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Category: SEO

Effective Link-Building Techniques to Improve Organic Traffic to your website

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Have you searched for ways to increase your website traffic? Do you think SEO link-building strategy will help you achieve the goal?

SEO link building is linking back to your website from other websites using hyperlinks. It is a novel technique in Search Engine Optimization to improve your website traffic and help your site achieve a better SERP ranking. Although google algorithms are not easy to track, backlinks remain a crucial factor in strengthening engagement on your site. The more backlinks involve, the higher will be the search results.

There is n number of ways to employ more backlinks on your website like creating quality and engaging content in the form of blogs, connecting with more business enterprises and their websites or contents, using influencers to include a backlink in their content, etc.

How does SEO link building help your website?

1. The first and foremost benefit is indeed an increase in search engine rankings. All links may not deliver the same value but they are essential to improve the SERP rankings.

2. In addition to this, it also improves referral traffic to your site. Organic traffic on your site precisely means more involvement and more chances of sales and business growth.

3. Link-building techniques will also enable you to improve your keyword ranking. Creating more links will increase the search results, giving more chances for people to find your website and thereby helping you achieve better keyword ranking.

Effective ways to Improve Link Building

1. Make sure the backlink is from a site that is closely connected to your content /product/website. Only then will that link or search be useful for you and give you a better Return on Investment. For instance, let’s say your company sells furniture, a backlink from a clothing brand might not help your business grow as much as it is from an interior designing brand.

2. The quality of the site matters as does the quality of the backlink it offers. So make sure you put your backlinks on trustworthy websites. Links from less-worthy sites might not do much to your site. Know that there is no better marketing strategy than building trust with your customer. Not just building traffic will help you boost your growth, but building quality traffic will and is what we are aiming for.

3. The location of the hyperlinks is the other factor you should be careful about. Randomly placing a hyperlink might not bring you the result you are looking for. Rather placing it within the body of the content will give it contextual authority and make it more lightweight and natural to read through.

4. The anchor text is another important component in SEO link building. It is the actual text a linking site uses to refer to your content or website. This is what a ranking page takes into account and so it needs to be precise and clear. For more queries on the subject contact WEFT, an SEO company in Kerala, that uplifts your business digitally.

5 Best SEO Apps for Shopify in 2022

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Nowadays, starting a store on Shopify is as easy as pie. With humongous efforts going down the lane of setting up a physical store, your new e-commerce store can be up and running in a jiffy! 

Things kept aside, this has also given rise to steady competition, with markets getting flooded with online stores popping up like mushrooms. Weft, a Mobile  App development company in India, suggests that it’s not enough to have a beautiful appearance, branding, and high-quality things in your online store to stand out. How well your Shopify store ranks on major search engines has a lot to do with how successful it is. 

Weft, SEO company in Cochin, enlists the top SEO apps for your online store: 

1.SEO Manager

The Shopify SEO Manager app is a fantastic Shopify tool for improving your store’s rankings, and it’s perhaps the best Shopify SEO software thanks to its extensive list of unique features. It allows you to customize your website’s meta tags, titles, keywords, and descriptions. Furthermore, it will provide you with pertinent information about how those categories are functioning on a global scale.

2.Plug-In SEO

You can pick between two versions of the Plug In SEO Shopify app. There is a free one that will suffice if you are a do-it-yourselfer who is just getting started with their online store and wants to acquire basic SEO optimization for it. Despite being free, this plan allows users to use the inbuilt smart analyzer to assess an unlimited number of pages for SEO concerns.

3. SPO:  SEO Product Optimizer

There are two versions of the SPO SEO Product Optimizer, and both are powerful. Even the free edition of this Shopify app offers a useful set of functions. These are limited in terms of the number of times you can use them every month rather than the number of times you can use them. One of the most appealing features of the SPO app is the ability to investigate specific keywords and have the app recommend the appropriate application for you. A bulk edit function has been included to enable quick link preview editing, which will save you time in the long run. Link previews can be changed without having to know how to code because the app does all of the work for you – a highly handy and beginner-friendly feature.

4. Reload SEO

Reload SEO is a keyword optimization programme that is suitable for both novices and more experienced SEO store owners. Its primary distinguishing feature over other apps is that it analyses the content of your Shopify competitors. The truth is that company SEO is a numbers game to lift your store over others, not an area that rewards fair play. Potential traffic for your Shopify store is a competitive advantage that you can gain over other businesses.

5. Tiny IMG SEO Image Optimizer 

Once you’ve figured out your keywords, maximizing your store’s optimization entails focusing on the photos on your site. It’s one thing to have a visually appealing brand, but many people overlook the fact that the images you select for your store will have an impact on its efficiency. High-quality images take a long time to load, and if they aren’t optimized, they can greatly detract from the appeal of your store. It may come as a shock, but if your website takes longer than three seconds to load, you might be losing up to half of your potential clients. After all of that effort to get organic visitors to your store, a minor detail like loading speed should not be overlooked.

Takeaway

We hope this article from the best software development company in Kerala has provided you with some insight into the finest Shopify SEO applications available and what they can do to improve your site’s rankings and traffic. As you can see, there are numerous apps available to meet a range of purposes and workflows. It’s up to you whether you want to get down to business or take a more relaxed approach and let AI handle the heavy lifting. In any event, once you’ve finished optimizing your Shopify store, you should notice a large increase in organic traffic.

How to do SEO for eCommerce websites?

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E-commerce SEO has a vast amount of significance in the current period since we are now ordering everything online due to the pandemic restrictions. With people spending more time browsing online e-commerce ads can catch their attention swiftly and create an interest in them to purchase. So, you can enhance the visibility of your eCommerce store on the Search engine results page with Ecommerce SEO when done perfectly!

Best SEO Company in Kerala, with proficiency in e-commerce website development and have years of experience shares some valuable tips on how to do e-commerce SEO!

Your web pages can rank higher in SERPs,if and only if your website is optimized for search engines —  keyword usage,  technical framework of your web store, and whether your web store is mobile friendly all leave a high dependency on SEO optimization.

E-commerce SEO Guide

To reap the benefits of your SEO efforts, here we list 4 areas to consider when setting up your e-commerce SEO strategy:

Content

How can you get along with content optimization? It’s quite simple. Include the search terms for which you would like to be browsed in your content: with mentions to your URL, H1 header, content, meta description and meta title.

Technical setup

The technical aspect of your site should never be compromised: like for instance HTTPS, responsiveness, page loading speed, indexation, XML sitemap (Google indexing), etc.

User experience

Whether you end up first or last at Google SERP is not because Google doesn’t like your name or your font colour, it’s purely based on user statistics. The user statistics is derived based on the time spent on page, bounce rate, conversion rate, load time, etc. The final conclusion is basically to decide whether  users are able to retrieve results of what they are looking for? Are you a verified source with reliable information?

If you can prove this to Google you get to stay on their first page of search results. Statistics show that not more than  75% of Internet users have the patience to look out for data  that remains past page 1, hence a top ranking can impart major value.

Have a clear and concise idea on which internal links (from within your website) and external links (from other sources) you link to and from. You also need to keep track of other resources linking back to you for authority. Connected to the right sources or being the referral resource for an esteemed organization can enhance your credibility and brand reputation to unparalleled levels.

Having check-marked all these pointers, you can ace the game of E-commerce SEO and stand out from the competition among the budding companies in Kerala. For expert intervention in the domain of E-commerce SEO, Weft Technologies is always at a call away which is one among the top digital marketing companies in Kochi. With Weft Technologies, e-commerce SEO will not be an uphill task anymore and you can sit back and witness the results of change.

Google Rankings Suddenly Dropped: Recovery Guide

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One fine day, you wake up to a sudden drop in your google ranking and that’s surely, going to give you a panic attack! But worry not! Here we are going to share some diagnosis as well as recovery tips on how to tackle a sudden drop in Google ranking!

Content changes

As we know, the web crawlers rely on the content within the search queries and match it with the internal keywords of your site, to generate the search results. Hence any important changes made to the site can bring a bigger impact.

Title tag: Check out for changes in the title tag, because small changes in the title tag can sum up to a bigger game changer.

Meta tags: Click through rate for your search results can be heavily impacted by changes made in meta tags. So check it!

Headings: Give properly formatted headings.

Body Content: If there are noticeable changes made to the title, meta tags, and headings, then you should surely lookout for changes in the body content too.  To track these changes automatically, you can rely on WordPress. Else, you can check out Google’s cached version of your page with a cache: query or by checking the Wayback machine.

Algorithm update.

Google Algorithmic Updates are commonly sighted reasons for drop in Google rankings. However it’s not an instantaneous effect, the site ranking will go down within several weeks. Since 2018, it’s found that Google made 3200 changes to their algorithms.

SEO experts across the globe remain vigilant for even a small update in Google, and rely on a toolset to alert them.

Reports of a Google update can be spotted at the earliest at Barry Schwartz’s Was There A Google Update?

To analyse ranking volatility over a span of time check out the tools below:

Advanced Web Rankings

RankRanger

Algoroo

AccuRanker

Technical issues

If there exists any technical issues related to crawling and indexing of your site at the end of Google, it can heavily impact your ranking.

Look out for crawl anomalies which can create a denial of information that was requested in prior. Have a look for crawl anomalies at Index Coverage Report .

Decreased crawl activity from Google and an increase in 4xx and 5xx status codes can be found from the log files which store information from visitors and crawlers to notify you about Google ranking drop.

Blocking Googlebot

At one point in time, the system administrator decided to block all traffic from bots, what may happen?

Now the solution is:

  • Define your user-agent as Googlebot. 
  • Collect the exact user-agent strings. 

If you find that Google’s IPs are blocked, then follow these steps:

  • Employ the Test live URL option in Google Search Console. Enter a URL there, and click the TEST LIVE URL button in the top right. If that process fails, Google’s IPs may be blocked. 
  • Use the Rich Snippet tester to request a URL on your site. If that fails too,Google may  be blocked on an IP-level!

Load time

Have the load times significantly increased for pages? It may affect your ranking and result in a  drop.

  • Check out your crawl stats in the old Google Search Console.
  • Analyse the page load time in Google Analytics (Behavior > Site Speed > Overview)
  • Run and analyse it through CrUX.run
  • Revisions made by competitors
    • Check out if they won featured snippets for a set of targeted queries?
    • Have better content?
    • More and better links?
    • Pages load faster? Overall better user experience?
  • SERP lay-out changes  

Changes in algorithms are not the sole reason for your Google ranking drop. Changes made to the Search Engine Result Page layout can also bring down your rankings.

Try to mimic browser behaviour and check out what SERP has in store for you in return to your queries.

  • Google penalty.

Different forms of Manual penalties exist. The most dreadful being a complete deindexing of your website — which usually only dooms on websites that are clearly trying to fool Google’s system.

A serious SEO issue in your website that’s technical in nature can result in a mental penalty which leads to deindexing of your website.

Check out these recovery hacks brought to you by Weft Technologies to bring up the google ranking and stop panicking!

Google Penalty: How to Recover from a Google Penalty?

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Google Penalty: How to Recover from a Google Penalty?

As we all know, search engine traffic is the holy testament of digital marketing and we work ardently to enhance the SEO traffic at any cost! The building up of SEO traffic is so difficult and at times, we find marketers going way out of the way to push the link-building process beyond the limits. 

And what lays beyond is a nightmare to every digital marketer! And that’s getting penalized by Google! This is followed by a significant drop in the traffic! It’s deduced that almost 4 million manual actions are being undertaken by Google every month. And to our surprise, only 20,000 webmasters are delivering a reconsideration report. This gives us a strong insight that only 5% of the websites try to improve their site ranking after being penalised.

There exist two ways whereby your site can get penalised by Google and they are:

  • Manual Actions
  • Algorithmic Updates

Manual Actions undertaken by webmasters and algorithmic updates (Penguin, Panda) in the Google site ranking domain can also penalise your website. Google’s spam team can take direct initiatives to block your site or else Algorithmic Penalty can doom on you! 

Now how do you find, if your site was penalised manually or it faces an algorithmic penalty?

  • Go to Google Webmaster tools in Google Search Console and find out any new notification awaiting your attention! Then be sure it’s a manual action!
  • To identify which algorithmic penalty has been imposed on you, check with the time duration you underwent a drop in traffic and the corresponding changes made to the algorithm. This can be traced from Google Algorithm Change History.

To stay up to date with Google’s Search Algorithm, continue to follow Google Webmasters, Mozcast, or Algoroo. One of the most significant algorithmic updates are Panda, which relies on content quality, and Penguin, which focuses on backlinks and anchor text distribution.

What brings in the dreaded Google Penalty?

  • Having backlinks from websites that are penalised by Google.
  • Plagiarised content on your site.
  • Creating backlinks to sites that are not related to your site.
  • Having spammy website content.
  • Hidden content.

How to recover from the Google penalty?

Firstly, trace all of your backlinks in Google Webmaster Tools and pick out the bad backlinks. Now, try to remove them by creating an email and sending it to the respective webmaster. Keep track of your mail request. It’s also necessary to remove any duplicate content from your site since it’s a huge red light to your site rankings. Also, make sure your site is clean of low-quality, impoverished content. Perform your anchor text distribution in a perfect way. 

To remove a manual penalty, you have to send a reconsideration request after following corrective action. It might take only two months to recover from a manual penalty.

Employ the disavow tool in Google Webmaster Tools that help to get rid of link-based penalties.

To wrap up

Go through the Google webmaster guidelines, remove the bad backlinks, and if you can’t, then disavow them. Primarily understand the root cause behind the Google penalty! 

Data Storytelling: A strong blow to the conventional stitching of brand stories

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Brand stories have become tremendously popular with time, but don’t you think it’s time to bring about an exciting edge into the way of crafting brand stories? As we know, people only have an attention span for the trending hitlist nowadays and anything else falls prey to ignorance. As we thought and thought, we came up with a different storytelling strategy that can produce qualitative results. 

And that’s data storytelling. Now, this is hopefully something new that you may come across and that’s exactly what we cherish. Data storytelling, in simple terms, is creatives centred around real facts and figures. More than maintaining a cool creative with flashy background and catchy copy, we are providing marketing insights with hard earned data components. These statistical data components unwrap a story that resolves a problem, recognizes a potential opportunity and aids the decision making process.

Weft technologies are concerned about giving a realistic image of the product or service that they are promoting and attest a true value to it after deep learning and research and give an authenticate blend to the creatives that are more than convincing, but also measurable!

Data storytelling converges into the zone of brand stories with its articulate way of data presentation. Data presentation is nothing else but, using various numerical measures you are trying to convince the consumers why you are a potential brand, what makes you different from the competitors, your current trends and holding in the marketplace. Marketing insights do not speak about the current status alone, but can also provide forecasting hints to channelise the decision making pathways that bear fruitive results.

The best prospects of incorporating data storytelling while you stitch up the brand stories are: 

Data Visualization gets Smart

Having smart visualization of your data trends can deliver a couple of shots that can benefit you in the long run with a potential outlook on the data in-hand, future forecasting, and a true statement about your business prospectus directly to the consumers. 

Predictable data within the reach of your hand

We can maintain a clear, concise datum trend at your fingertips. Stitching up a data story can drag in potential consumers and ace up the lead generation campaigns carried out in the digital marketing strategies and plans.

Enriching consumer experience to unparalleled levels

Having personalised data views, is something any consumer would die for, and can you think of any other better way to engage the consumer with your brand? This can be done with data storytelling and the results are going to reach you at cloud nine!

Relying on data visualisation trends can deliver strikingly winsome marketing insights for digital marketing to take your brand to the next level. This can be a strong blow to the existent framework of crafting brand stories in a true blue creative way, blending some true facts and figures into it will not only make you look authentic but also be a liaison of credibility.

How to optimise your landing page for both Organic traffic and conversions

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To create a sleek minimalist experience that would let the page visitors process through the buying process without distracting is conversion optimization. To create a landing page which would rank high in Google and capture leads and sale, you can follow the following steps;

Power of Search Engine Optimisation

Search is still the most effective way to drive online traffic and visibility which simply has no alternatives. This is not going to change anytime soon. If a business is not in Google, it is non-existent for people. It was found that there are around 40,000 search queries every second and around 1.2 trillion searches per year globally. A very vast amount of people conduct internet surveys before making a purchase. Hence, organic presence will be crucial for a business more than other methods like ads. Most business reputation checks are conducted through Google like product reviews through text or voice search. Ultimately, Search Engine Optimisation is the best and probably the only way to get your product discovered through search and take your digital marketing to the next level.

Sales Stimulating Content

Google has the ability to analyse the relevancy, search intent and context of content and it ranks a page according to its relevance and usefulness. Helpful and informative content that matches keyword intent is prioritised. When uploading content about a service or product, it would be better to go into more details about the service and give an explanation about what is involved. Test headline variations and call to action text that matches the language our visitors use can drive more traffic. A good and attractive headline or value proposition is very important when it comes to content. Prefer a longer form of copy that can convince the potential customers that your product stands ahead of the competitors’. 

Video Content

Video content is a great way to increase organic search visibility. Search crawlers were not smart enough to understand the video content without text context but now Google can analyse the videos and can even build automatic transcripts. Embedded videos can improve on-page engagement and organic traffic too. With easy tools, the process of video creation is also becoming easier as the need to invest in third-party service is not necessary. However, a voiceover that is relevant can play a major role in drastically improving your lead.

Engagement Metrics

Prioritise engagement metrics by adjusting the current analytics solutions. Analyse the average time spent on the page, bounce rate which says how many visitors opened your website and went right back, average session duration which helps you understand how effectively the website meets the intent of the users, Click through rate etc to get a better understanding of how your target customers interact with and respond to the content.

To create your landing page that would rank high in Google, capturing great leads and sales, connect with us. Let’s get started with our conversion optimization!