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Google Penalty: How to Recover from a Google Penalty?

As we all know, search engine traffic is the holy testament of digital marketing and we work ardently to enhance the SEO traffic at any cost! The building up of SEO traffic is so difficult and at times, we find marketers going way out of the way to push the link-building process beyond the limits. 

And what lays beyond is a nightmare to every digital marketer! And that’s getting penalized by Google! This is followed by a significant drop in the traffic! It’s deduced that almost 4 million manual actions are being undertaken by Google every month. And to our surprise, only 20,000 webmasters are delivering a reconsideration report. This gives us a strong insight that only 5% of the websites try to improve their site ranking after being penalised.

There exist two ways whereby your site can get penalised by Google and they are:

• Manual Actions
• Algorithmic Updates

Manual Actions undertaken by webmasters and algorithmic updates (Penguin, Panda) in the Google site ranking domain can also penalise your website. Google’s spam team can take direct initiatives to block your site or else Algorithmic Penalty can doom on you! 

Now how do you find, if your site was penalised manually or it faces an algorithmic penalty?

• Go to Google Webmaster tools in Google Search Console and find out any new notification awaiting your attention! Then be sure it’s a manual action!
• To identify which algorithmic penalty has been imposed on you, check with the time duration you underwent a drop in traffic and the corresponding changes made to the algorithm. This can be traced from Google Algorithm Change History.

To stay up to date with Google’s Search Algorithm, continue to follow Google Webmasters, Mozcast, or Algoroo. One of the most significant algorithmic updates are Panda, which relies on content quality, and Penguin, which focuses on backlinks and anchor text distribution.

What brings in the dreaded Google Penalty?

• Having backlinks from websites that are penalised by Google.
• Plagiarised content on your site.
• Creating backlinks to sites that are not related to your site.
• Having spammy website content.
• Hidden content.

How to recover from the Google penalty?

Firstly, trace all of your backlinks in Google Webmaster Tools and pick out the bad backlinks. Now, try to remove them by creating an email and sending it to the respective webmaster. Keep track of your mail request. It’s also necessary to remove any duplicate content from your site since it’s a huge red light to your site rankings. Also, make sure your site is clean of low-quality, impoverished content. Perform your anchor text distribution in a perfect way. 

To remove a manual penalty, you have to send a reconsideration request after following corrective action. It might take only two months to recover from a manual penalty.

Employ the disavow tool in Google Webmaster Tools that help to get rid of link-based penalties.

To wrap up

Go through the Google webmaster guidelines, remove the bad backlinks, and if you can’t, then disavow them. Primarily understand the root cause behind the Google penalty! 

Content marketing is the strongest pillar of digital marketing and holds a lion share in the majority of the strategies that has ever come in digital marketing. Content should be brewed innovative and inspiringly new, anything out of the box can reflect a welcoming change to the audience. 

Textual content has readily fallen out of pace and will drastically wear out in the near future. People have gone tired  of witnessing poster content with static poise and minimal user engagement. It has its own share of pitfalls, since it has grown out of time and there exists nothing trendy nor amusing in it. 

Nowadays, digital marketers rely on video content and influencer marketing as a matter of change. But these two areas are undergoing huge exploitation and will eventually grow out of fashion in the coming days.

So it’s always thought worthy to stay preoccupied with thoughts that can escalate you from pits of uncertainty. And what Weft offers is, the employment of interactive content!

Now what’s interactive content? Content with meaningful context and anything that encourages complete user engagement is interactive content. The audience gets a role to play in the content that you are trying to convey, which earns you the brownie points of personalised user experience, user engagement and ultimately, innovative!

Now what lies ahead in the interactive content realm is vast amounts of opportunities to exploit.

To list a few:

Augmented reality advertising

Augmented reality content is a golden bowl, pour anything onto it, it’s going to sparkle! AR ads are unmistakably new and employing such a technology led ad strategy will be a massive crowd puller and can pull over the brand marketing strategy in an amusing way. To be more specific, we have an apparel store, and having a AR advertising post which showcases how the apparel will look on you with swipe options to try different costumes is just mind blowing! Undoubtedly, this is going to yield groundbreaking results!

360𝆩 Video Content

This visually stunning immersive experience can ignite your brand personality. Having an immersive experience, where the user can engage with the product or service in a meaningfully engaging way that can weave success stories on the go! It’s an experience loaded with innovation, engagement, and excitement that can make the user have a unique blend with the brand personality.

Polling and Quizzes

The quiz and polling events in the digital marketing campaigns can boost the customer engagement. In addition, we can also derive useful insights from their replies and also widen the possibility to round off potential leads. 

These elements of interactive content can be exploited to make a difference and reap heavy rewards. The most eventful of these being Augmented reality advertising which can deliver remarkable results upon exploitation. 

Brand stories have become tremendously popular with time, but don’t you think it’s time to bring about an exciting edge into the way of crafting brand stories? As we know, people only have an attention span for the trending hitlist nowadays and anything else falls prey to ignorance. As we thought and thought, we came up with a different storytelling strategy that can produce qualitative results. 

And that’s data storytelling. Now, this is hopefully something new that you may come across and that’s exactly what we cherish. Data storytelling, in simple terms, is creatives centred around real facts and figures. More than maintaining a cool creative with flashy background and catchy copy, we are providing marketing insights with hard earned data components. These statistical data components unwrap a story that resolves a problem, recognizes a potential opportunity and aids the decision making process.

Weft technologies are concerned about giving a realistic image of the product or service that they are promoting and attest a true value to it after deep learning and research and give an authenticate blend to the creatives that are more than convincing, but also measurable!

Data storytelling converges into the zone of brand stories with its articulate way of data presentation. Data presentation is nothing else but, using various numerical measures you are trying to convince the consumers why you are a potential brand, what makes you different from the competitors, your current trends and holding in the marketplace. Marketing insights do not speak about the current status alone, but can also provide forecasting hints to channelise the decision making pathways that bear fruitive results.

The best prospects of incorporating data storytelling while you stitch up the brand stories are: 

Data Visualization gets Smart

Having smart visualization of your data trends can deliver a couple of shots that can benefit you in the long run with a potential outlook on the data in-hand, future forecasting, and a true statement about your business prospectus directly to the consumers. 

Predictable data within the reach of your hand

We can maintain a clear, concise datum trend at your fingertips. Stitching up a data story can drag in potential consumers and ace up the lead generation campaigns carried out in the digital marketing strategies and plans.

Enriching consumer experience to unparalleled levels

Having personalised data views, is something any consumer would die for, and can you think of any other better way to engage the consumer with your brand? This can be done with data storytelling and the results are going to reach you at cloud nine!

Relying on data visualisation trends can deliver strikingly winsome marketing insights for digital marketing to take your brand to the next level. This can be a strong blow to the existent framework of crafting brand stories in a true blue creative way, blending some true facts and figures into it will not only make you look authentic but also be a liaison of credibility.

Business growth is now fully digitalised. A business with a constantly evolving and attractive eCommerce website has higher chances of business growth than the rest. The slightest element of the design has the power to improve or harm our conversion rates. Too artsy web designs and animations can make it work slower. There are colour schemes that can send wrong signals to the visitors too. 

Hero Images

Big and bold images and geometric shapes and fonts are now trending as it’s faster and easier for human brains to process than text. Creating a slideshow and filling the home page with three or more hero images can make a better impact. Using videos can also be attractive and would create the same effect.

Live Chatbots

Live chatbots and other new conversational user interfaces are making our lives easier. User commitment and a better user experience can be achieved from automatic and quicker responses. Virtual assistants can even help visitors to select and buy products and also respond to their queries. Complicated navigation processes can also be eliminated this way.

Trust icons on the checkout page

Trust seals can attract the attention of shoppers and can immediately build trust in their minds. Try to include a basic signifier of trust which can be as simple as a brief description of your security measures that your site employs. You can even include a certified trust seal that is verified by a third-party vendor. 

Image Testimonials

When you include images with your testimonials it becomes more impactful. We as buyers would always want to make sure that other people have found success with the products we are looking for too. If there’s an image attached, it becomes more trustworthy. 

Free Shipping

Online shoppers love it when they have the option to choose the free shipping. If you surprise them with unexpected shipping costs while they reach checkout may make the conversions lower.

Collect Reviews

We know that customer feedback is important as potential new customers can see that you’ve managed to impress your existing client base. In that case, they are more likely to trust you with their money. Also, try to avoid negative reviews that may affect your reputation by working closely with customers issues. 

Free Directory listing

Make sure that you get listed in free directories as it’s important to make sure that your business information is consistent. You can even bypass the cost of a subscription by doing something like this manually and also by updating your listings one website at a time.

Suggest Popular Plans

If others have picked a product, it’s likely that we also choose it. For this, suggest the most popular options that were chosen more number times and promote them heavily.

Conclusion

In conclusion, start trying techniques that your competitors haven’t thought of yet and you’ll increase your online sales. Try out creative ways based on good research to do so. If it is showing results, improvise and continue with it, or else try out another way until it makes a change. To get the best turnover plans for your website, get in touch with a professional eCommerce Web Development Company like us and create wonders with your website. We pride ourselves on being among the leading Web design companies in Kerala and IT companies in Kochi. Connect with us to transform your business.

To create a sleek minimalist experience that would let the page visitors process through the buying process without distracting is conversion optimization. To create a landing page which would rank high in Google and capture leads and sale, you can follow the following steps;

Power of Search Engine Optimisation

Search is still the most effective way to drive online traffic and visibility which simply has no alternatives. This is not going to change anytime soon. If a business is not in Google, it is non-existent for people. It was found that there are around 40,000 search queries every second and around 1.2 trillion searches per year globally. A very vast amount of people conduct internet surveys before making a purchase. Hence, organic presence will be crucial for a business more than other methods like ads. Most business reputation checks are conducted through Google like product reviews through text or voice search. Ultimately, Search Engine Optimisation is the best and probably the only way to get your product discovered through search and take your digital marketing to the next level.

Sales Stimulating Content

Google has the ability to analyse the relevancy, search intent and context of content and it ranks a page according to its relevance and usefulness. Helpful and informative content that matches keyword intent is prioritised. When uploading content about a service or product, it would be better to go into more details about the service and give an explanation about what is involved. Test headline variations and call to action text that matches the language our visitors use can drive more traffic. A good and attractive headline or value proposition is very important when it comes to content. Prefer a longer form of copy that can convince the potential customers that your product stands ahead of the competitors’. 

Video Content

Video content is a great way to increase organic search visibility. Search crawlers were not smart enough to understand the video content without text context but now Google can analyse the videos and can even build automatic transcripts. Embedded videos can improve on-page engagement and organic traffic too. With easy tools, the process of video creation is also becoming easier as the need to invest in third-party service is not necessary. However, a voiceover that is relevant can play a major role in drastically improving your lead.

Engagement Metrics

Prioritise engagement metrics by adjusting the current analytics solutions. Analyse the average time spent on the page, bounce rate which says how many visitors opened your website and went right back, average session duration which helps you understand how effectively the website meets the intent of the users, Click through rate etc to get a better understanding of how your target customers interact with and respond to the content.

To create your landing page that would rank high in Google, capturing great leads and sales, connect with us. Let’s get started with our conversion optimization! 

Despite the circumstances in 2020, we all did our best to move forward through it all. Many of us took the time to learn new skills and we’re all spending more time online now. With this, the website trends have also changed to accommodate changing consumer behaviour, intent and needs. 2021’s website trends will be a blend of digital innovations and minimalistic concepts. 

Designs with concise copy, minimalistic approach and soothing colours win the minds of visitors giving them a cool and classy feel. As people are viewing the screen for long hours continuously, they may experience eye strain. Abstract shapes and arts are now taking the place of stock photography and figure illustrations, and colour schemes are now being used by designers to be easier on the eyes. The dark mode that came in the last year became popular as it could counteract the overwhelming whiteness everywhere. Many subtle colours coming at once give warmth, making it expressive and alive. This year, the designers might bring out something not as extreme as too dark and too light. Minimalistic motion designs including geometric primitives as simple as squares and circles with sophisticated interactions easily draw the attention of the viewers. Colour scheme changes and animated transitions are coming into popularity in scrolling transitions.

Detailed data visualization and infographics give clear and easy to understand data, saving the visitors’ time. Pentagram released a bunch of ‘happy data’ amid all the bad news about the pandemic like the increase in volunteers, decrease in air pollution, development of vaccines against coronavirus in different countries and more.

Online shopping is becoming more convenient, but when it comes to non-generic items like clothes and furniture, it wouldn’t be easy to make decisions. The dimensions and proportions would remain unclear. To make things easier, e-commerce websites have introduced large detailed 3D images which can be rotated in 360 degrees. Apple’s AirPods Pro and IKEA have implemented this method to keep their website more interactive. 

These trends would influence and shape the development of the web this year.