Category: Uncategorized

Mobile phones have revolutionized the way we live to unparalleled levels and we remain plugged into the phones in this millennial age. From Motorola to iPhone 13 Pro, we have seen various updations come over and they have become compact settling to our pocket sizes! 

iOS App Development

Android or IOS? 

How to Choose the Right Platform for Mobile App Development?

From making calls to texting to exploring the whole wide world made available at your fingertips with the Internet, we started making applications that could ease our otherwise tiring and time-consuming paperwork. 

We live in an age where we are used to the saying ” There’s an app for that ” So, don’t you feel like you should start an app store for your business before it’s too late! Our company, Weft Technologies has a team of efficient developers who decipher the ideation behind innovative app development for companies who aspire to a desirable profitable graph and unparalleled success.

Making the decision to invest in a mobile app is a BIG one.  Make sure you make the right choice! And right choice begins with choosing the right developer team. Because understanding the essentials behind identifying the right platform, is the developer’s first priority! If one wants to flaunt their product and services easily with robust mobile features, it’s best to choose end-to-end android app development. 

iOS App Development

One may boost their brand appeal with iOS app development services and own a mobile app with dynamic features like easily portable, user friendly with best app development and Only expert developers can arrive at this decision perfectly! 

Gain an edge with online turnkey marketplace solutions, digital enablements, design and development services, and growth solutions with our mobile application development services. 

We deliver custom-built Android, iOS, and Windows mobile apps that all include all of your custom-tailored business requirements at affordable rates.

When it comes to making a choice between Android or iOS, Weft helps you out! 

Android or IOS? 

Android App Developmentafter-service support.

Weft has compiled a list of essential factors that should be taken into account prior to choosing a platform for your mobile app, as a developer! 

How to Choose the Right Platform for Mobile App Development?

1) Intuitive – First things first! The tool’s development interface must inevitably be intuitive and easy to use. Developers should beforehand test any tool – by conducting a free trial — prior to advancing to a swift purchase.

2) Development costs – Development tools can appear to be expensive, and there are times when external modules are required to get key functionality.  Make sure the platform can do what it says and that the pricing is predictable as you scale.

3) App Lifecycle – Soon after an app is deployed, developers are left with the part to test, host, deploy, maintain and analyze its usage throughout its lifecycle. As a result, it’s important for developers to consider the long-term capabilities and long-term costs of tools.

4) Security – Before choosing a tool, you should make sure that your admin has checked the device’s built-in security controls since authenticity and privacy are critical.

5) Integral – We should be well intact with how well the mobile app development tool integrates with the systems and services that show high engagement with the application throughout its lifecycle. 

6) Masterly Expertise – Developers must have adequate knowledge about the skill set they’ll need to deploy the product and about the sample apps, professional services, or training are offered by the vendor. It’s best to understand the engagement and activity of the products’ user community as well.

7) Application Type – An application should be made understandable to an extent where a buyer must consider the type of apps they eventually need, whether they need simple web apps or more complex mobile – or hybrid – apps that perform more like native apps. Based on what your organization needs, make sure the tool can meet your requirements with an outstanding user experience.

8) End Delivery – Not everything gets wrapped up when apps make their way into production.   Dependable and scalable apps should be the top priority.  Apps will need updating based on changing requirements and end-user feedback.  Developers must keep an eye for faster and better upgrades, updates, availability, scalability, and performance.

Behind Every Great App is a Great Idea! 

Weft, an app development company in Kochi is a focused, creative, strategic, and game-changer with proven expertise in app designing.

Hire web developers from Weft Technologies who have masterly expertise in the latest web technologies like PHP, Laravel, Magento, ReactJS, front-end technologies like AngularJS, and back-end technologies like Node.js to build customized and responsive web applications.

November is best known for Thanksgiving. Weft, mobile development company India, take this auspicious month into an account for sharing the accolades we have garnered over the years to our dear readers and well-wishers.

It’s with sheer pleasure that we share that we have been listed in a renowned online business expo magazine portal that features the cover story of every successful startup in our hometown. 

An insightful Weft meets Insights!

Insights’ writeup has raised us to a pedestal for our contributions made to the technical sphere and digital transformation of our hometown. 

We are ecstatic about our accomplishments and have a huge clientele in the UAE. We are so proud of our hometown clientele and are elated to be a part of their digital transformation journey and their continued association with us for their branding requirements and growth hacking strategy planning. 

Though we were testing the new waters, we were assured of the fact that Kerala, has firayed a set of favorable policies for startup mission and budding IT companies. This made us launch our company effortlessly. Since the demand for digital innovation was at its peak, we were having a favorable time connecting with our target audience. 

Now, we are quite reminiscent of how we started and our thought process went like this: 

With a lot of techie biggies running their branches in and around Kerala, there was never a need for a second thought, since we were assured of the fact that digital needs were flourishing among the Kerala audience. 

We found that the stagnation of the growth curve in digital innovation was a problem. It needed the right solution and we were ready to do our part to make a difference. 

Our director, Nidhin Ravi, has also shared some insights on how Kerala is progressing as an emerging business hub. Let’s see! 

Kerala as an Emerging Hub of Business

Kerala has flourished its tourism industry to unparalleled levels that we got tagged as “God’s own country”. But lately, the Kerala state government has diverged their keen interests in tourism development to entrepreneurial dreams and visions. 

Kerala has witnessed a boom in entrepreneurship lately with budding startups and innovative ideas. Students from APJ Abdul Kalam University making breakthroughs by self-creating oximeters affordably made headlines and this is the culture medium for the youth to invest their energy and skills to solve potential problems of society innovatively. 

With Keralites accepting innovation that can make their lives easier and remaining open to creative solutions to the existing problems, trying out something new will never be a blooper in the land of Kerala. 

As Covid gripped Kerala, it was quite a pride to see many women entrepreneurs employing their best culinary and baking skills to generate revenue. Many used their creative skills to generate side revenue which also boosted their self-confidence and self-esteem. 

As many went jobless, so many were pushed to start something that could be their livelihood and now, are quite impressed by the turnover. 

With many Emirati and European, US returnees, Kerala has also become a hub of highly skilled manpower which delivers a highly skilled workforce that is readily employable. 

Kerala remains open to all sorts of creative collaborations and innovative solutions and we just need to contribute with our dedicated efforts and results will surely be favorable without a doubt! 

 Testimonials

If you would like to add or highlight any other interesting insights that we might have missed out in our questionnaire, please feel free to do so.

Clutch Reviews

They communicate clearly and let us know if there will be any delays or changes to the timeline.

Mr.Imran J Director, Bases Inc

They are committed to completing projects within the set timeline

Hakkeem M, IT Manager ABC Cargo

Ending notes

As we know, lockdowns have also resulted in many stagnant projects that could have been launched by now and we should all strive together to come out of this situation victoriously as united as we can and hope for better times ahead! 

Irrespective of the development platform, building user interfaces is a tiring, tricky and tedious task. Building a website is not as easy as making an ice cream cone with different layers of flavorsome scoops! 

Belief that you can build on top of frameworks and extend it with essential property is just an amateur thought and won’t second you in the long run! 

It takes humongous effort, undying dedication, and full concentration for building each component of a website. 

Define ReactJS
Why ReactJS?
Advantage of ReactJS
Summary

But there is an easy way out too! Let’s see what it is! 

React JS is a JavaScript library that helps us to build user interfaces much better! It results in a much better work-life for developers as well. It has paved its own way into the mainstream. You may also find a league of giants including Facebook, Netflix, AirBNB, DropBox, IMDb, PayPal, Tesla Motors, Walmart, and many others associated with it. So it’s definitely a pretty good company to keep, don’t you think? 

But, there are a couple of frameworks to choose from, aren’t they? Now, how do you compare each framework from React.Js and choose it over them? 

We should understand that each framework has its own set of pros and cons and is innately not an exact substitute for one another since it is hugely dependent on what you are trying to accomplish and your set of basic objectives.

In this blog, Weft,  a software development company, has compiled the top 7 ReactJS brownie points that showcase the reliability of ReactJS for web application development company and in turn how it proves to be the perfect choice for your next project.

Define ReactJS

ReactJS is an incredible JavaScript framework that has eased the development process for the better. In addition, it offers quality assured ReactJS applications with best-fit interfaces.

ReactJS is regarded as a much sought-after substitute when it comes to the development of intuitive and exquisitely compelling websites & applications that caters to a number of concerns of the developers and help them deliver creative solutions.

Why ReactJS?(MERITS OF REACTJS)

1.JavaScript library

A magical blend of JavaScript and HTML syntax is continually employed, which in turn eases the entire process of coding for the planned project. The JS library consists of several functions consisting of elements that transform the HTML components into essential functions and makeover the entire project so that it is easy to comprehend. 

2. Components Support

ReactJS is a string blend of JavaScript and HTML tags. The employability of the HTML tags and JS codes make it easy to work with a vast set of data having the document object model. At this time, ReactJS functions as a mediator which stands for the DOM and helps to assess which component is in need of changes to get the exact results.

3. SEO-friendly

React JS was brought into form post immense research and advancements by Facebook. Innately, it differentiates itself from the crowd and permits developers to craft amazing, SEO-friendly user interfaces across browsers and engines.

4. Proficient Data Binding

ReactJS professes one-way data binding. This obviously means that almost anyone can assess all the changes inflicted to any specific segment of the data. This is the epitome of its simplicity.

5. Intuitive

ReactJS is intuitive and offers interactivity to the layout of any UI. Also, it offers quick and fine quality application development that in addition saves time for both – clients and developers.

6. Declarative

ReactJS provides valuable data changes which lead to automatic alteration in the distinct parts of user interfaces. Abiding by this progressive functionality, there is no extensive function that you aid to perform to update your user interface.

7. Reusable Components

ReactJS offers reusable components that deliver the developers the opportunity to reuse and create a new application. Reusability is just like an exact life-saving solution for developers. This platform also acts as a perfect medium for the developers and gives the freedom to reuse the components prebuilt for some other application that shares the same functionality. Henceforth, easing the development effort and provisioning a flawless performance.

SOME ADDITIONAL ADVANTAGES OF REACTJS:

• JavaScript coding made easier
• Highly competent
• Best cross-platform support
• Manages dependencies
• Easier Template designing 
• Offers excellent developer tools
• UI enabled designs
• Quick to adopt

To sum up:

As far you’re clear about the merits and best practices of the ReactJS framework, it should emerge to you as no big alarming surprise that a majority of the giants and middle-companies are leveraging ReactJS development company to design their website’s user interfaces.

If you are in the search for a ReactJS developer who can optimally recognize your requirements and offer the best results for your ReactJS projects, you can count on Weft ReactJS experts, top eCommerce web development Kerala.

Ecommerce remarketing is not rocket science that will put your brain into a jigsaw puzzle! It’s quite a simple concept, but it works! 

Weft, the best digital marketing agency in  Kerala would love to simplify it for you as: Remarketing is the process by which you finally get the second chance to convert your potential consumers into successfully buying your product or service. 

What’s Remarketing?

Ecommerce Remarketing strategies

This may be the audience who directly interacted with your website or clicked on your ad but didn’t fulfill the course of action. Besides making another trial at conversions you are on the fairer end of receiving a boosted brand awareness coupled with a higher marketing return on investment. 

What’s Remarketing? 

Remarketing can be done by assessing the pixels and cookies that have been employed to record the user behaviour from the moment they land on your page till the final slot they leave. 

To keep it simple, how often a message is popped up or heard by the same audience, the more probable it turns out to be successful.

This could be taken into account as the sole reason why remarketing is the cornerstone of every traditional marketing campaign and is still pursued by all resourceful advertisers effectively from Google to Facebook.

Compiled list of Ecommerce Remarketing strategies

Some of the most creative strategies that have been employed by the retargeting services provided by digital marketing companies to boost your conversions across channels are:

Let’s get started.

1. Don’t miss out on any site visitors from your target list.

Though it may not grant you the luxury of the most narrowed list promising actual conversions,  it will definitely reward you with a list of people who bothered to have at least a minimal interest in the products offered. But, it’s worthwhile to not include immediate bouncers.

2. Restrict yourself from adding the remarketing code to multiple web pages. Home page serves the purpose! 

This is quite a simple way to target all visitors who land on your website via your homepage. Those who landed there would be either from a referral link or organic search.

3. Make sure you add the remarketing code to your YouTube channel.

Follow that personnel who have previously viewed a tutorial or instructional video showcasing your product. Obviously, a pop-up of an ad from the recently viewed company that presented you with a great tutorial can serve as a ticket to a conversion.

4. Include multiple remarketing tags converging with certain products or categories to display multiple ads to site visitors.

For instance, a jewelry store can send retargeted earrings ads to anyone searching for earring products and send ads targeted to site visitors for those who searched for bangle products.

5. Timeline the retargeting efforts at periodic intervals.

For example, retarget audiences who glanced at your shopping cart but have not yet done the purchase so far, with a break of 15 days or 30 days can be given a FOMO attack! This just needs you to craft specific ads tailored to close the deal: last-chance offers, last opportunity to get a product at the original price, and many more exciting deals.

6.  Evaluate your industry.

If you run a Xmas store business of renting cribs, fairy lights, stars, for instance, retargeting the same prospects several months later during mid-April likely won’t bear any fruits. Always have the purchasing cycle in mind as you begin publishing retargeting ads.

7. You can have much more than the standard keyword list.

Try to include extra search terms (for instance, comparison or reviews) so that you get to target consumers who have failed to get converted but are sailing along the sales funnel.

8. Don’t miss out on the cookies.

Each remarketing list needs 500 cookies visitors prior to the ads get displayed. If your site has seemingly low traffic, a shopping cart abandonment campaign may not be as eventful as you think it to be. Always run the campaign on a broader audience.

9. Think wisely about retargeting ads to upsell from a primary service or product to a premium version.

For instance, a web hosting company selling basic free hosting services can retarget its users to upsell to elevated price points for advanced functionality.

10. Lookout for customers who have recently purchased similar items at a phase when a related product is available.

Also, when a movie or book when one of a similar genre or subject matter is released.

To sum up

In spite of the best marketing efforts, a rational proportion of consumers would actually buy the product at first click. Hence retargeting is the need of the hour if you need professional best PPC management in Kerala in running your remarketing campaigns Weft, Google Adwords agency in Kochi can help you! 

Change is the only constant thing. This lies the same for the Software Development Industry too where you can witness continuous upgrades in the technology framework to keep up with the ever-growing technical demands of the contemporary world. 

Custom Software development is an ever-evolving industry where one technology stack can be a hit of the year and will be mercilessly trashed by an upcoming upgraded version. 

This sounds crucial for all startup founders who have to remain all ears for the upcoming trends that should be added to the technology stack.

Weft Technologies, a saas development company, has been delivering top-notch app development solutions to a prestigious line of clients over the years and relies on a continuous process of updates. 

1. 1.Flexibility on physical work condition

The pandemic situation gave Prime importance to on-demand delivery apps which is the most in-demand service provided by app development companies as of today. The work-from-home scenario has also pushed startups to embrace cloud-based solutions rather than physical setups. 

2. Emphasis on Cyber Security

We have found startups and other tech companies using firewalls and other anti-malware software which tend to be perimetric and cannot be remarked as highly effective. 

Hackers and crackers are getting smarter each day and the Tech companies require a highly functional cyber security mesh to protect their confidential data from unauthorised access.  The need of the hour is undoubtedly cybersecurity mesh which has been tested over various distribution networks with clean security testing strategies. 

3. Distributed cloud is the Next Big thing

Instead of embracing the old-school technique of hosting backend services with a single cloud server, it is high time that tech startups start using distributed cloud topologies. 

The most obvious benefit of using a distributed cloud server is fault tolerance even though one server fails there is another server to backup your operations. 

4. Internet of behavior

Internet of Behaviour an extension of the Internet of Things has been potentially used by many tech startups for personalization of consumer behavior. 

Tech startups can seek inspiration from how YouTube personalised to see your video feed post studying the user’s behavior. 

5. Improve customer experience

Huge number of tasks have been carried out to enhance the customer experience to unparalleled levels. Find out ways to focus on customer experience, user experience, employee experience, and multi-experience not as separate entities, but as a central point where they converge.

6. Continuous delivery is a must-have

Continuous delivery is where the development team is always on toe with a deployable version of code.

When you adopt a continuous delivery strategy, you would be able to collect feedback and spot out issues more tactfully and at a lower cost. 

7. Low code development

The age when you have to code in kilo lines of code is bygone and it is the age of minimal coding. The long and tedious process of flowcharts algorithms visual interface has paved the way to business logic integrated minimal coding development tools. 

The idea of building apps with little or no coding involved has grabbed measurable attention in recent years. 

8. Progressive Web Apps

PWA is a web application that is based on modern browser capabilities. Completely eliminates the purpose of downloading an app and get a native-like app experience on mobile.

9. Software Outsourcing

Companies find software outsourcing as a more lucrative option than hosting an in-house team. Startups, undoubtedly, will have a couple of brownie points to gain after outsourcing their software development needs to an external development firm.

10. React, Go, Kotlin, JavaScript, Swift, And TypeScript Leads the way! 

Mostly, software development trends are dependent heavily on programming languages, libraries, and frameworks.

As per this perspective, React, Go, Kotlin, Javascript, Swift, and Typescript will lead in the days to come.

Software development is an ever-evolving industry coupled with technologies, consumer behaviors, and other associated factors. With an apt understanding of the upcoming software trends, startups can find feasible ways to turn their ideas into apps with Weft Technologies, a software development Services in Kerala! 

Are you still trying to figure out how to attract your target audience with catchy Instagram captions and continuously fail? Are you ready to have the best tactics to write Instagram captions that readily move people to action? 

In this blog, Weft, the Instagram agency in Kerala will divulge details on how to write strong Instagram captions that will share the real marketing ideal of your brand and enhance your sales prospects. 

What is the big deal about Instagram captions? 

You may have come across celebrity profiles with newly posted vacation pics with blank captions and still they manage to get millions of shares, views, and likes. How is this earthly possible? It is because of their celebrity factor which your brand or establishment won’t be having. 

Instagram being a visual platform face strong attention on attractive visual content but relying solely only on it won’t fetch you conversions. Always try to inculcate a call to action on your captions to be noticed to buy the Instagram algorithm. 

What is the ideal length of the Instagram caption?

Weft would love to answer it in simple terms as “You can add content as much as you want to say.”

 If you have a paragraph-length of textual matter that you want to convey to your target audience, the preferable heading that you would assign to your paragraph would well serve your Instagram caption. 

You should firstly understand that all Instagram surfers are here for visual content that seems appealing to them and overly crowded textual content will just steer them away. So better make it a point to have crisp and clear content that can grab eyeballs and push them to CTA. 

Some accounts usually abide by catchy single-liners or zingy quotes that deliver valued insights to their audience in a quirky, lighthearted manner.

It won’t cause harm if your message needs more context or if you include a CTA or other element in your caption, adding a few short paragraphs is totally fine which is otherwise known as microblogging! 

Just be acknowledged that you can use up to 2,200 characters in an Instagram post.

Now, let’s see the important rules to follow by when writing strong Instagram captions that are a crowd puller from Weft, a digital marketing agency in Kerala! 

#1:  Explain Clearly What Your Instagram Caption Will Convey

If you are going to run a contest, sale, or event, and have already done your creative, now the caption is your field to explain the details of your campaign. Divulge in details regarding what it’s about, how to participate, and when it will occur.

On another hand If your post is centered around your business or brand, the caption serves the purpose to declare who’s involved, the time zone the photo was taken, why it affects your audience, or any other context that relates to your followers.

Make it pretty sure that you write a strong header to start with which attracts your followers and will push them to tap to know more.

Feel free to add questions, make bold statements, cute emojis, and excellent writing to enthuse your audience into eagerly to want to see more.

#2:  CTA is a Must-Have in Your Instagram Caption

You may have been dismayed at the restriction thrown at you with almost one clickable link, in your bio. To direct people to click on that link and take sudden action, you have to deliver that directive.  A good CTA will undeniably serve you the purpose.

The quite commonly found CTA employed on Instagram for this purpose is “Click on the link in my bio” or some variant of that.

Test this must-have for nearly any course of action: reading a blog post, purchasing a product, fixing a meeting, registering a freebie, membership for something, watching a video, and et al. 

#3: Split Your Text Into Crisp Paragraphs

Writing a great caption is worth enough if you pay special attention to copy, context, and value. For instance, if your caption is one long paragraph, there are high chances that your audience would just skip it. But you can surely deliver that content mass by dividing your text into crisp paragraphs with accurate spacing to make the content legible to read and boost activity on CTAs.

Bullet points, paragraphs, big space breaks, long leader dots or dashes, can also boost readability.

#4 Craft a Brand story

Statistics reveal that 86% of users rely on a brand with an honest, reliable, and open social media presence.

It can be quite basic from a brief history of the company or product catalog creative description to a personalised story about an employee.

#5  Put out Questionnaire to Encourage Engagement

We believe that boosting engagement is the primary way to broaden reach on Instagram. Interesting content won’t just be enough. Actively find ways to engage users with your posts rather than just skimming them.

One engagement technique that Weft can tell you is to ask questions. Questions present users with an event so that they can directly respond to it, so they are true, real-time engaging!  

#6 Include Emojis for Brand Imaging

Emojis have an irreplaceable place in marketing strategies from 2015. Currently, they are found flooding across social media platforms, with over 50% of Instagram accounts actively using emojis in their posts. Definitely, emojis in your Instagram captions are indeed an explicit way to grab eyeballs and moreover personalize your brand.

Now, what do you feel? Are you optimistic to you use some of the handy tips to jot down your captions? Are you ready to try something different the next time you jot down in your Instagram captions after reading Weft’s blog?

From the medieval ages, humans have had a tough time coping up with rejection. Humans tend to overdo their activities just to get a note of approval even if it’s from Facebook ad review Team. 

Have you been advertising on Facebook for a period of time? Then it’s quite obvious that you may have surpassed the situation where you saw a disclaimer citing your ad doesn’t match with the  Facebook ad policies.

And that very moment seems so disheartening to accept so readily since so much effort would have been invested into publishing that ad which was to be eventually trashed by FB. 

Enough of the melodramatic aura over the rejected ad and it’s time to take action for which Weft, social media marketing company Kochi, is keen to help!

Here we discuss the five most potential reasons why your FB ad may face rejection and share details on how to fix them as well. 

1.Quit advertising prohibited content

Facebook is quite famous for having straightforward policies and it has laid restrictions on various sensitive areas suggest gender, war, religion, sex, drug communities, and so on. 

Any ad citing the promotion of any product or service related to sensational content as listed above is more prone to get rejected by the Facebook ad review team. 

2.Don’t try to promote restricted content. 

It is not necessary that your ad gets rejected every time you try to sell something restrictive provided you try to target the right adult audience at the right location with pre-consigned approval from FB. 

Everybody loves to have a bottle of beer during hot summer days and most probably you might have come across those ads popping up on your mobile screen. If ads related to boozing up are restricted, then how is it possible you come across such FB ads?

It is quite easy to understand that it was crafted by some expert Digital Marketing professionals abiding by all laws and regulations in that township’s respective beverage dealership. 

You can possibly publish ads on Facebook provided you meet all standards no matter how restrictive the content may seem to be like online dating services, real money gambling, etc

3.Strictly follow community guidelines

At times even if you steer clear away from all objectionable areas as mentioned above may still face rejection. And that’s because you have to respect certain community guidelines and your ads should not propagate hatred, any sort of threats, or showcase self-injury, bullying, and harassment. 

Facebook will readily reject any ad that is potentially spam, false or misleading. You should fall in peace with the ideology of FB that it will undoubtedly reject any ad that ruins the User experience. 

4. Avoid mistakes in your ad creatives. 

Now that you are abiding by all community guidelines, no prohibited content, nothing controversial, but still facing a red signal from FB? 

You need to follow certain rules while crafting your ad creatives and don’t even try to mess up with the tiniest one, for you are going to pay heavily for it!

Stop adding too much text in your image ad, don’t misuse the FB brand, don’t use personalised attributes, and don’t create a disruptive video ad. 

Relevance of the ad is also an important measure that needs to be considered along with decent writing. 

5. Create an error-free landing page

Make sure you direct your target audience to a page that makes sense.  You should understand that as much as important it is to follow the guidelines for a creative ad the same lies for the landing page as well. When your ad URL doesn’t match with the landing page URL you are on the most probable side to face rejection and the FB ad review Team will never take it so easy on you! 

If you clog up your landing page with irrelevant content and have very little to convey about your actual business you may face strict denial. 

A partially finished landing page with a digital dead end will push you to a pitfall from which climbing up is next to being at the ascent of Mount Everest! If you create a landing page that has no connection at all with the ad creative, it can be yet another cause of worry. 

With a couple of key pointers to keep a check on before publishing your Facebook ad safe in your kitty, Weft, a PPC marketing agency in Kerala, is delighted to help you a bit with our insights. Larger violations can even result in getting your account banned so it is always better to play it safe no matter if you prefer the Facebook advertising guidelines or not!  

The three-lettered magical term that can work wonders for you in terms of site rankings and organic traffic is undoubted, SEO! 

SEO is not a stationed, immobile process, but a periodic, continuous process for which the SEO experts should fall in peace with the agenda that Google updates its algorithm at a steady pace and one should reflect the changes as well to position themselves on the top of SERP! 

Weft has a giveaway of 5 crucial tips for a better site ranking and organic traffic! 

1.Incorporate an SSL

Security is the top priority lately and with a lot of data breaches making the headlines, Google looks out for SSL certificates, which is undeniably a significant ranking factor for Google. Henceforth, Google is marking websites that are potentially insecure and have an HTTP connection instead of HTTPS with a “Site Not Secure” warning.

2.Quality Content and Internal Linking 

Google tends to place a top-notch priority on websites that provide insightful and valuable information and are content-rich. A quick tip from Weft Technologies is that you should strive to continuously update your site with uniquely crafted blog posts periodically, as it grants you the option to publish lengthy content, transit to be an authoritarian voice in your key industry and forget not to add suitable and top searched keywords proportionately in your site.

Another trait that should never be missed by any business is internal linking, which, in simple terms, means linking one post on your site to other pages on your website. It lifts your site ranking and distributes some ranking power across pages and in addition it also permits Google to crawl more pages on your site. 

If you have worries over how to potentially do it so, a reputable digital marketing agency in Kerala, Weft Technologies will effortlessly do internal linking to the exact pages.

3.GMB Optimization

Local SEO is altogether a plain new game plan in its entirety as its main focus is laid on GMB Optimization and upgrading Local Rankings. If you want to grow your business multifold, Weft suggests that you need to first upgrade and enhance your website traffic by optimizing your site for local searches. 

4.Curating Link-Worthy Content

Earning backlinks from high-quality sites is a huge reward for your SEO value. What happens to be the real hidden brownie point is that it will reveal to Google that your content is insightful and contextual and that people have laid trust in you as a significant source of information.

Weft Technologies is of the opinion that content creation is one of the most challenging parts of SEO. Inspire of getting hyped about blogging and content creation of content marketing. But, very few understand the real worth and massive potential of content and how it impacts website traffic. 

5.Videos rule the roost

Based on a Forbes survey, the digital video marketing industry alone is worth $135 billion. Also, as the statistics reveal, 76% percent of businesses that employed videos reported finding a visible increase in traffic.

Gone are the days when we could just rely on long textual content, the reality is that videos, images, and other forms of visual content, which are equally crucial for SEO. 

Google pays much significance to informative content, and videos are some of the potential ways to share information. So, in effect, more videos in your blog posts and on your site will be a quick route to elevate your rankings.

Your website rankings and site traffic will visibly grow multifold by embracing the key pointers. But, of course, every business and website remain different from one another, and you may need customizing, tailor-made ways you can to improve your site for better search engine rankings, for which you can avail the expert services of an SEO agency, Kochi! 

Want to learn the basics of machine learning? You can do it at the cosiness of your home by just downloading a learning app on your smartphone! If you are an expert in your niche, you can share your valuable insights and masterful knowledge in Google Classroom and share your learning materials as well. We are in an age of progressive learning curve with an abundance of information around us. 

Learning apps have been facing a massive boom lately with the onset of pandemic and this blog will reveal the most important facts that should be deeply understood! 

Edtech companies and learning software

Learning software is not a freshly brewed cup of coffee, it has been there for a few years back but the present pandemic situation has acted as a culture medium for the extensive growth of learning software. 

The basic 3 segments of educational mobile apps are:

Learning management systems (LMS)

Classroom management software

Education ERP applications. 

You should definitely have an idea about the types of educational apps, the audience your product will serve, and how you will help this target audience achieve their learning goals in the most efficient way.

Best educational mobile apps for your kids 

Are you on the lookout to make screen time more productive for your kids? We’ve compiled a list of the best learning apps for kids.

Educational apps are indeed a fascinating and inspiring way to engage your kids in learning outside of the classroom. Interestingly, there are a plethora of free apps for kids that are both educational and fun. 

We believe the best learning apps have the innate ability to awaken curiosity, educate, and bring fun with many of them being used in the classroom by elementary school educators.

5 Best Educational apps for kids below!

1. Funbrain Jr.

Funbrain Jr. is a sound place for kids to explore and learn. It has interactive games, worksheets, videos, and interactive stories, there is a rich warehouse of content to keep kids engrossed. 

2. Fact Monster

Fact Monster is a stellar choice for educational games. Various games with learning content including video content, from across the world, to science, to language arts, to math, and so much more. 

3. Poptropica

Poptropica is a Free cost story-centered game permits kids to enhance their creativity by customizing their own characters, completing search quests, and playing with friends in a potentially safe environment. Kids seek fun by developing their avatars and finishing quests for prizes. 

4. Coolmath Games

Coolmath Games encases various math activities and games for children. Coolmath Games is a brilliant brain-training app. It’s not just an entertainment game, but also logic & thinking play an important role. These games portray no violence, no empty action. With a lot of challenges, you are having a mental workout! 

5. Khan Academy Kids

Khan Academy Kids , being one of the best effective math apps that offer a free, fun educational program for children, lays a strong focus on the whole child and incorporates social-emotional learning skills.

Essential Features for an Amazing Educational Mobile Apps

Definitely, educational apps are going to be the best, only if they have great content. The foremost pointer to keep in check is to deliver quality content that is as accessible and engaging as possible. Likewise, every trait which tends to serve this purpose must top your to-do list.

Weft Technologies, mobile app development company Kochi, have compiled a list of must-have features that should be incorporated in nearly every interactive learning app.

SOCIAL ENGAGEMENT

Club in Facebook and Google logins. It adds up to easier onboarding with the allowance to invite friends, and hence, scale up faster. You can also elevate the social element of learning by promoting users to comment and share their analyses.

USER CUSTOMISATION

A user’s virtual ego needs to be boosted. And it can be done by providing  — badges, points, etc and users can take pride in their earned regalia. Also, ensure that your users can customize it to their preferences.

PUSH NOTIFICATIONS

Healthy competition can boost the potential of a student and push him across his limitations and make new boundaries. A push notification saying your friend has excelled in some activity is powerful. Push notifications also aid students to keep track of their learning process.

AI MODULE

If your solution strategically aids learners to practice a speech or solve math problems by taking photos of equations, it’s AI algorithms that make it possible. You can also employ it for delivering recommendations and streamlining the learning process.

If you cherish a brilliant idea for building an educational app for mobile or web, feel free to schedule a call with our Android app development team experts and we will make it a reality! 

Onam is just around the corners, so is Corona going heavy on our ailing shoulders. But it’s a solemn fact that no matter you may stop raining, or shudder of the thunders, but never a Malayali from celebrating Onam in all its true vibes! 

Onam being the harvest festival of Kerala is much more emotional and joyous to all Malayali folk who have their roots fixed onto their motherland. 

This season too, Covid has tightly gripped onto our homeland, but we won’t let our Onam spirit get choked to death, we are going to celebrate Onam Online! Yes, you heard it right! But how is it earthly possible? 

Just one question for our readers, if you can pay bills at one click, get food delivered at your doorstep at one click, then why not celebrate Onam? 

Weft Technologies reveals the best possible ways to have a fun-filled Onam celebration! 

Digital Pookkalam

Oh, flower carpets can’t just be done. Obviously, the market has too limited flowers and prices are booming and restrictions on the top! But worry not, we can paint our pookalam on our mind to screens and still run a competition on it! Start praying that the best designer buddy gets on your team. 

Malayali Manka

Handloom saree, jasmine laiden hair, bindi, and the Malayali glow on face and what can make a lady look more beautiful? Dress up to be the best version of yourself as a Malayali girl would be and also share insights on your Onam celebrations with apt replies to questionnaires prepared on the Kerala Tradition and Customs. 

Onapattu

Singing chorus to Onam songs that can lift our spirits and feel close to the soil and soul of Kerala and get lost in the ever so soothing scenic backdrop of Kerala’s green aura. 

Malayali Mannan

Kurtas with traditional mundu, and that Malayali machismo gets ignited, get ready to get fired with arrowing questions from ancient Kerala history, onam customs, and many more! 

Vanjipattu

Croon your favourite vanjipattu and just pull over the vibes and energising scintilla of boat race into your cubicle and let the air be filled with the roaring Aarppo Hoyy Erro Erro! 

Maveli Onstage! 

The bestest event would be to present your Maveli and he gets to speak about himself in a fascinating way and judges can question him anything and everything right from his grandfather’s name to grandson’s name! The winner is not the one holding the complete biography of Mahabali, but how funny he twists the question to his favor and makes people burst into laughter is his winning point! 

Onathallu

Don’t get bewildered at the thought of having pillow fights via screens, this is about bragging! How well you can ascertain your thoughts through a war of words and come out successfully! 

These are some of the interesting online Onam games that we can share with you for the moment, feel free to add on to the vibe and just don’t sit and nag at the thought of lockdown! Onam can be celebrated from a distance but by keeping our hearts closer and enjoy the Onam festival to the fullest!