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Tag: digital marketing

How Signal Comes Across as a Challenge to Insta and FB in terms of Privacy Policy?

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Private data of users in social media platforms like Facebook and Instagram is not safe”, says the encrypted message app Signal. It has been found that with a series of ads on Instagram, released by Signal, they are actively challenging the privacy policies of Instagram and Facebook.

Signal stated that social media kings like Facebook are not providing the crystal bowl of social media, but they are creating a loophole to get access to your private data.

Signal added that, using as many ways as possible, data gets massively collected from Insta, Facebook and WhatsApp and finally gets sold.

Signal put light into their targeted ad marketing strategy. The team revealed that they have developed a multi variant targeted ad marketing strategy. It shows an exact replica of the data that has been collected about you by Facebook and to whom the access has been sold to.

It has been found that Facebook has at once, blocked Signal from creating more damage to their authenticity. With many insights that they have shared on Instagram, Signal tries to convey to avid social media users how intrusion into your privacy takes place and data theft takes place through the backdoors.

Facebook-owned WhatsApp’s new Terms of Service and Privacy Policy set fire to a fresh  debate on privacy concerns. With this burning issue on the centre stage, both Signal and Telegram achieved significant new users. According to statistics, Telegram and Signal has made an escalating growth by 1200%, with a visible reduction in the WhatsApp users.

Signal app beats WhatsApp, Facebook, Instagram

Tenser Tower, a renowned Mobile Application analytics company has revealed that from January 2021, there has been a strong growth in the users installing and actively engaging in Signal and Telegram. Within the first quarter of 2021, 1192 percentile of app downloads and 64 million users worldwide were recorded for Signal. And 98 percentile of app downloads and 161 million users worldwide has been recorded for Telegram in the same time frame.

Source: sensortower.com

Though January witnessed a steep growth in the active downloads and engagement of Signal App, a decrease in the numbers was found, but still, it’s continuously maintaining a steady pace of growth with 2.8 million downloads.

Facebook has come on the frontline stating that Signal has been targeting Facebook with illegitimate accusations. Facebook spokesperson also commented that it’s just a public stint by Signal. 

With many changes taking over the world of social media, stay updated with the latest news and insights by following Weft Technologies! We bring you the recent updates about the latest developments in the tech world!

Google Penalty: How to Recover from a Google Penalty?

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Google Penalty: How to Recover from a Google Penalty?

As we all know, search engine traffic is the holy testament of digital marketing and we work ardently to enhance the SEO traffic at any cost! The building up of SEO traffic is so difficult and at times, we find marketers going way out of the way to push the link-building process beyond the limits. 

And what lays beyond is a nightmare to every digital marketer! And that’s getting penalized by Google! This is followed by a significant drop in the traffic! It’s deduced that almost 4 million manual actions are being undertaken by Google every month. And to our surprise, only 20,000 webmasters are delivering a reconsideration report. This gives us a strong insight that only 5% of the websites try to improve their site ranking after being penalised.

There exist two ways whereby your site can get penalised by Google and they are:

  • Manual Actions
  • Algorithmic Updates

Manual Actions undertaken by webmasters and algorithmic updates (Penguin, Panda) in the Google site ranking domain can also penalise your website. Google’s spam team can take direct initiatives to block your site or else Algorithmic Penalty can doom on you! 

Now how do you find, if your site was penalised manually or it faces an algorithmic penalty?

  • Go to Google Webmaster tools in Google Search Console and find out any new notification awaiting your attention! Then be sure it’s a manual action!
  • To identify which algorithmic penalty has been imposed on you, check with the time duration you underwent a drop in traffic and the corresponding changes made to the algorithm. This can be traced from Google Algorithm Change History.

To stay up to date with Google’s Search Algorithm, continue to follow Google Webmasters, Mozcast, or Algoroo. One of the most significant algorithmic updates are Panda, which relies on content quality, and Penguin, which focuses on backlinks and anchor text distribution.

What brings in the dreaded Google Penalty?

  • Having backlinks from websites that are penalised by Google.
  • Plagiarised content on your site.
  • Creating backlinks to sites that are not related to your site.
  • Having spammy website content.
  • Hidden content.

How to recover from the Google penalty?

Firstly, trace all of your backlinks in Google Webmaster Tools and pick out the bad backlinks. Now, try to remove them by creating an email and sending it to the respective webmaster. Keep track of your mail request. It’s also necessary to remove any duplicate content from your site since it’s a huge red light to your site rankings. Also, make sure your site is clean of low-quality, impoverished content. Perform your anchor text distribution in a perfect way. 

To remove a manual penalty, you have to send a reconsideration request after following corrective action. It might take only two months to recover from a manual penalty.

Employ the disavow tool in Google Webmaster Tools that help to get rid of link-based penalties.

To wrap up

Go through the Google webmaster guidelines, remove the bad backlinks, and if you can’t, then disavow them. Primarily understand the root cause behind the Google penalty! 

Data Storytelling: A strong blow to the conventional stitching of brand stories

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Brand stories have become tremendously popular with time, but don’t you think it’s time to bring about an exciting edge into the way of crafting brand stories? As we know, people only have an attention span for the trending hitlist nowadays and anything else falls prey to ignorance. As we thought and thought, we came up with a different storytelling strategy that can produce qualitative results. 

And that’s data storytelling. Now, this is hopefully something new that you may come across and that’s exactly what we cherish. Data storytelling, in simple terms, is creatives centred around real facts and figures. More than maintaining a cool creative with flashy background and catchy copy, we are providing marketing insights with hard earned data components. These statistical data components unwrap a story that resolves a problem, recognizes a potential opportunity and aids the decision making process.

Weft technologies are concerned about giving a realistic image of the product or service that they are promoting and attest a true value to it after deep learning and research and give an authenticate blend to the creatives that are more than convincing, but also measurable!

Data storytelling converges into the zone of brand stories with its articulate way of data presentation. Data presentation is nothing else but, using various numerical measures you are trying to convince the consumers why you are a potential brand, what makes you different from the competitors, your current trends and holding in the marketplace. Marketing insights do not speak about the current status alone, but can also provide forecasting hints to channelise the decision making pathways that bear fruitive results.

The best prospects of incorporating data storytelling while you stitch up the brand stories are: 

Data Visualization gets Smart

Having smart visualization of your data trends can deliver a couple of shots that can benefit you in the long run with a potential outlook on the data in-hand, future forecasting, and a true statement about your business prospectus directly to the consumers. 

Predictable data within the reach of your hand

We can maintain a clear, concise datum trend at your fingertips. Stitching up a data story can drag in potential consumers and ace up the lead generation campaigns carried out in the digital marketing strategies and plans.

Enriching consumer experience to unparalleled levels

Having personalised data views, is something any consumer would die for, and can you think of any other better way to engage the consumer with your brand? This can be done with data storytelling and the results are going to reach you at cloud nine!

Relying on data visualisation trends can deliver strikingly winsome marketing insights for digital marketing to take your brand to the next level. This can be a strong blow to the existent framework of crafting brand stories in a true blue creative way, blending some true facts and figures into it will not only make you look authentic but also be a liaison of credibility.

How to optimise your landing page for both Organic traffic and conversions

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To create a sleek minimalist experience that would let the page visitors process through the buying process without distracting is conversion optimization. To create a landing page which would rank high in Google and capture leads and sale, you can follow the following steps;

Power of Search Engine Optimisation

Search is still the most effective way to drive online traffic and visibility which simply has no alternatives. This is not going to change anytime soon. If a business is not in Google, it is non-existent for people. It was found that there are around 40,000 search queries every second and around 1.2 trillion searches per year globally. A very vast amount of people conduct internet surveys before making a purchase. Hence, organic presence will be crucial for a business more than other methods like ads. Most business reputation checks are conducted through Google like product reviews through text or voice search. Ultimately, Search Engine Optimisation is the best and probably the only way to get your product discovered through search and take your digital marketing to the next level.

Sales Stimulating Content

Google has the ability to analyse the relevancy, search intent and context of content and it ranks a page according to its relevance and usefulness. Helpful and informative content that matches keyword intent is prioritised. When uploading content about a service or product, it would be better to go into more details about the service and give an explanation about what is involved. Test headline variations and call to action text that matches the language our visitors use can drive more traffic. A good and attractive headline or value proposition is very important when it comes to content. Prefer a longer form of copy that can convince the potential customers that your product stands ahead of the competitors’. 

Video Content

Video content is a great way to increase organic search visibility. Search crawlers were not smart enough to understand the video content without text context but now Google can analyse the videos and can even build automatic transcripts. Embedded videos can improve on-page engagement and organic traffic too. With easy tools, the process of video creation is also becoming easier as the need to invest in third-party service is not necessary. However, a voiceover that is relevant can play a major role in drastically improving your lead.

Engagement Metrics

Prioritise engagement metrics by adjusting the current analytics solutions. Analyse the average time spent on the page, bounce rate which says how many visitors opened your website and went right back, average session duration which helps you understand how effectively the website meets the intent of the users, Click through rate etc to get a better understanding of how your target customers interact with and respond to the content.

To create your landing page that would rank high in Google, capturing great leads and sales, connect with us. Let’s get started with our conversion optimization!