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Category: Blogs

How is AI Changing Software Development?

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The notion of Artificial Intelligence (AI) has been widely propagated and discussed in the tech industry for several years, now. However, its influence and potential impact on software development are yet to be fully comprehended. The emergence of AI has brought about a seismic shift in how software development is approached, from the very initial stages of design to the development process and eventual deployment.

 Artificial intelligence has introduced an unprecedented ability to create intelligent and automated systems, equipped with cognitive capabilities that were once deemed impossible, thus making AI an indispensable tool in modern software development. This technology empowers developers to create software applications that can reason, learn, and make independent decisions, ultimately leading to a vastly improved functionality and efficacy of software products. 

Artificial Intelligence has the potential to revolutionize every aspect of software development, from automating mundane and repetitive tasks to designing and implementing advanced machine learning algorithms that have the ability to emulate human decision-making processes. This revolutionary technology has opened up many possibilities in software development, disrupting traditional methodologies and fundamentally changing the way software creation is conceived. 

This blog aims to provide an in-depth exploration of the many ways in which AI is revolutionizing software development, showcasing the latest breakthroughs and advancements that are shaping the industry’s future.

Role of AI in Software Development

Embracing AI and other emerging technologies is essential for developers who want to remain relevant in the constantly evolving software development industry. By doing so, they will create software that is more user-friendly, reliable, and efficient, leading to a better future.

Automated DevOps and Streamlined Roadmaps:

AI is transforming software development processes by automating DevOps and streamlining the creation of software development roadmaps. Tools such as Aroma and Getafix use machine learning algorithms to recommend code snippets and suggest bug fixes, respectively. This automation makes it easier for developers to overcome deployment roadblocks and speed up the testing process. Additionally, AI tools streamline the creation of software development roadmaps by synthesizing project goals and challenges and listing highly adaptable action items.

AI-Managed Code Compilers and Testing Programs:

AI-managed code compilers such as Glow can turn code into machine language more quickly than humans can. AI-enabled compilers such as Compiler.ai can generate correctness proofs for executable code, guarding against errors. AI-powered testing programs include Testsigma and Eggplant, which can perform continuous testing, simulate human activity, and flag issues along the way. 

Redefining the Role of Software Developers:

Skilled technicians are not becoming obsolete but are using new tools such as digital cameras and open-source libraries to enhance their output. Developers who make an effort to understand the applications of Artificial Intelligence, data science, machine learning, natural language processing, and other emerging technologies will adapt to this changing landscape. This might mean moving from coding roles to roles concerned with planning, technology management, design, and oversight. 

Predicting End-User Behavior and Making Strategic Decisions:

Intelligent systems can predict how users will interact with software based on the ways people utilized previous iterations of an application or similar products. This allows for more efficient updates and the identification of features that are must-haves versus those that are not beneficial. AI-enabled decision-making tools can design frameworks, create KPIs, and answer key questions nearly instantaneously, saving time and resources.

Benefits of AI in Software Development

Enhanced Data Security:

Artificial Intelligence (AI) in software development can provide a refined approach to data security. The machine learning algorithm of AI can scrutinize vast amounts of data from network sensors and install software to detect irregularities from normal behavior. By leveraging AI, software development companies can ensure a higher level of data security by avoiding delayed warnings, false notifications, and alerts.

Efficient Bugs and Error Identification:

With AI tools, developers and testers can efficiently detect and correct bugs and errors, without struggling to examine executable files. Use of Artificial Intelligence enables the quick identification of bugs, which can accelerate the software development process by multiple times.

Strategic Decision-making:

AI technologies like advanced machine learning (ML), deep learning, natural language processing, and business rules offer software developers the ability to build better software quicker. Developers can leverage machine learning solutions to learn from past development projects and analyze existing projects’ performance. The strategic decision-making process of software development companies  thus will become more efficient and accurate with the help of AI.

Accurate Estimation of Cost, Time, and Effort:

Use of Artificial Intelligence enables software development companies to estimate software accurately by analyzing historical data from earlier projects and finding correlations and statistics. AI’s predictive analytics and business rules help software development companies provide precise estimates of cost, time, and effort.

Improved Product Quality:

AI integration in software development provides an advanced approach to quality assurance. The machine learning algorithm of AI can scrutinize vast amounts of data to identify and correct software errors, enhancing the overall quality of the software.

Efficient Maintenance and Upgradation:

AI can automate software maintenance and upgradation procedures. By leveraging machine learning, developers can enhance software performance and identify and correct bugs and errors without manual intervention. It results in reduced maintenance and upgradation costs and increases software performance.

Future of AI in Software Development

The future of software development is intricately linked with the advancements in artificial intelligence (AI) technology. AI integration in software development is revolutionizing the way software development companies build software, creating a new paradigm in the software development life cycle.The application of AI in software development is propelling the industry to greater heights by enabling developers to build better software faster, with fewer errors, and at a reduced cost.

As AI technology continues to evolve, software development companies will be able to leverage its potential to build more complex software, incorporating advanced features that were once considered impossible. The capabilities of AI, such as natural language processing and deep learning, can enable software to recognize and interpret natural language, understand user requirements, and provide personalized solutions to users. AI integration in software development can also empower software to learn and adapt to the changing market trends, user behavior, and emerging technologies, enabling developers to build software that meets the evolving business requirements.

However, the widespread adoption of AI in software development poses certain challenges, such as the need for highly skilled AI professionals, data privacy, and ethical concerns. As AI continues to revolutionize the software development industry, it is crucial for software development companies to ensure that they adopt responsible AI practices, prioritize data privacy and security, and ensure ethical standards in the development and deployment of AI-driven software.

Thus we can conclude that the future of software development is promising with the integration of AI technology. The application of Artificial Intelligence in software development can transform the industry, creating new opportunities for developers to build software that meets the evolving business requirements. The potential of AI to enhance data security, provide accurate estimations of cost, time, and effort, and identify bugs and errors is propelling the industry to greater heights. 

Best Software Companies in Kerala in 2023

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Are you digging for ways to turn your vision into a reality? Are you in search of a reliable software development partner to take your business to the next level? 

Well, then read through to learn about Software development in Kerala.

As businesses continue to ripen in the digital age, software solutions have become an integral component of their growth and success. However, not all businesses have the resources or expertise to devise and execute software solutions on their own. This is where a software company can be invaluable in helping businesses accomplish their objectives.

We’ve executed extensive research to assemble a comprehensive guide to the top software development companies in the industry. Our expert team has scoured the market, examining companies with a proven track record of delivering exceptional results. Whether you’re a new startup looking to establish your brand in the industry, or a well-established enterprise seeking innovative solutions to stay ahead of the competition, our selection has got you covered. 

Join us as we delve into the software world to locate the perfect partner, the best low-cost software development company in Kerala to take your business to new heights.

Before listing out the best software development companies in Kerala, let us explore why you need a software solution from software developers in Kerala to uplift your firm and double your income.

Top software companies in Infopark, Kochi can revolutionize your business with customized software solutions that enhance your processes, productivity, and profitability. With custom software development, your business can automate processes, reduce errors, and improve efficiency. Furthermore, it helps you develop web and mobile applications that cater to your unique needs, delivering seamless user experiences to your customers. By providing expert IT consulting services, a software development company in Kochi will identify and solve any technology-related issues that may hinder your growth. And with ongoing support and maintenance, it ensures that your software solutions operate optimally and meet your evolving business requirements.

Now that you have got an adequate understanding of software development needs and their certainty in the market, let us prove into the list of best software companies in Kerala without wasting much time.

Weft Technologies: Weft Technologies is a top-tier software development company in Kerala. Since its establishment, the company has been delivering world-class software solutions and services to clients across diverse industries. Their portfolio of services includes software development, web design and development, mobile application development, digital marketing, and IT consulting services.

Weft Technologies’ team comprises highly skilled and experienced professionals who use cutting-edge technologies to develop innovative and effective software solutions for their clients including ABC Cargo, Al Ansari Exchange, Flowers TV, Neuropedia, Care on Call, etc. They have a proven track record of serving clients in healthcare, logistics, education, retail, law, finance, hospitality, and other sectors. The company’s agile development methodology ensures that the final product meets the client’s specific requirements, making it stand unique among other companies and turning it into one of the best software development companies in Kerala. 

Cabot: Cabot Technology Solutions is an IT consulting company that focuses on providing high-value solutions using advanced technologies. This software development company in Kerala specializes in mobile app development, web and software development, enterprise product development, and project management. Founded in 2006, Cabot has a team of over 100 experts in project management, development, design, and testing, with a proven track record of delivering enormous projects across various industry sectors. Cabot’s skilled and dedicated developers are experienced in developing intuitive and customized IT solutions that meet clients’ specific requirements while saving time, money, and resources. The company employs best-in-class tools, state-of-the-art technologies, and modern approaches to develop futuristic software and applications.

Qburst: QBurst is a leading global software development company in Kochi with a wealth of experience in creating cutting-edge websites, mobile app development, cloud services, and analytics solutions. The company utilizes emerging technologies to ensure the timely delivery of high-performance IT solutions. QBurst follows an Agile and iterative methodology to develop quality-oriented apps that feature cohesive design and collaborative cloud techniques. Since its inception in 2004, QBurst has been delivering outstanding IT solutions to the world’s most innovative brands. The company’s robust techniques and analytics ensure optimum app and web development solutions for its clients. 

AlignMinds: AlignMinds is a leading technology consulting firm that specializes in product engineering for mobility and cloud platforms. Founded in 2009, this top software company in Infopark, Kochi has offices in the US and Africa and serves clients across different countries. AlignMinds provides digital product engineering services, including strategy and design, web and mobile app development, DevOps, and cybersecurity. AlignMinds is known for its unique positioning in the market, offering a wealth of experience, success stories, and international recognition as a top technology development partner. With a focus on innovation and consumer satisfaction, AlignMinds is committed to offering creative solutions that meet the distinctive needs of each client.

ThinkPalm: ThinkPalm is a leading Product Engineering and Software Development company in Kochi that provides innovative solutions for a range of industries including IoT, Enterprise, and Telecom sectors. With close to a decade of experience in custom software development and project management, ThinkPalm with a team of experts is well-equipped to provide tailored software solutions that drive measurable success for our clients. These software developers in Kerala have worked with a diverse range of businesses, translating their unique needs and goals into reliable software products that enable exceptional customer experiences.

Catapult Wireless: Catapult Wireless is a digital solutions provider that specializes in developing innovative strategies to address complex business problems. With over 19 years of experience in delivering digital solutions to companies worldwide, Catapult Wireless, one of the top 20 software companies in Kerala offers a wide range of services, including mobile app development, responsive web application development, digital marketing, iBeacons, indoor GPS, wearables, augmented reality, and cloud-based enterprise solutions. Catapult Wireless has earned a reputation as a trusted partner for companies looking to leverage technology to achieve their business goals.

Experion: Experion Technologies is a leading provider of digital solutions that enable businesses to stay competitive in a rapidly evolving marketplace. This software development company in Kerala offers a wide range of services, including IoT platforms, cloud services, mobile apps, and software development, all designed to help clients achieve their goals. Experion Technologies has a proven track record of success, with satisfied clients across a variety of industries, including finance, retail, supply chain, and healthcare. The company is particularly skilled in developing user-friendly interfaces for cloud-based web software, which has helped clients to streamline their operations and improve their bottom line. 

By partnering with any of the top 20 software companies in Kerala, businesses can access customized software solutions that are tailored to their specific needs. This can help businesses automate processes, streamline workflows, and increase efficiency, which can lead to cost savings and revenue growth. In addition, software solutions from these software developers in Kerala can help businesses stay competitive by providing them with a technological advantage over their competitors and offering better customer experiences.

8 Best Digital Marketing Companies in Kerala in 2023

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Let’s be logical, the answer is “NO”. In the era of digitalization, it is impossible for businesses to survive without having a strong online presence. The internet has become the center of our daily lives and has changed the way we consume information and make buying decisions. As a result, businesses need to adapt to this new reality and make use of digital marketing to reach and engage with their target audience.

Digital marketing refers to the use of digital channels and technologies to promote or market products and services. This includes a range of activities such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. Digital marketing enables businesses to reach a wider audience and measure the success of their marketing campaigns in real time.

Weft Technologies

WEFT Technologies is a leading digital marketing company in Kerala that offers a range of services to help businesses achieve their online goals. They provide personalized solutions to help businesses improve their online presence and reach their target audience.

Services Offered:

Search Engine Optimization (SEO): WEFT Technologies helps businesses improve their search engine rankings and drive more organic traffic to their website through their SEO services.

Pay-per-Click (PPC) Advertising: They help businesses reach their target audience through targeted PPC advertising campaigns on platforms like Google AdWords and Facebook Ads.

Social Media Marketing: They help businesses improve their social media presence and reach their target audience through effective social media marketing campaigns.

Web Design: They provide professional web design services to help businesses create stunning and fun

WEFT Technologies has worked with a range of clients across different industries, including e-commerce, healthcare, hospitality, and finance. They have a proven track record of delivering outstanding results for their clients and helping them achieve their online goals.

Contact Address:

Weft Technologies Office No:202, Block A Smart City,

Kakkanad, Cochin Kerala – India – 682305

Phone: +91 884 816 3370

Email: info@wefttechnologies.com

WebDreams

 WebDreams is a full-service digital marketing agency based in Kochi. They offer a range of services including SEO, PPC, Social Media Marketing, and Web Design. Their experienced team of professionals provides customized solutions to help businesses achieve their online goals.

WATConsult

 WATConsult is a leading digital marketing agency in Kerala that offers a comprehensive range of services including social media marketing, PPC, SEO, and content marketing. They have a proven track record of delivering outstanding results for their clients and a team of experts to help businesses achieve their online goals.

Webdura Technologies

Webdura has a strong creative team with high-quality graphics and impressive content covering the social media pages. They have a special place in Social Media Marketing. Creativity is in their DNA and they make sure to impress the target audience with stellar creatives.

Cubet Techno Labs

Cubet has been on the frontline for years, due to its consistent strides in technology frameworks. They are adept at delivering end-to-end solutions to their clientele with a strong technology stack that is the latest in the tech world. They are credible for their full-stack web development solutions.

iTruth Solutions

They are best known for delivering web services to their clientele ranging from web programming, open source development, e-commerce development, and mobile development. They have special mentions for their cutting-edge services in the field of SEO.

TGI Technologies

TGI Technologies caters to the needs of several local business houses, be it travel agencies or entities hailing from the hospitality industry. They can provide you with tailor-made solutions and accuracy that par excellence, with a team of highly skilled experts.

BetterGraph

The prime obligation of this particular agency has been to enhance the sales and overall business ROI of their clientele by catering them solutions for 360-degree website promotion. The agency is strongly headed towards enabling businesses to reach their desired goal.

It is crucial to recognize what a particular digital marketing agency provides and choose them based on their service listing and what they excel at, moreover if it falls in alliance with your requirements.

Top Safety Measures to Ensure App Security in 2022!

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With the New Year bashes just shelved and lots of festive occasions to attend to, it’s obvious that you may have downloaded a handful of apps with new filters, backgrounds, and much more to beautifully record your moments down memory lane! But are you forgetting something? Have you double-checked the security parameters of the apps you may be downloaded from the app store in the meantime?

If not, it’s high time that you start doing so because Weft,  one among the best mobile application development companies in India, would love to divulge a tiny little detail: that there are more malicious and potential viruses than Corona itself, trying to invade your most private mobile-space using unprotected apps as back-doors! 

Let’s jump into the five Safety Measures to Ensure App Security! 

  1. Shift towards security solutions that are cloud-ready

Cloud adoption has skyrocketed in recent years. Before the outbreak, almost every company was using cloud-based services. The rise of cloud computing coincided with the transition to remote work and the need to make corporate resources available to off-site employees. The cloud provides a number of benefits for business applications, including flexibility, agility, and scalability, all of which are essential for DevSecOps operations.

2. Consolidating Security to Improve Incident Detection and Response

A range of security solutions meant to address specific concerns in a given context combine to create a security architecture that is difficult to monitor and maintain. As companies modernize their IT infrastructure, they want to consolidate and simplify their security systems. It is easier and more practical for security teams to monitor and manage their security infrastructure, as well as efficiently detect and respond to potential problems when they implement security solutions from a single vendor that cover corporate security demands throughout their entire IT environment.

3. API Vulnerabilities in e-Health Apps 

The growing popularity of e-Health apps raises concerns about data security and the transmission of personal information. APIs, which connect a mobile app to a cloud service, a physical server, or hospital infrastructure, can be readily hacked. Despite the fact that our understanding of API security has increased over the past year, API vulnerabilities are still expected to be the most common attack vector in 2022.

4. Shift from WAF technology to WAAP solutions. 

According to Forrester, companies are using APIs to expose more than half of their apps to the internet or third-party services. Web APIs share many of the same security flaws as web programmes, but they also have their own set of concerns. This led to the publication of a top ten list of API security concerns by OWASP, as well as the development of Web Application and API Protection (WAAP) solutions to replace previous WAF technologies.

5. Bot Management solutions

As bots become more widely available, businesses are looking for ways to defend themselves. Bot management solutions are becoming a more significant aspect of an application security strategy to ensure that bots aren’t used to attack a company’s web-facing apps and APIs or to waste resources that could be used to fulfill legitimate requests.

Ending note

Organizations should learn how these issues are exploited and implement methods to protect API authorisation procedures. If you’re interested in learning more about app development and security choices for your app, contact our team providing mobile app development services in Kerala to learn more about our app development solutions.

Weft Technologies Receives Another Review on Clutch

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Many software, design, and development companies are in-demand nowadays since most businesses are doing transactions online regardless of the industry. Of course, the competition is high and companies choose them based on their expertise and experience, as well as the budget for smaller ones. The good thing is that there are vendors that provide services based on the budget without compromising quality.

Technology isn’t work at Weft, it is a way of life.

At Weft Technologies, we are always busy cooking up unique ideas to meet your business expectations. We are a diverse team of world-class designers, web and mobile developers, marketers, project managers, and quality assurance specialists, providing foolproof solutions to safeguard your company from pitfalls.

We have worked with the world’s top companies from startups to Fortune companies. Now, with an ongoing collaboration with one of our clients, we would like to showcase another positive review we have received on the Clutch platform.

Clutch is an established B2B reviews platform based in Washington, DC that helps firms across the globe connect with the solution providers that they need in order to improve effectiveness and increase productivity.

Our newest review came from a media creation and IT services firm where we are currently providing web and app support, handling all the technical aspects of their projects. Here’s what they say about our continuous support:

“We haven’t found any glitches or problems in their deliverables — they always do quality work.” – Project Manager, WebRickshaw Media LLC

Apart from Clutch, a new B2B platform from – Top Design Firms featured us in their platform as one of the top design companies. TDF helps companies to showcase their work and allows buyers to find the right marketing, design, and development firms for their next project.
People may not be aware that they are using products that we helped build. We let our works do the talk about our brands. We work to strike the balance between what works for you while employing the benefits of globalization. If you love to talk digital, we’d love to hear from you!

Advantages of On-Demand Healthcare Mobile Apps in 2022!

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There were days when you could make a doctor’s appointment as simple as calling your doctor’s office. All we needed to do was to talk to the scheduler and make an appointment with the doctor.

But with the onset of the ever-so naggingly persistent Coronavirus, which has been a complete “show-stopper” for two years, along with variants sprouting up every second hour, things have changed dramatically. And it’s quite obvious that the healthcare industry went through a complete transformation and some challenging times. 

There have been many heart-wrenching headlines stating how chronically ill patients resigned themselves to their fates without getting proper medical attention when they were gravely ill. With social distancing becoming one of the key preventive measures to keep the epidemic under control, travel restrictions were put into effect and hospital visits were cut down, worsening the plight of a number of patients. 

When things started getting out of hand, the government took the IT department as the last resort, and an array of healthcare apps were published in the app store for the welfare of the public and quick access to medical facilities. 

So let’s see how healthcare apps have been a ray of hope for the public so far! Weft, a mobile app development company in India, shares insights! 

Benefits Of On-Demand Healthcare Mobile Apps

Instant medical care: Users of the medical mobile app should be able to receive immediate medical treatment using the app. They should be able to utilise the app anywhere and at any time to provide advanced healthcare tools to patients. doctor

Doctor’s appointment: With these medical mobile applications, you can make a doctor’s appointment at any time. Doctors will be able to book appointments based on their availability as well. They can even reschedule the appointment if both parties have an emergency.

Quick contacts: Mobile medical apps aid in the enhancement of a hospital’s brand value. They can target a growing number of clients by using their contact information and user information.

Helps in Emergencies: Doctors can use this medical mobile app to keep patients informed and satisfied. Because of the app’s transparency, it also assists patients in finding nearby available doctors in the event of an emergency. In such circumstances, the patient does not have to wait for long periods of time and can schedule appointments more quickly. 

Promotions: Hospitals will use the healthcare applications to reach out to individuals via SMS and email to notify them about the offerings and services they provide. They can keep their clients informed about their appealing offers and complimentary services. Patients benefit from feedback forms and ideas since they assist hospitals and doctors in improving their services.

There are hundreds of apps and many healthcare app development companies on the market. Let’s take a look at some of the most popular medical apps.

List Top Healthcare Mobile Apps

Apps for Android: 

Medscape is an Android medical app with a variety of features such as current news feeds, drug information, basic medical tools, and more. It is beneficial to both learners and professionals.

Another popular app for doctors and patients is Doctor on Demand. This mobile medical app aids in the search for a nearby medical service provider. Finding a doctor at any time of day can provide preliminary treatment. It includes a lot of functions, including texting, email, QR codes, and a payment system.

Epocrates is a fully professional app that provides information on medicine identification, new drugs, and more. It is suitable for both doctors and patients.

 Apps for iOS:

Lifesum was created to assist folks who desire to live a healthy lifestyle. It contains incredible features such as a daily fitness plan, a periodic health assessment, and a meal tracker, among others. This app is compatible with all Apple devices, including the Apple Watch and Apple Health.

Doctors that specialize in cardiology benefit from BBH Heart. This app is simple to use and includes advanced news from the American College of Cardiology and the American Heart Association.

The latest trends in the mobile apps for the healthcare industry, as enlisted by Weft, a software development company in Kerala, are as follows: 

Apps for Personal Healthcare

These apps are designed to keep track of the user’s personal health status. It keeps track of your daily steps, calorie intake, water consumption, heart rate, and more. These apps are frequently connected via a wearable device or gadget.

Solutions for Fitness

The growth of fitness apps is the next big thing in digital healthcare. Exercise routines are included in these healthcare remedies. Expert fitness coaches teach live and recorded classes.

Telemedicine

While telemedicine was once cutting-edge technology, it is now a common choice among patients and clinicians. Patients and doctors can share information using telemedicine apps.

Remote health monitoring

To create remote health apps, healthcare app development businesses use some of the best healthcare app development frameworks, such as Ruby on Rails and Django. These healthcare solutions are centred on using on-demand mobile apps to monitor patients’ health.

Apps for Productivity

Productivity apps are becoming increasingly important as more people work from home. They’re part of a mental health and wellbeing routine. Ruby and Python, for example, are useful for developing productivity tools in the healthcare industry.

Electronic Medical Records (EMRs): 

Since their debut, EHRs have been a top priority in digital healthcare. The game has changed, though, with the arrival of Blockchain technology. The health data of a patient is more secure, decentralized, and less vulnerable to data fraud.

To wrap up 

As a result, on-demand Healthcare Mobile Apps have become an indispensable part of the lives of both doctors and patients. These apps enable them to collaborate and engage as and when required at their leisure, allowing patients to live a healthy lifestyle free of illness.

8 Essential Factors to Choose the Right Platform for Mobile App Development

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Mobile phones have revolutionized the way we live to unparalleled levels and we remain plugged into the phones in this millennial age. From Motorola to iPhone 13 Pro, we have seen various updations come over and they have become compact settling to our pocket sizes! 

iOS App Development

Android or IOS? 

How to Choose the Right Platform for Mobile App Development?

From making calls to texting to exploring the whole wide world made available at your fingertips with the Internet, we started making applications that could ease our otherwise tiring and time-consuming paperwork. 

We live in an age where we are used to the saying ” There’s an app for that ” So, don’t you feel like you should start an app store for your business before it’s too late! Our company, Weft Technologies has a team of efficient developers who decipher the ideation behind innovative app development for companies who aspire to a desirable profitable graph and unparalleled success.

Making the decision to invest in a mobile app is a BIG one.  Make sure you make the right choice! And right choice begins with choosing the right developer team. Because understanding the essentials behind identifying the right platform, is the developer’s first priority! If one wants to flaunt their product and services easily with robust mobile features, it’s best to choose end-to-end android app development. 

iOS App Development

One may boost their brand appeal with iOS app development services and own a mobile app with dynamic features like easily portable, user friendly with best app development and Only expert developers can arrive at this decision perfectly! 

Gain an edge with online turnkey marketplace solutions, digital enablements, design and development services, and growth solutions with our mobile application development services. 

We deliver custom-built Android, iOS, and Windows mobile apps that all include all of your custom-tailored business requirements at affordable rates.

When it comes to making a choice between Android or iOS, Weft helps you out! 

Android or IOS? 

Android App Developmentafter-service support.

Weft has compiled a list of essential factors that should be taken into account prior to choosing a platform for your mobile app, as a developer! 

How to Choose the Right Platform for Mobile App Development?

1) Intuitive – First things first! The tool’s development interface must inevitably be intuitive and easy to use. Developers should beforehand test any tool – by conducting a free trial — prior to advancing to a swift purchase.

2) Development costs – Development tools can appear to be expensive, and there are times when external modules are required to get key functionality.  Make sure the platform can do what it says and that the pricing is predictable as you scale.

3) App Lifecycle – Soon after an app is deployed, developers are left with the part to test, host, deploy, maintain and analyze its usage throughout its lifecycle. As a result, it’s important for developers to consider the long-term capabilities and long-term costs of tools.

4) Security – Before choosing a tool, you should make sure that your admin has checked the device’s built-in security controls since authenticity and privacy are critical.

5) Integral – We should be well intact with how well the mobile app development tool integrates with the systems and services that show high engagement with the application throughout its lifecycle. 

6) Masterly Expertise – Developers must have adequate knowledge about the skill set they’ll need to deploy the product and about the sample apps, professional services, or training are offered by the vendor. It’s best to understand the engagement and activity of the products’ user community as well.

7) Application Type – An application should be made understandable to an extent where a buyer must consider the type of apps they eventually need, whether they need simple web apps or more complex mobile – or hybrid – apps that perform more like native apps. Based on what your organization needs, make sure the tool can meet your requirements with an outstanding user experience.

8) End Delivery – Not everything gets wrapped up when apps make their way into production.   Dependable and scalable apps should be the top priority.  Apps will need updating based on changing requirements and end-user feedback.  Developers must keep an eye for faster and better upgrades, updates, availability, scalability, and performance.

Behind Every Great App is a Great Idea! 

Weft, an app development company in Kochi is a focused, creative, strategic, and game-changer with proven expertise in app designing.

Hire web developers from Weft Technologies who have masterly expertise in the latest web technologies like PHP, Laravel, Magento, ReactJS, front-end technologies like AngularJS, and back-end technologies like Node.js to build customized and responsive web applications.

Top 7 Reasons for Using React.Js in Web Development

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Irrespective of the development platform, building user interfaces is a tiring, tricky and tedious task. Building a website is not as easy as making an ice cream cone with different layers of flavorsome scoops! 

Belief that you can build on top of frameworks and extend it with essential property is just an amateur thought and won’t second you in the long run! 

It takes humongous effort, undying dedication, and full concentration for building each component of a website. 

Define ReactJS
Why ReactJS?
Advantage of ReactJS
Summary

But there is an easy way out too! Let’s see what it is! 

React JS is a JavaScript library that helps us to build user interfaces much better! It results in a much better work-life for developers as well. It has paved its own way into the mainstream. You may also find a league of giants including Facebook, Netflix, AirBNB, DropBox, IMDb, PayPal, Tesla Motors, Walmart, and many others associated with it. So it’s definitely a pretty good company to keep, don’t you think? 

But, there are a couple of frameworks to choose from, aren’t they? Now, how do you compare each framework from React.Js and choose it over them? 

We should understand that each framework has its own set of pros and cons and is innately not an exact substitute for one another since it is hugely dependent on what you are trying to accomplish and your set of basic objectives.

In this blog, Weft,  a software development company, has compiled the top 7 ReactJS brownie points that showcase the reliability of ReactJS for web application development company and in turn how it proves to be the perfect choice for your next project.

Define ReactJS

ReactJS is an incredible JavaScript framework that has eased the development process for the better. In addition, it offers quality assured ReactJS applications with best-fit interfaces.

ReactJS is regarded as a much sought-after substitute when it comes to the development of intuitive and exquisitely compelling websites & applications that caters to a number of concerns of the developers and help them deliver creative solutions.

Why ReactJS?(MERITS OF REACTJS)

1.JavaScript library

A magical blend of JavaScript and HTML syntax is continually employed, which in turn eases the entire process of coding for the planned project. The JS library consists of several functions consisting of elements that transform the HTML components into essential functions and makeover the entire project so that it is easy to comprehend. 

2. Components Support

ReactJS is a string blend of JavaScript and HTML tags. The employability of the HTML tags and JS codes make it easy to work with a vast set of data having the document object model. At this time, ReactJS functions as a mediator which stands for the DOM and helps to assess which component is in need of changes to get the exact results.

ReactJS development company kerla -weft technologies

3. SEO-friendly

React JS was brought into form post immense research and advancements by Facebook. Innately, it differentiates itself from the crowd and permits developers to craft amazing, SEO-friendly user interfaces across browsers and engines.

4. Proficient Data Binding

ReactJS professes one-way data binding. This obviously means that almost anyone can assess all the changes inflicted to any specific segment of the data. This is the epitome of its simplicity.

5. Intuitive

ReactJS is intuitive and offers interactivity to the layout of any UI. Also, it offers quick and fine quality application development that in addition saves time for both – clients and developers.

6. Declarative

ReactJS provides valuable data changes which lead to automatic alteration in the distinct parts of user interfaces. Abiding by this progressive functionality, there is no extensive function that you aid to perform to update your user interface.

7. Reusable Components

ReactJS offers reusable components that deliver the developers the opportunity to reuse and create a new application. Reusability is just like an exact life-saving solution for developers. This platform also acts as a perfect medium for the developers and gives the freedom to reuse the components prebuilt for some other application that shares the same functionality. Henceforth, easing the development effort and provisioning a flawless performance.

SOME ADDITIONAL ADVANTAGES OF REACTJS:

  • JavaScript coding made easier
  • Highly competent
  • Best cross-platform support
  • Manages dependencies
  • Easier Template designing 
  • Offers excellent developer tools
  • UI enabled designs
  • Quick to adopt

To sum up:

As far you’re clear about the merits and best practices of the ReactJS framework, it should emerge to you as no big alarming surprise that a majority of the giants and middle-companies are leveraging ReactJS development company to design their website’s user interfaces.

If you are in the search for a ReactJS developer who can optimally recognize your requirements and offer the best results for your ReactJS projects, you can count on Weft ReactJS experts, top eCommerce web development Kerala.

Must-Follow Ecommerce Remarketing Strategies to Generate Leads!

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Ecommerce remarketing is not rocket science that will put your brain into a jigsaw puzzle! It’s quite a simple concept, but it works! 

Weft, the best digital marketing agency in  Kerala would love to simplify it for you as: Remarketing is the process by which you finally get the second chance to convert your potential consumers into successfully buying your product or service. 

What’s Remarketing?

Ecommerce Remarketing strategies

This may be the audience who directly interacted with your website or clicked on your ad but didn’t fulfill the course of action. Besides making another trial at conversions you are on the fairer end of receiving a boosted brand awareness coupled with a higher marketing return on investment. 

What’s Remarketing? 

Remarketing can be done by assessing the pixels and cookies that have been employed to record the user behaviour from the moment they land on your page till the final slot they leave. 

To keep it simple, how often a message is popped up or heard by the same audience, the more probable it turns out to be successful.

This could be taken into account as the sole reason why remarketing is the cornerstone of every traditional marketing campaign and is still pursued by all resourceful advertisers effectively from Google to Facebook.

Compiled list of Ecommerce Remarketing strategies

Some of the most creative strategies that have been employed by the retargeting services provided by digital marketing companies to boost your conversions across channels are:

Let’s get started.

1. Don’t miss out on any site visitors from your target list.

Though it may not grant you the luxury of the most narrowed list promising actual conversions,  it will definitely reward you with a list of people who bothered to have at least a minimal interest in the products offered. But, it’s worthwhile to not include immediate bouncers.

2. Restrict yourself from adding the remarketing code to multiple web pages. Home page serves the purpose! 

This is quite a simple way to target all visitors who land on your website via your homepage. Those who landed there would be either from a referral link or organic search.

3. Make sure you add the remarketing code to your YouTube channel.

Follow that personnel who have previously viewed a tutorial or instructional video showcasing your product. Obviously, a pop-up of an ad from the recently viewed company that presented you with a great tutorial can serve as a ticket to a conversion.

4. Include multiple remarketing tags converging with certain products or categories to display multiple ads to site visitors.

For instance, a jewelry store can send retargeted earrings ads to anyone searching for earring products and send ads targeted to site visitors for those who searched for bangle products.

5. Timeline the retargeting efforts at periodic intervals.

For example, retarget audiences who glanced at your shopping cart but have not yet done the purchase so far, with a break of 15 days or 30 days can be given a FOMO attack! This just needs you to craft specific ads tailored to close the deal: last-chance offers, last opportunity to get a product at the original price, and many more exciting deals.

6.  Evaluate your industry.

If you run a Xmas store business of renting cribs, fairy lights, stars, for instance, retargeting the same prospects several months later during mid-April likely won’t bear any fruits. Always have the purchasing cycle in mind as you begin publishing retargeting ads.

7. You can have much more than the standard keyword list.

Try to include extra search terms (for instance, comparison or reviews) so that you get to target consumers who have failed to get converted but are sailing along the sales funnel.

8. Don’t miss out on the cookies.

Each remarketing list needs 500 cookies visitors prior to the ads get displayed. If your site has seemingly low traffic, a shopping cart abandonment campaign may not be as eventful as you think it to be. Always run the campaign on a broader audience.

9. Think wisely about retargeting ads to upsell from a primary service or product to a premium version.

For instance, a web hosting company selling basic free hosting services can retarget its users to upsell to elevated price points for advanced functionality.

10. Lookout for customers who have recently purchased similar items at a phase when a related product is available.

Also, when a movie or book when one of a similar genre or subject matter is released.

To sum up

In spite of the best marketing efforts, a rational proportion of consumers would actually buy the product at first click. Hence retargeting is the need of the hour if you need professional best PPC management in Kerala in running your remarketing campaigns Weft, Google Adwords agency in Kochi can help you! 

Software Development Trends In 2022

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Change is the only constant thing. This lies the same for the Software Development Industry too where you can witness continuous upgrades in the technology framework to keep up with the ever-growing technical demands of the contemporary world. 

Custom Software development is an ever-evolving industry where one technology stack can be a hit of the year and will be mercilessly trashed by an upcoming upgraded version. 

This sounds crucial for all startup founders who have to remain all ears for the upcoming trends that should be added to the technology stack.

Weft Technologies, a saas development company, has been delivering top-notch app development solutions to a prestigious line of clients over the years and relies on a continuous process of updates. 

  1. 1.Flexibility on physical work condition

The pandemic situation gave Prime importance to on-demand delivery apps which is the most in-demand service provided by app development companies as of today. The work-from-home scenario has also pushed startups to embrace cloud-based solutions rather than physical setups. 

2. Emphasis on Cyber Security

We have found startups and other tech companies using firewalls and other anti-malware software which tend to be perimetric and cannot be remarked as highly effective. 

Hackers and crackers are getting smarter each day and the Tech companies require a highly functional cyber security mesh to protect their confidential data from unauthorised access.  The need of the hour is undoubtedly cybersecurity mesh which has been tested over various distribution networks with clean security testing strategies. 

3. Distributed cloud is the Next Big thing

Instead of embracing the old-school technique of hosting backend services with a single cloud server, it is high time that tech startups start using distributed cloud topologies. 

The most obvious benefit of using a distributed cloud server is fault tolerance even though one server fails there is another server to backup your operations. 

4. Internet of behavior

Internet of Behaviour an extension of the Internet of Things has been potentially used by many tech startups for personalization of consumer behavior. 

Tech startups can seek inspiration from how YouTube personalised to see your video feed post studying the user’s behavior. 

5. Improve customer experience

Huge number of tasks have been carried out to enhance the customer experience to unparalleled levels. Find out ways to focus on customer experience, user experience, employee experience, and multi-experience not as separate entities, but as a central point where they converge.

6. Continuous delivery is a must-have

Continuous delivery is where the development team is always on toe with a deployable version of code.

When you adopt a continuous delivery strategy, you would be able to collect feedback and spot out issues more tactfully and at a lower cost. 

7. Low code development

The age when you have to code in kilo lines of code is bygone and it is the age of minimal coding. The long and tedious process of flowcharts algorithms visual interface has paved the way to business logic integrated minimal coding development tools. 

The idea of building apps with little or no coding involved has grabbed measurable attention in recent years. 

8. Progressive Web Apps

PWA is a web application that is based on modern browser capabilities. Completely eliminates the purpose of downloading an app and get a native-like app experience on mobile.

9. Software Outsourcing

Companies find software outsourcing as a more lucrative option than hosting an in-house team. Startups, undoubtedly, will have a couple of brownie points to gain after outsourcing their software development needs to an external development firm.

10. React, Go, Kotlin, JavaScript, Swift, And TypeScript Leads the way! 

Mostly, software development trends are dependent heavily on programming languages, libraries, and frameworks.

As per this perspective, React, Go, Kotlin, Javascript, Swift, and Typescript will lead in the days to come.

Software development is an ever-evolving industry coupled with technologies, consumer behaviors, and other associated factors. With an apt understanding of the upcoming software trends, startups can find feasible ways to turn their ideas into apps with Weft Technologies, a software development Services in Kerala!