Content marketing is the strongest pillar of digital marketing and holds a lion share in the majority of the strategies that has ever come in digital marketing. Content should be brewed innovative and inspiringly new, anything out of the box can reflect a welcoming change to the audience.
Textual content has readily fallen out of pace and will drastically wear out in the near future. People have gone tired of witnessing poster content with static poise and minimal user engagement. It has its own share of pitfalls, since it has grown out of time and there exists nothing trendy nor amusing in it.
Nowadays, digital marketers rely on video content and influencer marketing as a matter of change. But these two areas are undergoing huge exploitation and will eventually grow out of fashion in the coming days.
So it’s always thought worthy to stay preoccupied with thoughts that can escalate you from pits of uncertainty. And what Weft offers is, the employment of interactive content!
Now what’s interactive content? Content with meaningful context and anything that encourages complete user engagement is interactive content. The audience gets a role to play in the content that you are trying to convey, which earns you the brownie points of personalised user experience, user engagement and ultimately, innovative!
Now what lies ahead in the interactive content realm is vast amounts of opportunities to exploit.
To list a few:
Augmented reality content is a golden bowl, pour anything onto it, it’s going to sparkle! AR ads are unmistakably new and employing such a technology led ad strategy will be a massive crowd puller and can pull over the brand marketing strategy in an amusing way. To be more specific, we have an apparel store, and having a AR advertising post which showcases how the apparel will look on you with swipe options to try different costumes is just mind blowing! Undoubtedly, this is going to yield groundbreaking results!
This visually stunning immersive experience can ignite your brand personality. Having an immersive experience, where the user can engage with the product or service in a meaningfully engaging way that can weave success stories on the go! It’s an experience loaded with innovation, engagement, and excitement that can make the user have a unique blend with the brand personality.
The quiz and polling events in the digital marketing campaigns can boost the customer engagement. In addition, we can also derive useful insights from their replies and also widen the possibility to round off potential leads.
These elements of interactive content can be exploited to make a difference and reap heavy rewards. The most eventful of these being Augmented reality advertising which can deliver remarkable results upon exploitation.