Top 7 Reasons for Using React.Js in Web Development

Irrespective of the development platform, building user interfaces is a tiring, tricky and tedious task. Building a website is not as easy as making an ice cream cone with different layers of flavorsome scoops! 

Belief that you can build on top of frameworks and extend it with essential property is just an amateur thought and won’t second you in the long run! 

It takes humongous effort, undying dedication, and full concentration for building each component of a website. 

Define ReactJS
Why ReactJS?
Advantage of ReactJS

But there is an easy way out too! Let’s see what it is! 

React JS is a JavaScript library that helps us to build user interfaces much better! It results in a much better work-life for developers as well. It has paved its own way into the mainstream. You may also find a league of giants including Facebook, Netflix, AirBNB, DropBox, IMDb, PayPal, Tesla Motors, Walmart, and many others associated with it. So it’s definitely a pretty good company to keep, don’t you think? 

But, there are a couple of frameworks to choose from, aren’t they? Now, how do you compare each framework from React.Js and choose it over them? 

We should understand that each framework has its own set of pros and cons and is innately not an exact substitute for one another since it is hugely dependent on what you are trying to accomplish and your set of basic objectives.

In this blog, Weft,  a software development company, has compiled the top 7 ReactJS brownie points that showcase the reliability of ReactJS for web application development company and in turn how it proves to be the perfect choice for your next project.

Define ReactJS

ReactJS is an incredible JavaScript framework that has eased the development process for the better. In addition, it offers quality assured ReactJS applications with best-fit interfaces.

ReactJS is regarded as a much sought-after substitute when it comes to the development of intuitive and exquisitely compelling websites & applications that caters to a number of concerns of the developers and help them deliver creative solutions.


1.JavaScript library

A magical blend of JavaScript and HTML syntax is continually employed, which in turn eases the entire process of coding for the planned project. The JS library consists of several functions consisting of elements that transform the HTML components into essential functions and makeover the entire project so that it is easy to comprehend. 

2. Components Support

ReactJS is a string blend of JavaScript and HTML tags. The employability of the HTML tags and JS codes make it easy to work with a vast set of data having the document object model. At this time, ReactJS functions as a mediator which stands for the DOM and helps to assess which component is in need of changes to get the exact results.

ReactJS development company kerla -weft technologies

3. SEO-friendly

React JS was brought into form post immense research and advancements by Facebook. Innately, it differentiates itself from the crowd and permits developers to craft amazing, SEO-friendly user interfaces across browsers and engines.

4. Proficient Data Binding

ReactJS professes one-way data binding. This obviously means that almost anyone can assess all the changes inflicted to any specific segment of the data. This is the epitome of its simplicity.

5. Intuitive

ReactJS is intuitive and offers interactivity to the layout of any UI. Also, it offers quick and fine quality application development that in addition saves time for both – clients and developers.

6. Declarative

ReactJS provides valuable data changes which lead to automatic alteration in the distinct parts of user interfaces. Abiding by this progressive functionality, there is no extensive function that you aid to perform to update your user interface.

7. Reusable Components

ReactJS offers reusable components that deliver the developers the opportunity to reuse and create a new application. Reusability is just like an exact life-saving solution for developers. This platform also acts as a perfect medium for the developers and gives the freedom to reuse the components prebuilt for some other application that shares the same functionality. Henceforth, easing the development effort and provisioning a flawless performance.


  • JavaScript coding made easier
  • Highly competent
  • Best cross-platform support
  • Manages dependencies
  • Easier Template designing 
  • Offers excellent developer tools
  • UI enabled designs
  • Quick to adopt

To sum up:

As far you’re clear about the merits and best practices of the ReactJS framework, it should emerge to you as no big alarming surprise that a majority of the giants and middle-companies are leveraging ReactJS development company to design their website’s user interfaces.

If you are in the search for a ReactJS developer who can optimally recognize your requirements and offer the best results for your ReactJS projects, you can count on Weft ReactJS experts, top eCommerce web development Kerala.

Must-Follow Ecommerce Remarketing Strategies to Generate Leads!

Ecommerce remarketing is not rocket science that will put your brain into a jigsaw puzzle! It’s quite a simple concept, but it works! 

Weft, the best digital marketing agency in  Kerala would love to simplify it for you as: Remarketing is the process by which you finally get the second chance to convert your potential consumers into successfully buying your product or service. 

What’s Remarketing?

Ecommerce Remarketing strategies

This may be the audience who directly interacted with your website or clicked on your ad but didn’t fulfill the course of action. Besides making another trial at conversions you are on the fairer end of receiving a boosted brand awareness coupled with a higher marketing return on investment. 

What’s Remarketing? 

Remarketing can be done by assessing the pixels and cookies that have been employed to record the user behaviour from the moment they land on your page till the final slot they leave. 

To keep it simple, how often a message is popped up or heard by the same audience, the more probable it turns out to be successful.

This could be taken into account as the sole reason why remarketing is the cornerstone of every traditional marketing campaign and is still pursued by all resourceful advertisers effectively from Google to Facebook.

Compiled list of Ecommerce Remarketing strategies

Some of the most creative strategies that have been employed by the retargeting services provided by digital marketing companies to boost your conversions across channels are:

Let’s get started.

1. Don’t miss out on any site visitors from your target list.

Though it may not grant you the luxury of the most narrowed list promising actual conversions,  it will definitely reward you with a list of people who bothered to have at least a minimal interest in the products offered. But, it’s worthwhile to not include immediate bouncers.

2. Restrict yourself from adding the remarketing code to multiple web pages. Home page serves the purpose! 

This is quite a simple way to target all visitors who land on your website via your homepage. Those who landed there would be either from a referral link or organic search.

3. Make sure you add the remarketing code to your YouTube channel.

Follow that personnel who have previously viewed a tutorial or instructional video showcasing your product. Obviously, a pop-up of an ad from the recently viewed company that presented you with a great tutorial can serve as a ticket to a conversion.

4. Include multiple remarketing tags converging with certain products or categories to display multiple ads to site visitors.

For instance, a jewelry store can send retargeted earrings ads to anyone searching for earring products and send ads targeted to site visitors for those who searched for bangle products.

5. Timeline the retargeting efforts at periodic intervals.

For example, retarget audiences who glanced at your shopping cart but have not yet done the purchase so far, with a break of 15 days or 30 days can be given a FOMO attack! This just needs you to craft specific ads tailored to close the deal: last-chance offers, last opportunity to get a product at the original price, and many more exciting deals.

6.  Evaluate your industry.

If you run a Xmas store business of renting cribs, fairy lights, stars, for instance, retargeting the same prospects several months later during mid-April likely won’t bear any fruits. Always have the purchasing cycle in mind as you begin publishing retargeting ads.

7. You can have much more than the standard keyword list.

Try to include extra search terms (for instance, comparison or reviews) so that you get to target consumers who have failed to get converted but are sailing along the sales funnel.

8. Don’t miss out on the cookies.

Each remarketing list needs 500 cookies visitors prior to the ads get displayed. If your site has seemingly low traffic, a shopping cart abandonment campaign may not be as eventful as you think it to be. Always run the campaign on a broader audience.

9. Think wisely about retargeting ads to upsell from a primary service or product to a premium version.

For instance, a web hosting company selling basic free hosting services can retarget its users to upsell to elevated price points for advanced functionality.

10. Lookout for customers who have recently purchased similar items at a phase when a related product is available.

Also, when a movie or book when one of a similar genre or subject matter is released.

To sum up

In spite of the best marketing efforts, a rational proportion of consumers would actually buy the product at first click. Hence retargeting is the need of the hour if you need professional best PPC management in Kerala in running your remarketing campaigns Weft, Google Adwords agency in Kochi can help you! 

Software Development Trends In 2022

Change is the only constant thing. This lies the same for the Software Development Industry too where you can witness continuous upgrades in the technology framework to keep up with the ever-growing technical demands of the contemporary world. 

Custom Software development is an ever-evolving industry where one technology stack can be a hit of the year and will be mercilessly trashed by an upcoming upgraded version. 

This sounds crucial for all startup founders who have to remain all ears for the upcoming trends that should be added to the technology stack.

Weft Technologies, a saas development company, has been delivering top-notch app development solutions to a prestigious line of clients over the years and relies on a continuous process of updates. 

  1. 1.Flexibility on physical work condition

The pandemic situation gave Prime importance to on-demand delivery apps which is the most in-demand service provided by app development companies as of today. The work-from-home scenario has also pushed startups to embrace cloud-based solutions rather than physical setups. 

2. Emphasis on Cyber Security

We have found startups and other tech companies using firewalls and other anti-malware software which tend to be perimetric and cannot be remarked as highly effective. 

Hackers and crackers are getting smarter each day and the Tech companies require a highly functional cyber security mesh to protect their confidential data from unauthorised access.  The need of the hour is undoubtedly cybersecurity mesh which has been tested over various distribution networks with clean security testing strategies. 

3. Distributed cloud is the Next Big thing

Instead of embracing the old-school technique of hosting backend services with a single cloud server, it is high time that tech startups start using distributed cloud topologies. 

The most obvious benefit of using a distributed cloud server is fault tolerance even though one server fails there is another server to backup your operations. 

4. Internet of behavior

Internet of Behaviour an extension of the Internet of Things has been potentially used by many tech startups for personalization of consumer behavior. 

Tech startups can seek inspiration from how YouTube personalised to see your video feed post studying the user’s behavior. 

5. Improve customer experience

Huge number of tasks have been carried out to enhance the customer experience to unparalleled levels. Find out ways to focus on customer experience, user experience, employee experience, and multi-experience not as separate entities, but as a central point where they converge.

6. Continuous delivery is a must-have

Continuous delivery is where the development team is always on toe with a deployable version of code.

When you adopt a continuous delivery strategy, you would be able to collect feedback and spot out issues more tactfully and at a lower cost. 

7. Low code development

The age when you have to code in kilo lines of code is bygone and it is the age of minimal coding. The long and tedious process of flowcharts algorithms visual interface has paved the way to business logic integrated minimal coding development tools. 

The idea of building apps with little or no coding involved has grabbed measurable attention in recent years. 

8. Progressive Web Apps

PWA is a web application that is based on modern browser capabilities. Completely eliminates the purpose of downloading an app and get a native-like app experience on mobile.

9. Software Outsourcing

Companies find software outsourcing as a more lucrative option than hosting an in-house team. Startups, undoubtedly, will have a couple of brownie points to gain after outsourcing their software development needs to an external development firm.

10. React, Go, Kotlin, JavaScript, Swift, And TypeScript Leads the way! 

Mostly, software development trends are dependent heavily on programming languages, libraries, and frameworks.

As per this perspective, React, Go, Kotlin, Javascript, Swift, and Typescript will lead in the days to come.

Software development is an ever-evolving industry coupled with technologies, consumer behaviors, and other associated factors. With an apt understanding of the upcoming software trends, startups can find feasible ways to turn their ideas into apps with Weft Technologies, a software development Services in Kerala