Breaking the cocoon of grocery shopping: From location based Inventory to personalised customisations!

We have delivered an ecommerce solution for Yameen- an online shopping portal to buy fresh fish. Fish markets have a huge variety from shellfish to squid, rohu, tuna which is exactly replicated in this e-commerce platform too. You are made available to a wholesome variety of fresh fish at standard market prices.

Fishes have a set of deciding factors when it comes to developing an e-commerce platform that relies on the online merchandise of fish. With specialised cuts, from being seasonal to area based availability, there are so many deciding factors that come amidst developing a cart and checkout of fresh fish.

Breaking the cocoon of grocery shopping.


What was the real issue pricking them?
Yameen was in need of a solution that showed high levels of user engagement. Live stock management and corresponding changes reflected in the menu list on a daily basis was their pressing demand. Fish cuts can also vary according to the dish being made and needed special mention in that perspective too.


How did we tackle the problem?
We developed a complete eCommerce solution with a customary app. We integrated business analytics into the framework to evaluate their business scales and revenue generation and study their ongoing trends.

We relied on a strong Content Management System to deliver a sound display of the menu listing and to actively manage the creation and modification of the display content.

Our work

Project timeline

Week 1

Requirement Elicitation

Week 4

Brainstorming Sesssion

Week 7

Proposal Presentation with Key Objective
Validation Testing

Week 10

Coding, Development & Product Activation


What are the results?
Speaking about the results, the first noticeable output would be an open commerce system which could club every single unit into a common bowl. People could now suitably choose which cut they prefer( small, medium, large, biriyani).

They could avidly search through a fish catalog which was available to them based on their locality and need not waste their time searching for the unavailable ones.

Route map

What does the process look like?
Initially, we developed an e-commerce solution that had cart, checkout process, real stock management, fish cut preference modes.

We integrated business analytics to measure the success of their online presence, to study the user presence in the app, how well the order fulfillment has been established.

What does the final product deliver?

We have a fully functional customized e-commerce solution for the user end for order placement and checkouts with a wide variety of choice and controls over the fish cuts and a menu list on locality based availability.

Shop from Yameen like you hit the supermarket!

Yameen brings you an entire bowl of fresh vegetables, meat, fish and a lot more to your doorstep without any hustle and bustle.

Location based Inventory!

Avail the premium option to browse through a location based Inventory. Browse through an inventory list of fresh veggies and fruits, meat and fish that are currently available.

We’d love to hear about your
brand and business challenges.