Spreading Delight on Smaller Screens
Flowers TV, a popular Malayalam entertainment TV channel, decided to launch its own Over-The-Top (OTT) platform. This free platform offers viewers access to a wide variety of Malayalam TV shows, movies, and music videos. To develop the OTT platform, Flowers TV collaborated with Weft. We provided them with a Minimum Viable Product (MVP) to test market acceptance, and the client loved it so, as did the users. Weft made an outstandingly simple OTT platform allowing flowers to penetrate their digital audience as they love to explore and navigate the shows without any hassles.Flowers OTT is designed to be user-friendly and encourages viewers to download and use it without hesitation.
Weft has successfully developed the platform within the promised timeframe, and it is now ready to make its debut. The user-friendly interface makes it effortless for viewers to navigate and locate their desired shows. Each program has been thoughtfully categorized, ensuring easy discoverability. A key highlight of the platform is the availability of high-quality content, allowing users to enjoy their favorite shows in high definition. The success of the Flowers TV OTT platform has clearly demonstrated the substantial demand for free, high-quality content in the Kerala market. Weft takes great pride in its contribution to the platform's triumph and remains committed to collaborating with Flowers TV to further expand its viewership.
Highlighted below are the key features of the Flowers TV OTT platform
The Flowers TV OTT platform serves as a remarkable example of Weft's expertise in assisting businesses to create successful OTT platforms. Drawing from our extensive experience in the OTT industry, we are devoted to helping our clients achieve their goals. We invite you to explore the platform and consider it a valuable case study on our website.
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