 

Though it’s quite humane to stay biased, Weft Technologies,  one of the best iOS app development companies in Kerala, would ask you to grow out of your baby pants and evaluate the situation with more logic and reason based on the Dynamic Programming method.

  • Identify the problem. 
  • Take a subset of all opinions collectively. 
  • Assign weightage to all opinions. 
  • Choose the best. 

Now, let’s dig deeper into the problem that has been developing among the in-house developer team, whether Reactnative Or is Swift ideal for building iOS apps?

Swift is best for creating iOS apps, whereas React Native is best for cross-platform development. This is the main distinction between the two languages.

For example, you could use Java or Kotlin to create an Android app while sticking with Swift and Objective-C for iOS-only development.

Developmental Pace

Swift development is faster than React Native in this case if you’re making native iOS apps. While React Native is a JavaScript framework that is a potent yet user-friendly tool for building online applications, Swift will be the simplest way to create an iOS app.

Computer Language

React Native may use JavaScript to create cross-platform applications. Today’s web community uses a language called JavaScript a lot. This language is frequently used with React and other well-known JavaScript frameworks.

User Experience

Application components resemble native ones in appearance. React Native employs native components, so developers can be assured that their applications’ components will update right away in response to any OS UI upgrade.

Swift, Apple’s native iOS language for designing apps, does an excellent job of integrating into iOS design and utilising UX concepts. But creating an app with Swift is like starting from scratch when creating a native app. As a result, each component needs to be designed specifically for it and polished to perfection.

Another thing to think about is the performance of Swift versus React Native.

A Swift app will typically perform better than a framework. Swift has higher performance than React Native, despite the fact that executing an application on it can use more CPU resources.

Using the React Native framework while working with graphics effects might be challenging. ReactNative offers developers the option of using custom code within the application, as well as a variety of resources and tools to address various issues.

What is the most effective method for developing iOS apps: React Native or Swift?

 According to developers, the React Native framework and JavaScript are simpler to learn than Swift. Learning how to construct cross-platform applications for mobile devices won’t be challenging if the team already writes online applications in React.

React Native is the only programming language that will let you create an application for two platforms with a single team. Working with a cross-platform framework can therefore save you money because you won’t have to hire extremely expensive native engineers that speak two languages.

Anyway, React Native and Swift are both potent tools for creating apps. Your decision should, however, be based on the kind of app you are creating.

The best option is React Native if you want to:

With few resources and a small team, it is necessary to create an application for both the iOS and Android platforms. 

Both the iOS and Android versions of your programme must display and function identically.

Faster application development is required, along with live or hot reloading.

Swift for iOS is preferable to React Native if you want to:

It is important to create an iOS-only application. 

The application must be maintained for a long period of time. 

You must write a complex programme that relies heavily on platform-specific code. 

React Native versus iOS Swift:

So, before making a decision, consider the project’s requirements. Additionally, Weft Technologies, a flutter mobile app development company in Kochi has developed multiple successful Swift and React Native projects. Feel free to browse them to help you decide which to use for your iOS app. Good fortune!

5 Mistakes That Will Destroy Your New Website!

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Long gone are the days when we used to hit a store just because our distant aunt couldn’t stop gushing over the great sales provided at the brand new store at Middletown Square. GenZ have a common beginner task of checking out the GMB profile of any outlet and arriving at a decision by themselves after checking the website. And just as you are thinking, some customers would have made their first impression regarding the website based on its overall user experience, checking out the inner pages for service listings, nearly impressed and moving onto the contact information, pretty reachable, and soon thinking about having a prior notion about the latest collection, things get radically slowed down with a faulty chatbox that automatically lags the interaction. And there you have missed a potential customer who could have made a successful conversion!

Weft would help you arrive at two important insights, based on this scenario:

  • regular site audit to check the overall functioning.
  • A new site section dedicated to the latest collection with newsletters to the mailboxes of the regular customers to alert them of the new stock in-house!

This is just one type of mishap that can happen to anybody who has maintained a website for their business. Weft, web application development company in Kerala, would love to share several instances of site mishaps that made you lose customers to your competitors!

  1. Your backlink profile hasn’t been audited.

There are a variety of reasons why your website strategy may be suffering from a bad backlink profile. You may have chosen an expired domain name that previously belonged to a spam account, causing your rating to plummet before you even started. Perhaps you were formerly a supporter of a backlink effort before Google’s Penguin upgrade.

  1. You don’t know where your company’s name is mentioned?

On the other hand, there may be plenty of opportunities for link-building. In this case, you’ll want to search the internet for brand recognition rather than backlinks. Then, if the author of the piece claims that your brand is trustworthy and well-known, you can contact them to inquire further.

  1. You haven’t made a commitment to a link-building strategy.

Requesting that webmasters count your connection to current content is the first step in a white-hat link-building campaign that you must devote yourself to if you want to get your website to the top of the SERP. With grades in mind, link building should begin. To match with, find and select different websites within your niche.

  1. You haven’t increased the number of local citations.

Local SEO is one of the easiest strategies to rank higher in search results, increase your online presence, and increase local traffic. The more verified locations you have, the more Google will trust your location, and the more likely you will be able to rank first in local searches. Being the town’s only specialist isn’t enough. You must ensure that search engines comprehend you so that users can find you when they are looking for you.

  1. Failure to maintain a mobile-friendly website

First and foremost, Google has already adopted a mobile-first index, implying that mobile-friendly websites are heavily prioritised on the search engine results page. Second, who wants to look at a website that isn’t optimised for mobile anyway?

To wrap up

When your website strategy is your business or your passion, you must ensure that everything is running well. Yes, it takes a lot of time and effort, but the benefits are substantial. You want users to come across your site and interact with it on a regular basis. You want search engines to think highly of you. You want to increase brand recognition and strengthen your brand’s position. All of these objectives are intertwined and can be achieved through top website development companies  in Kerala.

Why should you use Flutter for mobile app development?

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“There are butterflies fluttering in my stomach,” said Murphy, the developer. Every time the company that he worked for revised the programming stack, Murphy slipped into panic! But not after Flutter joined the ranks of cross-platform app development languages. Murphy and his crew of developers share the common opinion that “Flutter is going to stay and rule the roost for the coming years!” 

Are you puzzled by the collective accolades for a flutter? Let’s see how Flutter has changed the game for app developers!

Tracking the route back to Flutter

Building apps was expensive back when Objective C/Swift and Java/Kotlin were the dominant languages for mobile development. You had to create two distinct apps, which meant that you had to do the work twice.

To address this issue, numerous frameworks for creating hybrid (or cross-platform) apps in HTML5 and JavaScript have been developed. The Flutter framework has quickly gained popularity among developers, enterprises, entrepreneurs, and users among cross-platform toolkits such as Phonegap, Xamarin, React Native, and others.

Keynotes about Flutter

Flutter is a cross-platform UI toolkit that allows you to create native-like apps for mobile, web, and desktop from a single codebase. It employs the Dart programming language as well as Material Design and Cupertino widgets. Flutter programmers can create stunning user interfaces that look and feel native. Flutter is the only framework with a mobile SDK that supports responsive design without the use of a Javascript bridge, allowing it to compete with its cousin and direct competitor, React Native, in terms of performance. It works well with a variety of platforms, including Android, iOS, Linux, MAC, Windows, and Google Fuchsia apps. The Dart programming language, which was also created by Google, forms the foundation for the Flutter SDK.

Why do we need Flutter?

Flutter is one of the greatest ways to create apps for Android and iOS without having to write code for each platform separately. These apps’ smartphone versions work as full native apps for Apple and Android smartphones and are built specifically for each platform before being released. They don’t require a browser or a runtime module. It is also feasible to construct web apps for browsers as well as native programmes for Windows, Linux, and macOS using the same codebase.

The Wizard of All cross-development App Languages: It’s All Widgets for Flutter

Flutter is a technology that is built on widgets. This means that object-oriented programming can be used on any element. One of the advantages of Flutter is the simplicity with which you can edit or customise widgets. It also includes UI widgets that meet certain requirements.

How did Flutter amass so many accolades?

We can say that the advantages of Flutter, compared to similar technologies, clearly outweigh its competitors. Read the following to analyse and comprehend the benefits catered to us by Flutter, as enlisted by Weft, providing the best flutter app development in Kerala.

  1. There is only one codebase for all platforms.

Gone are the days when you had to develop separate codes for Android and iOS devices. Flutter’s code reusability allows you to develop a single codebase that can be used not only on Android and iOS, but also on the web, desktop, and other platforms. This drastically reduces development time, eliminates costs, and allows you to publish your product much more quickly.

  1. The notion of “It’s all widgets” opens up a world of possibilities.

When it comes to designing beautiful aesthetics for your app, Flutter’s custom widgets are a dream come true. You don’t have to worry about the UI on different devices at the same time.

  1. Extensive library

Flutter makes use of the Skia Graphics Package, an open-source graphics library that is both fast and stable.

  1. Rapid testing and reloading

The hot reload feature speeds up the app development process. There’s no need to restart the app to see every change you make in the code when using Flutter. You may simply make changes in real time to your app, giving you more opportunities to experiment with the code and correct errors while on the go.

Looking for the right hands to develop a Flutter app?

Over the years, Weft has created a number of Flutter apps. We’ve used Flutter to create fantastic social media apps, service booking apps, productivity measurement apps, utility apps, product distribution apps, and healthcare apps. Despite the fact that the technology has only been around for a short time, we are excellent practitioners!

Contact Weft, the best mobile app development company in Kerala, for a free consultation to discuss the possibilities and benefits of using Flutter app development for your project.

Weft Technologies is a B2B Game Changer in India

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Flexibility — that’s a luxury that every business really needs. When running a business, an owner or a manager must juggle multiple responsibilities, but sometimes, one person cannot handle everything. That’s where service providers like us come in. Here ta Weft Technologies, we provide a vast range of solutions to help you defy the odds.

We offer expert and efficient services like:

Headquartered in Kochi, India, our team is passionate about helping companies build simple yet impactful products. We want to allow them to focus on their operations while we bring in flexibility with our expertise. Because of our clients’ trust, we’ve been regarded as one of the go-to agencies on Clutch.

Clutch is a reputable B2B market research site based in Washington DC. The site allows millions of browsers to read through and learn more about the right service providers for their unique needs. According to the platform’s research, Weft Technologies is among the game-changing companies in India, highlighting our work in the advertising space. This distinction was made possible by the support and honest reviews of our clients.

As of writing, the Weft Technologies group has earned 6 amazing reviews that feature stellar ratings. We’re genuinely appreciative of the fact that our clients took the time to leave us their gracious feedback on Clutch. Their testimonials help us prove our ability to deliver and identify opportunities to grow further.

“What sets them apart is the quality of their work, their ability to deliver on time, and their cost. They’ve customized our approach to social media marketing, and our success rate is much higher than it would be if we’d just put an ad on Facebook. Our business is niche, but they’ve helped me reach the right customers.” — Director, Bases Inc

“The most impressive thing about this company is its level of professionalism. The way they have handled the development part with their limited knowledge of the vet industry is much appreciated.” — Marketing Coordinator, Eurovets Veterinary Suppliers

If you want to see the full scope of our services and see what else our clients say about us, please feel free to check out Weft Technologies’ Clutch vendor profile. Your support means the world to us. Thank you for entrusting us with your projects. Work with Weft Technologies and see for yourself why we’re an industry game-changer. Send us a chat and let’s talk about what’s next for your business.

HOW A MOBILE APP CAN BOOST A SMALL BUSINESS IN 2022

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With lockdowns settling down on us for more than a year, we had time to overlook ourselves and dust up our old passions and hobbies that had rusted due to the busy schedules! 

Soon after realizing how one could monetize something that they seemingly loved to do, things only started getting better, and today we have a great line of zealous and passionate people who run their small-scale businesses! 

After getting themselves into the club of entrepreneurship, sooner or later the trail of challenges started popping out, and one of them is “the challenge of visibility!”. In this age of booming competition, getting noticed in the first place is already half the battle won, and most drop their mission to successful entrepreneurship before it even takes off! 

After noticing how the world has flourished digitally, finding oneself a sweet spot in the digital space is the first go-getter, and the easiest way to ace it would be by launching a mobile app for your business venture! 

A mobile app can take your small business to unparalleled levels in terms of brand awareness, lead generation, engagement, and, most of all, conversions. Read from Weft Technologies, best app developers in Kerala, on why business owners need to catch on quickly.

Make Your Business Available Offline

One of the most significant benefits is that your users can still access your business even if they do not have internet connectivity. Because websites only work in an HTML context and require an Internet connection, web apps cannot provide this. Essentially, you bring your company closer to the people, no matter where they are. As important as having a physical presence for your business is, allowing your customers access to your business from anywhere is a valuable digital area.

Boost your brand’s visibility

Your brand is made up of everything that distinguishes you from other brands (your logo, colors, design, services, etc.). Including a mobile app in your digital marketing strategy is a smart method to raise brand awareness while also giving you an advantage over competitors who do not. You can use mobile apps to push out content and promotions to keep your customers informed and interested.

Boost Customer Satisfaction Scores

Although web apps have recently begun to resemble mobile apps, mobile apps are more user-friendly and give a faster way to finish tasks. GPS, WIFI, touchscreen interface, camera, internal memory, connecting technologies like Bluetooth, and connections are all used by mobile apps. All of these functions work together flawlessly in a mobile app, resulting in significantly higher customer satisfaction. Consumers can use mobile apps to find information, multitask, and conduct work or play activities without needing to use the Internet or a desktop computer.

Improving Customer Retention

Data privacy and security are more important than ever. With so many cyberattacks and data breaches hitting businesses, it’s more important than ever to provide top-notch cybersecurity and data privacy services. Most customers choose mobile payment since it provides them with the confidence to shop and pay online. It offers individuals more confidence to share sensitive information because data is saved on their personal devices. They can also use biometric authentication to increase the security of their transaction.

Provide customization

You can also customize your mobile app service, which increases engagement and conversions. It helps a user to exhibit their personality when they may customize any product or service they use based on their preferences. You may also learn a lot about your consumers by watching how they customize your app. Using customer data appropriately and with their consent helps you to better customize your service and give items or services that they genuinely need or want.

On-demand service

With the use of mobile apps, on-demand businesses are better equipped to service their customers. If you own a small business, you need a mobile app to stay in touch with your customers — even during a global pandemic, you don’t have to close your doors because you’re out of the loop. Regardless of the circumstances, move your business online and establish a mobile app where you can still reach your customers and provide the finest on-demand service you can.

Build your Business with APP!

Mobile applications’ simplicity delivers tremendous commercial benefits. Mobile apps can boost sales and customer service, especially when they’re linked to your website via a well-designed landing page. Build stellar, intuitive mobile apps for your startup with Weft and get your business on-wheels!