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Category: digital marketing

Google Penalty: How to Recover from a Google Penalty?

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Google Penalty: How to Recover from a Google Penalty?

As we all know, search engine traffic is the holy testament of digital marketing and we work ardently to enhance the SEO traffic at any cost! The building up of SEO traffic is so difficult and at times, we find marketers going way out of the way to push the link-building process beyond the limits. 

And what lays beyond is a nightmare to every digital marketer! And that’s getting penalized by Google! This is followed by a significant drop in the traffic! It’s deduced that almost 4 million manual actions are being undertaken by Google every month. And to our surprise, only 20,000 webmasters are delivering a reconsideration report. This gives us a strong insight that only 5% of the websites try to improve their site ranking after being penalised.

There exist two ways whereby your site can get penalised by Google and they are:

  • Manual Actions
  • Algorithmic Updates

Manual Actions undertaken by webmasters and algorithmic updates (Penguin, Panda) in the Google site ranking domain can also penalise your website. Google’s spam team can take direct initiatives to block your site or else Algorithmic Penalty can doom on you! 

Now how do you find, if your site was penalised manually or it faces an algorithmic penalty?

  • Go to Google Webmaster tools in Google Search Console and find out any new notification awaiting your attention! Then be sure it’s a manual action!
  • To identify which algorithmic penalty has been imposed on you, check with the time duration you underwent a drop in traffic and the corresponding changes made to the algorithm. This can be traced from Google Algorithm Change History.

To stay up to date with Google’s Search Algorithm, continue to follow Google Webmasters, Mozcast, or Algoroo. One of the most significant algorithmic updates are Panda, which relies on content quality, and Penguin, which focuses on backlinks and anchor text distribution.

What brings in the dreaded Google Penalty?

  • Having backlinks from websites that are penalised by Google.
  • Plagiarised content on your site.
  • Creating backlinks to sites that are not related to your site.
  • Having spammy website content.
  • Hidden content.

How to recover from the Google penalty?

Firstly, trace all of your backlinks in Google Webmaster Tools and pick out the bad backlinks. Now, try to remove them by creating an email and sending it to the respective webmaster. Keep track of your mail request. It’s also necessary to remove any duplicate content from your site since it’s a huge red light to your site rankings. Also, make sure your site is clean of low-quality, impoverished content. Perform your anchor text distribution in a perfect way. 

To remove a manual penalty, you have to send a reconsideration request after following corrective action. It might take only two months to recover from a manual penalty.

Employ the disavow tool in Google Webmaster Tools that help to get rid of link-based penalties.

To wrap up

Go through the Google webmaster guidelines, remove the bad backlinks, and if you can’t, then disavow them. Primarily understand the root cause behind the Google penalty! 

Interactive Content – Exotic ways to enthuse the Audience!

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Content marketing is the strongest pillar of digital marketing and holds a lion share in the majority of the strategies that has ever come in digital marketing. Content should be brewed innovative and inspiringly new, anything out of the box can reflect a welcoming change to the audience. 

Textual content has readily fallen out of pace and will drastically wear out in the near future. People have gone tired  of witnessing poster content with static poise and minimal user engagement. It has its own share of pitfalls, since it has grown out of time and there exists nothing trendy nor amusing in it. 

Nowadays, digital marketers rely on video content and influencer marketing as a matter of change. But these two areas are undergoing huge exploitation and will eventually grow out of fashion in the coming days.

So it’s always thought worthy to stay preoccupied with thoughts that can escalate you from pits of uncertainty. And what Weft offers is, the employment of interactive content!

Now what’s interactive content? Content with meaningful context and anything that encourages complete user engagement is interactive content. The audience gets a role to play in the content that you are trying to convey, which earns you the brownie points of personalised user experience, user engagement and ultimately, innovative!

Now what lies ahead in the interactive content realm is vast amounts of opportunities to exploit.

To list a few:

Augmented reality advertising

Augmented reality content is a golden bowl, pour anything onto it, it’s going to sparkle! AR ads are unmistakably new and employing such a technology led ad strategy will be a massive crowd puller and can pull over the brand marketing strategy in an amusing way. To be more specific, we have an apparel store, and having a AR advertising post which showcases how the apparel will look on you with swipe options to try different costumes is just mind blowing! Undoubtedly, this is going to yield groundbreaking results!

360𝆩 Video Content

This visually stunning immersive experience can ignite your brand personality. Having an immersive experience, where the user can engage with the product or service in a meaningfully engaging way that can weave success stories on the go! It’s an experience loaded with innovation, engagement, and excitement that can make the user have a unique blend with the brand personality.

Polling and Quizzes

The quiz and polling events in the digital marketing campaigns can boost the customer engagement. In addition, we can also derive useful insights from their replies and also widen the possibility to round off potential leads. 

These elements of interactive content can be exploited to make a difference and reap heavy rewards. The most eventful of these being Augmented reality advertising which can deliver remarkable results upon exploitation. 

Data Storytelling: A strong blow to the conventional stitching of brand stories

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Brand stories have become tremendously popular with time, but don’t you think it’s time to bring about an exciting edge into the way of crafting brand stories? As we know, people only have an attention span for the trending hitlist nowadays and anything else falls prey to ignorance. As we thought and thought, we came up with a different storytelling strategy that can produce qualitative results. 

And that’s data storytelling. Now, this is hopefully something new that you may come across and that’s exactly what we cherish. Data storytelling, in simple terms, is creatives centred around real facts and figures. More than maintaining a cool creative with flashy background and catchy copy, we are providing marketing insights with hard earned data components. These statistical data components unwrap a story that resolves a problem, recognizes a potential opportunity and aids the decision making process.

Weft technologies are concerned about giving a realistic image of the product or service that they are promoting and attest a true value to it after deep learning and research and give an authenticate blend to the creatives that are more than convincing, but also measurable!

Data storytelling converges into the zone of brand stories with its articulate way of data presentation. Data presentation is nothing else but, using various numerical measures you are trying to convince the consumers why you are a potential brand, what makes you different from the competitors, your current trends and holding in the marketplace. Marketing insights do not speak about the current status alone, but can also provide forecasting hints to channelise the decision making pathways that bear fruitive results.

The best prospects of incorporating data storytelling while you stitch up the brand stories are: 

Data Visualization gets Smart

Having smart visualization of your data trends can deliver a couple of shots that can benefit you in the long run with a potential outlook on the data in-hand, future forecasting, and a true statement about your business prospectus directly to the consumers. 

Predictable data within the reach of your hand

We can maintain a clear, concise datum trend at your fingertips. Stitching up a data story can drag in potential consumers and ace up the lead generation campaigns carried out in the digital marketing strategies and plans.

Enriching consumer experience to unparalleled levels

Having personalised data views, is something any consumer would die for, and can you think of any other better way to engage the consumer with your brand? This can be done with data storytelling and the results are going to reach you at cloud nine!

Relying on data visualisation trends can deliver strikingly winsome marketing insights for digital marketing to take your brand to the next level. This can be a strong blow to the existent framework of crafting brand stories in a true blue creative way, blending some true facts and figures into it will not only make you look authentic but also be a liaison of credibility.