Long gone are the days when we used to hit a store just because our distant aunt couldn’t stop gushing over the great sales provided at the brand new store at Middletown Square. GenZ have a common beginner task of checking out the GMB profile of any outlet and arriving at a decision by themselves after checking the website. And just as you are thinking, some customers would have made their first impression regarding the website based on its overall user experience, checking out the inner pages for service listings, nearly impressed and moving onto the contact information, pretty reachable, and soon thinking about having a prior notion about the latest collection, things get radically slowed down with a faulty chatbox that automatically lags the interaction. And there you have missed a potential customer who could have made a successful conversion!
Weft would help you arrive at two important insights, based on this scenario:
- regular site audit to check the overall functioning.
- A new site section dedicated to the latest collection with newsletters to the mailboxes of the regular customers to alert them of the new stock in-house!
This is just one type of mishap that can happen to anybody who has maintained a website for their business. Weft, web application development company in Kerala, would love to share several instances of site mishaps that made you lose customers to your competitors!
- Your backlink profile hasn’t been audited.
There are a variety of reasons why your website strategy may be suffering from a bad backlink profile. You may have chosen an expired domain name that previously belonged to a spam account, causing your rating to plummet before you even started. Perhaps you were formerly a supporter of a backlink effort before Google’s Penguin upgrade.
- You don’t know where your company’s name is mentioned?
On the other hand, there may be plenty of opportunities for link-building. In this case, you’ll want to search the internet for brand recognition rather than backlinks. Then, if the author of the piece claims that your brand is trustworthy and well-known, you can contact them to inquire further.
- You haven’t made a commitment to a link-building strategy.
Requesting that webmasters count your connection to current content is the first step in a white-hat link-building campaign that you must devote yourself to if you want to get your website to the top of the SERP. With grades in mind, link building should begin. To match with, find and select different websites within your niche.
- You haven’t increased the number of local citations.
Local SEO is one of the easiest strategies to rank higher in search results, increase your online presence, and increase local traffic. The more verified locations you have, the more Google will trust your location, and the more likely you will be able to rank first in local searches. Being the town’s only specialist isn’t enough. You must ensure that search engines comprehend you so that users can find you when they are looking for you.
- Failure to maintain a mobile-friendly website
First and foremost, Google has already adopted a mobile-first index, implying that mobile-friendly websites are heavily prioritised on the search engine results page. Second, who wants to look at a website that isn’t optimised for mobile anyway?
To wrap up
When your website strategy is your business or your passion, you must ensure that everything is running well. Yes, it takes a lot of time and effort, but the benefits are substantial. You want users to come across your site and interact with it on a regular basis. You want search engines to think highly of you. You want to increase brand recognition and strengthen your brand’s position. All of these objectives are intertwined and can be achieved through top website development companies in Kerala.