How to optimise your landing page for both Organic traffic and conversions

February 19, 2021 BLOG
Search Engine Optimization

To create a sleek minimalist experience that would let the page visitors process through the buying process without distracting is conversion optimization. To create a landing page which would rank high in Google and capture leads and sale, you can follow the following steps;

Power of Search Engine Optimisation

Search is still the most effective way to drive online traffic and visibility which simply has no alternatives. This is not going to change anytime soon. If a business is not in Google, it is non-existent for people. It was found that there are around 40,000 search queries every second and around 1.2 trillion searches per year globally. A very vast amount of people conduct internet surveys before making a purchase. Hence, organic presence will be crucial for a business more than other methods like ads. Most business reputation checks are conducted through Google like product reviews through text or voice search. Ultimately, Search Engine Optimisation is the best and probably the only way to get your product discovered through search and take your digital marketing to the next level.

Sales Stimulating Content

Google has the ability to analyse the relevancy, search intent and context of content and it ranks a page according to its relevance and usefulness. Helpful and informative content that matches keyword intent is prioritised. When uploading content about a service or product, it would be better to go into more details about the service and give an explanation about what is involved. Test headline variations and call to action text that matches the language our visitors use can drive more traffic. A good and attractive headline or value proposition is very important when it comes to content. Prefer a longer form of copy that can convince the potential customers that your product stands ahead of the competitors’. 

Video Content

Video content is a great way to increase organic search visibility. Search crawlers were not smart enough to understand the video content without text context but now Google can analyse the videos and can even build automatic transcripts. Embedded videos can improve on-page engagement and organic traffic too. With easy tools, the process of video creation is also becoming easier as the need to invest in third-party service is not necessary. However, a voiceover that is relevant can play a major role in drastically improving your lead.

Engagement Metrics

Prioritise engagement metrics by adjusting the current analytics solutions. Analyse the average time spent on the page, bounce rate which says how many visitors opened your website and went right back, average session duration which helps you understand how effectively the website meets the intent of the users, Click through rate etc to get a better understanding of how your target customers interact with and respond to the content.

To create your landing page that would rank high in Google, capturing great leads and sales, connect with us. Let’s get started with our conversion optimization!