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Tag: SEO

Effective Link-Building Techniques to Improve Organic Traffic to your website

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Have you searched for ways to increase your website traffic? Do you think SEO link-building strategy will help you achieve the goal?

SEO link building is linking back to your website from other websites using hyperlinks. It is a novel technique in Search Engine Optimization to improve your website traffic and help your site achieve a better SERP ranking. Although google algorithms are not easy to track, backlinks remain a crucial factor in strengthening engagement on your site. The more backlinks involve, the higher will be the search results.

There is n number of ways to employ more backlinks on your website like creating quality and engaging content in the form of blogs, connecting with more business enterprises and their websites or contents, using influencers to include a backlink in their content, etc.

How does SEO link building help your website?

1. The first and foremost benefit is indeed an increase in search engine rankings. All links may not deliver the same value but they are essential to improve the SERP rankings.

2. In addition to this, it also improves referral traffic to your site. Organic traffic on your site precisely means more involvement and more chances of sales and business growth.

3. Link-building techniques will also enable you to improve your keyword ranking. Creating more links will increase the search results, giving more chances for people to find your website and thereby helping you achieve better keyword ranking.

Effective ways to Improve Link Building

1. Make sure the backlink is from a site that is closely connected to your content /product/website. Only then will that link or search be useful for you and give you a better Return on Investment. For instance, let’s say your company sells furniture, a backlink from a clothing brand might not help your business grow as much as it is from an interior designing brand.

2. The quality of the site matters as does the quality of the backlink it offers. So make sure you put your backlinks on trustworthy websites. Links from less-worthy sites might not do much to your site. Know that there is no better marketing strategy than building trust with your customer. Not just building traffic will help you boost your growth, but building quality traffic will and is what we are aiming for.

3. The location of the hyperlinks is the other factor you should be careful about. Randomly placing a hyperlink might not bring you the result you are looking for. Rather placing it within the body of the content will give it contextual authority and make it more lightweight and natural to read through.

4. The anchor text is another important component in SEO link building. It is the actual text a linking site uses to refer to your content or website. This is what a ranking page takes into account and so it needs to be precise and clear. For more queries on the subject contact WEFT, an SEO company in Kerala, that uplifts your business digitally.

How Signal Comes Across as a Challenge to Insta and FB in terms of Privacy Policy?

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Private data of users in social media platforms like Facebook and Instagram is not safe”, says the encrypted message app Signal. It has been found that with a series of ads on Instagram, released by Signal, they are actively challenging the privacy policies of Instagram and Facebook.

Signal stated that social media kings like Facebook are not providing the crystal bowl of social media, but they are creating a loophole to get access to your private data.

Signal added that, using as many ways as possible, data gets massively collected from Insta, Facebook and WhatsApp and finally gets sold.

Signal put light into their targeted ad marketing strategy. The team revealed that they have developed a multi variant targeted ad marketing strategy. It shows an exact replica of the data that has been collected about you by Facebook and to whom the access has been sold to.

It has been found that Facebook has at once, blocked Signal from creating more damage to their authenticity. With many insights that they have shared on Instagram, Signal tries to convey to avid social media users how intrusion into your privacy takes place and data theft takes place through the backdoors.

Facebook-owned WhatsApp’s new Terms of Service and Privacy Policy set fire to a fresh  debate on privacy concerns. With this burning issue on the centre stage, both Signal and Telegram achieved significant new users. According to statistics, Telegram and Signal has made an escalating growth by 1200%, with a visible reduction in the WhatsApp users.

Signal app beats WhatsApp, Facebook, Instagram

Tenser Tower, a renowned Mobile Application analytics company has revealed that from January 2021, there has been a strong growth in the users installing and actively engaging in Signal and Telegram. Within the first quarter of 2021, 1192 percentile of app downloads and 64 million users worldwide were recorded for Signal. And 98 percentile of app downloads and 161 million users worldwide has been recorded for Telegram in the same time frame.

Source: sensortower.com

Though January witnessed a steep growth in the active downloads and engagement of Signal App, a decrease in the numbers was found, but still, it’s continuously maintaining a steady pace of growth with 2.8 million downloads.

Facebook has come on the frontline stating that Signal has been targeting Facebook with illegitimate accusations. Facebook spokesperson also commented that it’s just a public stint by Signal. 

With many changes taking over the world of social media, stay updated with the latest news and insights by following Weft Technologies! We bring you the recent updates about the latest developments in the tech world!

Google Rankings Suddenly Dropped: Recovery Guide

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One fine day, you wake up to a sudden drop in your google ranking and that’s surely, going to give you a panic attack! But worry not! Here we are going to share some diagnosis as well as recovery tips on how to tackle a sudden drop in Google ranking!

Content changes

As we know, the web crawlers rely on the content within the search queries and match it with the internal keywords of your site, to generate the search results. Hence any important changes made to the site can bring a bigger impact.

Title tag: Check out for changes in the title tag, because small changes in the title tag can sum up to a bigger game changer.

Meta tags: Click through rate for your search results can be heavily impacted by changes made in meta tags. So check it!

Headings: Give properly formatted headings.

Body Content: If there are noticeable changes made to the title, meta tags, and headings, then you should surely lookout for changes in the body content too.  To track these changes automatically, you can rely on WordPress. Else, you can check out Google’s cached version of your page with a cache: query or by checking the Wayback machine.

Algorithm update.

Google Algorithmic Updates are commonly sighted reasons for drop in Google rankings. However it’s not an instantaneous effect, the site ranking will go down within several weeks. Since 2018, it’s found that Google made 3200 changes to their algorithms.

SEO experts across the globe remain vigilant for even a small update in Google, and rely on a toolset to alert them.

Reports of a Google update can be spotted at the earliest at Barry Schwartz’s Was There A Google Update?

To analyse ranking volatility over a span of time check out the tools below:

Advanced Web Rankings

RankRanger

Algoroo

AccuRanker

Technical issues

If there exists any technical issues related to crawling and indexing of your site at the end of Google, it can heavily impact your ranking.

Look out for crawl anomalies which can create a denial of information that was requested in prior. Have a look for crawl anomalies at Index Coverage Report .

Decreased crawl activity from Google and an increase in 4xx and 5xx status codes can be found from the log files which store information from visitors and crawlers to notify you about Google ranking drop.

Blocking Googlebot

At one point in time, the system administrator decided to block all traffic from bots, what may happen?

Now the solution is:

  • Define your user-agent as Googlebot. 
  • Collect the exact user-agent strings. 

If you find that Google’s IPs are blocked, then follow these steps:

  • Employ the Test live URL option in Google Search Console. Enter a URL there, and click the TEST LIVE URL button in the top right. If that process fails, Google’s IPs may be blocked. 
  • Use the Rich Snippet tester to request a URL on your site. If that fails too,Google may  be blocked on an IP-level!

Load time

Have the load times significantly increased for pages? It may affect your ranking and result in a  drop.

  • Check out your crawl stats in the old Google Search Console.
  • Analyse the page load time in Google Analytics (Behavior > Site Speed > Overview)
  • Run and analyse it through CrUX.run
  • Revisions made by competitors
    • Check out if they won featured snippets for a set of targeted queries?
    • Have better content?
    • More and better links?
    • Pages load faster? Overall better user experience?
  • SERP lay-out changes  

Changes in algorithms are not the sole reason for your Google ranking drop. Changes made to the Search Engine Result Page layout can also bring down your rankings.

Try to mimic browser behaviour and check out what SERP has in store for you in return to your queries.

  • Google penalty.

Different forms of Manual penalties exist. The most dreadful being a complete deindexing of your website — which usually only dooms on websites that are clearly trying to fool Google’s system.

A serious SEO issue in your website that’s technical in nature can result in a mental penalty which leads to deindexing of your website.

Check out these recovery hacks brought to you by Weft Technologies to bring up the google ranking and stop panicking!

How to optimise your landing page for both Organic traffic and conversions

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To create a sleek minimalist experience that would let the page visitors process through the buying process without distracting is conversion optimization. To create a landing page which would rank high in Google and capture leads and sale, you can follow the following steps;

Power of Search Engine Optimisation

Search is still the most effective way to drive online traffic and visibility which simply has no alternatives. This is not going to change anytime soon. If a business is not in Google, it is non-existent for people. It was found that there are around 40,000 search queries every second and around 1.2 trillion searches per year globally. A very vast amount of people conduct internet surveys before making a purchase. Hence, organic presence will be crucial for a business more than other methods like ads. Most business reputation checks are conducted through Google like product reviews through text or voice search. Ultimately, Search Engine Optimisation is the best and probably the only way to get your product discovered through search and take your digital marketing to the next level.

Sales Stimulating Content

Google has the ability to analyse the relevancy, search intent and context of content and it ranks a page according to its relevance and usefulness. Helpful and informative content that matches keyword intent is prioritised. When uploading content about a service or product, it would be better to go into more details about the service and give an explanation about what is involved. Test headline variations and call to action text that matches the language our visitors use can drive more traffic. A good and attractive headline or value proposition is very important when it comes to content. Prefer a longer form of copy that can convince the potential customers that your product stands ahead of the competitors’. 

Video Content

Video content is a great way to increase organic search visibility. Search crawlers were not smart enough to understand the video content without text context but now Google can analyse the videos and can even build automatic transcripts. Embedded videos can improve on-page engagement and organic traffic too. With easy tools, the process of video creation is also becoming easier as the need to invest in third-party service is not necessary. However, a voiceover that is relevant can play a major role in drastically improving your lead.

Engagement Metrics

Prioritise engagement metrics by adjusting the current analytics solutions. Analyse the average time spent on the page, bounce rate which says how many visitors opened your website and went right back, average session duration which helps you understand how effectively the website meets the intent of the users, Click through rate etc to get a better understanding of how your target customers interact with and respond to the content.

To create your landing page that would rank high in Google, capturing great leads and sales, connect with us. Let’s get started with our conversion optimization!