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Category: digital marketing

8 Best Digital Marketing Companies in Kerala in 2023

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Let’s be logical, the answer is “NO”. In the era of digitalization, it is impossible for businesses to survive without having a strong online presence. The internet has become the center of our daily lives and has changed the way we consume information and make buying decisions. As a result, businesses need to adapt to this new reality and make use of digital marketing to reach and engage with their target audience.

Digital marketing refers to the use of digital channels and technologies to promote or market products and services. This includes a range of activities such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. Digital marketing enables businesses to reach a wider audience and measure the success of their marketing campaigns in real time.

Weft Technologies

WEFT Technologies is a leading digital marketing company in Kerala that offers a range of services to help businesses achieve their online goals. They provide personalized solutions to help businesses improve their online presence and reach their target audience.

Services Offered:

Search Engine Optimization (SEO): WEFT Technologies helps businesses improve their search engine rankings and drive more organic traffic to their website through their SEO services.

Pay-per-Click (PPC) Advertising: They help businesses reach their target audience through targeted PPC advertising campaigns on platforms like Google AdWords and Facebook Ads.

Social Media Marketing: They help businesses improve their social media presence and reach their target audience through effective social media marketing campaigns.

Web Design: They provide professional web design services to help businesses create stunning and fun

WEFT Technologies has worked with a range of clients across different industries, including e-commerce, healthcare, hospitality, and finance. They have a proven track record of delivering outstanding results for their clients and helping them achieve their online goals.

Contact Address:

Weft Technologies Office No:202, Block A Smart City,

Kakkanad, Cochin Kerala – India – 682305

Phone: +91 884 816 3370

Email: info@wefttechnologies.com

WebDreams

 WebDreams is a full-service digital marketing agency based in Kochi. They offer a range of services including SEO, PPC, Social Media Marketing, and Web Design. Their experienced team of professionals provides customized solutions to help businesses achieve their online goals.

WATConsult

 WATConsult is a leading digital marketing agency in Kerala that offers a comprehensive range of services including social media marketing, PPC, SEO, and content marketing. They have a proven track record of delivering outstanding results for their clients and a team of experts to help businesses achieve their online goals.

Webdura Technologies

Webdura has a strong creative team with high-quality graphics and impressive content covering the social media pages. They have a special place in Social Media Marketing. Creativity is in their DNA and they make sure to impress the target audience with stellar creatives.

Cubet Techno Labs

Cubet has been on the frontline for years, due to its consistent strides in technology frameworks. They are adept at delivering end-to-end solutions to their clientele with a strong technology stack that is the latest in the tech world. They are credible for their full-stack web development solutions.

iTruth Solutions

They are best known for delivering web services to their clientele ranging from web programming, open source development, e-commerce development, and mobile development. They have special mentions for their cutting-edge services in the field of SEO.

TGI Technologies

TGI Technologies caters to the needs of several local business houses, be it travel agencies or entities hailing from the hospitality industry. They can provide you with tailor-made solutions and accuracy that par excellence, with a team of highly skilled experts.

BetterGraph

The prime obligation of this particular agency has been to enhance the sales and overall business ROI of their clientele by catering them solutions for 360-degree website promotion. The agency is strongly headed towards enabling businesses to reach their desired goal.

It is crucial to recognize what a particular digital marketing agency provides and choose them based on their service listing and what they excel at, moreover if it falls in alliance with your requirements.

Google Adwords Offline Conversions: How To Track Them

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How to reach your customers effectively? A million-dollar question indeed; so many rigorous marketing techniques arise in digital marketing, but a perfect integration of online and offline methods would be the optimal solution. Google ads don’t track store visits, phone calls, and CRM data. If a customer enters the website and calls the sales department instead of filling out the form, the marketing team would face difficulty as the conversion cannot be tracked, or they will be unable to retarget them as the data goes missing.


Sometimes if a business has a physical store, customers may find your Google ad and visit directly. In all these cases, your ad is effective, but you cannot track them accurately. Besides, privacy regulations and pixel/ cookie tracking limitations may stop you from getting 100% adequate data. Offline conversion tracking may help in this situation.


Google offline tracking tool is a highly recommended tool that allows you to add external data to your tracking system. Let’s discuss how that works :


The first step is enabling auto-tagging; by doing this, you will get a GCLID for every ad click. So when users click on an ad and fill out a form on your site, they become a lead for your company. You can also keep the GCLID with the lead information in your CRM platform. Google Ads allows you to upload conversion action information, such as GCLIDs, sales information, or any other data you collect after collecting the lead. After uploading high-quality leads or sales into your Google Ads account, you can further optimize it with Google’s Smart bidding tools. Additionally, conversion tracking increases profits, reduces CPA, and improves the quality of your leads.


Tracking offline conversions can be beneficial for many businesses. A bike dealer might run several advertising campaigns to generate leads, such as test drive sign-ups and quotation requests. A couple of weeks later, these ads generate clicks and impressions that lead to in-person visits to the dealership. A conversion can still be considered an online campaign outcome, even if it occurs in person.
Many efficient digital marketing companies could help track offline leads and help the business. PPC marketing is a vital part of digital marketing. Consult an expert in PPC marketing in Kerala to accelerate your business.

Boost your Brand and Business with a Well-Designed Onam Campaign.

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Is your brand prepared to participate in the festival Hungama game? Are you prepared to boost your brand during this Onam?

Onam, the harvest festival of beauty and benevolence is approaching, so it is time to garner your brand and brand name with digital marketing trinkets. It is a known fact that people’s purchasing habits multiply during festivals; hence get ready to lure them with massive offers, engaging campaigns, and mind-blowing discounts. Here are a few techniques to uplift your business during this festival season.

Create a campaign.

Create a campaign that resonates with the spirits of the festival, in this case, Onam. Ensure your target audience can connect well with the chosen campaign. It could help you capture the attention of people.

Arrange Contests and giveaways.

Organize contests and giveaways on diverse social media platforms to entice viewers to your brand. By promoting such engagements, you could effectively increase web traffic.

Content marketing

Malayali’s connection with Onam is relatively solid and emotional. The job of a good digital marketer is to link this emotion to your brand and conquer the hearts of the audience. You can do this using a blog or video.

Incorporate Jingles and Reels

Make sensational jingles related to Onam and use them in the ads or reels of your brand to get your spectators acquainted with your brand name. It is a great way to enhance brand presence. As a digital marketing agency in Kerala, Weft is well known for its reels and its making strategy.

Generate creative posts

Stir up the festival season with creative static posts, carousels, and motion graphics. Make sure to insert your brand name in between.

Make customer retention a priority.

Companies usually succeed in alluring customers to their brand. However, they often fail to retain them for the next festive season. So this Onam, let the priority be keeping customers safe and sound in your hands.

For more details or any queries on the subject, contact Weft, a social media marketing company in India.

Top Digital Marketing Strategies for Healthcare Businesses

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Healthcare businesses are delivering a roaring bang in the marketplace, with a number of diagnostic centers, therapeutic centers, and healthcare centers allying the frontier. Most can be found providing their service palette from booking appointments to availing of diagnostic results through mobile apps. Healthcare mobile app development has drastically increased. 

In this roaring spread, it’s quite likely for many businesses to go unnoticed, and they need sound marketing strategies and plans. The situation has turned out to be in a phase where if it’s not digital, it’s not marketing either. 

Why do we need digital marketing for healthcare businesses? 

1. Generates three times the return on investment as traditional marketing.

2. In a year, healthcare video marketers generate 66 percent more targeted leads.

3. A digital content marketing strategy is used by 83 percent of health organizations.

4. A blog is maintained by 58 percent of health marketers.

After having successfully chartered and executed various marketing campaigns for healthcare businesses, Weft Technologies, providing the best digital marketing services in India, has compiled a list of various noteworthy milestones that one should not miss while planning a digital marketing campaign idea for healthcare businesses. 

Build a Mobile-Optimized Website.

Do you make an attempt to improve your website on a regular basis? If you haven’t already, now is the moment. Because, despite the fact that healthcare is a service industry, your website is your company’s online face. As a result, it’s critical to keep a positive image here as well.

Place a Premium on Organic Visibility.

What is the use of having a website if no one visits it? You must publish valid and keyword-optimized content in order to increase traffic. This is when the significance of SEO comes into play (Search Engine Optimization). In the long run, these efforts will result in consistent traffic to your website.

Create a visually appealing social media profile.

Maintaining a strong presence across all internet platforms is critical. There are various ways for you to make your presence known on the website. It’s also important to keep your company’s social media profiles current and updated, such as Facebook, Instagram, Twitter, Pinterest, and LinkedIn. Keeping your profiles up to date might help you win your audience’s trust.

Paid Promotions Cannot Be Missed!

Healthcare, unlike other industries, is more personal and requires highly targeted marketing. The target audience should be able to effortlessly relate to the message you’re delivering. You must keep in mind that the audience here could be general, seeking specific information, or in need of emergency assistance. As a result, it’s critical to know who your target market is.

 Video content is the most sellable! 

This decade has seen a surge in the popularity of video promotions. A video’s impact can outshine that of any other medium. People find films very entertaining, which is why they are so crucial in healthcare. Sharing videos of your patients’ testimonials can encourage more potential patients to schedule consultations with you.

Digital Marketing for Healthcare Businesses 

If you’re thinking about starting or changing your digital marketing strategy, you’ll need to figure out the best marketing mix for your company. You can contact our specialists at Weft, a digital marketing agency in Kochi if you have any questions about how to get the most out of your healthcare business through digital marketing.

How to use LinkedIn as a College Student?

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Movie flicks have always been a constant source of entertainment to all alike irrespective of age group or generation. Some movies have left us in tears, some with a beautiful message, some with motivation, and some with the burning passion to do something with like-minded individuals for a major cause! 

And in that course of a line, the major throwback would be Lord of the Rings which portrayed two elements at its best: Great team, greater resources!!! Aragon’s got a sword, Legolas is bringing his bow and Gimli the Dwarf could never leave behind that ax. Best to be prepared before you head off towards the sunny, exotic location of Mordor.

We have all seen the part where Gandalf has to step into each door, explain the agenda and team up for the eventful journey! Something bigger, brighter could have saved Peter Jackson an entire sequel and Poor Gandalf an iterative explainer session!!! Want to know what? 

Keep guessing and Weft, Mobile apps development company,  is going to keep you “linked in” the guessing game! Yeah, that’s LinkedIn, for sure!

Just imagine if swordsman Aragon, bowman Legolas, and Gimli the dwarf maintained their LinkedIn profile with the best status and media content, how easy the job would have been for the recruiter Gandalf!!

As we know, job seekers can publish their CVs, and companies can advertise opportunities on LinkedIn, which is largely used for professional networking and career advancement. So, this seems like a Super Bowl harvest of opportunities for college students, and Weft, Digital marketing agency in Kerala, will lead the way on how to use LinkedIn to your advantage!!

6 Ways to Make the Most of LinkedIn

  • Post enthralling status updates and media.

Engaging other LinkedIn users is the first step in building relationships. Share articles that your audience will find useful. This could include both fascinating articles and updates on your projects. Maintain your activity, but don’t overdo it to the point of clogging your connections’ feeds – aim for at least twice weekly and no more than once a day.

  • Grow your network

LinkedIn, like a professional conference or trade show, provides you with excellent opportunities to network with people in your sector. Liking, commenting on, and sharing posts can start a wider conversation, and you can leverage the online rapport to make in-person connections. Meet up with individual LinkedIn contacts over coffee or go to regional networking events organized by your groups.

  • Connect with professional groups

LinkedIn groups are places where you can show off your knowledge and network with people who share your interests. Use the site’s recommendation and search capabilities to find groups. Check who in your network is a member of a specific group, and leverage your present connections to make new ones.

  • Explore organizations

Explore organizations using LinkedIn’s search engine by industry, geography, and other keywords. General company information might aid in interview preparation, but finding out who in your network is related to that company can also help you get a foot in the door. For information about a company’s organizational aims, hiring methods, and current initiatives, look at its LinkedIn page.

  • Communicate with Recruiters

According to the Society for Human Resource Management, nearly 90% of recruiters use LinkedIn on a daily basis. Maintaining an up-to-date profile and an active online presence will help you attract these experts. Recruiters can be found by industry and/or location. Send customized messages explaining your interest and ambitions to recruiters and industry experts to make connections.

  • Apply for Jobs 

There are millions of job postings on LinkedIn. Once you’ve discovered a job that interests you, say, react native developer, you can apply in seconds utilizing LinkedIn’s Easy Apply function, which allows you to add extra content to a saved résumé and send it out. Employers will get a snapshot of your profile, with the option to view more details — which brings us back to the significance of a well-written profile. Make sure that your photo, summary, and credentials accurately reflect your professionalism and abilities. Weft Technologies Sharing golden opportunities for UI Development Engineer don’t miss it.

Build your profile and start your professional journey with the first step: LinkedIn!!! 

It’s quite evident that students can utilize LinkedIn to build a professional online presence while still in school, which is vital for landing employment, internships, and volunteer opportunities.

Must-Follow Ecommerce Remarketing Strategies to Generate Leads!

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Ecommerce remarketing is not rocket science that will put your brain into a jigsaw puzzle! It’s quite a simple concept, but it works! 

Weft, the best digital marketing agency in  Kerala would love to simplify it for you as: Remarketing is the process by which you finally get the second chance to convert your potential consumers into successfully buying your product or service. 

What’s Remarketing?

Ecommerce Remarketing strategies

This may be the audience who directly interacted with your website or clicked on your ad but didn’t fulfill the course of action. Besides making another trial at conversions you are on the fairer end of receiving a boosted brand awareness coupled with a higher marketing return on investment. 

What’s Remarketing? 

Remarketing can be done by assessing the pixels and cookies that have been employed to record the user behaviour from the moment they land on your page till the final slot they leave. 

To keep it simple, how often a message is popped up or heard by the same audience, the more probable it turns out to be successful.

This could be taken into account as the sole reason why remarketing is the cornerstone of every traditional marketing campaign and is still pursued by all resourceful advertisers effectively from Google to Facebook.

Compiled list of Ecommerce Remarketing strategies

Some of the most creative strategies that have been employed by the retargeting services provided by digital marketing companies to boost your conversions across channels are:

Let’s get started.

1. Don’t miss out on any site visitors from your target list.

Though it may not grant you the luxury of the most narrowed list promising actual conversions,  it will definitely reward you with a list of people who bothered to have at least a minimal interest in the products offered. But, it’s worthwhile to not include immediate bouncers.

2. Restrict yourself from adding the remarketing code to multiple web pages. Home page serves the purpose! 

This is quite a simple way to target all visitors who land on your website via your homepage. Those who landed there would be either from a referral link or organic search.

3. Make sure you add the remarketing code to your YouTube channel.

Follow that personnel who have previously viewed a tutorial or instructional video showcasing your product. Obviously, a pop-up of an ad from the recently viewed company that presented you with a great tutorial can serve as a ticket to a conversion.

4. Include multiple remarketing tags converging with certain products or categories to display multiple ads to site visitors.

For instance, a jewelry store can send retargeted earrings ads to anyone searching for earring products and send ads targeted to site visitors for those who searched for bangle products.

5. Timeline the retargeting efforts at periodic intervals.

For example, retarget audiences who glanced at your shopping cart but have not yet done the purchase so far, with a break of 15 days or 30 days can be given a FOMO attack! This just needs you to craft specific ads tailored to close the deal: last-chance offers, last opportunity to get a product at the original price, and many more exciting deals.

6.  Evaluate your industry.

If you run a Xmas store business of renting cribs, fairy lights, stars, for instance, retargeting the same prospects several months later during mid-April likely won’t bear any fruits. Always have the purchasing cycle in mind as you begin publishing retargeting ads.

7. You can have much more than the standard keyword list.

Try to include extra search terms (for instance, comparison or reviews) so that you get to target consumers who have failed to get converted but are sailing along the sales funnel.

8. Don’t miss out on the cookies.

Each remarketing list needs 500 cookies visitors prior to the ads get displayed. If your site has seemingly low traffic, a shopping cart abandonment campaign may not be as eventful as you think it to be. Always run the campaign on a broader audience.

9. Think wisely about retargeting ads to upsell from a primary service or product to a premium version.

For instance, a web hosting company selling basic free hosting services can retarget its users to upsell to elevated price points for advanced functionality.

10. Lookout for customers who have recently purchased similar items at a phase when a related product is available.

Also, when a movie or book when one of a similar genre or subject matter is released.

To sum up

In spite of the best marketing efforts, a rational proportion of consumers would actually buy the product at first click. Hence retargeting is the need of the hour if you need professional best PPC management in Kerala in running your remarketing campaigns Weft, Google Adwords agency in Kochi can help you! 

How to Write Engaging Instagram Captions?

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Are you still trying to figure out how to attract your target audience with catchy Instagram captions and continuously fail? Are you ready to have the best tactics to write Instagram captions that readily move people to action? 

In this blog, Weft, the Instagram agency in Kerala will divulge details on how to write strong Instagram captions that will share the real marketing ideal of your brand and enhance your sales prospects. 

What is the big deal about Instagram captions? 

You may have come across celebrity profiles with newly posted vacation pics with blank captions and still they manage to get millions of shares, views, and likes. How is this earthly possible? It is because of their celebrity factor which your brand or establishment won’t be having. 

Instagram being a visual platform face strong attention on attractive visual content but relying solely only on it won’t fetch you conversions. Always try to inculcate a call to action on your captions to be noticed to buy the Instagram algorithm. 

What is the ideal length of the Instagram caption?

Weft would love to answer it in simple terms as “You can add content as much as you want to say.”

 If you have a paragraph-length of textual matter that you want to convey to your target audience, the preferable heading that you would assign to your paragraph would well serve your Instagram caption. 

You should firstly understand that all Instagram surfers are here for visual content that seems appealing to them and overly crowded textual content will just steer them away. So better make it a point to have crisp and clear content that can grab eyeballs and push them to CTA. 

Some accounts usually abide by catchy single-liners or zingy quotes that deliver valued insights to their audience in a quirky, lighthearted manner.

It won’t cause harm if your message needs more context or if you include a CTA or other element in your caption, adding a few short paragraphs is totally fine which is otherwise known as microblogging! 

Just be acknowledged that you can use up to 2,200 characters in an Instagram post.

Now, let’s see the important rules to follow by when writing strong Instagram captions that are a crowd puller from Weft, a digital marketing agency in Kerala! 

#1:  Explain Clearly What Your Instagram Caption Will Convey

If you are going to run a contest, sale, or event, and have already done your creative, now the caption is your field to explain the details of your campaign. Divulge in details regarding what it’s about, how to participate, and when it will occur.

On another hand If your post is centered around your business or brand, the caption serves the purpose to declare who’s involved, the time zone the photo was taken, why it affects your audience, or any other context that relates to your followers.

Make it pretty sure that you write a strong header to start with which attracts your followers and will push them to tap to know more.

Feel free to add questions, make bold statements, cute emojis, and excellent writing to enthuse your audience into eagerly to want to see more.

#2:  CTA is a Must-Have in Your Instagram Caption

You may have been dismayed at the restriction thrown at you with almost one clickable link, in your bio. To direct people to click on that link and take sudden action, you have to deliver that directive.  A good CTA will undeniably serve you the purpose.

The quite commonly found CTA employed on Instagram for this purpose is “Click on the link in my bio” or some variant of that.

Test this must-have for nearly any course of action: reading a blog post, purchasing a product, fixing a meeting, registering a freebie, membership for something, watching a video, and et al. 

#3: Split Your Text Into Crisp Paragraphs

Writing a great caption is worth enough if you pay special attention to copy, context, and value. For instance, if your caption is one long paragraph, there are high chances that your audience would just skip it. But you can surely deliver that content mass by dividing your text into crisp paragraphs with accurate spacing to make the content legible to read and boost activity on CTAs.

Bullet points, paragraphs, big space breaks, long leader dots or dashes, can also boost readability.

#4 Craft a Brand story

Source

Statistics reveal that 86% of users rely on a brand with an honest, reliable, and open social media presence.

It can be quite basic from a brief history of the company or product catalog creative description to a personalised story about an employee.

#5  Put out Questionnaire to Encourage Engagement

source

We believe that boosting engagement is the primary way to broaden reach on Instagram. Interesting content won’t just be enough. Actively find ways to engage users with your posts rather than just skimming them.

One engagement technique that Weft can tell you is to ask questions. Questions present users with an event so that they can directly respond to it, so they are true, real-time engaging!  

#6 Include Emojis for Brand Imaging

Emojis have an irreplaceable place in marketing strategies from 2015. Currently, they are found flooding across social media platforms, with over 50% of Instagram accounts actively using emojis in their posts. Definitely, emojis in your Instagram captions are indeed an explicit way to grab eyeballs and moreover personalize your brand.

Now, what do you feel? Are you optimistic to you use some of the handy tips to jot down your captions? Are you ready to try something different the next time you jot down in your Instagram captions after reading Weft’s blog?

Facebook Ad Policies Detailed: Why Your Ads Aren’t Getting Approved?

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From the medieval ages, humans have had a tough time coping up with rejection. Humans tend to overdo their activities just to get a note of approval even if it’s from Facebook ad review Team. 

Have you been advertising on Facebook for a period of time? Then it’s quite obvious that you may have surpassed the situation where you saw a disclaimer citing your ad doesn’t match with the  Facebook ad policies.

And that very moment seems so disheartening to accept so readily since so much effort would have been invested into publishing that ad which was to be eventually trashed by FB. 

Enough of the melodramatic aura over the rejected ad and it’s time to take action for which Weft, social media marketing company Kochi, is keen to help!

Here we discuss the five most potential reasons why your FB ad may face rejection and share details on how to fix them as well. 

1.Quit advertising prohibited content

Facebook is quite famous for having straightforward policies and it has laid restrictions on various sensitive areas suggest gender, war, religion, sex, drug communities, and so on. 

Any ad citing the promotion of any product or service related to sensational content as listed above is more prone to get rejected by the Facebook ad review team. 

2.Don’t try to promote restricted content. 

It is not necessary that your ad gets rejected every time you try to sell something restrictive provided you try to target the right adult audience at the right location with pre-consigned approval from FB. 

Everybody loves to have a bottle of beer during hot summer days and most probably you might have come across those ads popping up on your mobile screen. If ads related to boozing up are restricted, then how is it possible you come across such FB ads?

It is quite easy to understand that it was crafted by some expert Digital Marketing professionals abiding by all laws and regulations in that township’s respective beverage dealership. 

You can possibly publish ads on Facebook provided you meet all standards no matter how restrictive the content may seem to be like online dating services, real money gambling, etc

3.Strictly follow community guidelines

At times even if you steer clear away from all objectionable areas as mentioned above may still face rejection. And that’s because you have to respect certain community guidelines and your ads should not propagate hatred, any sort of threats, or showcase self-injury, bullying, and harassment. 

Facebook will readily reject any ad that is potentially spam, false or misleading. You should fall in peace with the ideology of FB that it will undoubtedly reject any ad that ruins the User experience. 

4. Avoid mistakes in your ad creatives. 

Now that you are abiding by all community guidelines, no prohibited content, nothing controversial, but still facing a red signal from FB? 

You need to follow certain rules while crafting your ad creatives and don’t even try to mess up with the tiniest one, for you are going to pay heavily for it!

Stop adding too much text in your image ad, don’t misuse the FB brand, don’t use personalised attributes, and don’t create a disruptive video ad. 

Relevance of the ad is also an important measure that needs to be considered along with decent writing. 

5. Create an error-free landing page

Make sure you direct your target audience to a page that makes sense.  You should understand that as much as important it is to follow the guidelines for a creative ad the same lies for the landing page as well. When your ad URL doesn’t match with the landing page URL you are on the most probable side to face rejection and the FB ad review Team will never take it so easy on you! 

If you clog up your landing page with irrelevant content and have very little to convey about your actual business you may face strict denial. 

A partially finished landing page with a digital dead end will push you to a pitfall from which climbing up is next to being at the ascent of Mount Everest! If you create a landing page that has no connection at all with the ad creative, it can be yet another cause of worry. 

With a couple of key pointers to keep a check on before publishing your Facebook ad safe in your kitty, Weft, a PPC marketing agency in Kerala, is delighted to help you a bit with our insights. Larger violations can even result in getting your account banned so it is always better to play it safe no matter if you prefer the Facebook advertising guidelines or not!  

5 SEO Shortcuts to increase organic traffic!

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The three-lettered magical term that can work wonders for you in terms of site rankings and organic traffic is undoubted, SEO! 

SEO is not a stationed, immobile process, but a periodic, continuous process for which the SEO experts should fall in peace with the agenda that Google updates its algorithm at a steady pace and one should reflect the changes as well to position themselves on the top of SERP! 

Weft has a giveaway of 5 crucial tips for a better site ranking and organic traffic! 

1.Incorporate an SSL

Security is the top priority lately and with a lot of data breaches making the headlines, Google looks out for SSL certificates, which is undeniably a significant ranking factor for Google. Henceforth, Google is marking websites that are potentially insecure and have an HTTP connection instead of HTTPS with a “Site Not Secure” warning.

2.Quality Content and Internal Linking 

Google tends to place a top-notch priority on websites that provide insightful and valuable information and are content-rich. A quick tip from Weft Technologies is that you should strive to continuously update your site with uniquely crafted blog posts periodically, as it grants you the option to publish lengthy content, transit to be an authoritarian voice in your key industry and forget not to add suitable and top searched keywords proportionately in your site.

Another trait that should never be missed by any business is internal linking, which, in simple terms, means linking one post on your site to other pages on your website. It lifts your site ranking and distributes some ranking power across pages and in addition it also permits Google to crawl more pages on your site. 

If you have worries over how to potentially do it so, a reputable digital marketing agency in Kerala, Weft Technologies will effortlessly do internal linking to the exact pages.

3.GMB Optimization

Local SEO is altogether a plain new game plan in its entirety as its main focus is laid on GMB Optimization and upgrading Local Rankings. If you want to grow your business multifold, Weft suggests that you need to first upgrade and enhance your website traffic by optimizing your site for local searches. 

4.Curating Link-Worthy Content

Earning backlinks from high-quality sites is a huge reward for your SEO value. What happens to be the real hidden brownie point is that it will reveal to Google that your content is insightful and contextual and that people have laid trust in you as a significant source of information.

Weft Technologies is of the opinion that content creation is one of the most challenging parts of SEO. Inspire of getting hyped about blogging and content creation of content marketing. But, very few understand the real worth and massive potential of content and how it impacts website traffic. 

5.Videos rule the roost

Based on a Forbes survey, the digital video marketing industry alone is worth $135 billion. Also, as the statistics reveal, 76% percent of businesses that employed videos reported finding a visible increase in traffic.

Gone are the days when we could just rely on long textual content, the reality is that videos, images, and other forms of visual content, which are equally crucial for SEO. 

Google pays much significance to informative content, and videos are some of the potential ways to share information. So, in effect, more videos in your blog posts and on your site will be a quick route to elevate your rankings.

Your website rankings and site traffic will visibly grow multifold by embracing the key pointers. But, of course, every business and website remain different from one another, and you may need customizing, tailor-made ways you can to improve your site for better search engine rankings, for which you can avail the expert services of an SEO agency, Kochi! 

How to use Emoji Marketing to boost Engagement?

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We are quite familiar with the fact that “A picture is worth more than a thousand words.” The same goes for marketing campaigns too. Instead of flooding your marketing campaign posts with text, replace them with images that can rightfully associate your emotion with it. 

With a single keyboard click, the above-mentioned task can be performed using ’emojis’. No matter your audience is young and trendy or an elderly age group, emojis are a hit among them alike. 

Emojis have a special place in marketing plans and Weft shares some insights on how to use emoji in marketing to drive engagement. 

WordStream revealed that using an emoji in a Tweet can exponentially raise the engagement by 25% in contrast to those messages without emoji. In your Facebook posts, using an emoji can increase shares by 33% and interactions with your post by 57%.

In addition to these statistics, emoji have a special ability to make your brand more relatable, add context to your messaging, and appeal to the emotions of your audience on a deeper level.

Humanize your brand

Make your consumers trust your brand, then it’s a sure fact that you are going to win them for the long run, and in better terms, they will start recommending your brand too! 

Put an additional level of personality and relatability to your brand. You can have a direct and seamless conversation with your audience by speaking their language with the emoji they use daily in text messaging, chat, and personal social posts.

Professional platforms like LinkedIn, have a sea of text posts, and if you are using some emojis instead, you are surely going to stand out! 

Better engage your audience

It’s a simple fact that people tend to use emojis because they are fun and engaging. Statistics reveal that push notifications that include emojis can achieve up to 85% more opens and 9% more conversions than text-only notifications.

Add context to your content

Having an emoji in your marketing copy can boost the contextual emphasis of your messaging. If you believe that with emojis you can replace a good marketing copy, then it’s a no, but they can work magic when put together and add more depth and meaning to your words.

Emoji on social media

Emoji and social media are like bread and butter, they compliment each other. We use emoji regularly to deliver interesting social media content and give a heart or thumbs up to our friends’ posts. Now there’s no solid reason why your brand can’t possibly do the same thing. When incorporating emoji in your social media posts, do so intentionally. 

Emoji in email marketing

If you believe that emojis are best reserved for social media, it’s wrong. Yes, you may find it so prevalent on those channels. Incorporating emoji into your email marketing campaigns has shown an increase in engagement and open rates as well.

Before using emoji in your marketing strategy, the Weft team would like you to ask yourself if it suitably aligns with the tone of your brand. Also, make sure that you do the research to find out the meanings of different emojis before you use them. Good luck with your emoji marketing campaign!