Search engine optimization (SEO) guidelines are continually evolving. It’s critical to continuously enhance your website and keep an eye on your competitors’ SEO tactics if you want to rank higher than them. Here are five suggestions from Weft Technologies, SEO Agency in Kerala, to improve your SEO rankings.
- Create Content with Quality
Creating useful, relevant, and keyword-rich blog posts, web pages, articles, videos, white papers, etc. on your website is a win-win for both the visitors to your site and the search engines and their indexing programs. High-value content may also increase the number of backlinks pointing to your website, which will also improve your SEO.
- Do keyword research
The cornerstone of search engine optimization are keywords. Ascertain that the target keywords are bringing in the most traffic possible. You may learn which phrases are worth competing for by using tools like Google Analytics or Google’s Webmaster Tools, which will provide useful traffic data and analytics for various search queries. You may find the best keywords to target (those with the most traffic and the least amount of competition) using Google’s Adwords Keyword Tool.
- Check the SEO Activities of Your Competitors
Examine the SEO tactics used by your rivals on their websites frequently to see if your SEO plan has any gaps or new opportunities. Examine your competitors’ title tag structures, page titles, in-page links, use of keywords in headings, and other SEO practices in particular. This process can be made simpler by using programmes like Traffic Travis or MOZ.
- Track the Backlinks of Your Competitors
The better the links to the pages on your website. But the importance of the links is crucial. You can identify potential partners or websites that might link to your website by keeping an eye on your competitors’ backlink profiles. You can also learn about any new linking techniques they may be employing. Two excellent tools that will show you the backlink profiles of your rivals are Majestic SEO and Open Site Explorer (both have free and premium subscriptions).
- Keep Up with the Latest SEO Guidelines
The SEO landscape is ever-evolving. A big competitive advantage in your rankings may come from keeping up with the most recent SEO trends and techniques. Review SEO news websites like Search Engine Land, Search Engine Watch, Matt Cutts: Gadgets, Google, and SEO, or SEO-News.com on a regular basis. Apply a tried-and-true method as soon as it is discovered to your site.
To wrap up
Finally, technical SEO optimization of your website will increase the volume of organic visitors to it, increase its visibility, and help you rank better in SERPs. This technical SEO checklist from Weft Technologies should assist you in optimising your website for search engines and raising your SERP rating.