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Month: January 2021

Top Web Trends to look out for in 2021

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Despite the circumstances in 2020, we all did our best to move forward through it all. Many of us took the time to learn new skills and we’re all spending more time online now. With this, the website trends have also changed to accommodate changing consumer behaviour, intent and needs. 2021’s website trends will be a blend of digital innovations and minimalistic concepts. 

Designs with concise copy, minimalistic approach and soothing colours win the minds of visitors giving them a cool and classy feel. As people are viewing the screen for long hours continuously, they may experience eye strain. Abstract shapes and arts are now taking the place of stock photography and figure illustrations, and colour schemes are now being used by designers to be easier on the eyes. The dark mode that came in the last year became popular as it could counteract the overwhelming whiteness everywhere. Many subtle colours coming at once give warmth, making it expressive and alive. This year, the designers might bring out something not as extreme as too dark and too light. Minimalistic motion designs including geometric primitives as simple as squares and circles with sophisticated interactions easily draw the attention of the viewers. Colour scheme changes and animated transitions are coming into popularity in scrolling transitions.

Detailed data visualization and infographics give clear and easy to understand data, saving the visitors’ time. Pentagram released a bunch of ‘happy data’ amid all the bad news about the pandemic like the increase in volunteers, decrease in air pollution, development of vaccines against coronavirus in different countries and more.

Online shopping is becoming more convenient, but when it comes to non-generic items like clothes and furniture, it wouldn’t be easy to make decisions. The dimensions and proportions would remain unclear. To make things easier, e-commerce websites have introduced large detailed 3D images which can be rotated in 360 degrees. Apple’s AirPods Pro and IKEA have implemented this method to keep their website more interactive. 

These trends would influence and shape the development of the web this year.

Looking Back at the Best of Weft in 2020

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2020 was a year of changes and unexpected happenings with so many ups and downs. While a lot of businesses faced a tough time,  we kept our foot strong and were more watchful about the steps we took in our business. Following are our achievements for the year;

Launched a media agency in the UAE

Though entertainment was shrinking into mobile sets, and the media agencies were facing a challenging time, Weft launched a 360 Media agency in the UAE with all advancements. 

Bridging the gap between Weft and client

We are prolonging a good relationship with our valuable clients Al Ansari Exchange, National General Insurance, ABC Cargo, and VSP Group and many more. We are always up for all the digital needs.

Launched e-commerce platforms

Weft provided digital solutions for several clients and launched 12 e-commerce platforms by mid-2020.

Growth at Weft

Our Cochin Office is advancing, enhancing prolificacy, and increasing the headcounts with increased productivity and creativity. The team is getting better in all aspects each day.

Clutch Recognition

Clutch, the world’s pre-eminent rating and review platform recognized us among the top web designers in the UAE after reviewing independent verified client reviews from around the world. We have been recognized as one of the top IT firms in the UAE.


The COVID-19 pandemic has altered so much about how people consume products and services, yet, we could prove that it is entirely possible to become successful by improving on existing services and being productive.

Make the Most of the Latest in Search- Google Search Trends 2021

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Google Search Trends 2021

The world has always been dynamic but this lockdown brought remarkable changes in the people. The mechanical life a lot of us followed has now come to a halt and many of us have started thinking deeper about ourselves, our community, and the world. Now that we have more time with our family, our concerns have changed as well. Google formulated a report from its search data to understand what matters most to the customers in 2020. This data reveals a path that’s full of opportunities for brands to create a better and enhanced year. Google answered a lot of questions, some of which were never answered before, and had to find out the changes that are permanent and the ones that are a just necessity of the pandemic to be better prepared for what’s next.

Conflict with the age-old taboos

It was found that people are standing up to stigmas and are discreetly educating themselves. For instance, there were 35% more body positivity related searches in the Philippines, 40% growth in mental-health-related searches in India, Philippines, Singapore, and Indonesia, and 25% more searches related to gender equality. 

People have also slowly started to consider other’s unique needs too. There was a 250% increase in searches related to talking to someone who is depressed in the Philippines and 2200% growth in searches related to employing people with disabilities and a 250% increase in disability etiquettes in India.

Concern over environment

Also, consumers have already shifted to eco-friendly products and brands following the global crises. People have started looking for ways to do more for their communities and the environment.There was 75% growth in searches related to helping others in India. 1000% increase was shown in searches for eco-friendly masks in Taiwan, 65% growth in searches related to reusable things compared to 30% last year in Malaysia, 125% increase in searches for eco-friendly packaging in the Philippines, 2000% in searches related to volunteering activities in South Korea, and 150% growth in searches related to donation. 

Value of connection and efficiency 

People are in search of brands with which they can connect and truly speak to. There was 90% growth in searches for translation of English to Hindi in India and 70% increase in searches for translating English to Indonesian text in Indonesia. 35% of the top searches were in non-English languages. As people are now struggling to manage work and house chores at the same time, efficiency has gained more importance. There was a 60% growth in searches related to ‘to-do lists’ in the Philippines, 35% growth in searches related to childcare in South Korea, and 130% increase in searches related to kids at home in Australia. 

The window of opportunity for brands

The brands today need to take empathy for the situations various customers face. Reaching out to those seeking help would impact the consumer’s experience with the brand. According to Google, only 1 in 5 people feel represented in the ads they see. This shows that as brands, we have a huge opportunity to innovate and grow by standing with the consumers. Inclusivity is a great way to do so by meeting the deeper needs of our audience. Today the consumers are expecting brands to run with equality. But make sure that you do not act quickly and make it look like a stunt. We can gradually move towards pushing the taboos. 

As people are more educated about the environment and concerned about the grave implications of the environmental issues, we can create new ways for consumers to connect with each other and their environment. Making our brand values and internal practices a visible part of our external branding can help in a great way. Behind the scenes or BTS is something that is trending now and the audience seems to be really interested to know about what’s happening behind a project. 

The significance of efficiency and time management is increasing and the searches show that people are seeking out brands with whom they can communicate in the simplest ways. Challenge your business to reexamine and redefine industry norms. A wider understanding of your audience means a wider business opportunity. Native English speakers comprise only 5.4% of the global population. So speak to consumers like a local and rethink your business boundaries.