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Month: April 2021

Covid 2.0 Sets in: Precautions, Work from home, and many more!

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Corona seems to have a strong grip on our planet Earth and a quick escapade from Corona seems next to impossible. A highly contagious virus with a lot of variants infecting mankind rapidly, is detrimental to life and is said to leave lifelong side effects.

Covid 2.0 has taken over the world in a quick pace than Covid-19 and has no potential symptoms and the afflicted ones slowly lose their lives without even being aware that they have been infected!

The potential precautions that can be taken against Covid2.0 are

  • Wash your hands regularly.
  • Cough and sneeze into your elbows.
  • Quick disposal of used tissues.
  • Avoid close contact with others.
  • Avoid crowds and public gatherings.
  • Avoid touching your face.
  • Clean shared surfaces thoroughly.
  • Avoid unnecessary travel.
  • Ping before visiting hospitals.
  • Isolate yourself from others, if you are sick.
  • Best to work from home.
  • Wear masks covering the nose and mouth.

Work from home is practised to ensure the safety of our staff and here we discuss the benefits and challenges associated with working from home.

Benefits of working from home

We can have a flexible working schedule. We can arrange a custom environment for our well-being and boost our potential. We can wear cozy clothes and get rid of formals. 

Far more easier to make calls without any office distractions. We can easily knock off our weekend to-do list and perform it on the weekdays itself. No travel and we can save money. The long traffic lines and crowds become something in our heads, vague memories. We can have more time with our loved ones.

Challenges of working from home

We need to have massive will power to remain intact with the busy schedule since our home is a hub of distractions, so muster in the willpower. 

We need to have a strict schedule with routine patterns that we should strongly follow.At times, it’s possible that we may miss some important calls.

We may skip cooking meals since we may get continually engaged with our work commitments and fall prone to ordering meals. Take power naps. Boredom may set on you. We tend to work slowly. We can have network issues that can bring communication problems. Indefinitely waiting for a response can also be tiring!

As we summarise the pros and cons of working from home strategy, we should understand that communication is the key point and proper communication is necessary to maintain the workflow. There should be smooth communication among the teams and reduced delays in responding to peer’s queries.

Weft Technologies lend our prayers and wishes to all around stuck in the pandemic situation and humbly request to take enough precautions to fight this situation and at the same time, stay happy!

Google Penalty: How to Recover from a Google Penalty?

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Google Penalty: How to Recover from a Google Penalty?

As we all know, search engine traffic is the holy testament of digital marketing and we work ardently to enhance the SEO traffic at any cost! The building up of SEO traffic is so difficult and at times, we find marketers going way out of the way to push the link-building process beyond the limits. 

And what lays beyond is a nightmare to every digital marketer! And that’s getting penalized by Google! This is followed by a significant drop in the traffic! It’s deduced that almost 4 million manual actions are being undertaken by Google every month. And to our surprise, only 20,000 webmasters are delivering a reconsideration report. This gives us a strong insight that only 5% of the websites try to improve their site ranking after being penalised.

There exist two ways whereby your site can get penalised by Google and they are:

  • Manual Actions
  • Algorithmic Updates

Manual Actions undertaken by webmasters and algorithmic updates (Penguin, Panda) in the Google site ranking domain can also penalise your website. Google’s spam team can take direct initiatives to block your site or else Algorithmic Penalty can doom on you! 

Now how do you find, if your site was penalised manually or it faces an algorithmic penalty?

  • Go to Google Webmaster tools in Google Search Console and find out any new notification awaiting your attention! Then be sure it’s a manual action!
  • To identify which algorithmic penalty has been imposed on you, check with the time duration you underwent a drop in traffic and the corresponding changes made to the algorithm. This can be traced from Google Algorithm Change History.

To stay up to date with Google’s Search Algorithm, continue to follow Google Webmasters, Mozcast, or Algoroo. One of the most significant algorithmic updates are Panda, which relies on content quality, and Penguin, which focuses on backlinks and anchor text distribution.

What brings in the dreaded Google Penalty?

  • Having backlinks from websites that are penalised by Google.
  • Plagiarised content on your site.
  • Creating backlinks to sites that are not related to your site.
  • Having spammy website content.
  • Hidden content.

How to recover from the Google penalty?

Firstly, trace all of your backlinks in Google Webmaster Tools and pick out the bad backlinks. Now, try to remove them by creating an email and sending it to the respective webmaster. Keep track of your mail request. It’s also necessary to remove any duplicate content from your site since it’s a huge red light to your site rankings. Also, make sure your site is clean of low-quality, impoverished content. Perform your anchor text distribution in a perfect way. 

To remove a manual penalty, you have to send a reconsideration request after following corrective action. It might take only two months to recover from a manual penalty.

Employ the disavow tool in Google Webmaster Tools that help to get rid of link-based penalties.

To wrap up

Go through the Google webmaster guidelines, remove the bad backlinks, and if you can’t, then disavow them. Primarily understand the root cause behind the Google penalty!