February 2021

ECommerce Web Development Tips for Increasing Online Sales

Posted on February 25, 2021 by admin

Business growth is now fully digitalised. A business with a constantly evolving and attractive eCommerce website has higher chances of business growth than the rest. The slightest element of the design has the power to improve or harm our conversion rates. Too artsy web designs and animations can make it work slower. There are colour schemes that can send wrong signals to the visitors too.

Hero Images

Big and bold images and geometric shapes and fonts are now trending as it’s faster and easier for human brains to process than text. Creating a slideshow and filling the home page with three or more hero images can make a better impact. Using videos can also be attractive and would create the same effect.

Live Chatbots

Live chatbots and other new conversational user interfaces are making our lives easier. User commitment and a better user experience can be achieved from automatic and quicker responses. Virtual assistants can even help visitors to select and buy products and also respond to their queries. Complicated navigation processes can also be eliminated this way.

Trust icons on the checkout page

Trust seals can attract the attention of shoppers and can immediately build trust in their minds. Try to include a basic signifier of trust which can be as simple as a brief description of your security measures that your site employs. You can even include a certified trust seal that is verified by a third-party vendor.

Image Testimonials

When you include images with your testimonials it becomes more impactful. We as buyers would always want to make sure that other people have found success with the products we are looking for too. If there’s an image attached, it becomes more trustworthy.

Free Shipping

Online shoppers love it when they have the option to choose the free shipping. If you surprise them with unexpected shipping costs while they reach checkout may make the conversions lower.

Collect Reviews

We know that customer feedback is important as potential new customers can see that you’ve managed to impress your existing client base. In that case, they are more likely to trust you with their money. Also, try to avoid negative reviews that may affect your reputation by working closely with customers issues.

Free Directory listing

Make sure that you get listed in free directories as it’s important to make sure that your business information is consistent. You can even bypass the cost of a subscription by doing something like this manually and also by updating your listings one website at a time.

Suggest Popular Plans

If others have picked a product, it’s likely that we also choose it. For this, suggest the most popular options that were chosen more number times and promote them heavily.

Conclusion

In conclusion, start trying techniques that your competitors haven’t thought of yet and you’ll increase your online sales. Try out creative ways based on good research to do so. If it is showing results, improvise and continue with it, or else try out another way until it makes a change. To get the best turnover plans for your website, get in touch with a professional eCommerce Web Development Company like us and create wonders with your website. We pride ourselves on being among the leading Web design companies in Kerala and IT companies in Kochi. Connect with us to transform your business.

How to optimise your landing page for both Organic traffic and conversions

Posted on February 19, 2021 by admin

To create a sleek minimalist experience that would let the page visitors process through the buying process without distracting is conversion optimization. To create a landing page which would rank high in Google and capture leads and sale, you can follow the following steps;

Power of Search Engine Optimisation

Search is still the most effective way to drive online traffic and visibility which simply has no alternatives. This is not going to change anytime soon. If a business is not in Google, it is non-existent for people. It was found that there are around 40,000 search queries every second and around 1.2 trillion searches per year globally. A very vast amount of people conduct internet surveys before making a purchase. Hence, organic presence will be crucial for a business more than other methods like ads. Most business reputation checks are conducted through Google like product reviews through text or voice search. Ultimately, Search Engine Optimisation is the best and probably the only way to get your product discovered through search and take your digital marketing to the next level.

Sales Stimulating Content

Google has the ability to analyse the relevancy, search intent and context of content and it ranks a page according to its relevance and usefulness. Helpful and informative content that matches keyword intent is prioritised. When uploading content about a service or product, it would be better to go into more details about the service and give an explanation about what is involved. Test headline variations and call to action text that matches the language our visitors use can drive more traffic. A good and attractive headline or value proposition is very important when it comes to content. Prefer a longer form of copy that can convince the potential customers that your product stands ahead of the competitors’.

Video Content

Video content is a great way to increase organic search visibility. Search crawlers were not smart enough to understand the video content without text context but now Google can analyse the videos and can even build automatic transcripts. Embedded videos can improve on-page engagement and organic traffic too. With easy tools, the process of video creation is also becoming easier as the need to invest in third-party service is not necessary. However, a voiceover that is relevant can play a major role in drastically improving your lead.

Engagement Metrics

Prioritise engagement metrics by adjusting the current analytics solutions. Analyse the average time spent on the page, bounce rate which says how many visitors opened your website and went right back, average session duration which helps you understand how effectively the website meets the intent of the users, Click through rate etc to get a better understanding of how your target customers interact with and respond to the content.

To create your landing page that would rank high in Google, capturing great leads and sales, connect with us. Let’s get started with our conversion optimization!

Mobile App Development Checklist 2021

Posted on February 4, 2021 by admin

Are you planning to develop the next version of your Android or iOS app? Are you looking for a Mobile App Development Company? We’re here to give you a clear idea of what to look for before launching your app. The app development process involves a lot of planning and research. Below is the checklist that would help you to cover the important elements that would be necessary;

1.Business Objective

Understand the cause and purpose of the application you want to build and then define the business goals and target audience. Conduct thorough research about the industry. Create a product roadmap and analyse your competition too.

2. Discovery Phase

Analyze the targeted market and similar apps and their features offered. Hence, you can be a part of the associated company. Understand the troubles faced by your targeted group and get to know what all among these are being solved by the competitors.

3. Technology requirement

Analyse the behaviour of your targeted market and decide if it’s going to be android or iOS and if it needs Cloud-based infrastructure. If you have a native or hybrid app, find out how it’s different.

4. User Interface Details

Once you decide upon the above points, plan how it’s going to look like and feel like. Have a designed wireframe and decide the app orientation and if it’s ready for easy transition from landscape to portrait. Hire good UI/UX designers and finalise the app benchmark.

5. Development Criteria

Have a team of experts if you are building an in-house application or hire a mobile app development company. Set its cost range and also work on the backend development of the application.

6. Performance metrics

Infer how the app performs in case of low battery, less space etc., and if you would get a notification in case of server-side components. Also, come up with server-side components.

7. Security

Take measures of safety from any potential data breaches. Have a secure socket layer incorporated in your project and ensure two authentications. Have an integrated payment gateway and comply with industry security standards like HIPAA or PCI DSS.

8. Testing Checklist

In this last stage, measure the outcome of your app development process and envision it before starting. Check if the app is performing the same on different devices and if it’s capable for the next device update. If it’s ready to scale to the next OS update, have a test plan like unit testing, QC testing or user acceptance testing.

This checklist would act as a guide for your dream mobile application. For the best and finest quality mobile application development services, connect with WEFT Technologies.

user experience design

Month: February 2021