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Month: July 2021

7 Most downloaded apps in July 2021

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Short videos which exhibit your level of acting caliber, trending dubsmash, viral media content have been possible with the launch of an amazing app TikTok, which has a proud consumer base of 850 million users having active engagement on a monthly basis.

There are many other impressive apps that deserve your appreciation! Weft shares the top 7 mobile apps that should definitely have a place in your phone!

Instagram

Undoubtedly, Instagram is remarked as a roaring hit among social media users. This photo-sharing app has 1 billion monthly active Instagram users, 71% of them are below the age of 35.

Duolingo

Are you a linguistic enthusiast who has an ardent desire to speak in different tongues? Then, Duolingo is your safest bet! It is regarded as one of the most used educational apps with 300 million users.

With over 98 different language courses in 38 languages, it has the potential to combine various segments such as pronunciation, reading sentences, forming phrases by ordering words, matching images to words, voice recording, etc.

Amazon

Without giving much thought to it, we are sure, Amazon secures a place among the list of apps downloaded on your phone. Within a short span of time, it became one of the most popular online marketplaces. It has a number of products and services under its name, such as Amazon Fresh, Amazon Web Services, Alexa, Amazon Drive, Fire TV, etc.

Bumble

Dating apps are still looked out with caution by a number of women, but Bumble has taken a new side to this by allowing the ladies to make the first move, thereby avoiding unwanted persuasions.

source: SensorTower

Google Find My Device

The thought of losing your smartphone can be one of your worst nightmares because gone are the days when phones were just used to make calls. With a lot of personal information and memories stored in it, Google’s Find My Device is regarded as one of the best free Android apps available in the market if you were to lose your phone.

Spotify

Quite a popular app that needs no long intro, it has more than 320 million monthly active users, and more than 144 million paying subscribers. With Spotify, you can tune your ears to your favorite music composed by different artists around the globe. Want to create your playlist? You are completely free to do it. Spotify is also one of the most loved top picks for listening to podcasts.

Instasize

Are you on the lookout for the best photo editing applications, your search ends right here! Offering a plethora of extremely professional editing features, this app boasts of more than 80 plus filters and editing tools which have the potential to transform you into a social media diva.

A comprehensive toolkit using which users can enhance images and videos is a prominent trait of this app. You are given the full liberty to add stunning visual backgrounds to any photo or video! Also, format your photo so that it falls in ally with the guidelines of different social media channels.

These are some of the most downloaded apps in 2021. Have you missed out any anyone on the list? If so, hit your play store now! If you need an eCommerce app development to be done for your brick and mortar store, get in touch with the best eCommerce app development company, Weft Technologies!

How Much is the Average Cost of eCommerce App Development?

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If you are having thoughts of starting a new eCommerce store for your brick and mortar institute, believe us, this is the best time frame to do so. 

We have giants like Amazon, eBay setting us an example of how revenue-generating can this be for your business and we have a club of startups getting inspired too! 

With worldwide statistics of 600+ million users engaged in e-commerce applications is predicted to generate $24,3 trillion by 2025. Therefore, it has become a wise choice in investing in eCommerce. It has been widely accepted as the optimal way of trading services and products in this modern society.

It’s an unquestionable fact that eCommerce apps have been lauded as the second most favorite place of engagement for netizens right after social media apps. Straight from ordering your cosmetic products to your grocery shopping, we have now eCommerce for everything.

Revealing the Important Stats of the Ecommerce Industry for Quick Insights

  • As per the Clutch Survey report, 68% of the consumers engage themselves in e-commerce apps for exciting deals and offers.
  • 65% of customers are happy with eCommerce since they can shop anytime and anywhere.
  • By the year 2040, it is predicted that 95% of all transactions will be made through eCommerce.
  • 93.5% of global internet users have purchased products online.

These figures are quite encouraging to hire a mobile app development company in Kochi to get started with your eCommerce app. Opting for an eCommerce store will allow you to satisfy the growing needs of the end-users in contrast to the ordinary business model. 

How Much Does an eCommerce App Cost to Develop?

Weft Technologies provide customers with eCommerce solutions web-based at affordable rates beginning at 4000$ and complete customized mobile apps at 5000$.

But it can’t be generalized, since there are multiple factors that determine the development cost of the app, but primarily it is based on what type of application you are looking out for in your business. So let’s discuss it below…

Ecommerce App Development: What Type of App You Want For Your Business?

It can be a B2B, B2C, or C2C and each variant of this business app solution costs you variably as it portrays different features, structures, and monetizing strategies.

Sufficient and Exciting Features of Building an eCommerce mobile app?

Irrespective of what type of eCommerce application you are thinking to create, every app version has three pillars- Customer panel, Vendor panel, and Admin Panel.

Push Notification, Social Login-Sign Up, Chatbot for 24*7 Customer Support, Role-Based Dashboard, Real-Time Analytics are the best exciting features that could be added to your eCommerce store. 

If you have thoughts over looking for ways to upgrade your business, you should rethink hiring an app development company like Weft Technologies with masterly expertise in delivering tailor-made solutions by transforming various ideas into potential products. As a result, by teaming up with a handful of highly skilled developers, you can easily get your app idea evaluated and get the right estimations.

How to use Emoji Marketing to boost Engagement?

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We are quite familiar with the fact that “A picture is worth more than a thousand words.” The same goes for marketing campaigns too. Instead of flooding your marketing campaign posts with text, replace them with images that can rightfully associate your emotion with it. 

With a single keyboard click, the above-mentioned task can be performed using ’emojis’. No matter your audience is young and trendy or an elderly age group, emojis are a hit among them alike. 

Emojis have a special place in marketing plans and Weft shares some insights on how to use emoji in marketing to drive engagement. 

WordStream revealed that using an emoji in a Tweet can exponentially raise the engagement by 25% in contrast to those messages without emoji. In your Facebook posts, using an emoji can increase shares by 33% and interactions with your post by 57%.

In addition to these statistics, emoji have a special ability to make your brand more relatable, add context to your messaging, and appeal to the emotions of your audience on a deeper level.

Humanize your brand

Make your consumers trust your brand, then it’s a sure fact that you are going to win them for the long run, and in better terms, they will start recommending your brand too! 

Put an additional level of personality and relatability to your brand. You can have a direct and seamless conversation with your audience by speaking their language with the emoji they use daily in text messaging, chat, and personal social posts.

Professional platforms like LinkedIn, have a sea of text posts, and if you are using some emojis instead, you are surely going to stand out! 

Better engage your audience

It’s a simple fact that people tend to use emojis because they are fun and engaging. Statistics reveal that push notifications that include emojis can achieve up to 85% more opens and 9% more conversions than text-only notifications.

Add context to your content

Having an emoji in your marketing copy can boost the contextual emphasis of your messaging. If you believe that with emojis you can replace a good marketing copy, then it’s a no, but they can work magic when put together and add more depth and meaning to your words.

Emoji on social media

Emoji and social media are like bread and butter, they compliment each other. We use emoji regularly to deliver interesting social media content and give a heart or thumbs up to our friends’ posts. Now there’s no solid reason why your brand can’t possibly do the same thing. When incorporating emoji in your social media posts, do so intentionally. 

Emoji in email marketing

If you believe that emojis are best reserved for social media, it’s wrong. Yes, you may find it so prevalent on those channels. Incorporating emoji into your email marketing campaigns has shown an increase in engagement and open rates as well.

Before using emoji in your marketing strategy, the Weft team would like you to ask yourself if it suitably aligns with the tone of your brand. Also, make sure that you do the research to find out the meanings of different emojis before you use them. Good luck with your emoji marketing campaign!