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Category: Blogs

How to Develop Educational Mobile Apps for Kids

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Want to learn the basics of machine learning? You can do it at the cosiness of your home by just downloading a learning app on your smartphone! If you are an expert in your niche, you can share your valuable insights and masterful knowledge in Google Classroom and share your learning materials as well. We are in an age of progressive learning curve with an abundance of information around us. 

Learning apps have been facing a massive boom lately with the onset of pandemic and this blog will reveal the most important facts that should be deeply understood! 

Edtech companies and learning software

Learning software is not a freshly brewed cup of coffee, it has been there for a few years back but the present pandemic situation has acted as a culture medium for the extensive growth of learning software. 

The basic 3 segments of educational mobile apps are:

Learning management systems (LMS)

Classroom management software

Education ERP applications. 

You should definitely have an idea about the types of educational apps, the audience your product will serve, and how you will help this target audience achieve their learning goals in the most efficient way.

Best educational mobile apps for your kids 

Are you on the lookout to make screen time more productive for your kids? We’ve compiled a list of the best learning apps for kids.

Educational apps are indeed a fascinating and inspiring way to engage your kids in learning outside of the classroom. Interestingly, there are a plethora of free apps for kids that are both educational and fun. 

We believe the best learning apps have the innate ability to awaken curiosity, educate, and bring fun with many of them being used in the classroom by elementary school educators.

5 Best Educational apps for kids below!

1. Funbrain Jr.

Funbrain Jr. is a sound place for kids to explore and learn. It has interactive games, worksheets, videos, and interactive stories, there is a rich warehouse of content to keep kids engrossed. 

2. Fact Monster

Fact Monster is a stellar choice for educational games. Various games with learning content including video content, from across the world, to science, to language arts, to math, and so much more. 

3. Poptropica

Poptropica is a Free cost story-centered game permits kids to enhance their creativity by customizing their own characters, completing search quests, and playing with friends in a potentially safe environment. Kids seek fun by developing their avatars and finishing quests for prizes. 

4. Coolmath Games

Coolmath Games encases various math activities and games for children. Coolmath Games is a brilliant brain-training app. It’s not just an entertainment game, but also logic & thinking play an important role. These games portray no violence, no empty action. With a lot of challenges, you are having a mental workout! 

5. Khan Academy Kids

Khan Academy Kids , being one of the best effective math apps that offer a free, fun educational program for children, lays a strong focus on the whole child and incorporates social-emotional learning skills.

Essential Features for an Amazing Educational Mobile Apps

Definitely, educational apps are going to be the best, only if they have great content. The foremost pointer to keep in check is to deliver quality content that is as accessible and engaging as possible. Likewise, every trait which tends to serve this purpose must top your to-do list.

Weft Technologies, mobile app development company Kochi, have compiled a list of must-have features that should be incorporated in nearly every interactive learning app.

SOCIAL ENGAGEMENT

Club in Facebook and Google logins. It adds up to easier onboarding with the allowance to invite friends, and hence, scale up faster. You can also elevate the social element of learning by promoting users to comment and share their analyses.

USER CUSTOMISATION

A user’s virtual ego needs to be boosted. And it can be done by providing  — badges, points, etc and users can take pride in their earned regalia. Also, ensure that your users can customize it to their preferences.

PUSH NOTIFICATIONS

Healthy competition can boost the potential of a student and push him across his limitations and make new boundaries. A push notification saying your friend has excelled in some activity is powerful. Push notifications also aid students to keep track of their learning process.

AI MODULE

If your solution strategically aids learners to practice a speech or solve math problems by taking photos of equations, it’s AI algorithms that make it possible. You can also employ it for delivering recommendations and streamlining the learning process.

If you cherish a brilliant idea for building an educational app for mobile or web, feel free to schedule a call with our Android app development team experts and we will make it a reality! 

Online Onam Games for Techies

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Onam is just around the corners, so is Corona going heavy on our ailing shoulders. But it’s a solemn fact that no matter you may stop raining, or shudder of the thunders, but never a Malayali from celebrating Onam in all its true vibes! 

Onam being the harvest festival of Kerala is much more emotional and joyous to all Malayali folk who have their roots fixed onto their motherland. 

This season too, Covid has tightly gripped onto our homeland, but we won’t let our Onam spirit get choked to death, we are going to celebrate Onam Online! Yes, you heard it right! But how is it earthly possible? 

Just one question for our readers, if you can pay bills at one click, get food delivered at your doorstep at one click, then why not celebrate Onam? 

Weft Technologies reveals the best possible ways to have a fun-filled Onam celebration! 

Digital Pookkalam

Oh, flower carpets can’t just be done. Obviously, the market has too limited flowers and prices are booming and restrictions on the top! But worry not, we can paint our pookalam on our mind to screens and still run a competition on it! Start praying that the best designer buddy gets on your team. 

Malayali Manka

Handloom saree, jasmine laiden hair, bindi, and the Malayali glow on face and what can make a lady look more beautiful? Dress up to be the best version of yourself as a Malayali girl would be and also share insights on your Onam celebrations with apt replies to questionnaires prepared on the Kerala Tradition and Customs. 

Onapattu

Singing chorus to Onam songs that can lift our spirits and feel close to the soil and soul of Kerala and get lost in the ever so soothing scenic backdrop of Kerala’s green aura. 

Malayali Mannan

Kurtas with traditional mundu, and that Malayali machismo gets ignited, get ready to get fired with arrowing questions from ancient Kerala history, onam customs, and many more! 

Vanjipattu

Croon your favourite vanjipattu and just pull over the vibes and energising scintilla of boat race into your cubicle and let the air be filled with the roaring Aarppo Hoyy Erro Erro! 

Maveli Onstage! 

The bestest event would be to present your Maveli and he gets to speak about himself in a fascinating way and judges can question him anything and everything right from his grandfather’s name to grandson’s name! The winner is not the one holding the complete biography of Mahabali, but how funny he twists the question to his favor and makes people burst into laughter is his winning point! 

Onathallu

Don’t get bewildered at the thought of having pillow fights via screens, this is about bragging! How well you can ascertain your thoughts through a war of words and come out successfully! 

These are some of the interesting online Onam games that we can share with you for the moment, feel free to add on to the vibe and just don’t sit and nag at the thought of lockdown! Onam can be celebrated from a distance but by keeping our hearts closer and enjoy the Onam festival to the fullest! 

How Much is the Average Cost of eCommerce App Development?

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If you are having thoughts of starting a new eCommerce store for your brick and mortar institute, believe us, this is the best time frame to do so. 

We have giants like Amazon, eBay setting us an example of how revenue-generating can this be for your business and we have a club of startups getting inspired too! 

With worldwide statistics of 600+ million users engaged in e-commerce applications is predicted to generate $24,3 trillion by 2025. Therefore, it has become a wise choice in investing in eCommerce. It has been widely accepted as the optimal way of trading services and products in this modern society.

It’s an unquestionable fact that eCommerce apps have been lauded as the second most favorite place of engagement for netizens right after social media apps. Straight from ordering your cosmetic products to your grocery shopping, we have now eCommerce for everything.

Revealing the Important Stats of the Ecommerce Industry for Quick Insights

  • As per the Clutch Survey report, 68% of the consumers engage themselves in e-commerce apps for exciting deals and offers.
  • 65% of customers are happy with eCommerce since they can shop anytime and anywhere.
  • By the year 2040, it is predicted that 95% of all transactions will be made through eCommerce.
  • 93.5% of global internet users have purchased products online.

These figures are quite encouraging to hire a mobile app development company in Kochi to get started with your eCommerce app. Opting for an eCommerce store will allow you to satisfy the growing needs of the end-users in contrast to the ordinary business model. 

How Much Does an eCommerce App Cost to Develop?

Weft Technologies provide customers with eCommerce solutions web-based at affordable rates beginning at 4000$ and complete customized mobile apps at 5000$.

But it can’t be generalized, since there are multiple factors that determine the development cost of the app, but primarily it is based on what type of application you are looking out for in your business. So let’s discuss it below…

Ecommerce App Development: What Type of App You Want For Your Business?

It can be a B2B, B2C, or C2C and each variant of this business app solution costs you variably as it portrays different features, structures, and monetizing strategies.

Sufficient and Exciting Features of Building an eCommerce mobile app?

Irrespective of what type of eCommerce application you are thinking to create, every app version has three pillars- Customer panel, Vendor panel, and Admin Panel.

Push Notification, Social Login-Sign Up, Chatbot for 24*7 Customer Support, Role-Based Dashboard, Real-Time Analytics are the best exciting features that could be added to your eCommerce store. 

If you have thoughts over looking for ways to upgrade your business, you should rethink hiring an app development company like Weft Technologies with masterly expertise in delivering tailor-made solutions by transforming various ideas into potential products. As a result, by teaming up with a handful of highly skilled developers, you can easily get your app idea evaluated and get the right estimations.

How to use Emoji Marketing to boost Engagement?

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We are quite familiar with the fact that “A picture is worth more than a thousand words.” The same goes for marketing campaigns too. Instead of flooding your marketing campaign posts with text, replace them with images that can rightfully associate your emotion with it. 

With a single keyboard click, the above-mentioned task can be performed using ’emojis’. No matter your audience is young and trendy or an elderly age group, emojis are a hit among them alike. 

Emojis have a special place in marketing plans and Weft shares some insights on how to use emoji in marketing to drive engagement. 

WordStream revealed that using an emoji in a Tweet can exponentially raise the engagement by 25% in contrast to those messages without emoji. In your Facebook posts, using an emoji can increase shares by 33% and interactions with your post by 57%.

In addition to these statistics, emoji have a special ability to make your brand more relatable, add context to your messaging, and appeal to the emotions of your audience on a deeper level.

Humanize your brand

Make your consumers trust your brand, then it’s a sure fact that you are going to win them for the long run, and in better terms, they will start recommending your brand too! 

Put an additional level of personality and relatability to your brand. You can have a direct and seamless conversation with your audience by speaking their language with the emoji they use daily in text messaging, chat, and personal social posts.

Professional platforms like LinkedIn, have a sea of text posts, and if you are using some emojis instead, you are surely going to stand out! 

Better engage your audience

It’s a simple fact that people tend to use emojis because they are fun and engaging. Statistics reveal that push notifications that include emojis can achieve up to 85% more opens and 9% more conversions than text-only notifications.

Add context to your content

Having an emoji in your marketing copy can boost the contextual emphasis of your messaging. If you believe that with emojis you can replace a good marketing copy, then it’s a no, but they can work magic when put together and add more depth and meaning to your words.

Emoji on social media

Emoji and social media are like bread and butter, they compliment each other. We use emoji regularly to deliver interesting social media content and give a heart or thumbs up to our friends’ posts. Now there’s no solid reason why your brand can’t possibly do the same thing. When incorporating emoji in your social media posts, do so intentionally. 

Emoji in email marketing

If you believe that emojis are best reserved for social media, it’s wrong. Yes, you may find it so prevalent on those channels. Incorporating emoji into your email marketing campaigns has shown an increase in engagement and open rates as well.

Before using emoji in your marketing strategy, the Weft team would like you to ask yourself if it suitably aligns with the tone of your brand. Also, make sure that you do the research to find out the meanings of different emojis before you use them. Good luck with your emoji marketing campaign!

How to do SEO for eCommerce websites?

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E-commerce SEO has a vast amount of significance in the current period since we are now ordering everything online due to the pandemic restrictions. With people spending more time browsing online e-commerce ads can catch their attention swiftly and create an interest in them to purchase. So, you can enhance the visibility of your eCommerce store on the Search engine results page with Ecommerce SEO when done perfectly!

Best SEO Company in Kerala, with proficiency in e-commerce website development and have years of experience shares some valuable tips on how to do e-commerce SEO!

Your web pages can rank higher in SERPs,if and only if your website is optimized for search engines —  keyword usage,  technical framework of your web store, and whether your web store is mobile friendly all leave a high dependency on SEO optimization.

E-commerce SEO Guide

To reap the benefits of your SEO efforts, here we list 4 areas to consider when setting up your e-commerce SEO strategy:

Content

How can you get along with content optimization? It’s quite simple. Include the search terms for which you would like to be browsed in your content: with mentions to your URL, H1 header, content, meta description and meta title.

Technical setup

The technical aspect of your site should never be compromised: like for instance HTTPS, responsiveness, page loading speed, indexation, XML sitemap (Google indexing), etc.

User experience

Whether you end up first or last at Google SERP is not because Google doesn’t like your name or your font colour, it’s purely based on user statistics. The user statistics is derived based on the time spent on page, bounce rate, conversion rate, load time, etc. The final conclusion is basically to decide whether  users are able to retrieve results of what they are looking for? Are you a verified source with reliable information?

If you can prove this to Google you get to stay on their first page of search results. Statistics show that not more than  75% of Internet users have the patience to look out for data  that remains past page 1, hence a top ranking can impart major value.

Have a clear and concise idea on which internal links (from within your website) and external links (from other sources) you link to and from. You also need to keep track of other resources linking back to you for authority. Connected to the right sources or being the referral resource for an esteemed organization can enhance your credibility and brand reputation to unparalleled levels.

Having check-marked all these pointers, you can ace the game of E-commerce SEO and stand out from the competition among the budding companies in Kerala. For expert intervention in the domain of E-commerce SEO, Weft Technologies is always at a call away which is one among the top digital marketing companies in Kochi. With Weft Technologies, e-commerce SEO will not be an uphill task anymore and you can sit back and witness the results of change.

Google June 2021 Core Update Rolls Out!

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The June 2021 core update that was announced on June 2, came to be noticed as an extraordinary one. We can conclude that the SEO community didn’t notice the sudden changes made. The rollout came to be seen as remarkably slow or even a stalled one.

Many Data providers opinionated that this respective update brought about fluctuations that lasted for days. Google reported that most of the core updates would soon start to roll out over a period of 14 days. However, this update started with a delay and corresponding changes in ranking and traffic was reflected after a while!

It’s a global update. No specific mentions were made to any region, language or category of web sites.It is highly regarded as a classic “broad core update”.  

  • Another update to roll out sooner

Google mentioned that the update two different core updates will launch in one month after the next.

  • Stay alert for revisions

With yet another update coming in a month, whatever gains or losses you acquired from the June 2021 core update, may reverse itself next month.

  • Lookout for more updates

Page experience update is said to roll out in mid-June. Though page experience can’t be regarded as a major factor to decide site rankings, confusion may arise on its proportionality with core updates.

What should I do if I’m impacted by this core update?

It is still a vague idea why the rollout took so long to be noticed. The SEO community started to notice changes.  Huge drops or gains were witnessed by some sites but others didn’t see much changes. It seems like this core update, at least part one of it, was weaker than some past core updates according to some data providers, but others saw this to be a stronger update.

With no proactive measures revealed by Google on how to tackle a site rank dropping, and if you are hit, it’s best to keep calm and wait for the consecutive update that’s due soon, and hopefully, things may turn out to be better. Weft Technologies shares the latest updates and stay tuned for more updates! 

A Covid Recovery Tale of a Weftian!

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Seems like nothing is going to make the first page of world news in the next 1 year other than the superstar Corona!

Corona has a strong grip on one particular Weftian who had to go through the entire ups and falls of the Covid wave and be a mighty surfer( SURVIVOR)!

It was a year ago when Corona first came into being and clutched the main character with a strong grip. Days went by and it all started with a headache, as usual, she takes her usual dose of Calpol and dozes off to sleep. Then came the chest-rattling cough, each time she coughed it felt like hurling stones in a deep well.

Again drinking sweet, sugary syrups and petting the disease within, days went by. Until a day came, when vision blurred, coughed up fabric paint looking blood, and fell on the floor with a half-completed article.

Just like a comma, her life was also in a comma situation with question marks up all in the air, whether her life will come to a full stop or will she jump back to her life with an exclamation mark!

Days went by, on just fluids and heavy doses of antibiotics directed into the veins and she gradually declined her figure to a couple of bones and barely some fat on it with eyes deeply set on sockets too weary to open.

The medication started working on her and the docs ask her family to take her home since everything possible has already been done and the rest belongs to her ability to recover.

With hands completely bruised and swelled up with the month-long injections and medication, she can’t even lift a pen, that used to be her favourite accessory from her early teens!

Now her family including her brown furry friend has a mission in hand and that’s to get their daughter back! Loads of veggie soup spiced up with freshly plucked pepper was the morning diet and Covid pneumatic patients should never be fed with milk, fresh juice, or anything that’s thermally cold. Give as much as heat possible and hot turmeric water can just do the magic!

Imagine wearing socks and a sweater in the summer heat of May and that was her attire! And gradually with mom’s care, dad’s love, sister’s companionship, her pet’s undying attention, she started recovering and kept isolating herself from the public.

And a day came by when she could utter a sentence without whooping cough interrupting her and she was ready to face another round of interview process. With assignments, telephonic interviews and finally she receives her offer letter and joins the fab-looking Weft Technologies with a happy-go-lucky team, amicable work culture, and supportive at all streaks!

And that’s how it ends! Now being a Covid survivor, it may be hard to breathe, the pain is unbearable with symptoms that look like you are close to death, fight the odds out because you have your loved ones counting on you and you have a couple of dreams burning inside you waiting to sprout the wings, and ready to fly high!

Follow the Covid Protocol, stay safe, and believe in your dreams and recovery is yours – both physically, mentally, and spiritually!

Google Rankings Suddenly Dropped: Recovery Guide

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One fine day, you wake up to a sudden drop in your google ranking and that’s surely, going to give you a panic attack! But worry not! Here we are going to share some diagnosis as well as recovery tips on how to tackle a sudden drop in Google ranking!

Content changes

As we know, the web crawlers rely on the content within the search queries and match it with the internal keywords of your site, to generate the search results. Hence any important changes made to the site can bring a bigger impact.

Title tag: Check out for changes in the title tag, because small changes in the title tag can sum up to a bigger game changer.

Meta tags: Click through rate for your search results can be heavily impacted by changes made in meta tags. So check it!

Headings: Give properly formatted headings.

Body Content: If there are noticeable changes made to the title, meta tags, and headings, then you should surely lookout for changes in the body content too.  To track these changes automatically, you can rely on WordPress. Else, you can check out Google’s cached version of your page with a cache: query or by checking the Wayback machine.

Algorithm update.

Google Algorithmic Updates are commonly sighted reasons for drop in Google rankings. However it’s not an instantaneous effect, the site ranking will go down within several weeks. Since 2018, it’s found that Google made 3200 changes to their algorithms.

SEO experts across the globe remain vigilant for even a small update in Google, and rely on a toolset to alert them.

Reports of a Google update can be spotted at the earliest at Barry Schwartz’s Was There A Google Update?

To analyse ranking volatility over a span of time check out the tools below:

Advanced Web Rankings

RankRanger

Algoroo

AccuRanker

Technical issues

If there exists any technical issues related to crawling and indexing of your site at the end of Google, it can heavily impact your ranking.

Look out for crawl anomalies which can create a denial of information that was requested in prior. Have a look for crawl anomalies at Index Coverage Report .

Decreased crawl activity from Google and an increase in 4xx and 5xx status codes can be found from the log files which store information from visitors and crawlers to notify you about Google ranking drop.

Blocking Googlebot

At one point in time, the system administrator decided to block all traffic from bots, what may happen?

Now the solution is:

  • Define your user-agent as Googlebot. 
  • Collect the exact user-agent strings. 

If you find that Google’s IPs are blocked, then follow these steps:

  • Employ the Test live URL option in Google Search Console. Enter a URL there, and click the TEST LIVE URL button in the top right. If that process fails, Google’s IPs may be blocked. 
  • Use the Rich Snippet tester to request a URL on your site. If that fails too,Google may  be blocked on an IP-level!

Load time

Have the load times significantly increased for pages? It may affect your ranking and result in a  drop.

  • Check out your crawl stats in the old Google Search Console.
  • Analyse the page load time in Google Analytics (Behavior > Site Speed > Overview)
  • Run and analyse it through CrUX.run
  • Revisions made by competitors
    • Check out if they won featured snippets for a set of targeted queries?
    • Have better content?
    • More and better links?
    • Pages load faster? Overall better user experience?
  • SERP lay-out changes  

Changes in algorithms are not the sole reason for your Google ranking drop. Changes made to the Search Engine Result Page layout can also bring down your rankings.

Try to mimic browser behaviour and check out what SERP has in store for you in return to your queries.

  • Google penalty.

Different forms of Manual penalties exist. The most dreadful being a complete deindexing of your website — which usually only dooms on websites that are clearly trying to fool Google’s system.

A serious SEO issue in your website that’s technical in nature can result in a mental penalty which leads to deindexing of your website.

Check out these recovery hacks brought to you by Weft Technologies to bring up the google ranking and stop panicking!

Covid 2.0 Sets in: Precautions, Work from home, and many more!

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Corona seems to have a strong grip on our planet Earth and a quick escapade from Corona seems next to impossible. A highly contagious virus with a lot of variants infecting mankind rapidly, is detrimental to life and is said to leave lifelong side effects.

Covid 2.0 has taken over the world in a quick pace than Covid-19 and has no potential symptoms and the afflicted ones slowly lose their lives without even being aware that they have been infected!

The potential precautions that can be taken against Covid2.0 are

  • Wash your hands regularly.
  • Cough and sneeze into your elbows.
  • Quick disposal of used tissues.
  • Avoid close contact with others.
  • Avoid crowds and public gatherings.
  • Avoid touching your face.
  • Clean shared surfaces thoroughly.
  • Avoid unnecessary travel.
  • Ping before visiting hospitals.
  • Isolate yourself from others, if you are sick.
  • Best to work from home.
  • Wear masks covering the nose and mouth.

Work from home is practised to ensure the safety of our staff and here we discuss the benefits and challenges associated with working from home.

Benefits of working from home

We can have a flexible working schedule. We can arrange a custom environment for our well-being and boost our potential. We can wear cozy clothes and get rid of formals. 

Far more easier to make calls without any office distractions. We can easily knock off our weekend to-do list and perform it on the weekdays itself. No travel and we can save money. The long traffic lines and crowds become something in our heads, vague memories. We can have more time with our loved ones.

Challenges of working from home

We need to have massive will power to remain intact with the busy schedule since our home is a hub of distractions, so muster in the willpower. 

We need to have a strict schedule with routine patterns that we should strongly follow.At times, it’s possible that we may miss some important calls.

We may skip cooking meals since we may get continually engaged with our work commitments and fall prone to ordering meals. Take power naps. Boredom may set on you. We tend to work slowly. We can have network issues that can bring communication problems. Indefinitely waiting for a response can also be tiring!

As we summarise the pros and cons of working from home strategy, we should understand that communication is the key point and proper communication is necessary to maintain the workflow. There should be smooth communication among the teams and reduced delays in responding to peer’s queries.

Weft Technologies lend our prayers and wishes to all around stuck in the pandemic situation and humbly request to take enough precautions to fight this situation and at the same time, stay happy!

Google Penalty: How to Recover from a Google Penalty?

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Google Penalty: How to Recover from a Google Penalty?

As we all know, search engine traffic is the holy testament of digital marketing and we work ardently to enhance the SEO traffic at any cost! The building up of SEO traffic is so difficult and at times, we find marketers going way out of the way to push the link-building process beyond the limits. 

And what lays beyond is a nightmare to every digital marketer! And that’s getting penalized by Google! This is followed by a significant drop in the traffic! It’s deduced that almost 4 million manual actions are being undertaken by Google every month. And to our surprise, only 20,000 webmasters are delivering a reconsideration report. This gives us a strong insight that only 5% of the websites try to improve their site ranking after being penalised.

There exist two ways whereby your site can get penalised by Google and they are:

  • Manual Actions
  • Algorithmic Updates

Manual Actions undertaken by webmasters and algorithmic updates (Penguin, Panda) in the Google site ranking domain can also penalise your website. Google’s spam team can take direct initiatives to block your site or else Algorithmic Penalty can doom on you! 

Now how do you find, if your site was penalised manually or it faces an algorithmic penalty?

  • Go to Google Webmaster tools in Google Search Console and find out any new notification awaiting your attention! Then be sure it’s a manual action!
  • To identify which algorithmic penalty has been imposed on you, check with the time duration you underwent a drop in traffic and the corresponding changes made to the algorithm. This can be traced from Google Algorithm Change History.

To stay up to date with Google’s Search Algorithm, continue to follow Google Webmasters, Mozcast, or Algoroo. One of the most significant algorithmic updates are Panda, which relies on content quality, and Penguin, which focuses on backlinks and anchor text distribution.

What brings in the dreaded Google Penalty?

  • Having backlinks from websites that are penalised by Google.
  • Plagiarised content on your site.
  • Creating backlinks to sites that are not related to your site.
  • Having spammy website content.
  • Hidden content.

How to recover from the Google penalty?

Firstly, trace all of your backlinks in Google Webmaster Tools and pick out the bad backlinks. Now, try to remove them by creating an email and sending it to the respective webmaster. Keep track of your mail request. It’s also necessary to remove any duplicate content from your site since it’s a huge red light to your site rankings. Also, make sure your site is clean of low-quality, impoverished content. Perform your anchor text distribution in a perfect way. 

To remove a manual penalty, you have to send a reconsideration request after following corrective action. It might take only two months to recover from a manual penalty.

Employ the disavow tool in Google Webmaster Tools that help to get rid of link-based penalties.

To wrap up

Go through the Google webmaster guidelines, remove the bad backlinks, and if you can’t, then disavow them. Primarily understand the root cause behind the Google penalty!