Transforming Brand Awareness and Patient Traffic with Precision Digital Marketing!

Rekha Dental Care is one of the best dental care clinics in Sharjah, offering a wide range of dental care treatments. They have been in the field for a while but don't have much engagement on social media
When Rekha Dental care signed on with WEFT Digital Marketing in 2020, their aim was to take their digital marketing and advertising strategy to the next level. More specifically, Rekha needed a marketing partner to execute a well-optimized, highly targeted search, display, and social advertising strategy that not only drove a high volume of qualified new leads, but converted those leads into new patients—all without bloating their existing marketing budget.

Since the beginning of this partnership, WEFT has worked closely with the Rekha Dental team to introduce a full suite of search, social, and display advertising strategies. To date, these strategies have created nearly 15,000 new leads, more than 8,600 of them coming in the past year. In fact, 2020 alone saw our partnership create an estimated 5,950 new patients. Here’s how we worked together to achieve these impressive results.

Increasing total patient volume by

without affecting the budget of a premium dental clinic in Sharjah within 6 Months

The problem

Unstructured, Underperforming Paid
Media Campaigns

Marketing is an investment that Rekha dentcare was ready to make in earnest. When they engaged WEFT, Rekha had a handful of direct mail and Google Ads campaigns running, the latter managed by another agency. However, conversion rates, brand awareness metrics, and lead volume were flagging. rekha’s in-house team was small and needed the right partner to expand their capabilities into strategic media management.

In addition, Rekha dentcare had never explored Facebook advertising, which was a considerable blindspot. The dental care market is becoming increasingly competitive with direct-to-consumer orthodontic treatment options like Invisalign and Smile correction, which invest heavily in social.

To increase brand awareness and remain competitive, Rekha needed to put pay-per-click (PPC) advertising in the hands of experts with direct industry knowledge.

The Solutions

Full- funnel acquisition across search, social, and display advertising

There’s no question that the ways people seek dental care have changed significantly thanks to the proliferation of digital channels. To reach the right people at the optimal time—where and when they search for dental care—our teams introduced paid search (PPC), social, and display advertising strategies for Rekha dentcare

Target Paid Search (PPC) Advertising

In addition, we created a tailored target keyword list based on rekha’s services, promotions, and specialties, then optimized our advertising for these keywords.

Since introducing optimized PPC for Rekha,

cost per acquisition(CPA) has dropped in

Ads on social media at
the right time

despite the fact that budgets decreased

Display advertising that
engages the users

With display advertising, our aim is to drive value. That means delivering strong ROI. In the past year alone, Weft has helped Rekha reduce the display ad cost per acquisition (CPA) for new patients by 30%.

How did we do it? By using real-time bidding optimization, alongside well-designed, highly persuasive targeted for specific audiences. In a word, we optimize display advertising based on hard data, meaning we can expand reach and impact without driving up advertising costs.