Category: Uncategorized

Do you still believe there exists any other way to boost your business, other than eCommerce? Online business is breaking records and continually growing at a rapid pace. 

If you have a spectacular business idea or a product catalog, it’s best to bring it on eCommerce platforms for a whirlwind sale statistics to come to reality with a website development company. 

Having an eCommerce store will boost the reputation of your business as well as build the brand identity and you can earn national as well as international acclamation. 

Weft Technologies, an eCommerce website development company in Kerala will share the 7 basic steps which act as the key pointers when it comes to building an eCommerce website. 

If all the information on eCommerce platforms just made you overwhelmed, then read along and treat yourself with the simple 7 steps to build an eCommerce store! 

1. Round off a Strategy

You can never replace a sound strategy with anything around the corner. The eCommerce platform should fall in place with your business standards irrespective of the size. You may have a physical store where you work hard enough to earn the best customer satisfaction. Just like that, don’t you want 24/7 customer support and a workforce available to troubleshoot anything troublesome?

2. Pick your  Domain and Platform that suits Your Ecommerce Website

Do you need a custom domain for your eCommerce website? Weft has an opinion of no. However, if you plan to sell a wide variety of products, work on your brand identity, a custom domain is a must! 

Most attractive takeaways of having a custom domain are:

• An escalated brand identity that is solely yours, e.g. myshoppie.com
• A professional email address associated with your domain, thereby people can contact you. 
• Search engine optimization (SEO) rewards. 

Have you already got a website? Then don’t go the extra mile of building an eCommerce store from scratch. Weft can easily build an eCommerce website for you by adding essential widgets. 

3.  Pricing Plan and  Payment Methods

What are the major three sides of payments you should concentrate on before building an eCommerce website: Pricing of your products, how you want to get paid, and how you are planning to route those payments into your own bank account.

What you should consider when it comes to payments in your eCommerce business? 

• How much does each item cost? 
• What about the hosting of your ecommerce website? 
• How to do Shipping? 
• What are the associated Taxes? 
• Fees and percentage per sale deductions from various organizations.
• Flexible pricing

4. Build Your Store, Product Catalog Spectacularly! 

It’s time to design your eCommerce website! Have an idea on how to add your product gallery. If you want simplicity at the best and want to go basic, then you may, but try not to skip the about and contact us page at the least to help potential buyers connect with you.

Add photographs of your store to build authenticity. Have a catchy store name coupled with a brand logo to ace your identity. 

5.  Seamless Checkout Experience 

Do you know what’s the worst nightmare of any online business holder? And that’s the abandonment at shopping cart! 

You may stop your customers from this heartbreaking step by these little steps:

• Let them purchase multiple items at once
• Give them free shipping if you can, or
• Give them clear cutbidea on shipping costs before hand (before customers get to the checkout)
• It’s best to optimize your checkout for mobile devices. Weft works on mobile optimization primarily. 
• Send cart abandonment emails anytime as reminder to someone who leaves without completing their purchase. 

6. Don’t forget to promote Your Growing Business

Once you have finished building an eCommerce store, you need to promote your product to increase traffic and drive sales. 

Weft offers expert marketing services for your business, SEO, pay-per-click advertising, and more. SEO efforts are necessary to enhance the visibility of your site since chances are huge for you to go unnoticed in hundreds of eCommerce sites. 

7. Boost Your Conversions with Data

Study the functionality and performance of your eCommerce website with an analytics solution. This will let you supervise your site and product catalog so you can boost them for more conversions, reachability, and effectiveness.

Building an eCommerce website isn’t easy peasy as it seems, and needs strenuous efforts, but it is definitely a wonderful opportunity to make your business competitive and to boost awareness and enhance accessibility for your stellar products. Abide by these seven steps and you will soon have an eCommerce website that works wonders for you! 

Short videos which exhibit your level of acting caliber, trending dubsmash, viral media content have been possible with the launch of an amazing app TikTok, which has a proud consumer base of 850 million users having active engagement on a monthly basis.

There are many other impressive apps that deserve your appreciation! Weft shares the top 7 mobile apps that should definitely have a place in your phone!

Instagram

Undoubtedly, Instagram is remarked as a roaring hit among social media users. This photo-sharing app has 1 billion monthly active Instagram users, 71% of them are below the age of 35.

Duolingo

Are you a linguistic enthusiast who has an ardent desire to speak in different tongues? Then, Duolingo is your safest bet! It is regarded as one of the most used educational apps with 300 million users.

With over 98 different language courses in 38 languages, it has the potential to combine various segments such as pronunciation, reading sentences, forming phrases by ordering words, matching images to words, voice recording, etc.

Amazon

Without giving much thought to it, we are sure, Amazon secures a place among the list of apps downloaded on your phone. Within a short span of time, it became one of the most popular online marketplaces. It has a number of products and services under its name, such as Amazon Fresh, Amazon Web Services, Alexa, Amazon Drive, Fire TV, etc.

Bumble

Dating apps are still looked out with caution by a number of women, but Bumble has taken a new side to this by allowing the ladies to make the first move, thereby avoiding unwanted persuasions.

Google Find My Device

The thought of losing your smartphone can be one of your worst nightmares because gone are the days when phones were just used to make calls. With a lot of personal information and memories stored in it, Google’s Find My Device is regarded as one of the best free Android apps available in the market if you were to lose your phone.

Spotify

Quite a popular app that needs no long intro, it has more than 320 million monthly active users, and more than 144 million paying subscribers. With Spotify, you can tune your ears to your favorite music composed by different artists around the globe. Want to create your playlist? You are completely free to do it. Spotify is also one of the most loved top picks for listening to podcasts.

Instasize

Are you on the lookout for the best photo editing applications, your search ends right here! Offering a plethora of extremely professional editing features, this app boasts of more than 80 plus filters and editing tools which have the potential to transform you into a social media diva.

A comprehensive toolkit using which users can enhance images and videos is a prominent trait of this app. You are given the full liberty to add stunning visual backgrounds to any photo or video! Also, format your photo so that it falls in ally with the guidelines of different social media channels.

These are some of the most downloaded apps in 2021. Have you missed out any anyone on the list? If so, hit your play store now! If you need an eCommerce app development to be done for your brick and mortar store, get in touch with the best eCommerce app development company, Weft Technologies!

If you are having thoughts of starting a new eCommerce store for your brick and mortar institute, believe us, this is the best time frame to do so. 

We have giants like Amazon, eBay setting us an example of how revenue-generating can this be for your business and we have a club of startups getting inspired too! 

With worldwide statistics of 600+ million users engaged in e-commerce applications is predicted to generate $24,3 trillion by 2025. Therefore, it has become a wise choice in investing in eCommerce. It has been widely accepted as the optimal way of trading services and products in this modern society.

It’s an unquestionable fact that eCommerce apps have been lauded as the second most favorite place of engagement for netizens right after social media apps. Straight from ordering your cosmetic products to your grocery shopping, we have now eCommerce for everything.

Revealing the Important Stats of the Ecommerce Industry for Quick Insights

• As per the Clutch Survey report, 68% of the consumers engage themselves in e-commerce apps for exciting deals and offers.
• 65% of customers are happy with eCommerce since they can shop anytime and anywhere.
• By the year 2040, it is predicted that 95% of all transactions will be made through eCommerce.
• 93.5% of global internet users have purchased products online.

These figures are quite encouraging to hire a mobile app development company in Kochi to get started with your eCommerce app. Opting for an eCommerce store will allow you to satisfy the growing needs of the end-users in contrast to the ordinary business model. 

How Much Does an eCommerce App Cost to Develop?

Weft Technologies provide customers with eCommerce solutions web-based at affordable rates beginning at 4000$ and complete customized mobile apps at 5000$.

But it can’t be generalized, since there are multiple factors that determine the development cost of the app, but primarily it is based on what type of application you are looking out for in your business. So let’s discuss it below…

Ecommerce App Development: What Type of App You Want For Your Business?

It can be a B2B, B2C, or C2C and each variant of this business app solution costs you variably as it portrays different features, structures, and monetizing strategies.

Sufficient and Exciting Features of Building an eCommerce mobile app?

Irrespective of what type of eCommerce application you are thinking to create, every app version has three pillars- Customer panel, Vendor panel, and Admin Panel.

Push Notification, Social Login-Sign Up, Chatbot for 24*7 Customer Support, Role-Based Dashboard, Real-Time Analytics are the best exciting features that could be added to your eCommerce store. 

If you have thoughts over looking for ways to upgrade your business, you should rethink hiring an app development company like Weft Technologies with masterly expertise in delivering tailor-made solutions by transforming various ideas into potential products. As a result, by teaming up with a handful of highly skilled developers, you can easily get your app idea evaluated and get the right estimations.

We are quite familiar with the fact that “A picture is worth more than a thousand words.” The same goes for marketing campaigns too. Instead of flooding your marketing campaign posts with text, replace them with images that can rightfully associate your emotion with it. 

With a single keyboard click, the above-mentioned task can be performed using ’emojis’. No matter your audience is young and trendy or an elderly age group, emojis are a hit among them alike. 

Emojis have a special place in marketing plans and Weft shares some insights on how to use emoji in marketing to drive engagement. 

WordStream revealed that using an emoji in a Tweet can exponentially raise the engagement by 25% in contrast to those messages without emoji. In your Facebook posts, using an emoji can increase shares by 33% and interactions with your post by 57%.

In addition to these statistics, emoji have a special ability to make your brand more relatable, add context to your messaging, and appeal to the emotions of your audience on a deeper level.

Humanize your brand

Make your consumers trust your brand, then it’s a sure fact that you are going to win them for the long run, and in better terms, they will start recommending your brand too! 

Put an additional level of personality and relatability to your brand. You can have a direct and seamless conversation with your audience by speaking their language with the emoji they use daily in text messaging, chat, and personal social posts.

Professional platforms like LinkedIn, have a sea of text posts, and if you are using some emojis instead, you are surely going to stand out! 

Better engage your audience

It’s a simple fact that people tend to use emojis because they are fun and engaging. Statistics reveal that push notifications that include emojis can achieve up to 85% more opens and 9% more conversions than text-only notifications.

Add context to your content

Having an emoji in your marketing copy can boost the contextual emphasis of your messaging. If you believe that with emojis you can replace a good marketing copy, then it’s a no, but they can work magic when put together and add more depth and meaning to your words.

Emoji on social media

Emoji and social media are like bread and butter, they compliment each other. We use emoji regularly to deliver interesting social media content and give a heart or thumbs up to our friends’ posts. Now there’s no solid reason why your brand can’t possibly do the same thing. When incorporating emoji in your social media posts, do so intentionally. 

Emoji in email marketing

If you believe that emojis are best reserved for social media, it’s wrong. Yes, you may find it so prevalent on those channels. Incorporating emoji into your email marketing campaigns has shown an increase in engagement and open rates as well.

Before using emoji in your marketing strategy, the Weft team would like you to ask yourself if it suitably aligns with the tone of your brand. Also, make sure that you do the research to find out the meanings of different emojis before you use them. Good luck with your emoji marketing campaign!

E-commerce SEO has a vast amount of significance in the current period since we are now ordering everything online due to the pandemic restrictions. With people spending more time browsing online e-commerce ads can catch their attention swiftly and create an interest in them to purchase. So, you can enhance the visibility of your eCommerce store on the Search engine results page with Ecommerce SEO when done perfectly!

Best SEO Company in Kerala, with proficiency in e-commerce website development and have years of experience shares some valuable tips on how to do e-commerce SEO!

Your web pages can rank higher in SERPs,if and only if your website is optimized for search engines —  keyword usage,  technical framework of your web store, and whether your web store is mobile friendly all leave a high dependency on SEO optimization.

E-commerce SEO Guide

To reap the benefits of your SEO efforts, here we list 4 areas to consider when setting up your e-commerce SEO strategy:

Content

How can you get along with content optimization? It’s quite simple. Include the search terms for which you would like to be browsed in your content: with mentions to your URL, H1 header, content, meta description and meta title.

Technical setup

The technical aspect of your site should never be compromised: like for instance HTTPS, responsiveness, page loading speed, indexation, XML sitemap (Google indexing), etc.

User experience

Whether you end up first or last at Google SERP is not because Google doesn’t like your name or your font colour, it’s purely based on user statistics. The user statistics is derived based on the time spent on page, bounce rate, conversion rate, load time, etc. The final conclusion is basically to decide whether  users are able to retrieve results of what they are looking for? Are you a verified source with reliable information?

If you can prove this to Google you get to stay on their first page of search results. Statistics show that not more than  75% of Internet users have the patience to look out for data  that remains past page 1, hence a top ranking can impart major value.

Link building

Have a clear and concise idea on which internal links (from within your website) and external links (from other sources) you link to and from. You also need to keep track of other resources linking back to you for authority. Connected to the right sources or being the referral resource for an esteemed organization can enhance your credibility and brand reputation to unparalleled levels.

Having check-marked all these pointers, you can ace the game of E-commerce SEO and stand out from the competition among the budding companies in Kerala. For expert intervention in the domain of E-commerce SEO, Weft Technologies is always at a call away which is one among the top digital marketing companies in Kochi. With Weft Technologies, e-commerce SEO will not be an uphill task anymore and you can sit back and witness the results of change.

Private data of users in social media platforms like Facebook and Instagram is not safe”, says the encrypted message app Signal. It has been found that with a series of ads on Instagram, released by Signal, they are actively challenging the privacy policies of Instagram and Facebook.

Signal stated that social media kings like Facebook are not providing the crystal bowl of social media, but they are creating a loophole to get access to your private data.

Signal added that, using as many ways as possible, data gets massively collected from Insta, Facebook and WhatsApp and finally gets sold.

Signal put light into their targeted ad marketing strategy. The team revealed that they have developed a multi variant targeted ad marketing strategy. It shows an exact replica of the data that has been collected about you by Facebook and to whom the access has been sold to.

It has been found that Facebook has at once, blocked Signal from creating more damage to their authenticity. With many insights that they have shared on Instagram, Signal tries to convey to avid social media users how intrusion into your privacy takes place and data theft takes place through the backdoors.

Facebook-owned WhatsApp’s new Terms of Service and Privacy Policy set fire to a fresh  debate on privacy concerns. With this burning issue on the centre stage, both Signal and Telegram achieved significant new users. According to statistics, Telegram and Signal has made an escalating growth by 1200%, with a visible reduction in the WhatsApp users.

Signal app beats WhatsApp, Facebook, Instagram

Tenser Tower, a renowned Mobile Application analytics company has revealed that from January 2021, there has been a strong growth in the users installing and actively engaging in Signal and Telegram. Within the first quarter of 2021, 1192 percentile of app downloads and 64 million users worldwide were recorded for Signal. And 98 percentile of app downloads and 161 million users worldwide has been recorded for Telegram in the same time frame.

Though January witnessed a steep growth in the active downloads and engagement of Signal App, a decrease in the numbers was found, but still, it’s continuously maintaining a steady pace of growth with 2.8 million downloads.

Facebook has come on the frontline stating that Signal has been targeting Facebook with illegitimate accusations. Facebook spokesperson also commented that it’s just a public stint by Signal. 

With many changes taking over the world of social media, stay updated with the latest news and insights by following Weft Technologies! We bring you the recent updates about the latest developments in the tech world!

The June 2021 core update that was announced on June 2, came to be noticed as an extraordinary one. We can conclude that the SEO community didn’t notice the sudden changes made. The rollout came to be seen as remarkably slow or even a stalled one.

Many Data providers opinionated that this respective update brought about fluctuations that lasted for days. Google reported that most of the core updates would soon start to roll out over a period of 14 days. However, this update started with a delay and corresponding changes in ranking and traffic was reflected after a while!

It’s a global update. No specific mentions were made to any region, language or category of web sites.It is highly regarded as a classic “broad core update”.  

• Another update to roll out sooner

Google mentioned that the update two different core updates will launch in one month after the next.

• Stay alert for revisions

With yet another update coming in a month, whatever gains or losses you acquired from the June 2021 core update, may reverse itself next month.

• Lookout for more updates

Page experience update is said to roll out in mid-June. Though page experience can’t be regarded as a major factor to decide site rankings, confusion may arise on its proportionality with core updates.

What should I do if I’m impacted by this core update?

It is still a vague idea why the rollout took so long to be noticed. The SEO community started to notice changes.  Huge drops or gains were witnessed by some sites but others didn’t see much changes. It seems like this core update, at least part one of it, was weaker than some past core updates according to some data providers, but others saw this to be a stronger update.

With no proactive measures revealed by Google on how to tackle a site rank dropping, and if you are hit, it’s best to keep calm and wait for the consecutive update that’s due soon, and hopefully, things may turn out to be better. Weft Technologies shares the latest updates and stay tuned for more updates! 

Seems like nothing is going to make the first page of world news in the next 1 year other than the superstar Corona!

Corona has a strong grip on one particular Weftian who had to go through the entire ups and falls of the Covid wave and be a mighty surfer( SURVIVOR)!

It was a year ago when Corona first came into being and clutched the main character with a strong grip. Days went by and it all started with a headache, as usual, she takes her usual dose of Calpol and dozes off to sleep. Then came the chest-rattling cough, each time she coughed it felt like hurling stones in a deep well.

Again drinking sweet, sugary syrups and petting the disease within, days went by. Until a day came, when vision blurred, coughed up fabric paint looking blood, and fell on the floor with a half-completed article.

Just like a comma, her life was also in a comma situation with question marks up all in the air, whether her life will come to a full stop or will she jump back to her life with an exclamation mark!

Days went by, on just fluids and heavy doses of antibiotics directed into the veins and she gradually declined her figure to a couple of bones and barely some fat on it with eyes deeply set on sockets too weary to open.

The medication started working on her and the docs ask her family to take her home since everything possible has already been done and the rest belongs to her ability to recover.

With hands completely bruised and swelled up with the month-long injections and medication, she can’t even lift a pen, that used to be her favourite accessory from her early teens!

Now her family including her brown furry friend has a mission in hand and that’s to get their daughter back! Loads of veggie soup spiced up with freshly plucked pepper was the morning diet and Covid pneumatic patients should never be fed with milk, fresh juice, or anything that’s thermally cold. Give as much as heat possible and hot turmeric water can just do the magic!

Imagine wearing socks and a sweater in the summer heat of May and that was her attire! And gradually with mom’s care, dad’s love, sister’s companionship, her pet’s undying attention, she started recovering and kept isolating herself from the public.

And a day came by when she could utter a sentence without whooping cough interrupting her and she was ready to face another round of interview process. With assignments, telephonic interviews and finally she receives her offer letter and joins the fab-looking Weft Technologies with a happy-go-lucky team, amicable work culture, and supportive at all streaks!

And that’s how it ends! Now being a Covid survivor, it may be hard to breathe, the pain is unbearable with symptoms that look like you are close to death, fight the odds out because you have your loved ones counting on you and you have a couple of dreams burning inside you waiting to sprout the wings, and ready to fly high!

Follow the Covid Protocol, stay safe, and believe in your dreams and recovery is yours – both physically, mentally, and spiritually!

One fine day, you wake up to a sudden drop in your google ranking and that’s surely, going to give you a panic attack! But worry not! Here we are going to share some diagnosis as well as recovery tips on how to tackle a sudden drop in Google ranking!

Content changes

As we know, the web crawlers rely on the content within the search queries and match it with the internal keywords of your site, to generate the search results. Hence any important changes made to the site can bring a bigger impact.

Title tag: Check out for changes in the title tag, because small changes in the title tag can sum up to a bigger game changer.

Meta tags: Click through rate for your search results can be heavily impacted by changes made in meta tags. So check it!

Headings: Give properly formatted headings.

Body Content: If there are noticeable changes made to the title, meta tags, and headings, then you should surely lookout for changes in the body content too.  To track these changes automatically, you can rely on WordPress. Else, you can check out Google’s cached version of your page with a cache: query or by checking the Wayback machine.

Algorithm update.

Google Algorithmic Updates are commonly sighted reasons for drop in Google rankings. However it’s not an instantaneous effect, the site ranking will go down within several weeks. Since 2018, it’s found that Google made 3200 changes to their algorithms.

SEO experts across the globe remain vigilant for even a small update in Google, and rely on a toolset to alert them.

Reports of a Google update can be spotted at the earliest at Barry Schwartz’s Was There A Google Update?

To analyse ranking volatility over a span of time check out the tools below:

Advanced Web Rankings

RankRanger

Algoroo

AccuRanker

Technical issues

If there exists any technical issues related to crawling and indexing of your site at the end of Google, it can heavily impact your ranking.

Look out for crawl anomalies which can create a denial of information that was requested in prior. Have a look for crawl anomalies at Index Coverage Report .

Decreased crawl activity from Google and an increase in 4xx and 5xx status codes can be found from the log files which store information from visitors and crawlers to notify you about Google ranking drop.

Blocking Googlebot

At one point in time, the system administrator decided to block all traffic from bots, what may happen?

Now the solution is:

• Define your user-agent as Googlebot. 
• Collect the exact user-agent strings. 

If you find that Google’s IPs are blocked, then follow these steps:

• Employ the Test live URL option in Google Search Console. Enter a URL there, and click the TEST LIVE URL button in the top right. If that process fails, Google’s IPs may be blocked. 

• Use the Rich Snippet tester to request a URL on your site. If that fails too,Google may  be blocked on an IP-level!

Load time

Have the load times significantly increased for pages? It may affect your ranking and result in a  drop.

• Check out your crawl stats in the old Google Search Console.
• Analyse the page load time in Google Analytics (Behavior > Site Speed > Overview)
• Run and analyse it through CrUX.run
• Revisions made by competitors
  • Check out if they won featured snippets for a set of targeted queries?
  • Have better content?
  • More and better links?
  • Pages load faster? Overall better user experience?

• SERP lay-out changes  

Changes in algorithms are not the sole reason for your Google ranking drop. Changes made to the Search Engine Result Page layout can also bring down your rankings.

Try to mimic browser behaviour and check out what SERP has in store for you in return to your queries.

• Google penalty.

Different forms of Manual penalties exist. The most dreadful being a complete deindexing of your website — which usually only dooms on websites that are clearly trying to fool Google’s system.

A serious SEO issue in your website that’s technical in nature can result in a mental penalty which leads to deindexing of your website.

Check out these recovery hacks brought to you by Weft Technologies to bring up the google ranking and stop panicking!

Corona seems to have a strong grip on our planet Earth and a quick escapade from Corona seems next to impossible. A highly contagious virus with a lot of variants infecting mankind rapidly, is detrimental to life and is said to leave lifelong side effects.

Covid 2.0 has taken over the world in a quick pace than Covid-19 and has no potential symptoms and the afflicted ones slowly lose their lives without even being aware that they have been infected!

The potential precautions that can be taken against Covid2.0 are

• Wash your hands regularly.
• Cough and sneeze into your elbows.
• Quick disposal of used tissues.
• Avoid close contact with others.
• Avoid crowds and public gatherings.
• Avoid touching your face.
• Clean shared surfaces thoroughly.
• Avoid unnecessary travel.
• Ping before visiting hospitals.
• Isolate yourself from others, if you are sick.
• Best to work from home.
• Wear masks covering the nose and mouth.

Work from home is practised to ensure the safety of our staff and here we discuss the benefits and challenges associated with working from home.

Benefits of working from home

We can have a flexible working schedule. We can arrange a custom environment for our well-being and boost our potential. We can wear cozy clothes and get rid of formals. 

Far more easier to make calls without any office distractions. We can easily knock off our weekend to-do list and perform it on the weekdays itself. No travel and we can save money. The long traffic lines and crowds become something in our heads, vague memories. We can have more time with our loved ones.

Challenges of working from home

We need to have massive will power to remain intact with the busy schedule since our home is a hub of distractions, so muster in the willpower. 

We need to have a strict schedule with routine patterns that we should strongly follow.At times, it’s possible that we may miss some important calls.

We may skip cooking meals since we may get continually engaged with our work commitments and fall prone to ordering meals. Take power naps. Boredom may set on you. We tend to work slowly. We can have network issues that can bring communication problems. Indefinitely waiting for a response can also be tiring!

As we summarise the pros and cons of working from home strategy, we should understand that communication is the key point and proper communication is necessary to maintain the workflow. There should be smooth communication among the teams and reduced delays in responding to peer’s queries.

Weft Technologies lend our prayers and wishes to all around stuck in the pandemic situation and humbly request to take enough precautions to fight this situation and at the same time, stay happy!