A Bond With a Giant and Helped to Turn Their Website Into a Flawless User Space
Problem
Aditya Birla Capital is a renowned investment and wealth management company founded under the Colossus Aditya Birla conglomerate. They aimed to enhance their website's usability and accessibility by implementing a futuristic HTML to optimize their web application. The company realized that its website needed to meet the current digital market's standards, and it was also required to create a video that would educate the public about its products and web app capabilities. The video was crafted to highlight their offerings' key features and benefits, ultimately attracting potential clients and increasing engagement.
Solution
An Aditya Birla venture joining forces with WEFT !!! That leaves no room for a second thought. We planned and framed a workflow that goes well with the time bracket. As a digital transformation company, we have experience in technology and marketing content production. From the client's point of view, we sat down with them and understood the issue thoroughly by testing current digital marketing efficiency and found the skeleton of drawbacks.
Furthermore, they developed a brand new HTML home page for Aditya Birla Capital that is aesthetically pleasing and highly responsive, showcasing the various service categories with concise yet comprehensive details. We have also created a short video that introduces the company's products and services clearly and concisely. This is self-explanatory to any beginner and helps the expert move forward as the candles go.
RESULT
The new homepage has significantly increased Aditya Birla Capital's website traffic by 20% in the first month itself. The video has also been well-received by viewers and has helped new users navigate seamlessly and generate interest in the company's products.
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