How to Write Engaging Instagram Captions?

Are you still trying to figure out how to attract your target audience with catchy Instagram captions and continuously fail? Are you ready to have the best tactics to write Instagram captions that readily move people to action? 

In this blog, Weft, the Instagram agency in Kerala will divulge details on how to write strong Instagram captions that will share the real marketing ideal of your brand and enhance your sales prospects. 

What is the big deal about Instagram captions? 

You may have come across celebrity profiles with newly posted vacation pics with blank captions and still they manage to get millions of shares, views, and likes. How is this earthly possible? It is because of their celebrity factor which your brand or establishment won’t be having. 

Instagram being a visual platform face strong attention on attractive visual content but relying solely only on it won’t fetch you conversions. Always try to inculcate a call to action on your captions to be noticed to buy the Instagram algorithm. 

What is the ideal length of the Instagram caption?

Weft would love to answer it in simple terms as “You can add content as much as you want to say.”

 If you have a paragraph-length of textual matter that you want to convey to your target audience, the preferable heading that you would assign to your paragraph would well serve your Instagram caption. 

You should firstly understand that all Instagram surfers are here for visual content that seems appealing to them and overly crowded textual content will just steer them away. So better make it a point to have crisp and clear content that can grab eyeballs and push them to CTA. 

Some accounts usually abide by catchy single-liners or zingy quotes that deliver valued insights to their audience in a quirky, lighthearted manner.

It won’t cause harm if your message needs more context or if you include a CTA or other element in your caption, adding a few short paragraphs is totally fine which is otherwise known as microblogging! 

Just be acknowledged that you can use up to 2,200 characters in an Instagram post.

Now, let’s see the important rules to follow by when writing strong Instagram captions that are a crowd puller from Weft, a digital marketing agency in Kerala

#1:  Explain Clearly What Your Instagram Caption Will Convey

If you are going to run a contest, sale, or event, and have already done your creative, now the caption is your field to explain the details of your campaign. Divulge in details regarding what it’s about, how to participate, and when it will occur.

On another hand If your post is centered around your business or brand, the caption serves the purpose to declare who’s involved, the time zone the photo was taken, why it affects your audience, or any other context that relates to your followers.

Make it pretty sure that you write a strong header to start with which attracts your followers and will push them to tap to know more.

Feel free to add questions, make bold statements, cute emojis, and excellent writing to enthuse your audience into eagerly to want to see more.

#2:  CTA is a Must-Have in Your Instagram Caption

You may have been dismayed at the restriction thrown at you with almost one clickable link, in your bio. To direct people to click on that link and take sudden action, you have to deliver that directive.  A good CTA will undeniably serve you the purpose.

The quite commonly found CTA employed on Instagram for this purpose is “Click on the link in my bio” or some variant of that.

Test this must-have for nearly any course of action: reading a blog post, purchasing a product, fixing a meeting, registering a freebie, membership for something, watching a video, and et al. 

#3: Split Your Text Into Crisp Paragraphs

Writing a great caption is worth enough if you pay special attention to copy, context, and value. For instance, if your caption is one long paragraph, there are high chances that your audience would just skip it. But you can surely deliver that content mass by dividing your text into crisp paragraphs with accurate spacing to make the content legible to read and boost activity on CTAs.

Bullet points, paragraphs, big space breaks, long leader dots or dashes, can also boost readability.

#4 Craft a Brand story


Statistics reveal that 86% of users rely on a brand with an honest, reliable, and open social media presence.

It can be quite basic from a brief history of the company or product catalog creative description to a personalised story about an employee.

#5  Put out Questionnaire to Encourage Engagement


We believe that boosting engagement is the primary way to broaden reach on Instagram. Interesting content won’t just be enough. Actively find ways to engage users with your posts rather than just skimming them.

One engagement technique that Weft can tell you is to ask questions. Questions present users with an event so that they can directly respond to it, so they are true, real-time engaging!  

#6 Include Emojis for Brand Imaging

Emojis have an irreplaceable place in marketing strategies from 2015. Currently, they are found flooding across social media platforms, with over 50% of Instagram accounts actively using emojis in their posts. Definitely, emojis in your Instagram captions are indeed an explicit way to grab eyeballs and moreover personalize your brand.

Now, what do you feel? Are you optimistic to you use some of the handy tips to jot down your captions? Are you ready to try something different the next time you jot down in your Instagram captions after reading Weft’s blog?