What are the best digital marketing agencies in Kerala?

The Internet is so inevitable from our lives that nowadays even for a missing sock, we may surf Google!Everything seems to be available at our fingertips with digitisation taking over the world at massive stride!

Kerala also stands as no exemption to the realm of digitisation. With Kochi as a economic, cultural and business hub of Kerala, digitisation has left strong imprints on the functionality of this place. 

The purpose of digital marketing came into being, when there came into existence a booming competition in business zones coupled with a strong rise in avid Internet users.

With the growth in demand for digital marketing services, so many companies came forward to provide the service palete. Out of the many digital marketing companies, we have filtered the top 6 digital marketing agencies in Kochi that continue to remain at the top of their game.

  1. Weft Technologies

Weft Technologies, a Kochi-based company with headquarters in Dubai has carved a niche for itself in the domain of digital marketing. With strong lead generation campaign strategies, Weft just has the knack to garner the attention of the target audience.

A highly expert team to deliver unique content, aesthetic designs and thereby create engaging posts for social media is the boon of Weft Technologies.

The web development team employs cutting edge technologies to publish websites and launch apps that are SEO friendly adhering to the CMS guidelines. Web Revamping proposals are also presented by the team with best efforts to ensure a difference in terms of website traffic from the former.

Unparalled deliverables and outputs have been shown in Software Development Company, Social Media Marketing, Search Engine Optimisation, Advance Web Analytics, email marketing, Pay Per Click, web development, Facebook marketing, Google Advertising, content marketing.

With prestigious clients including ABC Cargo, TimeHouse, KHIND solutions, Unique World Business Center, Weft Technologies continues to impress the clientele with results beyond their expectations. 

2.Webdura Technologies

Webdura has a strong creative team with high quality graphics and impressive content covering the social media pages. They have a special place in Social Media Marketing.Creativity is in their DNA and they make sure to impress the target audience with stellar creatives.

3. Cubet Techno Labs

Cubet has been on the frontline for years, due to their consistent strides in technology frameworks. They are adept at delivering end to end solution to their clientele with strong technology stack that is latest in the techworld. They are credible for their full stack web development solutions.

4. iTruth Solutions

They are best known in delivering web services to their clientele ranging from web programming, open source development, e-commerce development, and mobile development. They have special mentions for their cutting edge services in the field of SEO.

5. TGI Technologies

TGI Technologies caters to the needs of several local business houses, be it travel agencies or entities hailing from the hospitality industry.They can provide you with the tailor made solutions and accuracy that is par excellence, with a team of highly skilled experts.

6. BetterGraph

The prime obligation of this particular agency has been to enhance the sales and overall business ROI of their clientele by catering them solutions for 360-degree website promotion.The agency is strong headed towards enabling businesses to reach their desired goal.

It is crucial to recognise what a particular digital marketing agency provides and choose them based on their service listing and what they excel at, moreover if it falls in alliance with your requirements.

A Covid Recovery Tale of a Weftian!

Seems like nothing is going to make the first page of world news in the next 1 year other than the superstar Corona!

Corona has a strong grip on one particular Weftian who had to go through the entire ups and falls of the Covid wave and be a mighty surfer( SURVIVOR)!

It was a year ago when Corona first came into being and clutched the main character with a strong grip. Days went by and it all started with a headache, as usual, she takes her usual dose of Calpol and dozes off to sleep. Then came the chest-rattling cough, each time she coughed it felt like hurling stones in a deep well.

Again drinking sweet, sugary syrups and petting the disease within, days went by. Until a day came, when vision blurred, coughed up fabric paint looking blood, and fell on the floor with a half-completed article.

Just like a comma, her life was also in a comma situation with question marks up all in the air, whether her life will come to a full stop or will she jump back to her life with an exclamation mark!

Days went by, on just fluids and heavy doses of antibiotics directed into the veins and she gradually declined her figure to a couple of bones and barely some fat on it with eyes deeply set on sockets too weary to open.

The medication started working on her and the docs ask her family to take her home since everything possible has already been done and the rest belongs to her ability to recover.

With hands completely bruised and swelled up with the month-long injections and medication, she can’t even lift a pen, that used to be her favourite accessory from her early teens!

Now her family including her brown furry friend has a mission in hand and that’s to get their daughter back! Loads of veggie soup spiced up with freshly plucked pepper was the morning diet and Covid pneumatic patients should never be fed with milk, fresh juice, or anything that’s thermally cold. Give as much as heat possible and hot turmeric water can just do the magic!

Imagine wearing socks and a sweater in the summer heat of May and that was her attire! And gradually with mom’s care, dad’s love, sister’s companionship, her pet’s undying attention, she started recovering and kept isolating herself from the public.

And a day came by when she could utter a sentence without whooping cough interrupting her and she was ready to face another round of interview process. With assignments, telephonic interviews and finally she receives her offer letter and joins the fab-looking Weft Technologies with a happy-go-lucky team, amicable work culture, and supportive at all streaks!

And that’s how it ends! Now being a Covid survivor, it may be hard to breathe, the pain is unbearable with symptoms that look like you are close to death, fight the odds out because you have your loved ones counting on you and you have a couple of dreams burning inside you waiting to sprout the wings, and ready to fly high!

Follow the Covid Protocol, stay safe, and believe in your dreams and recovery is yours – both physically, mentally, and spiritually!

Google Rankings Suddenly Dropped: Recovery Guide

One fine day, you wake up to a sudden drop in your google ranking and that’s surely, going to give you a panic attack! But worry not! Here we are going to share some diagnosis as well as recovery tips on how to tackle a sudden drop in Google ranking!

Content changes

As we know, the web crawlers rely on the content within the search queries and match it with the internal keywords of your site, to generate the search results. Hence any important changes made to the site can bring a bigger impact.

Title tag: Check out for changes in the title tag, because small changes in the title tag can sum up to a bigger game changer.

Meta tags: Click through rate for your search results can be heavily impacted by changes made in meta tags. So check it!

Headings: Give properly formatted headings.

Body Content: If there are noticeable changes made to the title, meta tags, and headings, then you should surely lookout for changes in the body content too.  To track these changes automatically, you can rely on WordPress. Else, you can check out Google’s cached version of your page with a cache: query or by checking the Wayback machine.

Algorithm update.

Google Algorithmic Updates are commonly sighted reasons for drop in Google rankings. However it’s not an instantaneous effect, the site ranking will go down within several weeks. Since 2018, it’s found that Google made 3200 changes to their algorithms.

SEO experts across the globe remain vigilant for even a small update in Google, and rely on a toolset to alert them.

Reports of a Google update can be spotted at the earliest at Barry Schwartz’s Was There A Google Update?

To analyse ranking volatility over a span of time check out the tools below:

Advanced Web Rankings

RankRanger

Algoroo

AccuRanker

Technical issues

If there exists any technical issues related to crawling and indexing of your site at the end of Google, it can heavily impact your ranking.

Look out for crawl anomalies which can create a denial of information that was requested in prior. Have a look for crawl anomalies at Index Coverage Report .

Decreased crawl activity from Google and an increase in 4xx and 5xx status codes can be found from the log files which store information from visitors and crawlers to notify you about Google ranking drop.

Blocking Googlebot

At one point in time, the system administrator decided to block all traffic from bots, what may happen?

Now the solution is:

  • Define your user-agent as Googlebot. 
  • Collect the exact user-agent strings. 

If you find that Google’s IPs are blocked, then follow these steps:

  • Employ the Test live URL option in Google Search Console. Enter a URL there, and click the TEST LIVE URL button in the top right. If that process fails, Google’s IPs may be blocked. 
  • Use the Rich Snippet tester to request a URL on your site. If that fails too,Google may  be blocked on an IP-level!

Load time

Have the load times significantly increased for pages? It may affect your ranking and result in a  drop.

  • Check out your crawl stats in the old Google Search Console.
  • Analyse the page load time in Google Analytics (Behavior > Site Speed > Overview)
  • Run and analyse it through CrUX.run
  • Revisions made by competitors
    • Check out if they won featured snippets for a set of targeted queries?
    • Have better content?
    • More and better links?
    • Pages load faster? Overall better user experience?
  • SERP lay-out changes  

Changes in algorithms are not the sole reason for your Google ranking drop. Changes made to the Search Engine Result Page layout can also bring down your rankings.

Try to mimic browser behaviour and check out what SERP has in store for you in return to your queries.

Different forms of Manual penalties exist. The most dreadful being a complete deindexing of your website — which usually only dooms on websites that are clearly trying to fool Google’s system.

A serious SEO issue in your website that’s technical in nature can result in a mental penalty which leads to deindexing of your website.

Check out these recovery hacks brought to you by Weft Technologies to bring up the google ranking and stop panicking!