How to Write Engaging Instagram Captions?

Are you still trying to figure out how to attract your target audience with catchy Instagram captions and continuously fail? Are you ready to have the best tactics to write Instagram captions that readily move people to action? 

In this blog, Weft, the Instagram agency in Kerala will divulge details on how to write strong Instagram captions that will share the real marketing ideal of your brand and enhance your sales prospects. 

What is the big deal about Instagram captions? 

You may have come across celebrity profiles with newly posted vacation pics with blank captions and still they manage to get millions of shares, views, and likes. How is this earthly possible? It is because of their celebrity factor which your brand or establishment won’t be having. 

Instagram being a visual platform face strong attention on attractive visual content but relying solely only on it won’t fetch you conversions. Always try to inculcate a call to action on your captions to be noticed to buy the Instagram algorithm. 

What is the ideal length of the Instagram caption?

Weft would love to answer it in simple terms as “You can add content as much as you want to say.”

 If you have a paragraph-length of textual matter that you want to convey to your target audience, the preferable heading that you would assign to your paragraph would well serve your Instagram caption. 

You should firstly understand that all Instagram surfers are here for visual content that seems appealing to them and overly crowded textual content will just steer them away. So better make it a point to have crisp and clear content that can grab eyeballs and push them to CTA. 

Some accounts usually abide by catchy single-liners or zingy quotes that deliver valued insights to their audience in a quirky, lighthearted manner.

It won’t cause harm if your message needs more context or if you include a CTA or other element in your caption, adding a few short paragraphs is totally fine which is otherwise known as microblogging! 

Just be acknowledged that you can use up to 2,200 characters in an Instagram post.

Now, let’s see the important rules to follow by when writing strong Instagram captions that are a crowd puller from Weft, a digital marketing agency in Kerala

#1:  Explain Clearly What Your Instagram Caption Will Convey

If you are going to run a contest, sale, or event, and have already done your creative, now the caption is your field to explain the details of your campaign. Divulge in details regarding what it’s about, how to participate, and when it will occur.

On another hand If your post is centered around your business or brand, the caption serves the purpose to declare who’s involved, the time zone the photo was taken, why it affects your audience, or any other context that relates to your followers.

Make it pretty sure that you write a strong header to start with which attracts your followers and will push them to tap to know more.

Feel free to add questions, make bold statements, cute emojis, and excellent writing to enthuse your audience into eagerly to want to see more.

#2:  CTA is a Must-Have in Your Instagram Caption

You may have been dismayed at the restriction thrown at you with almost one clickable link, in your bio. To direct people to click on that link and take sudden action, you have to deliver that directive.  A good CTA will undeniably serve you the purpose.

The quite commonly found CTA employed on Instagram for this purpose is “Click on the link in my bio” or some variant of that.

Test this must-have for nearly any course of action: reading a blog post, purchasing a product, fixing a meeting, registering a freebie, membership for something, watching a video, and et al. 

#3: Split Your Text Into Crisp Paragraphs

Writing a great caption is worth enough if you pay special attention to copy, context, and value. For instance, if your caption is one long paragraph, there are high chances that your audience would just skip it. But you can surely deliver that content mass by dividing your text into crisp paragraphs with accurate spacing to make the content legible to read and boost activity on CTAs.

Bullet points, paragraphs, big space breaks, long leader dots or dashes, can also boost readability.

#4 Craft a Brand story


Statistics reveal that 86% of users rely on a brand with an honest, reliable, and open social media presence.

It can be quite basic from a brief history of the company or product catalog creative description to a personalised story about an employee.

#5  Put out Questionnaire to Encourage Engagement


We believe that boosting engagement is the primary way to broaden reach on Instagram. Interesting content won’t just be enough. Actively find ways to engage users with your posts rather than just skimming them.

One engagement technique that Weft can tell you is to ask questions. Questions present users with an event so that they can directly respond to it, so they are true, real-time engaging!  

#6 Include Emojis for Brand Imaging

Emojis have an irreplaceable place in marketing strategies from 2015. Currently, they are found flooding across social media platforms, with over 50% of Instagram accounts actively using emojis in their posts. Definitely, emojis in your Instagram captions are indeed an explicit way to grab eyeballs and moreover personalize your brand.

Now, what do you feel? Are you optimistic to you use some of the handy tips to jot down your captions? Are you ready to try something different the next time you jot down in your Instagram captions after reading Weft’s blog?

Facebook Ad Policies Detailed: Why Your Ads Aren’t Getting Approved?

From the medieval ages, humans have had a tough time coping up with rejection. Humans tend to overdo their activities just to get a note of approval even if it’s from Facebook ad review Team. 

Have you been advertising on Facebook for a period of time? Then it’s quite obvious that you may have surpassed the situation where you saw a disclaimer citing your ad doesn’t match with the  Facebook ad policies.

And that very moment seems so disheartening to accept so readily since so much effort would have been invested into publishing that ad which was to be eventually trashed by FB. 

Enough of the melodramatic aura over the rejected ad and it’s time to take action for which Weft, social media marketing company Kochi, is keen to help!

Here we discuss the five most potential reasons why your FB ad may face rejection and share details on how to fix them as well. 

1.Quit advertising prohibited content

Facebook is quite famous for having straightforward policies and it has laid restrictions on various sensitive areas suggest gender, war, religion, sex, drug communities, and so on. 

Any ad citing the promotion of any product or service related to sensational content as listed above is more prone to get rejected by the Facebook ad review team. 

2.Don’t try to promote restricted content. 

It is not necessary that your ad gets rejected every time you try to sell something restrictive provided you try to target the right adult audience at the right location with pre-consigned approval from FB. 

Everybody loves to have a bottle of beer during hot summer days and most probably you might have come across those ads popping up on your mobile screen. If ads related to boozing up are restricted, then how is it possible you come across such FB ads?

It is quite easy to understand that it was crafted by some expert Digital Marketing professionals abiding by all laws and regulations in that township’s respective beverage dealership. 

You can possibly publish ads on Facebook provided you meet all standards no matter how restrictive the content may seem to be like online dating services, real money gambling, etc

3.Strictly follow community guidelines

At times even if you steer clear away from all objectionable areas as mentioned above may still face rejection. And that’s because you have to respect certain community guidelines and your ads should not propagate hatred, any sort of threats, or showcase self-injury, bullying, and harassment. 

Facebook will readily reject any ad that is potentially spam, false or misleading. You should fall in peace with the ideology of FB that it will undoubtedly reject any ad that ruins the User experience. 

4. Avoid mistakes in your ad creatives. 

Now that you are abiding by all community guidelines, no prohibited content, nothing controversial, but still facing a red signal from FB? 

You need to follow certain rules while crafting your ad creatives and don’t even try to mess up with the tiniest one, for you are going to pay heavily for it!

Stop adding too much text in your image ad, don’t misuse the FB brand, don’t use personalised attributes, and don’t create a disruptive video ad. 

Relevance of the ad is also an important measure that needs to be considered along with decent writing. 

5. Create an error-free landing page

Make sure you direct your target audience to a page that makes sense.  You should understand that as much as important it is to follow the guidelines for a creative ad the same lies for the landing page as well. When your ad URL doesn’t match with the landing page URL you are on the most probable side to face rejection and the FB ad review Team will never take it so easy on you! 

If you clog up your landing page with irrelevant content and have very little to convey about your actual business you may face strict denial. 

A partially finished landing page with a digital dead end will push you to a pitfall from which climbing up is next to being at the ascent of Mount Everest! If you create a landing page that has no connection at all with the ad creative, it can be yet another cause of worry. 

With a couple of key pointers to keep a check on before publishing your Facebook ad safe in your kitty, Weft, a PPC marketing agency in Kerala, is delighted to help you a bit with our insights. Larger violations can even result in getting your account banned so it is always better to play it safe no matter if you prefer the Facebook advertising guidelines or not!  

5 SEO Shortcuts to increase organic traffic!

The three-lettered magical term that can work wonders for you in terms of site rankings and organic traffic is undoubted, SEO! 

SEO is not a stationed, immobile process, but a periodic, continuous process for which the SEO experts should fall in peace with the agenda that Google updates its algorithm at a steady pace and one should reflect the changes as well to position themselves on the top of SERP! 

Weft has a giveaway of 5 crucial tips for a better site ranking and organic traffic! 

1.Incorporate an SSL

Security is the top priority lately and with a lot of data breaches making the headlines, Google looks out for SSL certificates, which is undeniably a significant ranking factor for Google. Henceforth, Google is marking websites that are potentially insecure and have an HTTP connection instead of HTTPS with a “Site Not Secure” warning.

2.Quality Content and Internal Linking 

Google tends to place a top-notch priority on websites that provide insightful and valuable information and are content-rich. A quick tip from Weft Technologies is that you should strive to continuously update your site with uniquely crafted blog posts periodically, as it grants you the option to publish lengthy content, transit to be an authoritarian voice in your key industry and forget not to add suitable and top searched keywords proportionately in your site.

Another trait that should never be missed by any business is internal linking, which, in simple terms, means linking one post on your site to other pages on your website. It lifts your site ranking and distributes some ranking power across pages and in addition it also permits Google to crawl more pages on your site. 

If you have worries over how to potentially do it so, a reputable digital marketing agency in Kerala, Weft Technologies will effortlessly do internal linking to the exact pages.

3.GMB Optimization

Local SEO is altogether a plain new game plan in its entirety as its main focus is laid on GMB Optimization and upgrading Local Rankings. If you want to grow your business multifold, Weft suggests that you need to first upgrade and enhance your website traffic by optimizing your site for local searches. 

Earning backlinks from high-quality sites is a huge reward for your SEO value. What happens to be the real hidden brownie point is that it will reveal to Google that your content is insightful and contextual and that people have laid trust in you as a significant source of information.

Weft Technologies is of the opinion that content creation is one of the most challenging parts of SEO. Inspire of getting hyped about blogging and content creation of content marketing. But, very few understand the real worth and massive potential of content and how it impacts website traffic. 

5.Videos rule the roost

Based on a Forbes survey, the digital video marketing industry alone is worth $135 billion. Also, as the statistics reveal, 76% percent of businesses that employed videos reported finding a visible increase in traffic.

Gone are the days when we could just rely on long textual content, the reality is that videos, images, and other forms of visual content, which are equally crucial for SEO. 

Google pays much significance to informative content, and videos are some of the potential ways to share information. So, in effect, more videos in your blog posts and on your site will be a quick route to elevate your rankings.

Your website rankings and site traffic will visibly grow multifold by embracing the key pointers. But, of course, every business and website remain different from one another, and you may need customizing, tailor-made ways you can to improve your site for better search engine rankings, for which you can avail the expert services of an SEO agency, Kochi