How to reach your customers effectively? A million-dollar question indeed; so many rigorous marketing techniques arise in digital marketing, but a perfect integration of online and offline methods would be the optimal solution. Google ads don’t track store visits, phone calls, and CRM data. If a customer enters the website and calls the sales department instead of filling out the form, the marketing team would face difficulty as the conversion cannot be tracked, or they will be unable to retarget them as the data goes missing.

Sometimes if a business has a physical store, customers may find your Google ad and visit directly. In all these cases, your ad is effective, but you cannot track them accurately. Besides, privacy regulations and pixel/ cookie tracking limitations may stop you from getting 100% adequate data. Offline conversion tracking may help in this situation.

Google offline tracking tool is a highly recommended tool that allows you to add external data to your tracking system. Let’s discuss how that works :

The first step is enabling auto-tagging; by doing this, you will get a GCLID for every ad click. So when users click on an ad and fill out a form on your site, they become a lead for your company. You can also keep the GCLID with the lead information in your CRM platform. Google Ads allows you to upload conversion action information, such as GCLIDs, sales information, or any other data you collect after collecting the lead. After uploading high-quality leads or sales into your Google Ads account, you can further optimize it with Google’s Smart bidding tools. Additionally, conversion tracking increases profits, reduces CPA, and improves the quality of your leads.

Tracking offline conversions can be beneficial for many businesses. A bike dealer might run several advertising campaigns to generate leads, such as test drive sign-ups and quotation requests. A couple of weeks later, these ads generate clicks and impressions that lead to in-person visits to the dealership. A conversion can still be considered an online campaign outcome, even if it occurs in person.
Many efficient digital marketing companies could help track offline leads and help the business. PPC marketing is a vital part of digital marketing. Consult an expert in PPC marketing in Kerala to accelerate your business.

Which one do you prefer, a ready-built ERP software or a customized ERP system?

A ready-made Enterprise Resource Planning software would be easy to purchase but will it help tackle all your challenges? Would you be able you uplift your business exponentially with a ready-made ERP?

Well, you can pour endless questions, but the answer would still be a customized ERP System.

Why is that so?

Here are a few reasons why you should choose customized ERP Software over a regular ready-made ERP:

Specifically devised to satisfy your requirements

A ready-made ERP software isn’t fashioned to meet the distinct directives of your company. It only fulfills generic essentials, while the customized ERP is designed around what your system demands. It, therefore, is cognizant of the miscellaneous divisions, precisely the nuke and corner of your product or service, and will certainly be capable of addressing your workflow requirements better than anything else. Besides, it could be improvised further according to your rising necessities.

Enhances safety, productivity & cost reduction.

One of the principal challenges in integrating new software into your existing system is merging the data, applications, and resources, which is an otherwise tedious task. With a customized ERP, the data can be transferred quickly and safely without any data loss or complications. Employing customized ERP will also lessen manpower, enables cost reduction, and increases productivity.

Does not interrupt the workflow

As there is no question if the customized ERP would fit the company’s existing system, the workflow doesn’t have to be slowed down or paused for the system integration, which would otherwise be a considerable task taking ample time and effort. Thus a customized ERP allows the parent system to continue its operation even during the episode of integration.

Improves customer experience

The back office database server is often kept isolated from the front end, intercepting a smooth and meaningful customer interaction. This could be reversed with a customized ERP, which will help connect and solve issues with the front end much more efficiently. Rely on an ERP Software Company in Kochi to build a custom ERP to enhance your Cx.

Administers accounts and invoices

By integrating a customized ERP, you will be able to allocate costs and define budgets more accurately, thereby improving profit margins, minimizing expenditures, and encouraging savings. It will help you manage all the activities of the finance department, be it client payments or finance forecasting.

Elevates sales and boosts CRM

Building an ERP that makes up the company’s customer data and CRM will help improve the marketing strategies and convert front-end inquiries into sales. With ready access to the purchase history analytics, the sales team could make the most of it with well-built customized ERP software.

Rather than worrying about the bug fixes that arise with the integration and migration, your company could simply focus on the new features and functionalities by building customized Enterprise Resource Planning Software exclusively for your system like the one WEFT developed for ABC Cargo & Couriers. Consult a custom ERP Software Solution in Kerala or elsewhere to build such a system to transform your business.