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Category: Blogs

ECommerce Web Development Tips for Increasing Online Sales

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Business growth is now fully digitalised. A business with a constantly evolving and attractive eCommerce website has higher chances of business growth than the rest. The slightest element of the design has the power to improve or harm our conversion rates. Too artsy web designs and animations can make it work slower. There are colour schemes that can send wrong signals to the visitors too. 

Hero Images

Big and bold images and geometric shapes and fonts are now trending as it’s faster and easier for human brains to process than text. Creating a slideshow and filling the home page with three or more hero images can make a better impact. Using videos can also be attractive and would create the same effect.

Live Chatbots

Live chatbots and other new conversational user interfaces are making our lives easier. User commitment and a better user experience can be achieved from automatic and quicker responses. Virtual assistants can even help visitors to select and buy products and also respond to their queries. Complicated navigation processes can also be eliminated this way.

Trust icons on the checkout page

Trust seals can attract the attention of shoppers and can immediately build trust in their minds. Try to include a basic signifier of trust which can be as simple as a brief description of your security measures that your site employs. You can even include a certified trust seal that is verified by a third-party vendor. 

Image Testimonials

When you include images with your testimonials it becomes more impactful. We as buyers would always want to make sure that other people have found success with the products we are looking for too. If there’s an image attached, it becomes more trustworthy. 

Free Shipping

Online shoppers love it when they have the option to choose the free shipping. If you surprise them with unexpected shipping costs while they reach checkout may make the conversions lower.

Collect Reviews

We know that customer feedback is important as potential new customers can see that you’ve managed to impress your existing client base. In that case, they are more likely to trust you with their money. Also, try to avoid negative reviews that may affect your reputation by working closely with customers issues. 

Free Directory listing

Make sure that you get listed in free directories as it’s important to make sure that your business information is consistent. You can even bypass the cost of a subscription by doing something like this manually and also by updating your listings one website at a time.

Suggest Popular Plans

If others have picked a product, it’s likely that we also choose it. For this, suggest the most popular options that were chosen more number times and promote them heavily.

Conclusion

In conclusion, start trying techniques that your competitors haven’t thought of yet and you’ll increase your online sales. Try out creative ways based on good research to do so. If it is showing results, improvise and continue with it, or else try out another way until it makes a change. To get the best turnover plans for your website, get in touch with a professional eCommerce Web Development Company like us and create wonders with your website. We pride ourselves on being among the leading Web design companies in Kerala and IT companies in Kochi. Connect with us to transform your business.

How to optimise your landing page for both Organic traffic and conversions

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To create a sleek minimalist experience that would let the page visitors process through the buying process without distracting is conversion optimization. To create a landing page which would rank high in Google and capture leads and sale, you can follow the following steps;

Power of Search Engine Optimisation

Search is still the most effective way to drive online traffic and visibility which simply has no alternatives. This is not going to change anytime soon. If a business is not in Google, it is non-existent for people. It was found that there are around 40,000 search queries every second and around 1.2 trillion searches per year globally. A very vast amount of people conduct internet surveys before making a purchase. Hence, organic presence will be crucial for a business more than other methods like ads. Most business reputation checks are conducted through Google like product reviews through text or voice search. Ultimately, Search Engine Optimisation is the best and probably the only way to get your product discovered through search and take your digital marketing to the next level.

Sales Stimulating Content

Google has the ability to analyse the relevancy, search intent and context of content and it ranks a page according to its relevance and usefulness. Helpful and informative content that matches keyword intent is prioritised. When uploading content about a service or product, it would be better to go into more details about the service and give an explanation about what is involved. Test headline variations and call to action text that matches the language our visitors use can drive more traffic. A good and attractive headline or value proposition is very important when it comes to content. Prefer a longer form of copy that can convince the potential customers that your product stands ahead of the competitors’. 

Video Content

Video content is a great way to increase organic search visibility. Search crawlers were not smart enough to understand the video content without text context but now Google can analyse the videos and can even build automatic transcripts. Embedded videos can improve on-page engagement and organic traffic too. With easy tools, the process of video creation is also becoming easier as the need to invest in third-party service is not necessary. However, a voiceover that is relevant can play a major role in drastically improving your lead.

Engagement Metrics

Prioritise engagement metrics by adjusting the current analytics solutions. Analyse the average time spent on the page, bounce rate which says how many visitors opened your website and went right back, average session duration which helps you understand how effectively the website meets the intent of the users, Click through rate etc to get a better understanding of how your target customers interact with and respond to the content.

To create your landing page that would rank high in Google, capturing great leads and sales, connect with us. Let’s get started with our conversion optimization! 

Mobile App Development Checklist 2021

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Are you planning to develop the next version of your Android or iOS app? Are you looking for a Mobile App Development Company? We’re here to give you a clear idea of what to look for before launching your app. The app development process involves a lot of planning and research. Below is the checklist that would help you to cover the important elements that would be necessary;

1.Business Objective

Understand the cause and purpose of the application you want to build and then define the business goals and target audience. Conduct thorough research about the industry. Create a product roadmap and analyse your competition too.

2. Discovery Phase

Analyze the targeted market and similar apps and their features offered. Hence, you can be a part of the associated company. Understand the troubles faced by your targeted group and get to know what all among these are being solved by the competitors.

3. Technology requirement

Analyse the behaviour of your targeted market and decide if it’s going to be android or iOS and if it needs Cloud-based infrastructure. If you have a native or hybrid app, find out how it’s different.

4. User Interface Details

Once you decide upon the above points, plan how it’s going to look like and feel like. Have a designed wireframe and decide the app orientation and if it’s ready for easy transition from landscape to portrait. Hire good UI/UX designers and finalise the app benchmark.

5. Development Criteria

Have a team of experts if you are building an in-house application or hire a mobile app development company. Set its cost range and also work on the backend development of the application.

6. Performance metrics

Infer how the app performs in case of low battery, less space etc., and if you would get a notification in case of server-side components. Also, come up with server-side components. 

7. Security

Take measures of safety from any potential data breaches. Have a secure socket layer incorporated in your project and ensure two authentications. Have an integrated payment gateway and comply with industry security standards like HIPAA or PCI DSS.

8. Testing Checklist

In this last stage, measure the outcome of your app development process and envision it before starting. Check if the app is performing the same on different devices and if it’s capable for the next device update. If it’s ready to scale to the next OS update, have a test plan like unit testing, QC testing or user acceptance testing. 

This checklist would act as a guide for your dream mobile application. For the best and finest quality mobile application development services, connect with WEFT Technologies. 

Top Web Trends to look out for in 2021

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Despite the circumstances in 2020, we all did our best to move forward through it all. Many of us took the time to learn new skills and we’re all spending more time online now. With this, the website trends have also changed to accommodate changing consumer behaviour, intent and needs. 2021’s website trends will be a blend of digital innovations and minimalistic concepts. 

Designs with concise copy, minimalistic approach and soothing colours win the minds of visitors giving them a cool and classy feel. As people are viewing the screen for long hours continuously, they may experience eye strain. Abstract shapes and arts are now taking the place of stock photography and figure illustrations, and colour schemes are now being used by designers to be easier on the eyes. The dark mode that came in the last year became popular as it could counteract the overwhelming whiteness everywhere. Many subtle colours coming at once give warmth, making it expressive and alive. This year, the designers might bring out something not as extreme as too dark and too light. Minimalistic motion designs including geometric primitives as simple as squares and circles with sophisticated interactions easily draw the attention of the viewers. Colour scheme changes and animated transitions are coming into popularity in scrolling transitions.

Detailed data visualization and infographics give clear and easy to understand data, saving the visitors’ time. Pentagram released a bunch of ‘happy data’ amid all the bad news about the pandemic like the increase in volunteers, decrease in air pollution, development of vaccines against coronavirus in different countries and more.

Online shopping is becoming more convenient, but when it comes to non-generic items like clothes and furniture, it wouldn’t be easy to make decisions. The dimensions and proportions would remain unclear. To make things easier, e-commerce websites have introduced large detailed 3D images which can be rotated in 360 degrees. Apple’s AirPods Pro and IKEA have implemented this method to keep their website more interactive. 

These trends would influence and shape the development of the web this year.

Looking Back at the Best of Weft in 2020

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2020 was a year of changes and unexpected happenings with so many ups and downs. While a lot of businesses faced a tough time,  we kept our foot strong and were more watchful about the steps we took in our business. Following are our achievements for the year;

Launched a media agency in the UAE

Though entertainment was shrinking into mobile sets, and the media agencies were facing a challenging time, Weft launched a 360 Media agency in the UAE with all advancements. 

Bridging the gap between Weft and client

We are prolonging a good relationship with our valuable clients Al Ansari Exchange, National General Insurance, ABC Cargo, and VSP Group and many more. We are always up for all the digital needs.

Launched e-commerce platforms

Weft provided digital solutions for several clients and launched 12 e-commerce platforms by mid-2020.

Growth at Weft

Our Cochin Office is advancing, enhancing prolificacy, and increasing the headcounts with increased productivity and creativity. The team is getting better in all aspects each day.

Clutch Recognition

Clutch, the world’s pre-eminent rating and review platform recognized us among the top web designers in the UAE after reviewing independent verified client reviews from around the world. We have been recognized as one of the top IT firms in the UAE.


The COVID-19 pandemic has altered so much about how people consume products and services, yet, we could prove that it is entirely possible to become successful by improving on existing services and being productive.

Make the Most of the Latest in Search- Google Search Trends 2021

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Google Search Trends 2021

The world has always been dynamic but this lockdown brought remarkable changes in the people. The mechanical life a lot of us followed has now come to a halt and many of us have started thinking deeper about ourselves, our community, and the world. Now that we have more time with our family, our concerns have changed as well. Google formulated a report from its search data to understand what matters most to the customers in 2020. This data reveals a path that’s full of opportunities for brands to create a better and enhanced year. Google answered a lot of questions, some of which were never answered before, and had to find out the changes that are permanent and the ones that are a just necessity of the pandemic to be better prepared for what’s next.

Conflict with the age-old taboos

It was found that people are standing up to stigmas and are discreetly educating themselves. For instance, there were 35% more body positivity related searches in the Philippines, 40% growth in mental-health-related searches in India, Philippines, Singapore, and Indonesia, and 25% more searches related to gender equality. 

People have also slowly started to consider other’s unique needs too. There was a 250% increase in searches related to talking to someone who is depressed in the Philippines and 2200% growth in searches related to employing people with disabilities and a 250% increase in disability etiquettes in India.

Concern over environment

Also, consumers have already shifted to eco-friendly products and brands following the global crises. People have started looking for ways to do more for their communities and the environment.There was 75% growth in searches related to helping others in India. 1000% increase was shown in searches for eco-friendly masks in Taiwan, 65% growth in searches related to reusable things compared to 30% last year in Malaysia, 125% increase in searches for eco-friendly packaging in the Philippines, 2000% in searches related to volunteering activities in South Korea, and 150% growth in searches related to donation. 

Value of connection and efficiency 

People are in search of brands with which they can connect and truly speak to. There was 90% growth in searches for translation of English to Hindi in India and 70% increase in searches for translating English to Indonesian text in Indonesia. 35% of the top searches were in non-English languages. As people are now struggling to manage work and house chores at the same time, efficiency has gained more importance. There was a 60% growth in searches related to ‘to-do lists’ in the Philippines, 35% growth in searches related to childcare in South Korea, and 130% increase in searches related to kids at home in Australia. 

The window of opportunity for brands

The brands today need to take empathy for the situations various customers face. Reaching out to those seeking help would impact the consumer’s experience with the brand. According to Google, only 1 in 5 people feel represented in the ads they see. This shows that as brands, we have a huge opportunity to innovate and grow by standing with the consumers. Inclusivity is a great way to do so by meeting the deeper needs of our audience. Today the consumers are expecting brands to run with equality. But make sure that you do not act quickly and make it look like a stunt. We can gradually move towards pushing the taboos. 

As people are more educated about the environment and concerned about the grave implications of the environmental issues, we can create new ways for consumers to connect with each other and their environment. Making our brand values and internal practices a visible part of our external branding can help in a great way. Behind the scenes or BTS is something that is trending now and the audience seems to be really interested to know about what’s happening behind a project. 

The significance of efficiency and time management is increasing and the searches show that people are seeking out brands with whom they can communicate in the simplest ways. Challenge your business to reexamine and redefine industry norms. A wider understanding of your audience means a wider business opportunity. Native English speakers comprise only 5.4% of the global population. So speak to consumers like a local and rethink your business boundaries. 

Weft Technologies Recognized by Clutch as amongst the Top Web Designers in the UAE in 2020

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We just got some exciting news here at Weft Technologies! Our team just received a message from our Clutch analyst informing us that our hard work has led us to be one of the top web designers in all of the UAE for 2020 by Clutch! We’re a IT company with a strong focus on design and development– more important than ever for small businesses in 2020!

“Entire team is thrilled to be featured in Clutch. As we were relying only on conventional b2b marketing and we are now concentrating on online verticals to get more leads. This will be the best start for Weft.”

Clutch is the world’s preeminent ratings and reviews platform for providers of B2B services. To be recognized by Clutch is one of the best things a company like us can hear, because Clutch rankings are determined by client reviews! Clutch conducts reviews from independently verified clients from around the world, so that you can feel comfortable as you find service providers for your next purchase of B2B services. Clutch is the gold standard for B2B ratings and reviews!

According to research by Clutch, we’re one of the top IT firms in all of the UAE per their recent web development report! That is why we’re honored to show off our stellar rating average on Clutch! We’ve received glowing reviews from clients from around the world, including a perfect 5.0-star review from the IT Manager of ABC Cargo!

We’re incredibly grateful to Clutch and all our satisfied clients! To find out how you can join their ranks, contact us today!

Grow Your Business Online

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What makes an E-Commerce rolling these days?

 

E-Commerce is inevitable in today’s world. Surviving and thriving throughout this lockdown is not a simple step. Everyone is online these days and don’t you think that it’s the perfect time to take your store online?

Being a small business owner, you might be wondering how to run your business these days. Pouring your heart and soul in everything to build up your store and now you have to shutdown. 

Starting an online business is a long term investment. Grab this recession time for your Online growth. Examine your current product lines and look for gaps and opportunities.

What new customers can you gain via an online store?

Where to start an Online Store?

While choosing a platform, key features to vet out are:


  • Design Options
  • Content Management System
  • SEO
  • Shopping Cart 
  • Payment Systems

Also, look for what additional features can be integrated in the future, such as email campaigns, live chat, and videos.

Don’t stop at your online store! 

Why Branding is vital?

Carry your branding across to your packaging and package inserts, which are a great way to create a unique buying experience.

It’s important to have a consistent brand look, feel and message for your online store. If you’ve never taken the time to develop your logo and brand look to keep it alive, then it’s time to work it out.

  • Whom are you targeting?
  • What is your story?
  • What is the voice of your brand?
  • What is the emotional response you want to draw out in your customers?

The content of your website should use the language and lingo of your customers. Here are key elements to have within your website to help you sell:

 A ‘Rich’ Home Page:

Your home page is where most of your traffic will land, so use the space. Include lots of images so customers can ‘see’ the products in action. 

Here are a few more tips on how to create a stellar home page:

  • Make it mobile-friendly. 
  • Include a phone number or form for customers to contact you.
  • Put the shopping cart in the right-hand corner of the header (for easy access).
  • Make the search bar big to find what they are searching for.
  • Product Descriptions. 
  • Why Buy From Us? ( for brand differentiator factor) 
  • FAQs. (Answer common questions that may be holding someone back from purchasing, such as those related to shipping costs, return policy, sizing, how-tos, etc)
  • Check Out. 

We design and develop custom e-commerce solutions that increase conversion rates and online visibility of your brand.