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5 Best SEO Apps for Shopify in 2022

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Nowadays, starting a store on Shopify is as easy as pie. With humongous efforts going down the lane of setting up a physical store, your new e-commerce store can be up and running in a jiffy! 

Things kept aside, this has also given rise to steady competition, with markets getting flooded with online stores popping up like mushrooms. Weft, a Mobile  App development company in India, suggests that it’s not enough to have a beautiful appearance, branding, and high-quality things in your online store to stand out. How well your Shopify store ranks on major search engines has a lot to do with how successful it is. 

Weft, SEO company in Cochin, enlists the top SEO apps for your online store: 

1.SEO Manager

The Shopify SEO Manager app is a fantastic Shopify tool for improving your store’s rankings, and it’s perhaps the best Shopify SEO software thanks to its extensive list of unique features. It allows you to customize your website’s meta tags, titles, keywords, and descriptions. Furthermore, it will provide you with pertinent information about how those categories are functioning on a global scale.

2.Plug-In SEO

You can pick between two versions of the Plug In SEO Shopify app. There is a free one that will suffice if you are a do-it-yourselfer who is just getting started with their online store and wants to acquire basic SEO optimization for it. Despite being free, this plan allows users to use the inbuilt smart analyzer to assess an unlimited number of pages for SEO concerns.

3. SPO:  SEO Product Optimizer

There are two versions of the SPO SEO Product Optimizer, and both are powerful. Even the free edition of this Shopify app offers a useful set of functions. These are limited in terms of the number of times you can use them every month rather than the number of times you can use them. One of the most appealing features of the SPO app is the ability to investigate specific keywords and have the app recommend the appropriate application for you. A bulk edit function has been included to enable quick link preview editing, which will save you time in the long run. Link previews can be changed without having to know how to code because the app does all of the work for you – a highly handy and beginner-friendly feature.

4. Reload SEO

Reload SEO is a keyword optimization programme that is suitable for both novices and more experienced SEO store owners. Its primary distinguishing feature over other apps is that it analyses the content of your Shopify competitors. The truth is that company SEO is a numbers game to lift your store over others, not an area that rewards fair play. Potential traffic for your Shopify store is a competitive advantage that you can gain over other businesses.

5. Tiny IMG SEO Image Optimizer 

Once you’ve figured out your keywords, maximizing your store’s optimization entails focusing on the photos on your site. It’s one thing to have a visually appealing brand, but many people overlook the fact that the images you select for your store will have an impact on its efficiency. High-quality images take a long time to load, and if they aren’t optimized, they can greatly detract from the appeal of your store. It may come as a shock, but if your website takes longer than three seconds to load, you might be losing up to half of your potential clients. After all of that effort to get organic visitors to your store, a minor detail like loading speed should not be overlooked.

Takeaway

We hope this article from the best software development company in Kerala has provided you with some insight into the finest Shopify SEO applications available and what they can do to improve your site’s rankings and traffic. As you can see, there are numerous apps available to meet a range of purposes and workflows. It’s up to you whether you want to get down to business or take a more relaxed approach and let AI handle the heavy lifting. In any event, once you’ve finished optimizing your Shopify store, you should notice a large increase in organic traffic.

How to use LinkedIn as a College Student?

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Movie flicks have always been a constant source of entertainment to all alike irrespective of age group or generation. Some movies have left us in tears, some with a beautiful message, some with motivation, and some with the burning passion to do something with like-minded individuals for a major cause! 

And in that course of a line, the major throwback would be Lord of the Rings which portrayed two elements at its best: Great team, greater resources!!! Aragon’s got a sword, Legolas is bringing his bow and Gimli the Dwarf could never leave behind that ax. Best to be prepared before you head off towards the sunny, exotic location of Mordor.

We have all seen the part where Gandalf has to step into each door, explain the agenda and team up for the eventful journey! Something bigger, brighter could have saved Peter Jackson an entire sequel and Poor Gandalf an iterative explainer session!!! Want to know what? 

Keep guessing and Weft, Mobile apps development company,  is going to keep you “linked in” the guessing game! Yeah, that’s LinkedIn, for sure!

Just imagine if swordsman Aragon, bowman Legolas, and Gimli the dwarf maintained their LinkedIn profile with the best status and media content, how easy the job would have been for the recruiter Gandalf!!

As we know, job seekers can publish their CVs, and companies can advertise opportunities on LinkedIn, which is largely used for professional networking and career advancement. So, this seems like a Super Bowl harvest of opportunities for college students, and Weft, Digital marketing agency in Kerala, will lead the way on how to use LinkedIn to your advantage!!

6 Ways to Make the Most of LinkedIn

  • Post enthralling status updates and media.

Engaging other LinkedIn users is the first step in building relationships. Share articles that your audience will find useful. This could include both fascinating articles and updates on your projects. Maintain your activity, but don’t overdo it to the point of clogging your connections’ feeds – aim for at least twice weekly and no more than once a day.

  • Grow your network

LinkedIn, like a professional conference or trade show, provides you with excellent opportunities to network with people in your sector. Liking, commenting on, and sharing posts can start a wider conversation, and you can leverage the online rapport to make in-person connections. Meet up with individual LinkedIn contacts over coffee or go to regional networking events organized by your groups.

  • Connect with professional groups

LinkedIn groups are places where you can show off your knowledge and network with people who share your interests. Use the site’s recommendation and search capabilities to find groups. Check who in your network is a member of a specific group, and leverage your present connections to make new ones.

  • Explore organizations

Explore organizations using LinkedIn’s search engine by industry, geography, and other keywords. General company information might aid in interview preparation, but finding out who in your network is related to that company can also help you get a foot in the door. For information about a company’s organizational aims, hiring methods, and current initiatives, look at its LinkedIn page.

  • Communicate with Recruiters

According to the Society for Human Resource Management, nearly 90% of recruiters use LinkedIn on a daily basis. Maintaining an up-to-date profile and an active online presence will help you attract these experts. Recruiters can be found by industry and/or location. Send customized messages explaining your interest and ambitions to recruiters and industry experts to make connections.

  • Apply for Jobs 

There are millions of job postings on LinkedIn. Once you’ve discovered a job that interests you, say, react native developer, you can apply in seconds utilizing LinkedIn’s Easy Apply function, which allows you to add extra content to a saved résumé and send it out. Employers will get a snapshot of your profile, with the option to view more details — which brings us back to the significance of a well-written profile. Make sure that your photo, summary, and credentials accurately reflect your professionalism and abilities. Weft Technologies Sharing golden opportunities for UI Development Engineer don’t miss it.

Build your profile and start your professional journey with the first step: LinkedIn!!! 

It’s quite evident that students can utilize LinkedIn to build a professional online presence while still in school, which is vital for landing employment, internships, and volunteer opportunities.

Benefits of using the mobile apps for logistics industry!

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Just as James settles down with his hot, piping cup of coffee and his evening daily, a pop-up on his mobile appears, saying his order of low-fat cheese grilled sandwich is just a street away! And he gets lost in the thought of the discussion he had with his wife in the morning regarding the shipment that they had sent to their distant niece and how handy it would have been to track the progress… if only the logistics company had an APP! 

Woah, here comes a pain point from the customer base, and don’t you think a logistics company should own an app to execute shipping and deliveries to ensure they are done in an accurate and timely manner? 

Weft, Mobile app development company, will help you address the pain point and give you a fair understanding of how an app can be advantageous for a logistics and transportation company.

It states that companies in the logistics industry were among the first to use mobile solutions to monitor and supervise their activities. So had they been before? 

Yes, and Weft Technologies is very proud to be a part of the digital transformation journey for ABC Cargo, a well-established logistics and door-to-door company in the UAE, and to have built a mobile app that allows consumers to track their deliveries in real-time.

Just like the layers of an onion, there are so many fruitive attributes that a mobile app can add to your logistics and transportation company. Let’s see them! 

  • Existing paper-based processes can be automated.

Paperwork order forms and service orders are frequently misplaced or become incomplete, inaccurate, or illegible. Delivery agents can collect data using mobile apps and mobile forms and save it in the company’s database or on their mobile devices.

  • Monitoring of results

For logistics organizations, visibility is critical, and mobile solutions may assist managers in overseeing operations like load management, load planning, and transportation efficiency. Companies can also use visibility to close performance gaps, improve agility, foresee difficulties, and make data-driven business decisions.

  • Vehicles are being tracked.

Logistics organisations can track cars and freight using mobile technologies. It is now possible to trace a parcel on a meter-by-meter, second-by-second basis, allowing you to keep track of the delivery process and not only spot problems as they develop, but also foresee them before they occur.

  • Adaptable Process of delivery 

You may adjust delivery schedules and routes on the fly with mobile solutions, giving your company a lot of flexibility. Increasing control over their supply chains boosts client retention and opens up new avenues for collaboration between logistics providers and consumers.

  • Information in real-time. 

Logistics organisations may improve their supply chains by using mobile forms and apps to collect real-time data that allows drivers to report any delays or slowdowns in real-time, enhancing dispatch operations, inventory management, record keeping, tracking items, inspections, and more. As a result, businesses will be able to improve their supply chain operations.

  • Save time and money 

You can optimise routes for each driver and save money on gas if your company uses mobile forms instead of paper forms. Mobile logistics apps can help your company run more efficiently while lowering operating expenses by simplifying key activities.

  • Work orders can be sent out quickly.

You can use logistics mobile apps to speed up operations and work orders. You may also optimise dispatches and routes, monitor trips, reduce miles driven, and maximise income with work order software.

  • Seamless Warehouse management 

Logistics encompasses not only the transportation and delivery of commodities but also the effective management of warehouses. This is a critical area where all inventories are stored before being shipped to their final destination. Because all of the information will be stored in a database, mobile logistics apps will make it easy to store goods and monitor inventories.

Real-time fleet data anywhere, anytime!

By automating real-time data wherever and at any time, you can improve your overall business experience. Everything will be enhanced with advanced functionality, from managing activities to operating fleets. Follow the link to see how Weft, offering mobile development service, made real-time tracking possible for ABC Cargo customers! 

Top Safety Measures to Ensure App Security in 2022!

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With the New Year bashes just shelved and lots of festive occasions to attend to, it’s obvious that you may have downloaded a handful of apps with new filters, backgrounds, and much more to beautifully record your moments down memory lane! But are you forgetting something? Have you double-checked the security parameters of the apps you may be downloaded from the app store in the meantime?

If not, it’s high time that you start doing so because Weft,  one among the best mobile application development companies in India, would love to divulge a tiny little detail: that there are more malicious and potential viruses than Corona itself, trying to invade your most private mobile-space using unprotected apps as back-doors! 

Let’s jump into the five Safety Measures to Ensure App Security! 

  1. Shift towards security solutions that are cloud-ready

Cloud adoption has skyrocketed in recent years. Before the outbreak, almost every company was using cloud-based services. The rise of cloud computing coincided with the transition to remote work and the need to make corporate resources available to off-site employees. The cloud provides a number of benefits for business applications, including flexibility, agility, and scalability, all of which are essential for DevSecOps operations.

2. Consolidating Security to Improve Incident Detection and Response

A range of security solutions meant to address specific concerns in a given context combine to create a security architecture that is difficult to monitor and maintain. As companies modernize their IT infrastructure, they want to consolidate and simplify their security systems. It is easier and more practical for security teams to monitor and manage their security infrastructure, as well as efficiently detect and respond to potential problems when they implement security solutions from a single vendor that cover corporate security demands throughout their entire IT environment.

3. API Vulnerabilities in e-Health Apps 

The growing popularity of e-Health apps raises concerns about data security and the transmission of personal information. APIs, which connect a mobile app to a cloud service, a physical server, or hospital infrastructure, can be readily hacked. Despite the fact that our understanding of API security has increased over the past year, API vulnerabilities are still expected to be the most common attack vector in 2022.

4. Shift from WAF technology to WAAP solutions. 

According to Forrester, companies are using APIs to expose more than half of their apps to the internet or third-party services. Web APIs share many of the same security flaws as web programmes, but they also have their own set of concerns. This led to the publication of a top ten list of API security concerns by OWASP, as well as the development of Web Application and API Protection (WAAP) solutions to replace previous WAF technologies.

5. Bot Management solutions

As bots become more widely available, businesses are looking for ways to defend themselves. Bot management solutions are becoming a more significant aspect of an application security strategy to ensure that bots aren’t used to attack a company’s web-facing apps and APIs or to waste resources that could be used to fulfill legitimate requests.

Ending note

Organizations should learn how these issues are exploited and implement methods to protect API authorisation procedures. If you’re interested in learning more about app development and security choices for your app, contact our team providing mobile app development services in Kerala to learn more about our app development solutions.

Weft Technologies Receives Another Review on Clutch

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Many software, design, and development companies are in-demand nowadays since most businesses are doing transactions online regardless of the industry. Of course, the competition is high and companies choose them based on their expertise and experience, as well as the budget for smaller ones. The good thing is that there are vendors that provide services based on the budget without compromising quality.

Technology isn’t work at Weft, it is a way of life.

At Weft Technologies, we are always busy cooking up unique ideas to meet your business expectations. We are a diverse team of world-class designers, web and mobile developers, marketers, project managers, and quality assurance specialists, providing foolproof solutions to safeguard your company from pitfalls.

We have worked with the world’s top companies from startups to Fortune companies. Now, with an ongoing collaboration with one of our clients, we would like to showcase another positive review we have received on the Clutch platform.

Clutch is an established B2B reviews platform based in Washington, DC that helps firms across the globe connect with the solution providers that they need in order to improve effectiveness and increase productivity.

Our newest review came from a media creation and IT services firm where we are currently providing web and app support, handling all the technical aspects of their projects. Here’s what they say about our continuous support:

“We haven’t found any glitches or problems in their deliverables — they always do quality work.” – Project Manager, WebRickshaw Media LLC

Apart from Clutch, a new B2B platform from – Top Design Firms featured us in their platform as one of the top design companies. TDF helps companies to showcase their work and allows buyers to find the right marketing, design, and development firms for their next project.
People may not be aware that they are using products that we helped build. We let our works do the talk about our brands. We work to strike the balance between what works for you while employing the benefits of globalization. If you love to talk digital, we’d love to hear from you!

Advantages of On-Demand Healthcare Mobile Apps in 2022!

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There were days when you could make a doctor’s appointment as simple as calling your doctor’s office. All we needed to do was to talk to the scheduler and make an appointment with the doctor.

But with the onset of the ever-so naggingly persistent Coronavirus, which has been a complete “show-stopper” for two years, along with variants sprouting up every second hour, things have changed dramatically. And it’s quite obvious that the healthcare industry went through a complete transformation and some challenging times. 

There have been many heart-wrenching headlines stating how chronically ill patients resigned themselves to their fates without getting proper medical attention when they were gravely ill. With social distancing becoming one of the key preventive measures to keep the epidemic under control, travel restrictions were put into effect and hospital visits were cut down, worsening the plight of a number of patients. 

When things started getting out of hand, the government took the IT department as the last resort, and an array of healthcare apps were published in the app store for the welfare of the public and quick access to medical facilities. 

So let’s see how healthcare apps have been a ray of hope for the public so far! Weft, a mobile app development company in India, shares insights! 

Benefits Of On-Demand Healthcare Mobile Apps

Instant medical care: Users of the medical mobile app should be able to receive immediate medical treatment using the app. They should be able to utilise the app anywhere and at any time to provide advanced healthcare tools to patients. doctor

Doctor’s appointment: With these medical mobile applications, you can make a doctor’s appointment at any time. Doctors will be able to book appointments based on their availability as well. They can even reschedule the appointment if both parties have an emergency.

Quick contacts: Mobile medical apps aid in the enhancement of a hospital’s brand value. They can target a growing number of clients by using their contact information and user information.

Helps in Emergencies: Doctors can use this medical mobile app to keep patients informed and satisfied. Because of the app’s transparency, it also assists patients in finding nearby available doctors in the event of an emergency. In such circumstances, the patient does not have to wait for long periods of time and can schedule appointments more quickly. 

Promotions: Hospitals will use the healthcare applications to reach out to individuals via SMS and email to notify them about the offerings and services they provide. They can keep their clients informed about their appealing offers and complimentary services. Patients benefit from feedback forms and ideas since they assist hospitals and doctors in improving their services.

There are hundreds of apps and many healthcare app development companies on the market. Let’s take a look at some of the most popular medical apps.

List Top Healthcare Mobile Apps

Apps for Android: 

Medscape is an Android medical app with a variety of features such as current news feeds, drug information, basic medical tools, and more. It is beneficial to both learners and professionals.

Another popular app for doctors and patients is Doctor on Demand. This mobile medical app aids in the search for a nearby medical service provider. Finding a doctor at any time of day can provide preliminary treatment. It includes a lot of functions, including texting, email, QR codes, and a payment system.

Epocrates is a fully professional app that provides information on medicine identification, new drugs, and more. It is suitable for both doctors and patients.

 Apps for iOS:

Lifesum was created to assist folks who desire to live a healthy lifestyle. It contains incredible features such as a daily fitness plan, a periodic health assessment, and a meal tracker, among others. This app is compatible with all Apple devices, including the Apple Watch and Apple Health.

Doctors that specialize in cardiology benefit from BBH Heart. This app is simple to use and includes advanced news from the American College of Cardiology and the American Heart Association.

The latest trends in the mobile apps for the healthcare industry, as enlisted by Weft, a software development company in Kerala, are as follows: 

Apps for Personal Healthcare

These apps are designed to keep track of the user’s personal health status. It keeps track of your daily steps, calorie intake, water consumption, heart rate, and more. These apps are frequently connected via a wearable device or gadget.

Solutions for Fitness

The growth of fitness apps is the next big thing in digital healthcare. Exercise routines are included in these healthcare remedies. Expert fitness coaches teach live and recorded classes.

Telemedicine

While telemedicine was once cutting-edge technology, it is now a common choice among patients and clinicians. Patients and doctors can share information using telemedicine apps.

Remote health monitoring

To create remote health apps, healthcare app development businesses use some of the best healthcare app development frameworks, such as Ruby on Rails and Django. These healthcare solutions are centred on using on-demand mobile apps to monitor patients’ health.

Apps for Productivity

Productivity apps are becoming increasingly important as more people work from home. They’re part of a mental health and wellbeing routine. Ruby and Python, for example, are useful for developing productivity tools in the healthcare industry.

Electronic Medical Records (EMRs): 

Since their debut, EHRs have been a top priority in digital healthcare. The game has changed, though, with the arrival of Blockchain technology. The health data of a patient is more secure, decentralized, and less vulnerable to data fraud.

To wrap up 

As a result, on-demand Healthcare Mobile Apps have become an indispensable part of the lives of both doctors and patients. These apps enable them to collaborate and engage as and when required at their leisure, allowing patients to live a healthy lifestyle free of illness.

Online Shopping Trends to Watch Out This Holiday Season!

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The upcoming year-end celebrations in India are providing a ray of hope to the Indian people. We’re seeing cautious optimism among consumers as the country rebounds from the second wave of COVID-19.

Every day, we receive hundreds of millions of shopping-related searches, and we’ve noticed three subtle variations in Indian customers’ online activity since last year.

Brands should be aware of three micro-shifts while connecting with India this Christmas season. Weft, an e-commerce website development agency, shares some insights! 

Micro-changes in Indian Shopping Behaviour

In India, there are three major changes in consumer behaviour: Being open to new companies and shopping experiences while also prioritising convenience and relying on honest and relevant content. 

1. They’re open to new ideas, but convenience takes precedence.

The number of internet shoppers in India is rapidly increasing. In 2020, 45 million of the 177 million online shoppers were doing so for the first time. Sixty-five percent of buyers went online to purchase a product they had previously purchased in a store, whereas more than half of Indian consumers purchased from a brand or store they had never visited.

Indian buyers are eager to try new things! 

However, as much as Indian customers are drawn to new items, they still value convenience. More than 70% of consumers say they’re willing to pay more for conveniences like online inventory checks, reliable delivery, and click-and-collect services, and they’re relying on new digital services for conveniences like these. 

2. People value genuine content that is relevant to their needs.

In their effort to learn something or make a decision, Indians seek out valuable and authentic content. More than half of Indian shoppers use video to come up with original ideas and learn more about businesses, products, and services. In addition, 85 percent of people purchased something after watching a YouTube advertisement.

In India, shoppers are also spending more time watching YouTube videos about finance, online shopping, and villas.

Unsurprisingly, online influencers are assisting people in making their next major or small decision.

Shoppers in India are watching more of their favourite content on YouTube! 

Given this shift in behaviour, brands who deliver valuable and engaging content will be able to interact with individuals on a deeper level. Flipkart, India’s own e-commerce portal, used this knowledge to reach out to Indian buyers during The Big Billion Days, one of the country’s most anticipated shopping events.

3. More digital purchasing opportunities are desired 

Customers’ expectations of buying experiences are being influenced by India’s recent inflow of internet shoppers. They want firms that sell both online and offline to function as digital showrooms, offering services like contactless shopping, various payment choices, and free and reliable shipping.

Because of these rising consumer expectations, firms must give more than just deals and tempting offers over the holiday season. They must give shoppers a digital ecosystem that ensures a secure and trustworthy purchasing experience. Payment and shipping are two areas where they can improve the shopping experience.

 Ending Note

India’s life may not be back to normal just yet, but companies can help people over the year-end holiday season. With this data on crucial micro-shifts in shopper behaviour, brands can better plan their year-end holiday marketing strategy with Weft, a digital marketing company in India, and provide a safe digital buying experience for customers in India with this data.

8 Essential Factors to Choose the Right Platform for Mobile App Development

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Mobile phones have revolutionized the way we live to unparalleled levels and we remain plugged into the phones in this millennial age. From Motorola to iPhone 13 Pro, we have seen various updations come over and they have become compact settling to our pocket sizes! 

iOS App Development

Android or IOS? 

How to Choose the Right Platform for Mobile App Development?

From making calls to texting to exploring the whole wide world made available at your fingertips with the Internet, we started making applications that could ease our otherwise tiring and time-consuming paperwork. 

We live in an age where we are used to the saying ” There’s an app for that ” So, don’t you feel like you should start an app store for your business before it’s too late! Our company, Weft Technologies has a team of efficient developers who decipher the ideation behind innovative app development for companies who aspire to a desirable profitable graph and unparalleled success.

Making the decision to invest in a mobile app is a BIG one.  Make sure you make the right choice! And right choice begins with choosing the right developer team. Because understanding the essentials behind identifying the right platform, is the developer’s first priority! If one wants to flaunt their product and services easily with robust mobile features, it’s best to choose end-to-end android app development. 

iOS App Development

One may boost their brand appeal with iOS app development services and own a mobile app with dynamic features like easily portable, user friendly with best app development and Only expert developers can arrive at this decision perfectly! 

Gain an edge with online turnkey marketplace solutions, digital enablements, design and development services, and growth solutions with our mobile application development services. 

We deliver custom-built Android, iOS, and Windows mobile apps that all include all of your custom-tailored business requirements at affordable rates.

When it comes to making a choice between Android or iOS, Weft helps you out! 

Android or IOS? 

Android App Developmentafter-service support.

Weft has compiled a list of essential factors that should be taken into account prior to choosing a platform for your mobile app, as a developer! 

How to Choose the Right Platform for Mobile App Development?

1) Intuitive – First things first! The tool’s development interface must inevitably be intuitive and easy to use. Developers should beforehand test any tool – by conducting a free trial — prior to advancing to a swift purchase.

2) Development costs – Development tools can appear to be expensive, and there are times when external modules are required to get key functionality.  Make sure the platform can do what it says and that the pricing is predictable as you scale.

3) App Lifecycle – Soon after an app is deployed, developers are left with the part to test, host, deploy, maintain and analyze its usage throughout its lifecycle. As a result, it’s important for developers to consider the long-term capabilities and long-term costs of tools.

4) Security – Before choosing a tool, you should make sure that your admin has checked the device’s built-in security controls since authenticity and privacy are critical.

5) Integral – We should be well intact with how well the mobile app development tool integrates with the systems and services that show high engagement with the application throughout its lifecycle. 

6) Masterly Expertise – Developers must have adequate knowledge about the skill set they’ll need to deploy the product and about the sample apps, professional services, or training are offered by the vendor. It’s best to understand the engagement and activity of the products’ user community as well.

7) Application Type – An application should be made understandable to an extent where a buyer must consider the type of apps they eventually need, whether they need simple web apps or more complex mobile – or hybrid – apps that perform more like native apps. Based on what your organization needs, make sure the tool can meet your requirements with an outstanding user experience.

8) End Delivery – Not everything gets wrapped up when apps make their way into production.   Dependable and scalable apps should be the top priority.  Apps will need updating based on changing requirements and end-user feedback.  Developers must keep an eye for faster and better upgrades, updates, availability, scalability, and performance.

Behind Every Great App is a Great Idea! 

Weft, an app development company in Kochi is a focused, creative, strategic, and game-changer with proven expertise in app designing.

Hire web developers from Weft Technologies who have masterly expertise in the latest web technologies like PHP, Laravel, Magento, ReactJS, front-end technologies like AngularJS, and back-end technologies like Node.js to build customized and responsive web applications.

Making New Feats and Sharing Weft Insights!

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November is best known for Thanksgiving. Weft, mobile development company India, take this auspicious month into an account for sharing the accolades we have garnered over the years to our dear readers and well-wishers.

It’s with sheer pleasure that we share that we have been listed in a renowned online business expo magazine portal that features the cover story of every successful startup in our hometown. 

An insightful Weft meets Insights!

Insights’ writeup has raised us to a pedestal for our contributions made to the technical sphere and digital transformation of our hometown. 

We are ecstatic about our accomplishments and have a huge clientele in the UAE. We are so proud of our hometown clientele and are elated to be a part of their digital transformation journey and their continued association with us for their branding requirements and growth hacking strategy planning. 

Though we were testing the new waters, we were assured of the fact that Kerala, has firayed a set of favorable policies for startup mission and budding IT companies. This made us launch our company effortlessly. Since the demand for digital innovation was at its peak, we were having a favorable time connecting with our target audience. 

Now, we are quite reminiscent of how we started and our thought process went like this: 

With a lot of techie biggies running their branches in and around Kerala, there was never a need for a second thought, since we were assured of the fact that digital needs were flourishing among the Kerala audience. 

We found that the stagnation of the growth curve in digital innovation was a problem. It needed the right solution and we were ready to do our part to make a difference. 

Our director, Nidhin Ravi, has also shared some insights on how Kerala is progressing as an emerging business hub. Let’s see! 

Kerala as an Emerging Hub of Business

Kerala has flourished its tourism industry to unparalleled levels that we got tagged as “God’s own country”. But lately, the Kerala state government has diverged their keen interests in tourism development to entrepreneurial dreams and visions. 

Kerala has witnessed a boom in entrepreneurship lately with budding startups and innovative ideas. Students from APJ Abdul Kalam University making breakthroughs by self-creating oximeters affordably made headlines and this is the culture medium for the youth to invest their energy and skills to solve potential problems of society innovatively. 

With Keralites accepting innovation that can make their lives easier and remaining open to creative solutions to the existing problems, trying out something new will never be a blooper in the land of Kerala. 

As Covid gripped Kerala, it was quite a pride to see many women entrepreneurs employing their best culinary and baking skills to generate revenue. Many used their creative skills to generate side revenue which also boosted their self-confidence and self-esteem. 

As many went jobless, so many were pushed to start something that could be their livelihood and now, are quite impressed by the turnover. 

With many Emirati and European, US returnees, Kerala has also become a hub of highly skilled manpower which delivers a highly skilled workforce that is readily employable. 

Kerala remains open to all sorts of creative collaborations and innovative solutions and we just need to contribute with our dedicated efforts and results will surely be favorable without a doubt! 

 Testimonials

If you would like to add or highlight any other interesting insights that we might have missed out in our questionnaire, please feel free to do so.

Clutch Reviews

They communicate clearly and let us know if there will be any delays or changes to the timeline.

Mr.Imran J Director, Bases Inc

They are committed to completing projects within the set timeline

Hakkeem M, IT Manager ABC Cargo

Ending notes

As we know, lockdowns have also resulted in many stagnant projects that could have been launched by now and we should all strive together to come out of this situation victoriously as united as we can and hope for better times ahead! 

Top 7 Reasons for Using React.Js in Web Development

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Irrespective of the development platform, building user interfaces is a tiring, tricky and tedious task. Building a website is not as easy as making an ice cream cone with different layers of flavorsome scoops! 

Belief that you can build on top of frameworks and extend it with essential property is just an amateur thought and won’t second you in the long run! 

It takes humongous effort, undying dedication, and full concentration for building each component of a website. 

Define ReactJS
Why ReactJS?
Advantage of ReactJS
Summary

But there is an easy way out too! Let’s see what it is! 

React JS is a JavaScript library that helps us to build user interfaces much better! It results in a much better work-life for developers as well. It has paved its own way into the mainstream. You may also find a league of giants including Facebook, Netflix, AirBNB, DropBox, IMDb, PayPal, Tesla Motors, Walmart, and many others associated with it. So it’s definitely a pretty good company to keep, don’t you think? 

But, there are a couple of frameworks to choose from, aren’t they? Now, how do you compare each framework from React.Js and choose it over them? 

We should understand that each framework has its own set of pros and cons and is innately not an exact substitute for one another since it is hugely dependent on what you are trying to accomplish and your set of basic objectives.

In this blog, Weft,  a software development company, has compiled the top 7 ReactJS brownie points that showcase the reliability of ReactJS for web application development company and in turn how it proves to be the perfect choice for your next project.

Define ReactJS

ReactJS is an incredible JavaScript framework that has eased the development process for the better. In addition, it offers quality assured ReactJS applications with best-fit interfaces.

ReactJS is regarded as a much sought-after substitute when it comes to the development of intuitive and exquisitely compelling websites & applications that caters to a number of concerns of the developers and help them deliver creative solutions.

Why ReactJS?(MERITS OF REACTJS)

1.JavaScript library

A magical blend of JavaScript and HTML syntax is continually employed, which in turn eases the entire process of coding for the planned project. The JS library consists of several functions consisting of elements that transform the HTML components into essential functions and makeover the entire project so that it is easy to comprehend. 

2. Components Support

ReactJS is a string blend of JavaScript and HTML tags. The employability of the HTML tags and JS codes make it easy to work with a vast set of data having the document object model. At this time, ReactJS functions as a mediator which stands for the DOM and helps to assess which component is in need of changes to get the exact results.

ReactJS development company kerla -weft technologies

3. SEO-friendly

React JS was brought into form post immense research and advancements by Facebook. Innately, it differentiates itself from the crowd and permits developers to craft amazing, SEO-friendly user interfaces across browsers and engines.

4. Proficient Data Binding

ReactJS professes one-way data binding. This obviously means that almost anyone can assess all the changes inflicted to any specific segment of the data. This is the epitome of its simplicity.

5. Intuitive

ReactJS is intuitive and offers interactivity to the layout of any UI. Also, it offers quick and fine quality application development that in addition saves time for both – clients and developers.

6. Declarative

ReactJS provides valuable data changes which lead to automatic alteration in the distinct parts of user interfaces. Abiding by this progressive functionality, there is no extensive function that you aid to perform to update your user interface.

7. Reusable Components

ReactJS offers reusable components that deliver the developers the opportunity to reuse and create a new application. Reusability is just like an exact life-saving solution for developers. This platform also acts as a perfect medium for the developers and gives the freedom to reuse the components prebuilt for some other application that shares the same functionality. Henceforth, easing the development effort and provisioning a flawless performance.

SOME ADDITIONAL ADVANTAGES OF REACTJS:

  • JavaScript coding made easier
  • Highly competent
  • Best cross-platform support
  • Manages dependencies
  • Easier Template designing 
  • Offers excellent developer tools
  • UI enabled designs
  • Quick to adopt

To sum up:

As far you’re clear about the merits and best practices of the ReactJS framework, it should emerge to you as no big alarming surprise that a majority of the giants and middle-companies are leveraging ReactJS development company to design their website’s user interfaces.

If you are in the search for a ReactJS developer who can optimally recognize your requirements and offer the best results for your ReactJS projects, you can count on Weft ReactJS experts, top eCommerce web development Kerala.

Must-Follow Ecommerce Remarketing Strategies to Generate Leads!

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Ecommerce remarketing is not rocket science that will put your brain into a jigsaw puzzle! It’s quite a simple concept, but it works! 

Weft, the best digital marketing agency in  Kerala would love to simplify it for you as: Remarketing is the process by which you finally get the second chance to convert your potential consumers into successfully buying your product or service. 

What’s Remarketing?

Ecommerce Remarketing strategies

This may be the audience who directly interacted with your website or clicked on your ad but didn’t fulfill the course of action. Besides making another trial at conversions you are on the fairer end of receiving a boosted brand awareness coupled with a higher marketing return on investment. 

What’s Remarketing? 

Remarketing can be done by assessing the pixels and cookies that have been employed to record the user behaviour from the moment they land on your page till the final slot they leave. 

To keep it simple, how often a message is popped up or heard by the same audience, the more probable it turns out to be successful.

This could be taken into account as the sole reason why remarketing is the cornerstone of every traditional marketing campaign and is still pursued by all resourceful advertisers effectively from Google to Facebook.

Compiled list of Ecommerce Remarketing strategies

Some of the most creative strategies that have been employed by the retargeting services provided by digital marketing companies to boost your conversions across channels are:

Let’s get started.

1. Don’t miss out on any site visitors from your target list.

Though it may not grant you the luxury of the most narrowed list promising actual conversions,  it will definitely reward you with a list of people who bothered to have at least a minimal interest in the products offered. But, it’s worthwhile to not include immediate bouncers.

2. Restrict yourself from adding the remarketing code to multiple web pages. Home page serves the purpose! 

This is quite a simple way to target all visitors who land on your website via your homepage. Those who landed there would be either from a referral link or organic search.

3. Make sure you add the remarketing code to your YouTube channel.

Follow that personnel who have previously viewed a tutorial or instructional video showcasing your product. Obviously, a pop-up of an ad from the recently viewed company that presented you with a great tutorial can serve as a ticket to a conversion.

4. Include multiple remarketing tags converging with certain products or categories to display multiple ads to site visitors.

For instance, a jewelry store can send retargeted earrings ads to anyone searching for earring products and send ads targeted to site visitors for those who searched for bangle products.

5. Timeline the retargeting efforts at periodic intervals.

For example, retarget audiences who glanced at your shopping cart but have not yet done the purchase so far, with a break of 15 days or 30 days can be given a FOMO attack! This just needs you to craft specific ads tailored to close the deal: last-chance offers, last opportunity to get a product at the original price, and many more exciting deals.

6.  Evaluate your industry.

If you run a Xmas store business of renting cribs, fairy lights, stars, for instance, retargeting the same prospects several months later during mid-April likely won’t bear any fruits. Always have the purchasing cycle in mind as you begin publishing retargeting ads.

7. You can have much more than the standard keyword list.

Try to include extra search terms (for instance, comparison or reviews) so that you get to target consumers who have failed to get converted but are sailing along the sales funnel.

8. Don’t miss out on the cookies.

Each remarketing list needs 500 cookies visitors prior to the ads get displayed. If your site has seemingly low traffic, a shopping cart abandonment campaign may not be as eventful as you think it to be. Always run the campaign on a broader audience.

9. Think wisely about retargeting ads to upsell from a primary service or product to a premium version.

For instance, a web hosting company selling basic free hosting services can retarget its users to upsell to elevated price points for advanced functionality.

10. Lookout for customers who have recently purchased similar items at a phase when a related product is available.

Also, when a movie or book when one of a similar genre or subject matter is released.

To sum up

In spite of the best marketing efforts, a rational proportion of consumers would actually buy the product at first click. Hence retargeting is the need of the hour if you need professional best PPC management in Kerala in running your remarketing campaigns Weft, Google Adwords agency in Kochi can help you! 

Software Development Trends In 2022

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Change is the only constant thing. This lies the same for the Software Development Industry too where you can witness continuous upgrades in the technology framework to keep up with the ever-growing technical demands of the contemporary world. 

Custom Software development is an ever-evolving industry where one technology stack can be a hit of the year and will be mercilessly trashed by an upcoming upgraded version. 

This sounds crucial for all startup founders who have to remain all ears for the upcoming trends that should be added to the technology stack.

Weft Technologies, a saas development company, has been delivering top-notch app development solutions to a prestigious line of clients over the years and relies on a continuous process of updates. 

  1. 1.Flexibility on physical work condition

The pandemic situation gave Prime importance to on-demand delivery apps which is the most in-demand service provided by app development companies as of today. The work-from-home scenario has also pushed startups to embrace cloud-based solutions rather than physical setups. 

2. Emphasis on Cyber Security

We have found startups and other tech companies using firewalls and other anti-malware software which tend to be perimetric and cannot be remarked as highly effective. 

Hackers and crackers are getting smarter each day and the Tech companies require a highly functional cyber security mesh to protect their confidential data from unauthorised access.  The need of the hour is undoubtedly cybersecurity mesh which has been tested over various distribution networks with clean security testing strategies. 

3. Distributed cloud is the Next Big thing

Instead of embracing the old-school technique of hosting backend services with a single cloud server, it is high time that tech startups start using distributed cloud topologies. 

The most obvious benefit of using a distributed cloud server is fault tolerance even though one server fails there is another server to backup your operations. 

4. Internet of behavior

Internet of Behaviour an extension of the Internet of Things has been potentially used by many tech startups for personalization of consumer behavior. 

Tech startups can seek inspiration from how YouTube personalised to see your video feed post studying the user’s behavior. 

5. Improve customer experience

Huge number of tasks have been carried out to enhance the customer experience to unparalleled levels. Find out ways to focus on customer experience, user experience, employee experience, and multi-experience not as separate entities, but as a central point where they converge.

6. Continuous delivery is a must-have

Continuous delivery is where the development team is always on toe with a deployable version of code.

When you adopt a continuous delivery strategy, you would be able to collect feedback and spot out issues more tactfully and at a lower cost. 

7. Low code development

The age when you have to code in kilo lines of code is bygone and it is the age of minimal coding. The long and tedious process of flowcharts algorithms visual interface has paved the way to business logic integrated minimal coding development tools. 

The idea of building apps with little or no coding involved has grabbed measurable attention in recent years. 

8. Progressive Web Apps

PWA is a web application that is based on modern browser capabilities. Completely eliminates the purpose of downloading an app and get a native-like app experience on mobile.

9. Software Outsourcing

Companies find software outsourcing as a more lucrative option than hosting an in-house team. Startups, undoubtedly, will have a couple of brownie points to gain after outsourcing their software development needs to an external development firm.

10. React, Go, Kotlin, JavaScript, Swift, And TypeScript Leads the way! 

Mostly, software development trends are dependent heavily on programming languages, libraries, and frameworks.

As per this perspective, React, Go, Kotlin, Javascript, Swift, and Typescript will lead in the days to come.

Software development is an ever-evolving industry coupled with technologies, consumer behaviors, and other associated factors. With an apt understanding of the upcoming software trends, startups can find feasible ways to turn their ideas into apps with Weft Technologies, a software development Services in Kerala!