Facebook Ad Policies Detailed: Why Your Ads Aren’t Getting Approved?

September 17, 2021 BLOG
social media marketing company Kochi

From the medieval ages, humans have had a tough time coping up with rejection. Humans tend to overdo their activities just to get a note of approval even if it’s from Facebook ad review Team. 

Have you been advertising on Facebook for a period of time? Then it’s quite obvious that you may have surpassed the situation where you saw a disclaimer citing your ad doesn’t match with the  Facebook ad policies.

And that very moment seems so disheartening to accept so readily since so much effort would have been invested into publishing that ad which was to be eventually trashed by FB. 

Enough of the melodramatic aura over the rejected ad and it’s time to take action for which Weft, social media marketing company Kochi, is keen to help!

Here we discuss the five most potential reasons why your FB ad may face rejection and share details on how to fix them as well. 

1.Quit advertising prohibited content

Facebook is quite famous for having straightforward policies and it has laid restrictions on various sensitive areas suggest gender, war, religion, sex, drug communities, and so on. 

Any ad citing the promotion of any product or service related to sensational content as listed above is more prone to get rejected by the Facebook ad review team. 

2.Don’t try to promote restricted content. 

It is not necessary that your ad gets rejected every time you try to sell something restrictive provided you try to target the right adult audience at the right location with pre-consigned approval from FB. 

Everybody loves to have a bottle of beer during hot summer days and most probably you might have come across those ads popping up on your mobile screen. If ads related to boozing up are restricted, then how is it possible you come across such FB ads?

It is quite easy to understand that it was crafted by some expert Digital Marketing professionals abiding by all laws and regulations in that township’s respective beverage dealership. 

You can possibly publish ads on Facebook provided you meet all standards no matter how restrictive the content may seem to be like online dating services, real money gambling, etc

3.Strictly follow community guidelines

At times even if you steer clear away from all objectionable areas as mentioned above may still face rejection. And that’s because you have to respect certain community guidelines and your ads should not propagate hatred, any sort of threats, or showcase self-injury, bullying, and harassment. 

Facebook will readily reject any ad that is potentially spam, false or misleading. You should fall in peace with the ideology of FB that it will undoubtedly reject any ad that ruins the User experience. 

4. Avoid mistakes in your ad creatives. 

Now that you are abiding by all community guidelines, no prohibited content, nothing controversial, but still facing a red signal from FB? 

You need to follow certain rules while crafting your ad creatives and don’t even try to mess up with the tiniest one, for you are going to pay heavily for it!

Stop adding too much text in your image ad, don’t misuse the FB brand, don’t use personalised attributes, and don’t create a disruptive video ad. 

Relevance of the ad is also an important measure that needs to be considered along with decent writing. 

5. Create an error-free landing page

Make sure you direct your target audience to a page that makes sense.  You should understand that as much as important it is to follow the guidelines for a creative ad the same lies for the landing page as well. When your ad URL doesn’t match with the landing page URL you are on the most probable side to face rejection and the FB ad review Team will never take it so easy on you! 

If you clog up your landing page with irrelevant content and have very little to convey about your actual business you may face strict denial. 

A partially finished landing page with a digital dead end will push you to a pitfall from which climbing up is next to being at the ascent of Mount Everest! If you create a landing page that has no connection at all with the ad creative, it can be yet another cause of worry. 

With a couple of key pointers to keep a check on before publishing your Facebook ad safe in your kitty, Weft, a PPC marketing agency in Kerala, is delighted to help you a bit with our insights. Larger violations can even result in getting your account banned so it is always better to play it safe no matter if you prefer the Facebook advertising guidelines or not!